Publications about books for children & young adults Media Planner

Transcription

1 2013 Media Planner

2 About the horn book Independent, opinionated, and stylish, The Horn Book Magazine, The Horn Book Guide and HBook.com are the essential multi-media publications for everyone who cares about children s and young adult literature. With lively articles, insightful reviews and sharp editorials, The Horn Book provides libraries, educators, parents and literature lovers everywhere, the high quality information they rely on to navigate the wide world of publishing and books for young people. The Horn book Magazine 8,000+ subscribers 3,750 bonus distribution The Horn Book Guide 1,950+ subscribers hbook.com 113k visits 198k pageviews 1.76 pages/visit Social networking 8,217+ Twitter followers 3,303 Facebook likes newsletter subscribers 13,000+ in 2012 It s a well-respected source that I have relied on for years in magazine format. Now that it s online I have access all the time. A long-established journal with high standards and a long literary tradition of reviews of children s literature. I trust it, admire it and would hate to imagine working in the field without it. Because it s from the Horn Book, it has a reputation that is second to none in children s literature.

3 OUR AUDIENCE The Horn Book community of readers, relentlessly pursuing excellence in children s and young adult literature. Our devoted readers navigate the future of literature for young people around the world. They are librarians, educators, parents, book lovers and literary professionals who return to our pages faithfully to find the quality reviews, interviews and news they have come to trust to guide them through the vast and exciting world of children s books. Excellent reviews that I can trust and count on. I usually put titles of the books you recommend into a to purchase list. horn BOOK Readers are: Dedicated Thought leaders and trend setters Influencers Active and responsive I am retired but like to keep up with children s literature even though my only buying now is for my grandchildren. Trusted source, free cost make this unique for me. I really appreciate it and the Horn Book Magazine. Connected PArticipANTS IN FORWARD THINKING EVENTS It s an easily accessible way to find out what is new and noteworthy in the world of children s books very helpful for us teachers

4 our reach Horn Book publications cover the field of children s literature with style, intelligence, and a fierce independence. Print offerings The Horn Book Magazine Readership - 8,000+ First published in 1924, The Horn Book Magazine provides its readership with in-depth reviews of the best new books for children and young adults as well as features, articles, and editorials in each bimonthly issue. The Horn Book Guide Readership - 1,950+ The Horn Book Guide, now in its twentieth year, is a vital resource for every children s literature professional, with concise and authoritative reviews and ratings of more than 2,000 books in each semi-annual print edition. online offerings Hbook.com Unique monthly visitors - 113,000+ The new, streamlined is our online home for all the uncommon insight and indispensable information on creating, choosing and using books for children and young adults from The Horn Book. Notes From The Horn Book Readership - 15,000 Our free monthly e-newsletter features the best in new release children s books and is packed with author interviews, reviews of featured books, links for additional reading, and more. Talks With Roger Readership - 35,000 Each edition of this e-newsletter is sponsored by a single publisher and features an exclusive interview of your author or illustrator by our very own editor in chief Roger Sutton. Blogs Trendsetting Horn Book blogs cover a wide array of important topics including book reviews, author interviews and awards coverage and predictions, all from trusted and outspoken members of The Horn Book editorial team of children s literature experts. Read Roger Average visitors per month - 10,700+ Calling Caldecott Average visitors per month - 8,950+ Out of the Box HTML Alert Readership - 15,000 Our digital version of direct mail allows you complete flexibility in messaging and timing, with your own compelling graphics and call to action aimed directly at K-12 schools and public libraries. Webcasts Share information and interact live with customers and prospects with our engaging presentations designed to give you maximum exposure with branded promotions prior to the event.

5 2013 Editorial Calendar the Horn Book MAGAZINE Editorial CAleNDAR READERSHIP 8,000+ January/February March/April May/June July/August September/ October November/December Reservation October 26, 2012 December 28, 2018 February 22 April 26 June 28 August 30 Materials Due November 16, 2012 January 18, 2013 March 15 May 17 July 19 September 14 Feature Cover by Jon Klassen Different Drummers special Caldecott at 75: K. T. Horning ALA Awards issue Books in the Home: Access Holiday High Notes 2012 Horn Book Fanfare issue looking back at the Caldecott Newbery/Caldecott/Wilder/ to Books by Megan Lambert Zena Sutherland lecture by Taking Chances by Barbara by decade King speeches and profiles Caldecott at 75: K. T. Horning Linda Sue Park Bader on picture book Caroline Fraser on Essays on the year s looking back at the Caldecott Sight Reading: Leonard S. biographies as a haven for the sequelization and The Further contenders by decade Marcus on picture books offbeat Tale of Peter Rabbit 2012 BGHB Awards and HBAS coverage Caldecott at 75: K. T. Horning looking back at the Caldecott by decade Books in the Home: 2012 BGHB Award Books in My Home by Megan Lambert Borderlands: Disturbing (or not?) Young Adult Fiction by Christina Chant What Makes a Good Book about Dance? From The Guide: Government Cadenza: Horn Book Clues by Tim Wynne-Jones Eugene Yelchin on reading as a child in the Soviet Union Elizabeth Bluemle on running an independent bookstore Caldecott at 75: K. T. Horning looking back at the Caldecott by decade Sight Reading: Leonard S. Marcus on Tomi Ungerer What Makes a Good Coming Out Novel? by Claire Gross Short pieces: What s the strangest children s book you ve ever read? From The Guide Audiobook Reviews Beyond The Friends by Yolanda Hare Books in the Home: Reading With My Mother by Elizabeth Poe The Writer s Page: Danger: Dialogue Ahead by Marc Tyler Nobleman Borderlands: Jonathan Hunt on trends in nonfiction What Makes a Good Romance Novel by Rachel Smith and Katrina Hedeen From The Guide Books back in print Cadenza: YA Title Updates by Patrick Jennings Sight Reading: Leonard S. Marcus on the year in picture books Caldecott at 75: K. T. Horning looking back at the Caldecott by decade Short pieces What Makes a Good Bad Book? by Elissa Gershowitz From The Guide Audiobook reviews Cadenza: 2013 Mind the Gap Awards Borderlands What Makes a Good Bilingual Picture Book or What Makes a Good Grief Book From The Guide Caldecott at 75: K. T. Horning looking back at the Caldecott by decade Barbara Bader on Virginia Hamilton and Margaret McElderry What Makes a Good High Linterest/Low Readership (Urban) Novel? by Randy Ribay From The Guide Audiobook reviews Books back in print the Horn Book GUIDE Editorial calendar READERSHIP 1,950+ The Horn Book Guide is a vital resource for every children s literature professional. With each semiannual issue, The Guide concisely reviews and expertly rates almost 2,500 new titles every new-release hard-cover children s and young adult book published in the United States. SPRING (APRIL 1, 2013) FALL (OCTOBER 1, 2013) Reservation February 15, 2013 August 9, 2013 Materials Due February 28, 2013 August 23, 2013

6 ADVERTISING & SALES INFORMATION 2013 Advertising Print Rates THE HORN BOOK MAGAZINE GROSS RATES 4 COLOR 1X 3X 4X 6X 8X FULL PAGE $2,150 $2,068 $1,972 $1,876 $1,797 HALF PAGE 1,382 1,342 1,284 1,248 1,196 QUArter PAGE Covers 2, Cover THE HORN BOOK GUIDE RATES INTERIOR FULL PAGE $690 COVER/4 COLOR $1,690 THE HORN BOOK GUIDE MECHANICAL REQUIREMENTS SIZE (width x height ) NON-BLEED BLEED TRIM SIZE INTERIOR FULL PAGE X X X COVER/B&W X X X COVER/4 COLOR X X X BLACK+WHITE 1X 3X 4X 6X 8X FULL PAGE $1,654 $1,591 $1,517 $1,443 $1,382 HALF PAGE 1,063 1, QUArter PAGE THE HORN BOOK MAGAZINE MECHANICAL REQUIREMENTS SIZE (width x height ) NON-BLEED BLEED LIVE AREA TRIM SIZE FULL PAGE 5 X X X X PAGE VERTICAL X 8 N/A N/A N/A 1 2 PAGE HORIZONTAL 5 X 4 N/A N/A N/A 1 4 PAGE X N/A N/A N/A Advertising Rates and Contracts Rates are effective with the January/February 2013 issue of The Horn Book Magazine & The Horn Book Guide. For preferred position and special placement requests, add $75 per page. Multiple-placement rates are available through contract only and contracts must be fulfilled within the 2012 calendar year. For The Horn Book Guide, interior ads are black and white. Color ads are available only on covers. A 15% agency discount is given to qualified agencies. Insertion Orders and Cancellations Insertion orders must be confirmed for each issue. Cancellation of an ad after the materials deadline may result in a 50% penalty fee. Materials Specifications All copy is subject to approval by The Horn Book, Inc. Advertisers will be charged for alteration of materials that do not meet specification. Questions regarding material specifications should be directed to JoAnn Powell at , or jpowell@mediasourceinc.com. Formats (in order of preference): 1) High-resolution PDF (grayscale or CMYK per type of ad placed), PDF/X-1a format preferred. 2) 300 ppi TIFF (grayscale or CMYK). Please do not use True Type fonts as they cause conflicts on press. Black-and-white ad PDFs submitted in color may be billed at the color rate. FULL PAGE 1 2 PAGE VERTICAL 1 2 PAGE HORIZONTAL 1 4 PAGE Submission Options Our required file format for print advertising is PDF/x1a2001 with your compatibility set to Acrobat 4 (PDF 1.3). File dropoff location: Note: Our publication prints at 133-line screen. This means that resolution for artwork is to be 300 dpi at 100%.

7 ADVERTISING & SALES INFORMATION 2013 HBOOK.COM opportunities LEADERBOARD #1 Dimensions: 728x90 (Ad will rotate in both top position and bottom position.) TICKER AD Dimensions: 920x25 Medium RECTANGLE Dimensions: 300x250 BANNER ADVERTISING Banner ad campaigns provide a simple and cost-effective way to increase brand awareness and visibility for new products while driving traffic to your site. Expand the creativity and interactivity of your online messaging with an attention-grabbing Flash/Rich Media ad, Site Takeover, or Interstitial All sizes ROS. 50k impressions minimum. 20% Premium for section targeting or exclusivity on a position. 20% premium plus $1,500 creative charge for expandable ads. BANNER SIZE NET RATE LEADERBOARD 728x90 $30 CPM Medium Rectangle 300x250 $30 CPM HALF PAGE 300x600 $30 CPM SKYSCRAPER 160x600 $30 CPM TICKER AD 920x25 $30 CPM Site Takeover leaderboard, medium rectangle, skyscraper or half-page ad $1,750 per day Take It To The Next Level Expand the visibility and interactivity of your online messaging with attention-grabbing, Welcome/Interstitial or Flash/Rich Media ads. (Ads are not to size) SKYSCRAPER Dimensions: 160x600 HALF PAGE Dimensions: 300x600 Medium RECTANGLE Dimensions: 300x250 LEADERBOARD #2 Dimensions: 728x90 (Ad will rotate in both top position and bottom position.) WELCOME page/interstitial AD Frequency Cap one ad per user per day (Repeat presentations to same visitors blocked). Ad Location full screen marketing messages appears for 15 seconds before the homepage loads. Approximately 5,000 impressions/day PREMIUM BANNER SIZE NET RATE WELCOME PAGE/INTERSTITIAL AD 640x480 $500 per day RICH MEDIA Flash/Rich Media ads provide unlimited possibilities with automation, sound or video options to put your product in the spotlight. BANNER SIZE expanded SIZE NET RATE LEADERBOARD 728x90 728x180 $30 CPM Medium RECTANGLE 300x x260 $30 CPM SKYSCRAPER 160x x600 $30 CPM

8 ADVERTISING & SALES INFORMATION 2013 Hbook.com blogs The distinguished and respected voices behind The Horn Book come through loud and clear in our trendsetting blogs. Featuring all the latest and greatest news, opinions and commentary on the world of children s literature our readers can t wait to get their hands on! FEATURED blogs: LEADERBOARD #1 Dimensions: 728x90 (Ad will rotate in both top position and bottom position.) Read Roger 10,700+ average page views per month The Horn Book editor in chief Roger Sutton provides his sought after perspective on events, trends, and scandals in publishing and librarianship. Medium RECTANGLE Dimensions: 300x250 Out of the Box Provides coverage of new paperbacks, tie-ins, board books, apps, and other kinds of non-hardcover children s book publishing. Calling Caldecott 8,950 average page views per month Our newest blog offers up an insider s view of the Caldecott Awards with information, updates and gossip. SKYSCRAPER Dimensions: 160x600 MONTHLY SPONSORSHIP Read Roger and Out of the Box - $1,500 per month (net rate) Leaderboard, Medium rectangle, Skyscraper OR half-page ad Calling Caldecott - $1,000 per month (net rate) Leaderboard, Medium rectangle, Skyscraper OR half-page ad BANNER LEADERBOARD Medium Rectangle HALF PAGE SKYSCRAPER SIZE 728x90 300x x x600 (Ads are not to size) HALF PAGE Dimensions: 300x600 LEADERBOARD #2 Dimensions: 728x90 (Ad will rotate in both top position and bottom position.)

9 ADVERTISING & SALES INFORMATION 2013 notes from the horn book LEADERBOARD Dimensions: 728x90 NOTES FROM THE HORN BOOK distributed Monthly 16,625 subscribers Notes from the Horn Book is your direct connection to librarians, parents and teachers searching for all that is new and noteworthy in the world of children s literature. Each monthly e-newsletter edition features our indispensable reviews, illuminating author interviews, useful links for additional reading and of course the sought after insight from Editor in Chief Roger Sutton. SKYSCRAPER Dimensions: 160x600 NonFiction Notes from The Horn Book distributed quarterly 16,625 subscribers Each issue of Nonfiction Notes will contain brief reviews, taken from the Horn Book Guide, of new and recent informational books we think would be especially good for schools looking to dive into the Common Core State Standards. Arranged by subject headings also taken from the Horn Book Guide, these books are all distinguished by strong conceptual frameworks and/or points of view; they go beyond a just-the-facts approach to nonfiction reading. MEDIUM RECTANGLE Dimensions: 300x250 BANNER Dimensions: 468x60 LOWER Rectangle Dimensions: 300x250 MIDDLE SKYSCRAPER Dimensions: 160x600 LOWER SKYSCRAPER Dimensions: 160x600 BANNER SIZE 1X (GROSS RATE) 4X (GROSS RATE) 12X (GROSS RATE) LEADERBOARD 728x90 $785 $735 $680 Medium RECTANGLE 300x250 $785 $735 $680 SKYSCRAPER 160x600 $785 $735 $680 MIDDLE SKYSCRAPER 160x600 $738 $680 $577 LOWER SKYSCRAPER 160x600 $735 $680 $577 BANNER 468x60 $680 $630 $525 LOWER Rectangle 300x250 $630 $525 $470 Sole Sponsorship (all 6 sizes): $2,600 per Month Because it s from the Horn Book, it has a reputation that is second to none in children s literature. I am reminded to re-dig my Horn Book Guide and Horn Book Magazine out of my pending stacks when I see Notes from the Horn Book in my inbox. I get a deeper experience from all three forms as a result. Engaging text, interesting dialogue, informative suggestions (Ads are not to size)

10 ADVERTISING & SALES INFORMATION 2013 talks with roger Have a book that is suddenly taking off or garnering terrific reviews? Perhaps one of your books, authors or illustrators just received an award? Talks with Roger is the perfect forum to spread the word. This special presentation from The Horn Book features one of the leading authorities on children s and young adult literature, editor in chief Roger Sutton, interviewing authors and illustrators. Editorial Focus Talks with Roger is a sponsored, digital e-newsletter offering opportunities to highlight: New or emerging authors or illustrators New books by established authors or illustrators An author or illustrator s career and backlist How it Works Each edition is sponsored by a single publisher and focused entirely on your author or illustrator. Questions are custom tailored for each newsletter and the interviews will be conducted, transcribed and edited by Roger. The published version includes the full text of the interview so there will be no need for readers to click through to a website for additional text. Additional opportunities to further drive home your promotional efforts can include: Biography of the author/illustrator Information about previous books Photos or illustrations Links to websites, Facebook and Twitter Selection Process Publishers are invited to submit potential books to Roger Sutton, who will select those books or authors he can unreservedly recommend. With more than 30 years of experience in children s literature, Roger brings his unique interviewing skills to the table, digging down to the origins of the work, while revealing the creative process and the author s thoughts about theme and what place the book might have in the landscape of children s and young adult literature. Distribution Each issue is distributed to more than 35,000 newsletter subscribers including the readers of: Notes from the Horn Book, and the School Library Journal publications: Extra Helping, Curriculum Connections, and SLJ Teen. HTML Blast to Full Readership 4 Ads to run adjacent to copy: 1- Leaderboard (728 x 90); 1- Boombox (336 x 280); 2- Skyscraper (160 x 600) Additional coverage in SLJ Extra Helping where an excerpt of Talks with Roger will appear and link to full article. Availability: Exclusive opportunity 1x per month Rate: $5,000 gross per run

11 ADVERTISING & SALES INFORMATION Publications about books for children & young adults 2013 lead generation opportunities webcasts Horn Book webcasts are engaging, interactive presentations that offer sponsors the ideal format to position themselves as thought leaders, engage directly with interested customers and prospects, and generate qualified sales leads. Our basic Webcast package includes a 60-minute live, interactive presentation with full turnkey production; prominent promotion of the webcast and sponsor s brand in print, online, and via ; and personal engagement with qualified customers. SINGLE SPONSOR WEBCAST PACKAGE RATE: $10, minute live, interactive presentation Registrant qualification via sign-up questions (up to 3) Training and technical assistance before and during the webcast Up to 3 PDF handouts placed in audience console for attendee download Real-time reporting and polling of attendees 3-month On-Demand archive Minimum 200 Leads NOTES: Client is required to supply all creative materials, including HTML for the dedicated blast.webcast title, date, and time must be finalized 10 weeks before the live event. Webcast copy and panelists must be finalized 8 weeks before the live event. Webcast slides must be finalized 3 weeks before the live event MULTI-PUBLISHER PACKAGE RATE: $2,750 (minimum of three publishers/webcast, maximum of four) 60-minute total live, interactive presentation Training and technical assistance before and during the webcast Title/ISBN lists placed in audience console for attendee download 3-month On-Demand archive Minimum 200 Leads PROMOTIONAL ELEMENTS INCLUDE One (1) dedicated blast to full mailing list, 2 weeks prior to live event Up to 6 weeks promotional consideration in print, online and in newsletters for the live webcast and archive Branded listing in Upcoming/Archive Webcast schedule (print and newsletter) ROS Skyscraper (160x600) promoting live webcast for 4 weeks prior to event Newsletter Banner (468x60) promoting live webcast 1x co-branded follow-up Thank You to all registrants PROMOTIONAL ELEMENTS INCLUDE One (1) dedicated blast to full mailing list, 2 weeks prior to live event Up to 6 weeks promotional consideration in print, online and in newsletters for the live webcast and archive Branded listing in Upcoming/Archive Webcast schedule (print and newsletter) ROS Skyscraper (160x600) promoting live webcast for 4 weeks prior to event Newsletter Banner (468x60) promoting live webcast, 1x Branded follow-up Thank You to all registrants NOTES: Horn Book will create all online promotional materials and registration page header. Client is required to supply two book jackets, logo and panelist info, 8 weeks before the live event. Webcast slides must be finalized 3 weeks before the live event. HTML Alert An e-alert is our digital version of direct mail. This targeted program allows you complete flexibility in messaging and timing. Show your story through compelling graphics, along with your own call-to action aimed directly at public and/or academic libraries. READERSHIP 16,252 Readers (Notes from the Horn Book e-newsletter list) RATE $2,500 I appreciate the Horn Book being a trusted source for news and information. They consistently provide news, reviews and interviews that are relevant and informed. It s completely dependable. I ve trusted Horn Book as long as I ve worked in this field.

12 2013 Ad Guidelines & Delivery PRINT GUIDELINES & DELIVERY INFORMATION COPY AND CONTRACT REGULATIONS All advertising is subject to the publisher s approval. The publisher reserves the right to reject any advertising that is not in keeping with the publication s standards. Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom against the publisher. Advertising that simulates editorial content will include Advertisement or will not be accepted. Cancellations will not be accepted after the advertising close. Preferred positions are non-cancellable. MATERIALS SPECIFICATIONS All copy is subject to approval by The Horn Book, Inc. Advertisers will be charged for alteration of materials that do not meet specification. Questions regarding material specifications should be directed to JoAnn Powell at , or jpowell@mediasourceinc.com. FORMATS (in order of preference): 1) High-resolution PDF (grayscale or CMYK per type of ad placed), PDF/X-1a format preferred. 2) 300 ppi TIFF (grayscale or CMYK). Please do not use True Type fonts as they cause conflicts on press. Black-and-white ad PDFs submitted in color may be billed at the color rate. Submission Information Our required file format for print advertising is PDF/x1a2001 with your compatibility set to Acrobat 4 (PDF 1.3). File dropoff location: Note: Our publication prints at 133-line screen. This means that resolution for artwork is to be 300 dpi at 100%. MECHANICAL REQUIREMENTS Printing: Web offset. SWOP standards apply. Publication trim size: 6 x 9. Binding method: Contact Production Department for specific details. Standard unit size in inches. Keep live matter 1 4 or more from head and foot trims. Allow 3 8 safety from gutter and face trims for all live matter. Spreads in perfect bound issues must include a 3 8 gutter safety on each page from type to trim. Inserts, Tip-Ins, Gatefolds and Aqueous Cover Coating where applicable: Please consult Production Department for specifications and production charges. WEBSITE SPECIFICATIONS AND delivery We accept gif or jpeg format, 3rd party ad tags for all newsletter and Web site ads. Maximum of approximately 40k (Note: Some clients will not display animated.gifs, with only the first frame of the image appearing). We accept Flash ads only for web site ads, not for newsletters. For Flash specifications, please see below. Rich media ads are available at premium rates. A URL is required for each position. Materials are due 10 business days prior to live date. Web site ads, send to: digitalads@mediasourceinc.com should include: Client Name, Ad Positioning (i.e. HB.com, Skyscraper), Run Date(s), and clickthrough URL. FLASH SPECIFICATIONS AND delivery Please submit Flash files in.swf format. Backup gif and linking URL required. The linking URL cannot be embedded in the file. In order to track clicks, all Flash ads must contain an invisible button layer, coded with the following clicktag script: on (release) { geturl (clicktag, _blank ); } Version of Flash and operating system should also be included in your upon delivery to: digitalads@rmediasourceinc.com. E-NEWSLETTERS AD SPECIFICATIONS AND delivery We accept gif or jpeg format (Flash files will not be accepted). All ad sizes are a maximum of approximately 40k. A URL is required for each position. Materials are due 10 business days prior to live date. E-newsletter ads should be sent to: digitalads@mediasourceinc.com subject line should include: Client Name, Ad Positioning (i.e. Notes from HB, Skyscraper), Run Date(s), and clickthrough URL. MAILING INSTRUCTIONS Advertising materials can be forwarded to: The Horn Book, Production Department 160 Varick Street, 11th Floor, New York, NY Attn: JoAnn Powell, Production Manager Tel: , Fax: , jpowell@mediasourceinc.com ONLINE GUIDELINES & DELIVERY INFORMATION HTML Alert SPECIFICATIONS AND delivery Maximum file size: 75K. Maximum width: 728 pixels. No Full-size images (whole or sliced), Flash, Java, JavaScript, Active X, or automatic downloads. Subject line required: 80 characters max; no FREE!, exclamation points or all caps. Opt-out link/language must be included in footer. Images must be.gif or.jpg. All images must be served from the advertiser s server. If using CSS in your HTML , you must have the styles embedded in the HTML. Do not link to an external style sheet. Full and FINAL file (.html, if desired,.txt) and completed checklist must be received 48 hours before deployment date/time. Files should be sent to: lsnavely@mediasourceinc.com. ADVERTISING & SALES INFORMATION Ian Singer VP, Group Publisher Tel: isinger@mediasourceinc.com Roy Futterman Advertising Director Tel: Fax: rfutterman@mediasourceinc.com JoAnn Powell Production Manager Tel: Fax: jpowell@mediasourceinc.com Roger Sutton Editor in Chief Tel: rsutton@hbook.com