Brand Statement ONLY EXCLUSIVE INTERVIEWS & PICS
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1 BRAND OVERVIEW 2018
2 Brand Statement ONLY in OK! EXCLUSIVE INTERVIEWS & PICS OK! is a 100 per cent celebrity-focused weekly with trusted news and lifestyle content covering all of the bestloved local and international stars. OK! takes readers beyond the red carpet and into the lives of celebrities, with exclusive at-home, in-depth interviews and first-look baby, wedding and weight-loss reveals. Lifestyle is a core pillar of OK!s brand, and a Thursday on-sale makes it a retail-driving titles that encourages readers to shop directly from the pages. OK! entertains and delights readers with the lighter side of celebrity life. Lucy Walker, Editor, OK!
3 Editorial Profiles LUCY WALKER EDITOR ALIX NICHOLSON DEPUTY EDITOR KELSEY FERENCAK BEAUTY EDITOR After nine years working on OK!, Lucy knows the brand inside out. Starting out on the then-monthly magazine, Lucy has worked her way up through various roles to deputy editor, and recently completed a nine-month stint as acting editor in Lucy has also worked on numerous magazines such as Woman s Day, New Idea, That s Life and TV Week where she developed her unbeatable knowledge of the weekly market. As well as working with local and international talent on magazine exclusives, the ever-changing landscape has encouraged Lucy to direct her skills towards digital media, which see her manage the OK! website and social media accounts, generating some of the highest engagement in the company. Alix, OK! magazine s deputy editor, has more than a decade in publishing under her belt at titles including Cosmopolitan, CLEO and Famous. Alix joined OK! as Foreign Editor but her passion for celebrity news and all things pop culture, along with her industry experience and drive to produce a truly fantastic product for readers, saw her step up into the position of Deputy Editor. Amid the day-to-day running of the editorial department, Alix co-ordinates photoshoots and interviews with local talent; and with her personal interest in wellbeing and lifestyle, she has secured exclusives with global influencers including Kayla Itsines, Elle Ferguson and many more. Alix works closely with the digital team to ensure the very best OK! exclusives reach our online audience, growing our presence in the digital market. Kelsey s career spans over six years, across seven of Australia s leading magazine titles and global brands in a range of editorial roles. Currently Beauty Editor at OK! and NW magazines, she has a vast expertise of all things lifestyle having written across multiple categories everything from homes and fashion to money and pets, and has also interviewed major celebrities like Elsa Pataky and home-grown stars such as Jesinta Campbell. Kelsey is all about understanding women and what make them tick, educating and informing them, but most of all, making them feel good. MAYA WYSZYNSKI SENIOR FASHION EDITOR Currently OK!s senior fashion editor, Maya has more than seven years experience as an industry expert, working across some of the biggest weekly titles in the country. From interviewing the king couture, Jean Paul Gaultier, to attending International Fashion Weeks and styling Victoria s Secret model Shanina Shaik, Maya has extensive knowledge across all things fashion and style. Through her strong relationships with Australia s leading brands, Maya has also had the opportunity to style the like of Jennifer Hawkins, Jessica Gomes and Jesinta Campbell, to name a few. Maya thrives on working as part of a team to create something beautiful and magical that no one has ever seen before.
4 Editorial pillars ENTERTAINMENT With access to the top Aussie TV and film talent and international faves, OK! s entertainment pages have bcome a weekly bible. FASHION OK! fashion pages blend luxe looks with affordable pieces. Signature specials and shoots with hot local talent set the bar in the weekly market. BEAUTY A crafted balance of practical tips, new products and inspiring beauty trends. HEALTH Delivering the most talked-about health and diet trends and tips, as adopted by the stars. FOOD Fresh and fast weekly recipes, to inspire one s inner foodie. TRAVEL How to holiday like a star, on a civilian budget! HOME Hot trends and homewares to update any decor.
5 Key Properties OK! ISSUE SPECIALS OK! ISSUE SPECIALS From spring racing to summer beauty, every year, OK! Has special issues focusing on what its highly engaged readers love. With all the highlights of global celebrity events as well as gift guides and tips and tricks on how to get that look, partnering brands have the opportunity to levearge these issue specials OK! RED CARPET SPONSORSHIP From the glitz of Hollywood at the Oscars to the chic European town of Cannes - OK! delivers its readers everything they desire in global red carpet events. Partnering brands have the opportunity to leverage these popular specials, with exclusive section ownership and editorial brand integration. With 6-8 pages of coverage, in each special red carpet issue, your brand will be rubbing shoulders with celebrities in glamorous gowns and a part of the crowd at the after party! FLIP COVER OK! RED CARPET ISSUE FLIP COVER In 2018 we will be offering our key advertising clients the opportunity to own bespoke editorial content with an exclusive flip book sponsorship. This unique print execution will provide your brand market cut-through against competitors.
6 Calendar 2018 EDITORIAL FLIP COVER OPP RED CARPET SPONSORSHIPS OPP JAN Australia Day Back to Work Special New Year, New You: Body, Beauty, Fashion Golden Globes Body & Bikini Issue FEB International Fashion Weeks Fitness Special The SAG & BAFTAS Valentine s Day: Love Issue MAR VAMFF Melbourne Fashion Week International Fashion Month Autumn Style and Beauty Oscars Jewellery Special APR International Fashion Week Easter Lifestyle Special Mother s Day Gift Guide OK! Diet Bible Denim Special MAY MBWFA (Australian Fashion Week) Winter Special Beauty & Fashion Logies Met Gala Mother s Day JUN Food Winter Warmers Winter Make-Up and Hair Trends Winter Fashion Winter Fashion & Beauty Special Cannes Film Festival JUL Fragrance Special Winter Fashion Shoot Nail Beauty Special Colour Care, Trends and Shapes AUG Father s Day Special including Gift Guide Style at Any Age Online Shopping Special Father s Day Gift Guide SEPT Spring Fashion Shoot International Fashion Week Spring Fashion & Beauty Emmy Awards Spring Clean Your Health OCT Wedding Special Halloween Hair Special Get Summer Ready Body Diet Special Spring Racing Special Best and Worst of the Year Special (Double Issue) NOV Food Special Summer Salads Sunscreen Feature Tanning Special Swim Special Summer Food Special Summer Beauty MTV Awards & AMAs Party Season Special DEC Body - How to Survive the silly season NYE fashion look book Holiday Fashion & Beauty Special Xmas Gift Guide
7 Contact us today OK! s success is based on listening to what our readers and clients really want - and delivering it in style LUCY WALKER, EDITOR, OK! MAGAZINE NAME TITLE PHONE Paul Gardiner Director of Sales, NSW +61 (02) PGardiner@bauer-media.com.au Karen Holmes Head of Key Accounts, NSW +61 (02) KHolmes@bauer-media.com.au Will Jamison Head of Direct Sales, VIC +61 (03) WJamison@bauer-media.com.au Judy Taylor Head of Sales, QLD +61 (07) VJTaylor@bauer-media.com.au Ben Wiles Sales Manager, SA (03) BWiles@bauer-media.com.au Nicky Simpson Sales Manager, WA NSimpson@bauer-media.com.au
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