2019 MEDIA KIT. Building Better Beverage Business DIGITAL PRINT VIDEO WEB SOCIAL MEDIA

Transcription

1 Building Better Beverage Business 2019 MEDIA KIT DIGITAL PRINT VIDEO WEB SOCIAL MEDIA A luxury quarterly magazine serving the on-premise National Account beverage business.

2 EDITORIAL INFO in the Mix is a luxury quarterly magazine published by IMI AGENCY, a marketing consultant to the hospitality industry since in the Mix, which started in 2007, provides exceptional editorial content on the alcoholic beverage business through our market-savvy columnists, feature focus articles, product information and tastings, new product introductions, and by covering topics such as mixology, training and education, and food and beverage pairings. OUR READERS comprise on-premise national account retail chains made up of national headquarters, restaurants, hotels, casinos, cruise lines and concessionaires, along with a selection of upscale, independent restaurants, bars and nightclubs. in the Mix is sent to a CONTROLLED MAILING LIST you will be provided with a verified audit upon request. Our SOCIAL MEDIA platforms include Facebook, YouTube, LinkedIn and Twitter. Our DIGITAL MAGAZINE, ITMmag.com, is a hybrid state-of-the-art platform that adapts to all your mobile devices. It has over 195,000 visitors a year and over one million pages read. Our website partners with our print magazine to give you the same articles redesigned for the website. It also has many additional features including a Fresh Topics section, recipes, videos, a replica flip-book of current and past magazines, and much more! in the Mix Magazine Staff DON BILLINGS Publisher don@itmmag.com MIKE RAVEN Managing Editor mike@itmmag.com CELESTE DINOS Associate Editor HELEN BENEFIELD BILLINGS Travel and Hospitality Writer CHRISTINE NEAL Copy Editor Print Magazine and Website Design by KESTER CREATIVE Printed by HESS PRINT SOLUTIONS Advertising Inquiries: REBECCA WILKIE REBECCA@ITMMAG.COM

3 EDITORIAL CONTENT in the Mix is a quarterly luxury magazine distributed at the beginning of each season of the year. in the Mix does not provide an editorial calendar. Our articles are unique for each quarter, not developed a year ahead of time, so they are fresh and up to date. We strive to match the current climate of the ever-changing on-premise business. Tony Abou-Ganim, The Modern Mixologist CONTRIBUTORS Ed Korry, CHE, CSS, CWE, Associate Professor, College of Culinary Arts, Johnson & Wales University Kathy Casey, an award-winning chef and mixologist and owner of the famous Kathy Casey Food Studios and Kathy Casey Liquid Kitchen Lou Trope, on-premise consultant and President of LJ Trope & Co. LLC Kelly Magyarics, DWS, a wine, spirits and lifestyle writer Jack Robertiello, hospitality and lifestyle writer Mike Kostyo and Renee Lee, Dataessential Helen Benefield Billings, in the Mix travel and hospitality writer DEPARTMENTS Spotlights In-depth interviews with key personnel in the on-premise world. Cover Interviews an in-depth Q&A with today s top personalities. Take 5 A five-question interview for a quick viewpoint of the interviewee. This and That Showcasing highlights of people and events from the industry. Legal Journal Legal tips that pertain to today s on-premise business. Biz Mix A recap of the season s meetings and functions. Making The Rounds Travel journal exploring the on-premise hospitality world. CORE Chronicles Uplifting stories from the Children of Restaurant Employees charity. New Openings Showcasing a selection of the country s newest properties. I N N O V A T E I N D U L G E E X P L O R E

4 2019 DUE DATES AND DELIVERY SPRING SUMMER FALL WINTER Copy Due Jan 29 Apr 24 July 30 Oct 22 Ad Materials Due Feb 12 May 10 Aug 13 Nov 5 Upload Issue to Printer Feb 26 May 22 Aug 27 Nov 19 Estimated Completed USPS Distribution Mar 20 June 21 Sept 23 Dec 17 PRINT PUBLICATION ADVERTISING FEES Full-Page Ad $4,250 Inside Front Cover Ad $4,750 Inside Back Cover Ad $4,500 Back Cover Ad $5,250 2-Page Spread Ad $5,500 Please inquire for multiple insertion and custom pricing packages Specialty recipe book, belly bands, inserts and other configurations quoted by job WEB PUBLICATION Box Ads on $500/3 months Inside Cover Story Horizontal $250/3 months blasts to our newsletter subscribers $500 MECHANICAL SPECS Full-page with Bleeds 9.25 x (0.125 ) Full-page Trim Size 9 x 11 Recommended Live Area 8 x 10 In the Mix only prints full-page ads I N N O V A T E I N D U L G E E X P L O R E

5 ADVERTISING CLIENTS Blue Chair Bay Rum Boisset Collection Boston Beer Brown Forman Campari, USA Constellation Brands Copper Cane Wines Delicato Family Vineyards Four Roses Francis Ford Coppola Winery Infinium Spirits J. Lohr Jackson Family Wines Kobrand Wine and Spirits Monin Michael David Winery National Restaurant Association NUDE Glassware Partender Pernod Ricard Proximo Spirits Prestige Wine Imports Richland Rum Q Drinks RumChata Shaw-Ross Smartbar Thirsty Ventures Tito s Handmade Vodka Trinchero Family Estates Treasury Wine Estates Vin Expo New York Vero Water CURRENT CIRCULATION: 10,658 (Passdown Rate of 3) CATEGORY Casinos SUBSCRIBERS 107 Concessions 286 Cruise Lines 11 Distributors 68 Headquarters 381 Hotels 2,038 IMI 37 Independent Bars & Restaurants 120 Media 25 Related Businesses 154 Restaurants 6,785 Sommeliers 4 Suppliers 642 TOTAL 10,658 I N N O V A T E I N D U L G E E X P L O R E

6 ONLINE FEES Our website, ITMmag.com, has over 90,000 unique visitors, 195,000 visits and 1,200,000 pages read a year. It reinforces our magazine with current issue features, new online-only stories, recipes, videos, press releases, access to our media kit, archives of past magazines and more. SEASONALLY (3 months) Box Ad $500 In-Story Horizontal Ad $250 Ads rotate throughout the site. I N N OVAT E I N D U L G E E X P L O R E