Marketing of Potential Tourism Destinations in Karanganyar Regency
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1 Marketing of Potential Tourism Destinations in Karanganyar Regency Internship Report Submitted to Meet a Part of the Requirements to Obtain an Ahli Madya Degree in English Language by Ari Sudrajat C English Diploma Program Faculty of Cultural Sciences Sebelas Maret University Surakarta 2016
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4 4 ACKNOWLEDGMENT Alhamdulillahirobbil alamin, Praise is merely to the Almighty Allah SWT for the gracious mercy and tremendous blessing that enables him to accomplish this Ahli Madya final report entitled: Marketing of Potential Tourism Destinations in Karanganyar Regency. This Ahli Madya final report is presented to fulfill one of the requirements in accomplishing Ahli Madya in English Diploma Program, Cultural Sciences Faculty, University of Sebelas Maret Surakarta. The writer would like to express the special appreciation to his internship supervisor, Ardianna Nuraeni, S.S., M. Hum., for her valuable assistances, suggestions and inspirations to the completion of this final report. He also would like to express his deep gratitude to the head of English Diploma Program, Agus D. Priyanto, M.CALL., who has given him valuable input for the improvement of this Ahli Madya final report. Furthermore, The writer would like to say thanks to all staffs of Cultural and Tourism Department for their good cooperation especially to Mrs. Tyas Ngambar the head of Cultural and Tourism Department of Karanganyar Regency, who has given him and his group mates permission to do the internship activities in the department that she leads, and to Mrs. Rudra the Staff of Promotion Division, for her assistances during the Internship activities. The greatest honor and appreciation would be finally dedicated to the writer s beloved parents, his father Suparno and his mother Mujiningsih. It is truly undoubted that loves, cares, spirits, motivations, patience and willingness to wait for his graduation and timeless prayers during days and nights are everything for him. The writer would also address the appreciation to his beloved big family of English Department 2013, especially for his best friends: Atika Fitri, Ardian Arganata, Ardhon Purtama, Bela Qurnelia, and Dhika Intan thank you so much for being such a great companion during our togetherness at campus. The writer would like to extent his gratitude to his group mates: Al-Fathih Vicky, Bella Ednica, Dhuma Wahyu, and Febriana Intan for the well-cooperation and togetherness. Surakarta, June, 2016 Ari Sudrajat
5 ABSTRACT Ari Sudrajat, Marketing of potential tourism destinations in Karanganyar Regency. English Diploma Program, Faculty of Cultural Sciences, Sebelas Maret University. The aims of this report are to explain (1) the activities done by the writer during the internship program at Cultural and Tourism Department of Karanganyar Regency; (2) the difficulties faced and exit strategies done by the writer during the activities. The main activity of this program is creating the tourism website using English in order to promote the local tourism destinations of Karanganyar Regency toward the foreign public. Further, there are five steps that had been passed by the writer. They are observing the tourism destinations, writing the persuasive-descriptive texts, creating and designing the website, reporting the project to the department, and also promoting the website to the public. During the internship activities, the writer faced many problems. The most difficult problem was writing the persuasive-descriptive texts. In order to solve that problem, the writer did some strategies. They are (1) reading some references from books, leaflets, and brochures of tourism destinations; (2) searching some parallel texts from some official websites from the other countries; and (3) rechecking the promotion texts to some experts. v
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7 7 TABLE OF CONTENTS APPROVAL... Error! Bookmark not defined. ACCEPTANCE... ii ACKNOWLEDGMENT... iii ABSTRACT... v TABLE OF CONTENTS... 7 Chapter 1 Introduction... Error! Bookmark not defined. Chapter 2 Tourism and Culture Department... Error! Bookmark not defined. Short Profile of Tourism and Culture Department... Error! Bookmark not defined. Vision and Missions of Tourism and Culture Department... Error! Bookmark not defined. Targets of Tourism and Culture Department... Error! Bookmark not defined. Policies Held by Tourism and Culture Department... Error! Bookmark not defined. Work Plans of Tourism and Culture DepartmentError! Bookmark not defined. Resources of Tourism and Culture Department Error! Bookmark not defined. Organizational Structure of Tourism and Culture Department... Error! Bookmark not defined. Chapter 3 Internship Activities... Error! Bookmark not defined. Activities in General... Error! Bookmark not defined. Observing tourism destinations... Error! Bookmark not defined. Writing persuasive-descriptive texts... Error! Bookmark not defined. Creating and designing website... Error! Bookmark not defined. Reporting the website to department s officers. Error! Bookmark not defined. Promoting the website... Error! Bookmark not defined. Problems faced and exit strategies done by the writer... Error! Bookmark not defined. Chapter 4 Conclusion and Recommendation... Error! Bookmark not defined. Conclusions... Error! Bookmark not defined. Recommendations... Error! Bookmark not defined. References... Error! Bookmark not defined. 7
8 8 Appendices... Error! Bookmark not defined.
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