Kindle for Publishers

Transcription

1 Kindle for Publishers How to Publish Digital Books, Magazines and Newsletters on America s #1 ereader Platform (and Why You Should Now) Don Nicholas Executive Director, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network Kindle for Publishers slide 1 of Mequoda Group, LLC

2 Why Books (and Publications) Need to Be Online 54% of buyers find out about books: ONLINE. Kelly Gallagher, Business Intelligence, R.R. Bowker at Book Industry Study Group Making Information Pay May 7 th, % of readers look for book reviews: ONLINE. Kelly Gallagher, Business Intelligence, R.R. Bowker at Book Industry Study Group Making Information Pay May 7 th, 2009 Readers looking for ebooks seek out publishers: ONLINE. Kassia Krozser, Booksquare.com Tools of Change in Publishing, February 2009 Kindle for Publishers slide 2 of Mequoda Group, LLC

3 How the Internet Influences Media Consumption People read BOOKS for an average of 5 hours per week Heavy Internet users reported 2.5 more hours than nonusers People read MAGAZINES & NEWSPAPERS for an average of 3.8 hours per week Heavy Internet users report reading 4.3 more hours than nonusers Kindle for Publishers slide 3 of Mequoda Group, LLC

4 2008 vs Kindle for Publishers slide 4 of Mequoda Group, LLC

5 What s Hot? What s Not? Source: VSS Communications Industry Forecast, 2009 Kindle for Publishers slide 5 of Mequoda Group, LLC

6 What Platforms Consumers Want to Use 19% 18% 14% 11% 5% Desktop computer Laptop computer ereader Netbook Mobile Kindle for Publishers slide 6 of Mequoda Group, LLC

7 Why Consumers Want It Kindle for Publishers slide 7 of Mequoda Group, LLC

8 Digital Media that Consumers Want 50% BOOKS 36% MAGAZINES 33% NEWSPAPERS Kindle for Publishers slide 8 of Mequoda Group, LLC

9 2010 Predictions for ereaders Kindle for Publishers slide 9 of Mequoda Group, LLC

10 2009 Statistics E Ink says 2009 revenues to date were up 250% 3 million ereader sales for million ereader sales predicted for 2010 A new generation of tablet PCs from Apple, Microsoft to come Dual-screen devices that make use of both E Ink and LCD screens also to come Flexible displays, new screen sizes, more touch, color, and video to come. Kindle for Publishers slide 10 of Mequoda Group, LLC

11 What will change in 2010? Falling device prices, more content availability, better retail distribution, and lots and lots of media buzz - Sarah Rotman Epps, Forrester Kindle for Publishers slide 11 of Mequoda Group, LLC

12 ereader Predictions for million Apple ereaders 4 million Amazon Kindles 50 million Apple iphones 59 million Kindle-friendly devices 3 million B&N Nook sales 2.5 million Sony Readers Kindle for Publishers slide 12 of Mequoda Group, LLC Forrester predicts: Amazon will claim 60 percent of the market, with Sony

13 Apple, Kindle, Sony & More Which EREADER PLATFORMS are Best for Your Digital Books, Magazines, Newsletters & Blogs? Kindle for Publishers slide 13 of Mequoda Group, LLC

14 The Only 2010 ereaders Worth Watching Amazon Kindle B&N Nook Sony Reader QUE Samsung Skiff Apple Tablet Kindle for Publishers slide 14 of Mequoda Group, LLC

15 Kindle Cost: $259 Screen: 6 3G: Yes Content: 360,000 titles: newspapers, magazines & blogs Apps: Desktop & iphone Remit Rate: 35% Kindle for Publishers slide 15 of Mequoda Group, LLC

16 Newspapers on Kindle Priced $ $14.99 Kindle for Publishers slide 16 of Mequoda Group, LLC

17 Magazines on Kindle Priced: $ $10.99 Kindle for Publishers slide 17 of Mequoda Group, LLC

18 B&N Nook Cost: $259 Screen: 7.7 3G: Yes Content: 350,000 books, 30 newspapers & magazines Apps: Desktop & Mobile Remit Rate: 65% Kindle for Publishers slide 18 of Mequoda Group, LLC

19 Magazines on the Nook Kindle for Publishers slide 19 of Mequoda Group, LLC

20 Newspapers on Nook Kindle for Publishers slide 20 of Mequoda Group, LLC

21 B&N Applications Kindle for Publishers slide 21 of Mequoda Group, LLC

22 Sony ereaders Cost: $399+ Screen: 7 3G: Available (highest model) Content: books, newspapers Apps: None Remit Rate: 65% Kindle for Publishers slide 22 of Mequoda Group, LLC

23 Plastic Logic QUE Cost: $649 + $799 Screen: 11 3G: Available (highest model) Content: books, periodicals Apps: TBA Remit Rate: 65% Kindle for Publishers slide 23 of Mequoda Group, LLC

24 Skiff Cost: TBA Screen: G: Yes Content: books, periodicals Apps: None Remit Rate: TBA Kindle for Publishers slide 24 of Mequoda Group, LLC

25 Samsung Cost: $399 & $599 Screen: 6 & G: Yes Content: BYOC Apps: None Remit Rate: TBA Kindle for Publishers slide 25 of Mequoda Group, LLC

26 BYOC Bring Your Own Content Kindle for Publishers slide 26 of Mequoda Group, LLC

27 Comparing the Major Players Kindle for Publishers slide 27 of Mequoda Group, LLC

28 Items to Think About When Choosing Is this reader cross-platform? (Kindle vs. iphone) Are you ok with a fixed format? (epub vs. PDF) What percentage of sales do I get? How much time / work does this require on my part? Is it pulling a feed? (Kindle) Do I need to send content to the vendor? (Ceros) Kindle for Publishers slide 28 of Mequoda Group, LLC

29 Zinio, Texterity, itunes, PDF and more Which SOFTWARE APPS are Best for Your Digital Books, Magazines, Newsletters & Blogs? Kindle for Publishers slide 29 of Mequoda Group, LLC

30 Free App vs. Premium Information Kindle for Publishers slide 30 of Mequoda Group, LLC

31 2010 ereader Apps iphone (itunes) Kindle Sony Adobe PDF Zinio Reader Texterity Ceros Q-Magaz Nextbook Kindle for Publishers slide 31 of Mequoda Group, LLC

32 iphone Apps Stanza Kindle for iphone ereader ShortCovers CourseSmart (textbooks) Classics Bookshelf BookZ Libris Eucalyptus ($10 for 10k books) PixelMags (stand-alone apps) Kindle for Publishers slide 32 of Mequoda Group, LLC

33 What You Need to Know DRM: Who has the rights to my content? Pricing: Can I set the price for my content? Customer Service: Who will handle customer inquiries? Remit Rate: What percentage do I get paid? Kindle for Publishers slide 33 of Mequoda Group, LLC

34 What s epub? The Open-Source Digital Book Publishing Standard Kindle for Publishers slide 34 of Mequoda Group, LLC

35 What s epub? epub is an open format of the The International Digital Publishing Forum (IDPF). It is based on XML and XHTML, re-using existing standards for digital books and publications. Predictions & Comments from Michael Smith, IDPF: Approx. 23 ereader devices can read the DRM books via Adobe digital editions platform Approx. 9 readers can read DRM free EPUB only Kindle does not support epub but users have created hacks & converters Use of EPUB format will become more prominent in higher ed publishers Publisher & consumer adoption will lead to a critical mass Kindle for Publishers slide 35 of Mequoda Group, LLC

36 What s epub? "Unless Amazon embraces open e-book standards like epub, which allow readers to read books on a variety of devices, the Kindle will be gone within two or three years." Tim O Reilly on 2/09 in Why Kindle should be an open book, in Forbes Kindle for Publishers slide 36 of Mequoda Group, LLC

37 Items you Can Accomplish Today Kindle for Publishers slide 37 of Mequoda Group, LLC

38 Item 1: Set up Your Blog on Kindle Kindle for Publishers slide 38 of Mequoda Group, LLC

39 All Amazon Needs to Know 8 Things RSS/Atom Feed Address Blog Title Tagline Blog Description Blog Author/Publisher Blog Language Categories Keywords Optional: Screenshot of blog Blog masthead Website address Kindle for Publishers slide 39 of Mequoda Group, LLC

40 Amazon Decides Price You get 30% Kindle for Publishers slide 40 of Mequoda Group, LLC

41 Item 2: Get YOUR Price On Kindle Set up Kindle Delivery on your site: Subscriber must give you their Kindle address during payment process. Prep the issue in PDF format, send it to the address. Make sure they add your address to their approved contacts. Remind customers that they pay a 15 cent delivery fee from Amazon per MB that you send. You keep 100% of the subscription price Tip: Experiment with ad models: More expensive subscriptions w/o ads and less expensive with ads Kindle for Publishers slide 41 of Mequoda Group, LLC

42 Item 2: Get YOUR Price On Kindle Kindle for Publishers slide 42 of Mequoda Group, LLC

43 Item 2: Get YOUR Price On Kindle Kindle for Publishers slide 43 of Mequoda Group, LLC

44 Additional Resources light-up -2010/ Kindle for Publishers slide 44 of Mequoda Group, LLC