ONLINE CHANNELS. a Burda company

Transcription

1 ONLINE CHANNELS

2 AGENDA 1. BCN CHANNELS 2. BCN VERTICALS

3 BCN CHANNELS

4 YOUR TOPICS OUR CHANNELS (1/2). TARGETED APPROACH VIA ALL SITES. FAMILY DAS HAUS BUNTE DAS KOCHREZEPT FREUNDIN MEIN SCHÖNER GARTEN SUPERILLU WOHNEN & GARTEN LISA DONNA-MAGAZIN UU:,1 mill. reach:,7 mill. FASHION + BEAUTY BUNTE FREUNDIN INSTYLE HARPER S BAZAAR ELLE SUPERILLU LISA DONNA- MAGAZIN UU:, mill. reach:,1 mill. CONSUMER ELECTRONICS DAS HAUS BUNTE FREUNDIN GUTER RAT INSTYLE ELLE HARPER S BAZAAR UU:,7 mill. reach:, mill. LIVING & LIFESTYLE BUNTE DAS HAUS ELLE FREUNDIN INSTYLE WOHNEN & GARTEN GUTER RAT DAS KOCHREZEPT MEIN SCHÖNER GARTEN SUPERILLU HARPER S BAZAAR UU:, mill. reach:, mill. ENTERTAINMENT BUNTE DAS KOCHREZEPT ELLE FREUNDIN HARPER S BAZAAR INSTYLE GUTER RAT DAS HAUS UU:,2 mill. reach: 6,66 mill. LUXURY ELLE HARPER S BAZAAR INSTYLE UU: 2, mill. reach: 1,1mill. WOMEN PREMIUM ELLE HARPER S BAZAAR INSTYLE BUNTE WOMEN ELLE HARPER S BAZAAR INSTYLE BUNTE FREUNDIN UU: 8,mill.. reach: 0,8 mill. UU:,28 mill. reach: 8, mill. Source: digital facts , 1+ years, 6,6 mill., month Mar 2017, numbers do not include Lisa.de and donna-magaziin.de since these cannot be counted currently. reach=contacts in mill. BCN Burda Community Network GmbH

5 YOUR TOPICS OUR CHANNELS (2/2). TARGETED APPROACH VIA ALL SITES. SPORT & FITNESS DAS HAUS BUNTE DAS KOCHREZEPT FREUNDIN MEIN SCHÖNER GARTEN SUPERILLU UU:,67 mill. reach:,08 mill. HEALTH DAS KOCHREZEPT ELLE FREIZEIT REVUE FREUNDIN INSTYLE BUNTE LISA MEIN SCHÖNER GARTEN DONNA-MAGAZIN UU:, mill. reach: 8,7 mill. HOME + GARDEN DAS HAUS FREIZEIT REVUE GUTER RAT MEIN SCHÖNER GARTEN SUPERILLU WOHNEN & GARTEN UU: 2,1 mill. reach: 20,76mill. TRAVEL BUNTE DAS HAUS DAS KOCHREZEPT ELLE FREIZEIT REVUE HARPER S BAZAAR INSTYLE FREUNDIN DONNA-MAGAZIN UU:,21 mill. reach: 10, mill. FINANCE BUNTE GUTER RAT MEIN SCHÖNER GARTEN SUPERILLU UU: 8, mill. reach: 0, mill. FOOD DAS KOCHREZEPT GUTER RAT BUNTE ELLE FREIZEIT REVUE FREUNDIN LISA HARPER S BAZAAR INSTYLE WOHNEN UND GARTEN MEIN SCHÖNER GARTEN UU:,21 mill. reach: 10,26 mill. Source: digital facts , 1+ years, 6,6 mill., month Mar 2017, numbers do not include Lisa.de and donna-magaziin.de since these cannot be counted currently. reach=contacts in mill. BCN Burda Community Network GmbH

6 FAMILY CHANNEL FAMILY DAS HAUS BUNTE DAS KOCHREZEPT FREUNDIN MEIN SCHÖNER GARTEN SUPERILLU WOHNEN & GARTEN LISA DONNA-MAGAZIN This combination is ideally suited to reach household leaders (%). 67% of the users are female 62% are living together with their partner and 21% with their partner and children in one household (index 11). Baby products are of interest for % of the users (index 1). 88% of the users have a garden or at least a balcony. % quite often took notice of interesting products or new ideas by seeing an advertisement (index ). 8% are willing to pay more for quality. 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to6 2 6 BCN Burda Community Network GmbH Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), lisa.de and donna-magazin.de noncountable

7 FASHION & BEAUTY CHANNEL FASHION + BEAUTY BUNTE FREUNDIN INSTYLE HARPERS BAZAAR ELLE SUPERILLU LISA DONNA-MAGAZIN This combination addresses a target group that has a high affinity for beauty and fashion topics. 6% of the users are enthusiastic about ladies wear (index 17) and 0% for cosmetics (index 10). Shoes are of interest for 62% of the users (index ). 8% of the users are interested in men s wear or men s cosmetics. The users show a great interest in beauty issues: Hair care products: % (index 6) Perfumes and fragrances: % (index ) Wellness products: 1% (index 12) 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), lisa.de and donna-magazin.de noncountable 7 BCN Burda Community Network GmbH

8 WOMEN PREMIUM CHANNEL WOMEN PREMIUM BUNTE INSTYLE HARPERS BAZAAR ELLE This channel reaches 16,% of all women. This equates,78 mill. female unique users. Low wastage, because 6% of the users are female. 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to % of consumers are running their own households (household leaders). 6% of the users have a net monthly household income of at least 2,000. 8% are willing to pay more for quality (index 0) Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 8 BCN Burda Community Network GmbH

9 WOMEN CHANNEL WOMEN BUNTE FREUNDIN INSTYLE HARPERS BAZAAR ELLE.22 million users can be reached via this channel, and the share of women in the user group is of 6%. 7% are between 20 and 0 years of age. 7% of the female users see themselves as individualists and 80% are very mobile and often on the move (strongly/somewhat agree).,7 mill. UU are interested in women s cosmetics and,22 mill. UU in ladies wear (1.8 million unique users are even very enthusiastic about it). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH

10 CONSUMER ELECTRONICS CHANNEL ELECTRONICS DAS HAUS BUNTE FREUNDIN GUTER RAT INSTYLE ELLE HARPER S BAZAAR Very young, technology savvy target group. 6% of the users are under years old. 26% are, among their friends, one of the first to try new technologies (index 6). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to % are interested in smartphones (index ) and % in apps (index 16). 8% are interested in computer hard- and software (index 8) Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH

11 LIVING & LIFESTYLE CHANNEL LIVING & LIFESTYLE BUNTE DAS HAUS ELLE FREUNDIN INSTYLE WOHNEN & GARTEN GUTER RAT DAS KOCHREZEPT MEIN SCHÖNER GARTEN SUPERILLU HARPER S BAZAAR % of the users are between 20 and years of age. 2% of the users are interested in furniture, furnishing and household equipment (index 2). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to % are willing to pay more for quality. 6% intend definitely/maybe to purchase new furniture or household equipment within the next months (index ). 8% are renting their accommodation (index ) Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH

12 ENTERTAINMENT CHANNEL ENTERTAINMENT BUNTE DAS KOCHREZEPT ELLE FREUNDIN HARPER S BAZAAR INSTYLE GUTER RAT DAS HAUS The users are interested in movies and series: Blu-ray or DVD: % (index 1) Chargeable VOD libraries: 18% (index 1) 2% are using paid music streaming services (index 18). Cinema feeling at home is important for 17% (Interest home cinema/surround system, index 7). 6% of the users are interested in tickets for cinema, theatre, classical concerts, pop concerts or sport events (index 12). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH

13 LUXURY CHANNEL LUXURY ELLE HARPER S BAZAAR INSTYLE 8% of the users are women (index 16) and 6% under years old (index 1). 6% graduated grammar school or have a university degree (index 1). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to % of the users have a net monthly household income of at least,000. Women s cosmetics or ladies wear are of very high interest (index 207). The combination reaches 1% of consumers running their own households Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 1 BCN Burda Community Network GmbH

14 SPORT & FITNESS CHANNEL SPORT & FITNESS DAS HAUS BUNTE DAS KOCHREZEPT FREUNDIN MEIN SCHÖNER GARTEN SUPERILLU Sports play an important role for the users. 6% keep fit through regular sporting activities (index 1). % are living in a single household and 7% (7,67 mill. unique users) are very mobile and often on the move. % are willing to pay more for quality (strongly agree). 2% are interested in sporting goods and sports equipment (index ). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 1 BCN Burda Community Network GmbH

15 HEALTH CHANNEL HEALTH DAS KOCHREZEPT ELLE FREIZEIT REVUE FREUNDIN INSTYLE BUNTE MEIN SCHÖNER GARTEN LISA DONNA- MAGAZIN In health care products and drugs are 0% of the users interested (index ). Personal care products are of relevance for 61% of the users (index 0). 1% are interested in wellness products (index 1) and more than half of the users (2%) in dental care products. Health insurance is important for 1% of the users (1,6 mill. UU). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), lisa.de and donna-magazin.de noncountable 1 BCN Burda Community Network GmbH

16 HOME & GARDEN CHANNEL HOME & GARDEN DAS HAUS FREIZEIT REVUE GUTER RAT MEIN SCHÖNER GARTEN SUPERILLU WOHNEN & GARTEN 21% of the users live together with their partner and children in one household (index 1), of which 8% have a garden or at least a balcony. 26% of the users have requirements for pet supplies (index 6). In furniture and furnishing are interested % of the users (index ). 0% of the users consider purchasing new furnishings within the next months (index 8). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 16 BCN Burda Community Network GmbH

17 TRAVEL CHANNEL TRAVEL BUNTE DAS HAUS DAS KOCHREZEPT ELLE FREIZEIT REVUE FREUNDIN HARPER S BAZAAR INSTYLE MEIN SCHÖNER GARTEN DONNA-MAGAZIN Everything around the topic travelling arouses the interest of 7% (index 7). To be precise: 26% are interested in train tickets (Index ) % are interested in flight tickets (Index 1) % are interested in hotel accommodation for holiday and business (Index ) % are interested in holiday travel, also last minute travel (Index 2) 6,88 mill. Unique users (corresponds to 6%) are planning a holiday or business trip within the next months (index 6). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), donna-magazin.de noncountable 17 BCN Burda Community Network GmbH

18 FINANCE CHANNEL FINANCE BUNTE GUTER RAT MEIN SCHÖNER GARTEN SUPERILLU % of the users graduated grammar school or have a university degree (index 1). 2% of the users have a net monthly household income of at least,000. 1% of the users are interested in financial investments, shares, stocks, funds or loans. The purchase of in financial investments, shares, stocks or funds within the next months is intended by 1% of the users (index ). % of the users are planning to take out a life insurance or private pensions scheme within the next months (index 1). 20% are interested in other insurances,e.g. car, household contents liability etc. 18 BCN Burda Community Network GmbH 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017),

19 FOOD CHANNEL FOOD DAS KOCHREZEPT GUTER RAT BUNTE LISA ELLE FREIZEIT REVUE FREUNDIN HARPER S BAZAAR INSTYLE WOHNEN UND GARTEN MEIN SCHÖNER GARTEN 21% of the users live together with their partner and children in one household. At least occasionally, % are using the internet as a source of information in the context of food, drinks & enjoyment (index 18). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to % are willing to pay more for quality (strongly agree). The users are interested in: Soft drinks: 8% Alcoholic beverages and spirits: 22% Dairy products: % Sweets and salty snacks: 8% Frozen foods or ready meals: 20% Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), lisa.de and donna-magazin.de noncountable BCN Burda Community Network GmbH

20 BCN VERTICALS TARGETED SELECTION OF THE CONTEXT

21 YOUR TOPICS OUR VERTICALS TARGETED PLACEMENT WITHIN THE EDITORIAL TOPIC CONTEXT LUXURY FASHION ELLE Fashion + Fashion Week INSTYLE Fashion HARPER S BAZAAR Fashion + Runway LUXURY BEAUTY ELLE Beauty INSTYLE Beauty HARPER S BAZAAR Beauty UU: 1,1 mill. Reach: 6,0 mill. UU: 1,21 mill. Reach:,82 mill. WOMEN FASHION ELLE Fashion + Fashion Week INSTYLE Fashion HARPER S BAZAAR Fashion + Runway FREUNDIN Mode BUNTE Fashion UU: 1,70 mill. Reach: 7,8 mill. WOMEN BEAUTY ELLE Beauty INSTYLE Beauty HARPER S BAZAAR Beauty FREUNDIN Beauty BUNTE Beauty UU: 2,27 millo. Reacjh: 6, mill. Source: digital facts , 1+ years, 6,6 mill., month March 2017, reach=contacts in mill. 21 BCN Burda Community Network GmbH

22 LUXURY FASHION VERTICAL IN THE MIDDLE OF THE HIGH FASHION ENVIRONMENT Context/ Channel FASHION RUNWAY FASHION FASHION WEEKS FASHION LUXURY FASHION VERTICAL: 1,8 Mio. UU, 6,6 Mio. Kontakte 0% fashion environment. The vertical makes a targeted environment planning possible, so that you reach your target group in the appropriate context. 1,61 million users can be reached via the LUXURY FASHION VERTICAL, of which 8% are women (1, mill. unique users) 8% are willing to pay more for quality (index ). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to % of the users are interested in ladies wear. 2% are even very enthusiastic about it (index 22). 6% are (very) interested in shoes (index 8). Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), 22 BCN Burda Community Network GmbH

23 LUXURY BEAUTY VERTICAL YOUR BRAND IN THE BEAUTY ENVIRONMENT Context/ Channel BEAUTY BEAUTY BEAUTY LUXURY BEAUTY VERTICAL: 0, Mio. UU, 0, Mio. Kontakte 0% beauty environment. The vertical makes a targeted environment planning possible, so that you reach your target group in the appropriate context. The LUXURY BEAUTY VERTICAL reaches 0,87 mill. UU, mainly women (8%/index 17). The users are interested in women s cosmetics (index 17). 8% are (very) interested in Perfumes and fragrances for him and her (index 10). Hair care products are of interest for 6% of the users (index 12). 1 to1 20 to2 2 to2 0 to to 0 to to 0 to to 60 to6 6 to Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH

24 WOMEN FASHION VERTICAL IM UMFELD NEUESTER MODETRENDS Affinity index Umfeld/ Channel FASHION (WEEKS) RUNWAY MODE 0% fashion environment FASHION WOMEN FASHION VERTICAL: XX Mio. UU, XX Mio. Kontakte The PREMIUM FASHION VERTICAL reaches 1,70 mill. female UU (index 18). The vertical makes a targeted environment planning possible, so that you reach your target group in the appropriate context. 66% of the users are interested in ladies wear (index 1) and 67% in shoes (index 8). 1 bis 1 20 bis 2 2 bis 2 0 bis bis 0 bis bis 0 bis bis 60 bis 6 6 bis Affinity index Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH

25 WOMEN BEAUTY VERTICAL IHRE MARKE IM ATTRAKTIVEN BEAUTY-UMFELD Affinity index Umfeld/ Channel BEAUTY 0% beauty environment BEAUTY BEAUTY WOMEN BEAUTY VERTICAL: XX Mio. UU, XX Mio. Kontakte The PREMIUM BEAUTY VERTICAL reaches 2,0 mill. UU, 78% are female. The vertical makes a targeted environment planning possible, so that you reach your target group in the appropriate context. % of the users are interested in women s cosmetics (index 16) and % in wellness product. Hair care products are of interest for 2% of the users. 1 bis 1 20 bis 2 2 bis 2 0 bis bis 0 bis bis 0 bis bis 60 bis 6 6 bis Affinity index Source: AGOF digital facts , 1+ years, 6,6 mill., Ø months (Jan, Feb, Mar 2017), BCN Burda Community Network GmbH