An Introduction to Springer ebooks: Business Models, Product, and Lessons Learned

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1 springer.com An Introduction to Springer ebooks: Business Models, Product, and Lessons Learned Focko Robbert van Berckelaer

2 Agenda Springer E-books defined Product Demo Business Model Lessons Learned

3 ebook Collection Springer s ebook Collection includes the following content types: ebooks Textbooks, Monographs, Atlases, and more ereference Works l e on b a l i Ava erlink ~ Handbooks and Major Reference Works Spring ebook Series Organized into 3 Subject Collections

4 Springer is the world s largest STM book publisher, publishing more than 3,000 new titles each year the first STM publisher to offer the complete publishing program online and on one integrated platform offering an interdisciplinary ebook Collection of more than 20,000 books online and with 3,000 new titles added each year providing access via SpringerLink

5 Springer the undisputed market leader in STM book publishing Number of English-Language Titles Published in 2006 Medicine Science & Technology Social Sciences & Humanities 3,609 Springer 3,386 Taylor & Francis,9 OUP,86 Elsevier,489 Wiley-Blackwell,304 CUP,078 Palgrave Macmillan Sage LWW (Data from if a book is published simultaneously in hard- and paperback editions, only the hardback edition was included)

6 Content growth in SpringerLink Documents 5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 Estimated Growth: ebooks about 300,000 2,000,000 documents per year (Journals, Books,,500,000 Reference Works),000, ,000 Journal Archives After the first growth phase from journals, ebooks become drivers in volume

7 E-books Product consists of More than 6,000 imprints from 2005 & 2006 Growing collection from 2007 Accele rat the Wo ing of Res rld earch! All imprints transferred from NetLibrary KAP Major Reference Works Currently more than 20,000 titles Product Highlights Chapter level approach (DOI) Fully searchable PDFs & HTML Formats (same as Journal environment) Cross content linkage and references (content integration) Linking to OPAC systems (MARC 2 records)

8 SpringerLink the integrated platform E-Books Book series Archives Humana Press Journals Archives E-Journals SpringerLink Chinese Library Allerton Reference works LB Russian library Book series Central European library ZMATH

9 Home Page & Browsing You can start browsing by: Content Type Featured Library Subject Click on your choice to start 3 browsing within these categories. 2 find content. 2 3 Enter keyword to Select a language for display. 4 4 Personalized Features.

10 Browsing Books Click on Books to start browsing all books on SpringerLink. Click on Books to start browsing all books. 2 Click on Content Types or Subjects to get 2 pull-down menus for new options. 3 3 The A-Z list of all books.

11 Book Display Click on the title of a publication in the search results to enter the book display. Basic book information. Personalized features and general book information. 2 2 The content in Editorial View / Expanded List / Condensed List Guided Navigation bar enables you to search deeper. 4 4

12 Book Chapter Display Click on a chapter of the book and go to the abstract and the full text. View the chapter in PDF or HTML.

13 Book Full Text Display Click on Entire Document / Open Full Text to view the full text in PDF or HTML format. PDF format: 2 HTML format: 2

14 Supplementary Materials Supplementary materials including graphical abstract, chart & graph, pictorial essay, video are provided on SpringerLink. 2 Pictorial essay in PDF format. Graphical abstract. 3 Pictorial essay in HTML format.

15 Supplementary Materials Supplementary materials including graphical abstract, chart & graph, pictorial essay, video are provided on SpringerLink. Video.

16 Business Model Multi Channel approach Direct Channel Collection based through Springer Library Relations Pick & Choose Book Series & Reference Works Indirect Channel Collection Based through vendor s EBSCO, YBP, Coutts etc 3rd Party Vendor Channel Pick and Choose Monographs & Reference Works Ebrary, Netlibrary, MyiLibrary, ebooks.com

17 Direct/Indirect collection Business model for e-books Ownership model Content 3 subject specific e-book packages Annual packages based on copyright year Lower title cost than list price Perpetual access to acquired content Content accessed via SpringerLink (Multiple Service access via IP recognition) Unlimited use Free choice of local hosting

18 3rd Party Business model for e-books Flexible: Pick and Choose Monographs & Content Ref Works (excl. Textbooks & ebook Series) Not an ownership model Higher title cost than list price No Perpetual access to acquired content unless purchased at a premium. Service Content accessed via chosen platform (Netlibrary etc) May have limits on use (seats, number of copies etc).

19 Pricing model based on size and type of institution Very Large # students (FTE s) 5 Large e c Pri Size of 4 Medium institution 3 Small Very Small 2

20 3 Subject Collections 2008 Springer ebook Collection Subject Collections Architecture and Design BehavioralScience Biomedical and Life Science Business and Economics Chemistry and Materials Science Computer Science Earth and Environmental Science Engineering Humanities, Social Science & Law Mathematics and Statistics Medicine Physics and Astronomy Professional Computing and Web Design Total

21 E-book Pricing 2008 Springer ebooks 2008 Springer ebook Collection V-Large Large Medium Small V-Small 362,545 35,305 25,95 04,05 88,265 Subject Collections Springer List Price Architecture and Design 2,635 2,295, BehavioralScience 4,05 3,495 2,345, Biomedical and Life Science 52,895 45,995 30,85 5,75 2,875 Business and Economics 2,265 8,495 2,395 6,095 5,75 Chemistry and Materials Science 37,945 32,995 22,095 0,885 9,235 Computer Science 76,995 66,995 44,885 22,095 8,755 Earth and Environmental Science 26,675 23,95 5,545 7,655 6,495 Engineering 5,745 44,995 30,45 4,845 2,595 Humanities, Social Science & Law 37,945 32,995 22,05 0,885 9,235 Mathematics and Statistics 36,675 3,895 2,365 0,525 8,935 Medicine 44,265 38,495 25,795 2,695 0,775 Physics and Astronomy 37,945 32,995 22,095 0,885 9,235 Professional Computing and Web Design 22,85 9,295 2,925 6,365 5, ,85 394,35 268,995 30,05 0,325 Total

22 Online library discount Should the institution not be interested in the full collection the online individual library discount structure for purchasing more than one online library is as follows: Online Library = 0 % 2-4 Online Libraries: 5% 5-8 Online Libraries: 0% 8 Online Libraries: 5% Springer ebook collection = 20% ***** Online Libraries contain zero overlap. *****

23 SpringerLink: 50% increase in full-text downloads in 2006 SpringerLink Fulltext Downloads Fulltext downloads in millions Jan Feb Mar Apr Mai Jun Jul Aug Sep Oct Nov Dec (Source: Metapress)

24 SpringerLink: deeper Google indexing key driver of growth Top Referrers to SpringerLink Aug 06 - Jan PubMed Referrals in millions Sep-06 (Source: Metapress) Oct-06 Nov-06 Dec-06 Jan-07

25 Google increasingly determines the way our users search How Springer leverages the business opportunities with Google Search Engine Optimization Indexing of SpringerLink Content Indexing of SpringerLink Content Participation with 3,000 Titles Google Ads on SpringerLink Springer Ads on Google

26 White Paper ebooks: Case Studies with 6 Libraries Worldwide

27 Benefits to Academic and Research Libraries Benefits of ebooks extremely significant completely insignificant Enhanced user access 7.0 Enhanced book functionality 6.5 Access to more content 6.5 Integration of books/journals on single platform 6.0 Greater security, reduced book loss/damage 5.9 Space savings (e.g. shelf/ storage space) 5.8 Better value-for-money for acquisition budget 5.8 Cost and time savings (e.g. physical handling/ processing) Availability of usage statistics from publisher Easier cataloguing 4.7 Enhanced collection development/planning 4.7

28 Cost savings of ebooks vs. print books Cost savings of ebooks vs. print books completely insignificant extremely significant Physical handling/processing 6.7 Storage/archiving 6.6 Circulation 6.4 Shelf maintenance 6.4 Receipt and check-in 4.4 Collections development 4.3 Cataloguing 4.2 Order processing 4.0 Reader instruction, publications, help-desk, etc. Space and infrastructure

29 Lessons learned Well accepted business model with unlimited access and no DRM Librarians like the pricing model based on tiers and not linked to print holdings Packages offering work well Integrated SpringerLink platform is innovative and well positioned Strong PR and Marketing efforts lead to Springer as perceived leader of e-book market New markets evolve: corporate, small academic, emerging markets

30 Advantages/Challenges Advantages Challenges Cost per book is low Contract Storage and archiving Storage and archiving 24x7 access Reader instruction Circulation cost decrease Physical handling/processing cost decrease

31 Springer ebooks Collection The world s most comprehensive online scientific book collection! Thank you for your time! Questions or Comments? Contact me: (fr.vanberckelaer@springer.com)

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