M E D I A P R E S E N T A T I O N

Size: px

Start display at page:

Download "M E D I A P R E S E N T A T I O N"

Wendy Brittany McDonald
5 years ago
Views:

1 MEDIA PRESENTATION

Your best friend in the know What s On is your

We re packed with insider info, expert opinion,

We re proud to be the respected voice of the UAE s

Since its inception three decades ago, What s On

2 Your best friend in the know What s On is your go-to guide for living in and loving the emirates. We re packed with insider info, expert opinion, news, reviews and competitions. We re proud to be the respected voice of the UAE s entertainment scene for more than 35 years. Since its inception three decades ago, What s On continues to be the most authoritative magazine in the UAE Mark Evans, Group Editor, Motivate

3 Audience Our target audience: UAE Residents Well-travelled and well-educated, our readers are hungry for enriching UAE experiences. Audience Growth What s On continues to prove strong in maintaining its position as the fastest-growing entertainment magazine in the UAE. Total circulation is BPA 37,411

What s inside BOREDOM-BUSTING SINCE 1979 Original and creative

find: BIG FEATURES Main events REGULARS Yalla!

Film Nightlife ACTIVE Sport and outdoors Wellbeing Travel

surface of the UAE to capture the details missed by other

We pack our sections Main features, Consume, Culture and

4 What s inside BOREDOM-BUSTING SINCE 1979 Original and creative design Fun and intelligent writing Inside every issue, you ll find: BIG FEATURES Main events REGULARS Yalla! Great competitions CONSUME Eat Drink Shop CULTURE Arts Theatre Film Nightlife ACTIVE Sport and outdoors Wellbeing Travel First-hand tried and tested reviews We dive beneath the surface of the UAE to capture the details missed by other magazines in the region. We pack our sections Main features, Consume, Culture and Active with practical and pertinent information from hip new restaurant launches to the latest activities and events in the Emirates.

5 Big features The big events, the big names and stories to get you excited about living in the UAE. Guaranteed to keep your diary packed and your head spinning with ideas. Yalla! The month ahead in bite size pieces what s happening, what s hot, what s not, insider info, rumours, stats, news and more. Eat Shop Our verdict on every new restaurant, a monthly column from celeb chef Gary Rhodes, expert comment and all the latest food news. If you can eat it in the UAE, we already have. From fashion to interior design and technology, we tell you where you should be spending your hard-earned dirhams. Plus advice from our resident fashionista. Arts Nightlife We meet the leading lights of the UAE s cultural scene, from actors and artists to designers and curators. We recommend the must-see exhibitions each month, while our industry insider gives reader the scoop on what s happening around town. A round-up of everything happening in clubland, our regional band of the month, concerts, interviews, bar openings and gossip to keep your social life sizzling. Sport & Outdoor From diving with sharks to torturing ourselves in a bid to lose those expat pounds, What s On isn t afraid to get in on the action. Plus we bring you all the news and sporting events. Wellbeing Travel Win! Crazy treatments tried and tested (24-carat gold facial, anyone?), invaluable advice from industry experts, news, reviews, giveaways and everything you need to know about staying healthy in the UAE. We re a generous bunch, treating our readers to some serious prizes. From lifechanging holidays to VIP dining, each issue is bursting with competitions. We travel the world to bring you easilly digestible destination guides, travel tips, deals and expert advice.

6 WhatsOn.ae Digital THE ULTIMATE ONLINE LIFESTYLE COMPANION FOR RESIDENTS IN THE UAE Launched in 2013 First for breaking news in the UAE 13.1 million page views from January 2016 to million unique visitors in 2016

7 Social Media Digital Facebook Engaged social media audience of 110,364 followers Weekly reach of between 200,000 to 600,000 Daily total reach of up to 1.1M Twitter Verified twitter account Over 140,000 engaged followers Monthly twitter impressions of between 200,000 to 300,000 Instagram Over 23,000 followers Posts reach up to 18,000 23,000 average impressions per post

8 Videos Digital Professional videos all produced and edited in-house Captures the latest activities, events and launches in the UAE Over 1.5 million video views Over 1,700 subscribers

9 facts & figures ABOUT OUR READERS... REGION OF BIRTH 32% 18% 18% 23% AGE 1% % 18% 21% 21% 18% 6% Female 38% 10% WHAT OUR READERS SAY... The advertising fits with the content of the magazine Yes 95% No 5% The advertising provides information on brands Yes 93% No 7% 2% Africa Sub Continent Middle East Asia Pacific Europe 7% Americas GENDER 62% Male The advertising helps inform my purchasing decisions Yes 71% No 29%

10 2017 advertising rates & specs REGULAR POSITIONS US$ Full page colour 4,250 TECHNICAL DATA (mm) H x W DIGITAL MEDIA FORMAT PDF (Portable Document Format) 1/2 page 2,550 Double page spread 7,850 Quarter page 1,450 PREMIUM POSITIONS US$ Inside front cover spread (2 pages) 15,250 Outside back cover 9,350 Inside front cover 7,650 Page-1 7,650 Inside back cover 7,250 SPECIAL REQUESTS US$ Full page (opposite contents) 5,550 1/2 page solus 2,950 CREATIVE SOLUTIONS US$ Front cover reverse gatefold (2 pages) 15,950 DPS Trim: 270 x 412 Type: 245 x 390 FULL PAGE Trim: 270 x 206 Type: 245 x 182 HALF PAGE Horizontal Type: 123 x 182 HALF PAGE VERTICAL Type: 245 x 88 The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark Xpress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marks All files must be CMYK format and all black text as over print For bleed size add 3mm extra on all four sides after trim marks Image loss in the gutter 3mm either side For full page ads ensure that text is at least 10mm inside from the crop marks If text runs across a DPS please ensure that the text is 10mm away from the gutter on either side A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD CIRCULATION Frequency Monthly Print-run 40,000 copies* *Publisher s own data DISTRIBUTION United Arab Emirates Inside front cover gatefold (3 pages) 20,600 ROP gatefold (3 pages) 12,350 Book mark 12,750 Belly band 12,150 Advertorial - full page 5,250 Advertorial - double page spread 9,450 All invoice amounts are exclusive of VAT and shall be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges. SERIES DISCOUNT 3-5 insertions 5% n 6-9 insertions 10% 10+ insertions 15% GENERAL INFORMATION 12 issues per year Standard agency commission rates apply Additional creative solutions available on request DEADLINES Booking: 15th of month prior to publication Material: 18th of month prior to publication Cancellation: 18th of month prior to publication DISTRIBUTION PROFILE Retail outlets Hotels Commercial Sponsored copies Subscriptions Airlines/airport FOR ADVERTISING ENQUIRIES CONTACT: OR SALES@MOTIVATE.AE

11 Head Office, Dubai PO Box 2331, Dubai, UAE Tel: Fax: sales@motivate.ae Abu Dhabi PO Box 43072, Abu Dhabi, UAE Tel: Fax: motivate-adh@motivate.ae London Motivate Publishing Ltd Acre House, 11/15 William Road, London, NW1 3ER, UK motivateuk@motivate.ae MPMK_WODXB:20DEC2016

MIDDLE EAST. A rich mix of A-List celebrity interviews, fashion and events balanced by strong regional personality and news

MIDDLE EAST. A rich mix of A-List celebrity interviews, fashion and events balanced by strong regional personality and news MIDDLE EAST Weekly High Society Happenings A rich mix of A-List celebrity interviews, fashion and events balanced by strong regional personality and news Inside EVERY ISSUE Inside EVERY ISSUE HELLO! is