MEN S LIFESTYLE NETWORK
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1 MNI MEN S LIFESTYLE NETWORK MAGAZINE MEDIA KIT
2 MEET THE MNI MEN S LIFESTYLE NETWORK Our world-class brands ensure that your message gets in front of the right audience. Iconic brands like Esquire, Forbes, Fortune, Men s Journal, and Sports Illustrated are an unbeatable way to inform and inspire on-the-go guys who work hard and play hard. Esquire is a lifestyle magazine for educated men of style and achievement, and those headed there. With cutting-edge, informative articles on business, entertainment, culture, fashion, and style, Esquire has everything the modern man needs to excel in this fastpaced life Adweek s Hot List Nomination Hottest Men s Magazine Forbes gives advertisers exclusive access to an influential community of business leaders, entrepreneurs, affluent investors, and avid consumers. Forbes distinct editorial viewpoint has stood on the steadfast belief in the power of free enterprise for more than 80 years. This unique audience and point-of-view makes Forbes one of the world s most influential business publications Adweek s Hot List Nomination Hottest Business Magazine Widely revered as the gold standard of sports journalism, Sports Illustrated is much more than scores and statistics. With each issue, readers are treated to award-winning writing, stunning photojournalism, and in depth reporting about the people, places, and events that define the excitement and emotion of sports Adweek s Hot List Nomination Hottest Sports Magazine 2016 Luce Awards Nomination Cover of the Year Hottest Sports Magazine Written for successful executives who need to know about business trends and analysis, Fortune is famous for its in-depth profiles of the hard-to-access movers and shakers of the business world. Fortune specializes in stories about business personalities, technology, marketing, personal finance, politics, and important corporate trends Luce Awards Winner Reporting 2015 Adweek s Hot List Nomination Hottest Business Magazine Edited for adventurous, affluent men, Men s Journal is full of information about maintaining a healthy mind and body. From tips on travel and fitness to expert product reviews and food trends, Men s Journal is a trusted guide for active guys ASME National Magazine Awards Finalist Personal Service For more information, please contact us at info@mni.com or at ASK-4MNI. For more information please contact Rob Moore, VP of Sales, at or Rob_Moore@timeinc.com.
3 TARGET INFLUENTIAL AND STYLISH MEN. MEET ALEX. Alex has been at his current company for five years. He truly loves his job and has established a reputation as a fun-loving, put-together guy. He works to maintain that status, wearing trendy watches and stylish shoes, staying after hours to get a jumpstart on projects, and making time to go to happy hour after work. Alex and a group of his colleagues also formed a softball league, and every Monday night they get together to work out, play a game, and enjoy a few beers. Alex holds a strong belief that investing for the future is very important. On his way to work, he reads financial news and magazines to stay abreast of the market. He enjoys learning about financial products and services from others, and is happy to take the opportunity to discuss his knowledge with friends and family. Since new technology fascinates him, Alex enjoys reading about it, and he reaches out to his trusted magazines for tech-related content. THAT S MNI S MEN S LIFESTYLE MAN. WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE ALEX. Available in 71 markets, let s get going with MNI s Men s Lifestyle Network. For more information, please contact us at info@mni.com or at ASK-4MNI.
4 UNRIVALED REACH OF YOUR TARGET AUDIENCE. Quickly build a relationship with a first class and five-star audience, compared to a single national magazine buy. TARGET: AFFLUENT, ADVENTUROUS MEN READER PROFILE 44yrs 71% Male Median HHI: Median Age: 29% Female $81,588 Source: GFK MRI, Spring % 6% 8% MNI MEN S LIFESTYLE MNI MEN S LIFESTYLE READERS ARE: Sports and automotive enthusiasts. Influentials others rely on for home electronics and new technology advice. Avid investors who have made multiple transactions in the past year. GQ Men s Fitness For more information, please contact us at info@mni.com or at ASK4MNI. Source: GfK MRI, Fall 2017.
5 NETWORK AUDIENCE Esquire Forbes Fortune Men s Journal Sports Illustrated FREQUENCY BUILDS RECALL AUD (000) COMP % COV % INDEX GENDER Adults 25, Men 18, Women 7, EDUCATION Any College 16, Currently Attending College 2, College Graduate+ 8, REACH YOUR TARGET AUDIENCE MORE THAN ONCE. MNI s built-in frequency means the most sought-after consumers see your message more. Since your ad will be running in multiple MNI Men s Lifestyle Network publications within your local market, it has maximum impact. AGE , , , , , , ALSO READ: Esquire Forbes Fortune Men s Journal Sports Illustrated Adults, , Esquire Women, , HOUSEHOLD INCOME $50,000 17, $75,000 13, $100, , READERS OF: Forbes Fortune Men s Journal Sports Illustrated $200,000+ 2, Source: GfK MRI, Fall Dual Income 7, CATEGORY TARGETS Automobiles Influential 2, Finance/Investment Influential 1, READING THE CHART Find the title in the left-hand column for which you want duplication. Follow across the row until you intersect with the column that represents the title being duplicated. For example, 31% of people who read Men s Journal also read Sports Illustrated. Business Influential 1, Sports Influential 2, Avid Investor Source: GfK MRI, Fall For more information, please contact us at info@mni.com or at ASK4MNI.
6 BEAUTY CLIENT SUCCESS Here are some of our clients who have used the MNI Men s Lifestyle Network to successfully reach their audience. CONTENT COMPOSITION Esquire Forbes Fortune Men s Journal Sports Illustrated HOBBIES & ATHLETICS Almost 40% of editorial is related to hobbies and athletics. Featured Network Issues: Sports Illustrated Swimsuit Issue Men s Journal Ultimate Grilling Guide for Adventurous Men Esquire Rewrite the Rules BUSINESSES, FINANCES & REAL ESTATE 25% of editorial is related to business. Featured Network Issues: Fortune 21st Century Corporation Forbes Next Billion Dollar Startups Esquire Mavericks of Big Money CELEBRITIES & FASHION Almost 10% of editorial is related to celebrities and fashion. Featured Network Issues: Sports Illustrated The Fashionable 50 Fortune Crystal Ball Forbes Centennial Anniversary Special Issue Our readers look forward to receiving their favorite magazines in their mailbox, a bond that doesn t exist with other media. And with the most popular and trusted magazines in the country, the MNI Men s Lifestyle Network delivers: Eye-catching ads in award-winning magazines. The chance to connect with high-powered and influential men and women. Access to the precise consumers you need to reach, multiple times, in your desired markets. Customized messaging by market (free copy-splitting). For more information, please contact us at info@mni.com or at ASK-4MNI.
7 AMPLIFY THE MNI MEN S LIFESTYLE ROSTER EVEN FURTHER. Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket, the opportunities are endless MNI Targeted Media Inc. Stamford, CT mni.com
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