Library Ebook Lending in the USA

Transcription

1 Library Ebook Lending in the USA Salon du Livre (Paris Book Fair) Sponsored by the French Ministry of Culture and Communications March 24, 2014 Alan S. Inouye American Library Association

2 Agenda Why are we here? Engaging and learning Challenges and opportunities The bigger picture: (E)book lending and the role of libraries Questions 2

3 A Bit of History Origins of the library ebook lending problem in the USA and why it is such a controversy U.S. copyright law: For print books, first sale doctrine enables library lending and much more Libraries have considerable discretion with print books to use as needed for public purposes 3

4 A Bit of History (2) Ebooks are available primarily through licensing arrangements with many constraints Fundamental change in control and operations Licensing terms / digital rights management Role of distributors Public libraries: Public policy is now a matter of private contracting 4

5 Library Crisis: 2011 into 2012 In wake of HarperCollins decision from spring 2011 initiation of 26 circulation model Simon & Schuster, Macmillan out of library ebook market; Hachette BG offers only backlist Penguin pulls back from library ebook market Random House imposes big price increase 5

6 ALA Strategy: Engagement Many possible avenues to pursue; lots of advice Focus energy; ALA has limited resources What would have value in the long run? Conclusion: Direct engagement with publishers Later, expanded to publishing ecosystem Always subject to revision 6

7 Two Plus Years ALA leadership visits to NYC: 8 multi-day trips Conferences: ALA, PLA, AAP, BEA, DBW Communications Publications Articles, op-eds, Open Letter to Publishers, media and communications toolkit, Authors for Library Ebooks campaign Informal 7

8 Publisher Perspectives Start: Sales displacement, friction, security Large, complex, multinational organizations Libraries 101: Library marketing staff v. digital business staff and general managers Misconceptions Fears (library and non-library based) Problem: supporting many platforms/models 8

9 Publisher Perspectives (2) Publishers often perceived value of ebook higher than print book The distributor black box The megaplayers: Amazon, Apple, and Google Local public library just around the corner for publishers = New York Public Library 9

10 Library Perspectives Start: Unfairness, hostility Publishers are real people Publishing 101: Didn t know much about publishing marketplace, and digital publishing Even more difficult because of the rapidly evolving marketplace 10

11 Library Perspectives (2) Making the business case v. library needs More than publishers: authors, distributors, retailers, and readers Libraries far from homogeneous too More than libraries state libraries, cooperatives, 11

12 Big Five Current Status HarperCollins Penguin Random House Penguin Random House Hachette Book Group Macmillan Simon & Schuster 12

13 Some Issues Progress in 2013, but Pricing Business models: Too many yet too few Remaining restrictions on availability Frontlist Pilots Consortia 13

14 Some Issues (2) Facilitating sales: How far should libraries go? Library-developed platforms Intermediary platforms transferring to another Archiving / preservation Privacy And more 14

15 Value Proposition of Library Ebook Lending: For Publishers Analog to digital: Fundamentally changes the value proposition Libraries represent direct sales; especially helpful for the backlist and mid-sized/smaller publishers Ebook discovery/exposure via physical buildings Decline in physical outlets; rise of Amazon; B&N? Increasing possibilities of libraries as sales outlets? Discovery /exposure: The growth area? 15

16 Libraries: Facilitating Ebook Discovery and Exposure Analogies from print book world still in play Leveraging the digital environment Library Reads Illinois Author Project Orange County (Florida) Shake It app Gimme (a clue), Scottsdale (Arizona) library Digital review copies (Edelweiss, Net Galley) 16

17 The Evolving Library Library as publisher Promotes community engagement & (digital) literacy Expansion of self-publishing phenomenon Reframing: The publishing ecosystem Implications and possibilities for libraries And then more than ebooks Towards reinventing the future of libraries 17

18 Think Beyond Replicating the Book Model in the Ebook World Reader Library/ Bookseller Distributor Publisher Author (& Agents) Reader Library/ Bookseller Distributor Author (& Agents) Publisher 18

19 Discussion - Questions Alan S. Inouye ALA Office for Information Technology Policy Washington, D.C., USA ainouye@alawash.org Resources American Libraries E-Content Blog American Libraries Supplement on Digital Content 19