Gravure. opportunities in Eastern Europe and technological trends. Welcome and introduction. James Siever ERA Secretary General

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1 Gravure opportunities in Eastern Europe and technological trends Welcome and introduction James Siever ERA Secretary General

2 We welcome you to our International Packaging Conference organised in cooperation with and sponsored by

3 ERA International Packaging Conference 2005 Why we chose Kiev Larger than France: 603,700 sq km Almost 50 million people Political and economic reforms after the Orange Revolution Rising demand for consumer goods Flexible packaging growing 10% p.a.

4 ERA - European Rotogravure Association e.v. Leading international organisation of the gravure industry Industry association founded in member companies from Europe and overseas Publication, packaging and decorative gravure printers Associated industries: paper, ink, press and cylinder manufacturers Affiliate members: magazine publishers, catalogue publishers, print buyers

5 Gravure in daily life Major magazines and catalogues are printed in gravure All types of packaging are printed in gravure Wallpaper and laminates are produced with gravure printing

6 Market share of the print processes in packaging worldwide Europe 25% 40% Gravure Flexo North 18% America 57% Asia 50% 15% Japan 85% 5%

7 Market share of the print processes in flexible packaging worldwide Europe 50% 50% Gravure Flexo North 20% America 80% Asia 80% 20%

8 Brand manufacturers prefer gravure Current use of printing processes by brand-name manufacturers 30% 20% Gravure and flexo Flexo, predominantly Gravure, almost exclusively 50% Source: GfK Brand manufacturers perception of The Gravure car Simply robust and of high quality.

9 Pro flexo developments Pro gravure developments Small consumption units Frequent motif changes Diversification of the product range Different international markets More demanding marketing strategies Differentiation of competitors by means of high quality k Smaller print runs k Greater requirements on flexibility k Greater requirements on quality

10 Significant fields of innovation in packaging Ranking according to trade and food industry Design/Print Quality 84% 86% Shelf optimisation 76% 74% Material reduction 71% 75% Handling 75% 70% Reclosability 68% 69% Recyclability of packaging materials 56% 67% Embossing and other 58% tactile properties 60% Source: Lebensmittel Zeitung

11 No cost advantage with high quality flexo Cost comparison flexo/gravure (Relative costs for print formes) Year high quality low quality 70 medium quality 100 Flexo Flexo Flexo Gravure

12 Technical advances in packaging gravure have increased efficiency Lightweight sleeves Laser engraving Laser engraving Automated workflow Faster engraving heads

13 Technical advances in packaging gravure have increased efficiency Quick changeover presses Register scan preset

14 ERA activities in packaging gravure Packaging Colour Management Group k a standard colour gamut for packaging repro Ghent PDF Workgroup Packaging Subcommittee k PDF/X profiles for the packaging workflow Basic Seminar for Packaging Gravure k gravure knowledge for industry staff Update GfK Study k developments in brand-owners perception of print processes List of Packaging & Decorative Gravure Presses in Europe k complete overview of market capacities

15 Growth potential for gravure in Eastern Europe and Russia Growing demand for consumer goods Rapid change of retail structures Comparative advantages for investments in EU accession countries

16 Positive prospects for gravure in Turkey Rapidly growing and developing market Almost 70 million consumers Young and increasing population Skilled and motivated people

17 Good potential for gravure in the Middle East Growing and developing markets Almost 170 million people Fast growing population Young and skilled people Traditional bridge function

18 Growth potential for gravure in other emerging markets India high-income middle class of 200 million people China market with 1,3 billion people Dynamic economy in both countries

19 We thank you for your participation and invite you to take part in our activities.