James Siever ERA Secretary General Markets for Gravure Printing in the Digital Age

Transcription

1 James Siever ERA Secretary General Markets for Gravure Printing in the Digital Age

2 ERA European Rotogravure Association e.v. International organisation of the gravure industry Industry association founded in 1956 Member companies from Europe and overseas Publication, packaging and decorative gravure printers Associated industries: paper, ink, press and cylinder manufacturers Affiliate members: magazine publishers, catalogue publishers, print buyers, brand manufacturers

3 Gravure in daily life Major magazines and catalogues are printed in gravure All types of packaging are printed in gravure Wallpaper and laminates are produced with gravure printing

4 Publication gravure presses in Europe 154 in 2013 vs. 107 in 2017 Germany Italy France Poland Great Britain Roto Alba closed (2016) Rotosud closed (2016) Polestar closed (2016) Dedalo closed (2016) RotoSmeets Etten closed (2017) Spain 4 9 Netherlands 4 14 Belgium Finland Austria Only three publication presses sold during the last seven years (to Brazil and South Africa) Source: ERA List of Gravure Presses 2013 and 2015

5 Capacity in publication gravure Germany 1190 France 435 Italy 380 Poland 270 UK 155 Belgium 150 Netherlands 130 Spain 100 Finland 85 Austria 55 Thousand tonnes Source: ERA List of Publication Gravure Presses 2015 Edition

6 Paper consumption in publication gravure Financial crisis Smartphone ,4 4,5 4,5 3,8 3,7 3,5 3,2 3,0 2,8 2,6 2, Million tonnes per year

7 Transformation in publishing Professor Weichert, Hamburg Media School at ERA Annual Conference in Dusseldorf: Mobile is king Milennials use apps and platforms such as Facebook, YouTube, Instagram, WhatsApp and Snapchat Publishers must transform their brands from print to online

8 Millennials create their own content so does he! Professor Weichert: Instead of mere news conspumption the Millenials prefer interaction and create their own content traditional business model doesn t work anymore different type of journalism required monetizing content remains a problem

9 ... but there is still volume to print! 250 million copies per year 14 million copies per month 6 million copies every fortnight 2.5 million copies every month

10 Packaging Gravure in Europe: 600,000 cylinders per year Market shares of print processes in flexible packaging worldwide in % Cost per cylinder in index figures North America South America Europe Asia North America Europe Asia Source: ERA List of Packaging and Decorative Presses 2015 Edition

11 Packaging Gravure in Europe and Turkey Number of plants Number of presses Germany Turkey Italy France Spain UK Russia Poland Netherlands Austria Switzerland Belgium Portugal Ukraine Greece Other Total Source: ERA List of Packaging and Decorative Presses 2015 Edition

12 Market research on brand owners demands on the printing process for their packages Mr Gravure according to GfK study 2006 Reliable Serious, takes his job serious Accepted, strong personality Handsome, dapper Prudent ÒSomeone who knows what he says. someone you can trustó Findings of GfK study 2014 Gravure guarantees best quality Gravure regarded as ideal process for high volume print runs Volume print run decisive criteria for process to choose Tendency towards smaller runs Frequent design changes Shorter lead times

13 Press manufacturers have recorded record high number of sales during the last years however digital printing is coming up for smaller runs!

14 Decorative gravure Furniture and flooring worldwide production capacity 1.7 billion m 2 decorative paper market volume in Europe tonnes decorative paper 85 plants and 302 presses in Europe

15 Digital printing on industrial scale for smaller runs

16 ERA invites you to participate in the ERA Digital Forum to be held in Munich on June!