SHAKESPEARE AFTER MASS MEDIA EDITED BY RICHARD HURT. palgrave

Transcription

1 SHAKESPEARE AFTER MASS MEDIA EDITED BY RICHARD HURT palgrave

2 * SHAKESPEARE AFTER MASS MEDIA Copyright Richard Burt, All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critieal articles or reviews. First published 2002 by PALGRAVETM 175 Fifth Avenue, New York, N.Y and Houndmills, Basingstoke, Hampshire, England RG21 6XS. Companies and representatives throughout the world. PALGRAVE is the new global publishing imprint of St. Martin's Press LLC Scholarly and Reference Division and Palgrave Publishers Ltd. (formerly Macmillan Press Ltd.). ISBN ISBN (ebook) DOI / Library oe Congress Cataloging-in-Publication Data Shakespeare after mass media: edited by Richard Burt. p. em. Includes bibliographical referenees and index. ISBN Shakespeare, Williarn, Criticism and interpretation History-20 th eentury. 2. Shakespeare, Williarn, Adaptations-History and criticism. 3. Shakespeare, William, Film and video adaptations. 4. Shakespeare, Williarn, Stage history Mass media and literature. I. Burt, Richard, PR2970. S '3-dc Design by Letra Libre, Inc. First edition: January

3 For Laurie osborne, as extraordinary a ftiend and colleague as she is a scholar and teacher

4 CONTENTS List 0/ Illustrations Contributors Vll IX Introduction To e- or not to e-? Disposing of Schlockspeare in the Age of Digital Media Richard Burt PART ONE ~tcstions of Shakcspcarc's Cllitural Allthority: Thcorics, ISSllCS, and lnstanccs 1. Bardguides of the New Universe: Niche Marketing and the Cultural Logic of Late Shakespeareanism 35 Donald K Hedrick 2. "In Fair Verona": Media, Spectacle, and Performance in William Shakespeare's Romeo + Juliet 59 Peter S. Donaldson 3. "We are the makers of manners": The Branagh Phenomenon 83 Mark Thornton Burnett 4. Shakespeare: The Theme Park 107 Diana E. Henderson 5. Harlequin Presents: That '70s Shakespeare and Beyond 127 Laurie E. Osborne 6. Suggested for Mature Readers?: Deconstructing Shakespearean Value in Comic Books 151 Josh Heuman and Richard Burt

5 7. The Shatnerification of Shakespeare: Star Trek and the Commonplace Tradition Craig Dionne 173 PART Two Historics of Shakcspcarc's Appropriation: Casc Studics 8. WSHX: Shakespeare and American Radio 195 Douglas Lanier 9. Shakespeare, Beard of Avon 221 Fran Teague 10. RevivingJuliet, Repackaging Romeo: Transformations of Character in Pop and Post-Pop Music 243 Stephen M. Buhler 11. The Making of Authorships: Transversal Navigation in the Wake of Harnlet, Robert Wilson, Wolf gang Wiens, and Shakespace 265 D. j. Hopkins and Bryan Reynolds 12. Bartlett's Evolving Shakespeare 287 Helen M. Whall 13. Shakespeare and the Holocaust: Julie Taymor's Titus is Beautiful, or Shakesploi Meets (the) Camp 295 Richard Burt Index 331

6 L IST 0 F IL L U S T RA T ION S 1.1. Shakespeare looking over e-media 2 I.2. Shakespeare's Macbeth in the flesh (Courtesy VCA Films) Globe Theater, Busch Gardens (Photo: Diana Henderson) Pirates! (Photo: Diana Henderson) Susan Carroll's The Lady who Hated Shakespeare (Courtesy Fawcett Crest, Ballantine Books) Alas, poor Hamlet? Scene 1 of Harnlet: A Monologue. (Photo: Patty Wood) Scene 3 of Harnlet: A Monologue. (Photo: Patty Wood) Lavinia after her rape and mutilation, in Lorn Richey's Titus Andronicus Titus killing Saturninus, in Lorn Richey's Titus Andronicus Schlock Titus Lavinia after she has been raped and mutilated, in Julie Taymor's Titus

7 CONTRIBUTORS Editor RICHARD BURT is Professor of English at the University of Massachusetts, Amherst and the author of Unspeakable ShaXXXspeares: Queer Theory and American Kiddie Culture, Licensed by Authority: Ben Jonson and the Discourses 0/ Censorship, and numerous articles on topics such as the erotics of pedagogy, the celebrity intellectual, Renaissance drama, Shakespeare and film, and museum censorship. He is the editor of The Administration 0/ Aesthetics: Censorship, Political Criticism, and the Public Sphere, and co-editor of Shakespeare, the Movie, 11 Popularizing the Plays on Film, Tv, and Video (forthcoming), Shakespeare, the Movie: Popularizing the Plays on Film, Tv, and Video, and Enclosure Acts: Sexuality, Property, and Culture in Early Modern England Burt has also taught as a Fulbright Scholar at the Free University and Humboldt University in Berlin, Germany, and is currently writing two books, Ever Afterlives: Fashioning the Renaissance on Film and Video and, with his wife Betsy, Dumb Love: A Losers Guide. burt@english.umass.edu website: Essayists STEPHEN M. BUHLER is Associate Professor of English at the University of Nebraska-Lincoln. He has published several articles on Shakespeare, Spenser, and Milton, many with an emphasis on engagements between literary culture and the performing arts. He is the author of Shakespeare in the Cinema: Ocular Proof smb@unlserve.unl.edu MARK THORNTON BURNETT is Reader in English at the Queen's University of Belfast. He is the author of Masters and Servants in English Renaissance Drama and Culture: Authority and Obedience, the editor of The Complete Plays 0/ Christopher Marlowe and The Complete Poems 0/ Christopher Marlowe, and

8 x CONTRJHlJTORS the co-editor of New Essays on Hamlet, Shakespeare and Ireland: History, Politics, Culture and Shakespeare, Film, Fin de Siecle. He is currently completing Constructing "Monsters" in Shakespearean Drama and EarlJ Modern Culture. UK CRAIG DIONNE is Associate Professor of English at Eastern Michigan University, where he teaches Shakespeare, Renaissance Literature and Theory. Editor of the Journal 0/ Narrative Theory for three years, and now director of the graduate program in English Literature at EMU, Dionne is co-editor with David Shumway of the anthology Disciplining English and has published essays in Shakespeare in popular culture, Elizabethan underworld, and pedagogy. PETER S. DONALDSON is Professor ofliterature at M.I.T. and director of the Shakespeare Electronic Archive. He is author of Machiavelli and Mystery 0/ State, Shakespearean Films / Shakespearean Directors and of aseries of multimedia essays on Shakespeare on film including "Digital Archives and Sibylline Sentences: The Tempest and the 'End of Books.'" psdlit@mit.edu DONALD K. HEDRICK is Professor of English at Kansas State University and founding director of the Program in Cultural Studies there. He has taught at Cornell University, Colgate University, and Amherst College, and has published articles on architecture, drama, cultural studies, Shakespeare, and film. He is co-editor with Bryan Reynolds of Shakespeare Without Class: Misappropriations 0/ Cultural Capital and is currently working on a project on valuation and entertainment in the early modern period and a project on movie trailers. hedrick@ksu.edu DIANA E. HENDERsoN, Associate Professor ofliterature at M.I.T., is the author of Passion Made Public: Elizabethan Lyric, Gender, and Performance and numerous articles, including essays on early modern drama, poetry, and domestic culture, Shakespeare on film, James Joyce, and Virginia Woolf. Her current book manuscript is entitled Uneasy Collaborations: Shakespeare across Time and Media. dianah@mit.edu J OSH HEUMAN is a doctoral candidate in Media and Cultural Studies at the University of Wisconsin-Madison. His dissertation examines relationships

9 CONTRJHlJTORS XI between projects of cultural regulation and discourses of communication and citizenship. D. J. HOPKINS is a doctoral candidate in the u.c. Irvine / u.c. San Diego Joint Ph.D. Pro gram in Theatre and Drama. Most recently, he published an artide on Charles L. Mee's radical appropriations of dassic texts. Hopkins works as a professional dramaturg and holds an M.F.A. in dramaturgy from u.c. San Diego. dhopkins@ucsd.edu DOUGLAS LANIER is Associate Professor of English and Director of English graduate studies at the University ofnew Hampshire. He has published artides on Shakespeare, Marston, Jonson, Milton, the Jacobean masque, and literature pedagogy in a number of journals and collections. His most recent publication is an essay on the cultural politics of Branagh's Hamlet in Spectacular Shakespeare: Critical Theory and Popular Cinema, edited by Lisa Starks and Courtney Lehmann. He is currently at work on a book about Shakespeare and modern popular culture forthcoming from Oxford Univ. Press. doug.lanier@unh.edu LAURIE OSBORNE is Associate Professor of English at Colby College. She has published The Trick ofsingularity: Twelfth Night and the Performance Editions as weil as several essays on Renaissance audiences and Shakespeare in film and popular culture. Her forthcoming work indudes "Cutting Up Characters in Trevor Nunn's Twelfth Night" in Shakespeare, Cinema, Spectacle: Critical Theory and Film Practice, edited by Courtney Lehmann and Lisa Starks, and an essay on pedagogy entitled "Shakespeare and the Construction of Character." leosborn@colby.edu BRYAN REYNOLDS is Associate Professor of Drama at the University of California, Irvine. His book, Becoming Criminal: Transversal Theater and Cultural Dissidence in Early Modern England is forthcoming from the Johns Hopkins University Press, and a book on acting and transversality is under contact with Palgrave. He has published artides on the work of Shakespeare, Cixous, de Certeau, Dekker, Deleuze, Foucault, Guattari, Rousseau, Middieton, Polanski, and Robert Wilson. breynold@e4e.oac.uci.edu website:

10 xii CON1RlI\C10RS FRAN TEAGUE is Professor ofenglish at the University of Georgia. Her books indude The Curious History 0/ "Bartholomew Fair, " Shakespeare's Speaking Properties, and Bathsua Makin, Woman 0/ Learning. She has edited Acting Funny and published artides on performance theory and history as weil as on early women writers. website: ~fteague HELEN M. WHALL is Associate Professor of English at Holy Cross College and the author of Didactic Method in Five Tudor Dramas and an editorial consultant for the 1993 edition of Bartlett's Quotations. She is now an associate editor of Interfoces, "an international journal of Word and Image," and she has served as associate editor for Theatre Journal. She has published art i des on Saint Paul and Shakespeare's co me dies and on Hamlet and the manner of the miniature. hwhall@att.net