John G. Dove, Chief Executive Officer, Credo Reference NISO: The Next Generation of Discovery Tools Chapel Hill, North Carolina 28 March 2008

Transcription

1 A Model of the User s Psychological State as a Framework for Understanding the Nexus of What s Desirable and What s Possible in the Future of Online Reference John G. Dove, Chief Executive Officer, Credo Reference NISO: The Next Generation of Discovery Tools Chapel Hill, North Carolina 28 March 2008

2 Today s Talk First: a brief comparison of Google s Vision and Credo s Vision of the User and the System that supports the User How is Reference information different than other content? Credo s Use of Personas The Modes of Reference Interlinking of Entries Relatedness in Credo 5 categories of Relatedness: People, Places, Events, Works, and Institutions Where could this take us?

3 Vision from Google s Director of Research In 50 years the scene will be transformed. Instead of typing a few words into a search engine, people will discuss their needs with a digital intermediary, which will offer suggestions and refinements. The result will not be a list of links, but an annotated report (or a simple conversation) that synthesizes the important points, with references to the original literature. People won't think of "search" as a separate category - it will all be part of living. Peter Norvig, Google s Director of Research, From issue 2578 of New Scientist magazine, 18 November 2006, page 50.

4 Google s Vision and Librarian s response Terry Winograd, interview by Rick Carr, Next frontier for search engines, Morning Edition, National Public Radio, April 16, Amy Hartman, to Bob Edwards, Listener Comments, Morning Edition, National Public Radio, April 19, 2004.

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6 Why are reference librarians so much better? The librarian can draw on a rich set of contextual information even before the patron or student appears with a question. Robert Taylor (1968) identifies 5 filters narrowing the librarians attempt to fit resources to need: likely subjects likely motives and objectives of inquirer personal characteristics of inquirer relationship of the inquirer to the institution probable level or characteristics of acceptable answers Question for those developing self-service, online reference systems: Can any of these factors be used to allow reference librarians to customize the self-service reference experience of their patrons? Robert S. Taylor, Question-Negotiation and Information Seeking in Libraries, College and Research Libraries 29 (1968):

7 The Nexus Between Two Unknowns What I d like to know? Robert Taylor s 5 elements of context: 1. likely subjects 2. likely motives and objectives of inquirer 3. personal characteristics of inquirer 4. relationship of the inquirer to the institution 5. probable level or characteristics of acceptable answers What there is to know?

8 What s Different about Reference No reasonable library would be without a reference room even a digital library It invites the patron into the library It s a place to get a quick fact or to get unstuck It s a place to come back to in order to get one s bearings It s a guide to more effective use of the whole library It includes a broad set of content types each begging their own user interface elements

9 Types of Reference Content General Encyclopedias Subject Encyclopedias Language Dictionaries Mono-lingual Bi-Lingual With Definitions Word to Word Bi-linguals Tri-Lingual Almanacs Atlases Statistical Tables Biographical Dictionaries Bibliographic Works Quotations and Speeches Handbooks Enchiridions Guides Vademecums Chronologies Ephemerides Standards Directories

10 What I know about ISBNs Not much! Three Toed Sloths and Seven League Boots: A Dictionary of Numerical Expressions Lawrence Urdang

11 Types of Reference Content General Encyclopedias Subject Encyclopedias Language Dictionaries Mono-lingual Bi-Lingual With Definitions Word to Word Bi-linguals Tri-Linguals Almanacs Atlases Statistical Tables Biographical Dictionaries Bibliographic Works Quotations and Speeches Handbooks Enchiridions Guides Vademecums Chronologies Ephemeredes Standards Directories

12 Credo Personas 2 nd year Liberal Arts College Student At Williams College Hasn t decided yet whether she will major in humanities or social sciences Is taking lots of the survey courses in psychology, sociology, literature, and political science Distance Learning Student 32 years old working for 10 years He took 3 years of college and is now finishing his B.A. Is married with two kids and does distance learning courses in the evenings and on weekends Reference Librarian In a public library in an urban area Many of the patrons include students going to the local highschool and nearby universities

13 Information Seeking Behaviors Doctors Lawyers Students Teachers Researchers

14 User Modes of Reference 8 modes Each represents a different set of goals and elements of satisfaction, the psychological and goal state of the user. In particular, modes reveal a different tolerance for false negatives and false positives, ranging from: extreme annoyance to utter delight and fascination (serendipity). Importance of sources can flip from none to essential Users shift easily from one mode to another often without any self-awareness of having done so.

15 User Modes of Reference DIVERSION Games and Puzzles DISCOVERY Guided Exploration Unguided Exploration Stuck and needs help FACT-FINDING Quick Answer Definitive Answer Detailed Bibliographic Research Projects Awareness RESEARCH SUPPORT

16 User Modes of Reference DIVERSION Games and Puzzles DISCOVERY Guided Exploration Unguided Exploration Stuck and needs help FACT-FINDING Quick Answer Definitive Answer Detailed Bibliographic Research Projects Awareness RESEARCH SUPPORT

17 Interlinking of Entries Relatedness in Credo

18 5 categories of Relatedness: People Places Events Works Institutions

19 Diversity of Related Entries Referring to: 2 Quotation resources for quotes by or about James Whistler 1 Subject Guide for Art 1 Biographical Dictionary 1 General Encyclopedia

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21 Some of the things I dream about Subject Encyclopedia entry as a launch-pad CraigsList for Subject Encyclopedias Finders for People, Places, Works, Institutions, and Events What famous people were born within 2 years and 1 mile of Charles Dickens? Subject Encyclopedia as a lens Dual Book Comparison Automatic suggestion device built on subject encyclopedias Generalized Chronology Presentation Contrarian idea generator, or compare and contrast Games and Diversions that draw people into the Credo Content

22 Some of the things I dream about Subject Encyclopedia entry as a launch-pad CraigsList for Subject Encyclopedias Finders for People, Places, Works, Institutions, and Events What famous people were born within 2 years and 1 mile of Charles Dickens? Subject Encyclopedia as a lens Dual Book Comparison Automatic suggestion device built on subject encyclopedias Generalized Chronology Presentation Contrarian idea generator, or compare and contrast Games and Diversions that draw people into the Credo Content

23 Thank you It s very clear to me that the best things in online reference have yet to be invented. And that Google won t be the only facility in our users world which they ll find valuable. And some of the best of the future tools will be designed with the benefits that can be obtained by drawing upon the local expert [a librarian] in what a particular group of users would benefit most from.