Das Marketingkonzept im St. Galler Management- Modell (German Edition)

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1 Das Marketingkonzept im St. Galler Management- Modell (German Edition) Thomas Bieger Click here if your download doesn"t start automatically

2 Das Marketingkonzept im St. Galler Management-Modell (German Edition) Thomas Bieger Das Marketingkonzept im St. Galler Management-Modell (German Edition) Thomas Bieger 2. Aufl., Das vorliegende Buch stellt das Marketing und die Geschäftsprozesse als integralen Bestandteil des St. Galler Management-Modells dar. Behandelt werden insbesondere Themen wie Marketingplanung, Marketingstrategie, Positionierung, Einsatz der Marketinginstrumente, Produktgestaltung, Preis-, Distributions- und Kommunikationspolitik sowie Leistungserstellungs- und Innovationsprozesse. Das Buch richtet sich an Studierende im ersten Studienjahr sowie an Praktiker, die sich einen raschen Überblick über das Fachgebiet verschaffen wollen. Es gibt eine gestraffte Einführung in das Fachgebiet Marketing und stellt Wertschöpfung in das Zentrum einer marktorientierten Unternehmensführung. Download Das Marketingkonzept im St. Galler Management-Modell (G...pdf Read Online Das Marketingkonzept im St. Galler Management-Modell...pdf Download and Read Free Online Das Marketingkonzept im St. Galler Management-Modell (German Edition) Thomas Bieger

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