Alice O Connell Editor

Transcription

1 Media Kit

2 As editor of New Zealand s most iconic title, Alice O Connell carefully selects each and every story within its pages - commissioning and curating features that celebrate Kiwi women, find solutions to their struggles and relate to every aspect of their world. An award winning magazine editor, Alice believes part of the Weekly s enduring success lies in the unique relationship it fosters with its readers. A true national icon, the Weekly continues to be a trusted and cherished companion to New Zealand women proudly facing their 40s, to those elegantly 80-plus. The Weekly has stayed true to the strong foundations laid down in its very first issue in 1932, says Alice. We continue to uphold the objectives set out in that very first editorial, a promise to be a source of usefulness, cheerfulness and happiness... to teach, to entertain, to assist and to amuse. Eighty-five years later, It s a promise we stand by today. The Weekly is a magazine with true heart, and continues to be relevant, essential reading to its loyal subscribers and followers from every corner of our beautiful country. Alice O Connell Editor

3 What we re about New Zealand Woman s Weekly is the country s most-read woman s magazine in fact, it s been loved and treasured by Kiwi women for more than 85 years. A true publishing icon, led by an experienced and dedicated team, the Weekly continues to evolve year after year, sharing stories of real New Zealand women as well as in-depth royal news and local and international celebrity features. CORE TARGET: READERSHIP: CIRCULATION: FREQUENCY: Females ,000 44,143 Weekly *Source: Nielsen CMI (Oct16-Sept17). ABC Average Net Circulation Oct16-Sept17 At the heart of the magazine is the robust lifestyle section, featuring an array of highly talented and recognisable columnists. Nici Wickes brings readers unfussy and easy-to-follow recipes as Food Editor, while in Beauty, Tracy Davis shares functional and affordable beauty advice and the latest products. Making life s decisions easier are Green Goddess Wendyl Nissen, and Consumer guru Kevin Milne, plus inspirational fashion, travel, health and family, gardening, craft and entertainment content. And lastly, giving readers a regular giggle, are columnists Kerre McIvor, Jeremy Corbett and Colin Hogg.

4 Key audience stats THE FOODIE The NUMBER ONE news stand magazine for reaching New Zealanders who have tried a new recipe or cooked a meal from scratch in the last seven days Meet our reader The NUMBER ONE news stand magazine for reaching New Zealanders who intend to go on holiday within New Zealand in the next 12 months THE BEAUTY AND FASHION ENTHUSIAST Source: Nielsen CMI Oct16-Sept17 Our reader is a woman with character and life experience, objectives and opinions, who looks to New Zealand Woman s Weekly to feel a sense of connection and belonging. She is kind, generous and highly organised. Immersed in the needs of her family, she also makes time for her close circle of friends, her career and her community. She enjoys growing food and flowers in her garden, trying new recipes, shopping for wonderful but wearable fashion, catching up with loved ones over lunch and taking time out to travel with her partner. THE TRAVELLER The NUMBER ONE news stand magazine for reaching New Zealanders who would consider going on a cruise The NUMBER ONE news stand magazine for reaching New Zealanders who take care of their appearance at all times The number one magazine for reaching New Zealanders who are the first to buy the latest cosmetics or beauty products THE HEALTH CONSCIOUS CONSUMER The NUMBER ONE news stand magazine for reaching New Zealanders who are concerned about their health

5 Every day, nowtolove.co.nz editor Cathy O Sullivan and her team hunt out the stories that matter to readers. Drawing from the bountiful content produced by some of New Zealand s most well-regarded magazines, and keeping readers informed with up-to-the-minute news, it really is the go-to destination for New Zealand women. The website curates intelligent online media, with thought-provoking content ranging from real stories with top Kiwi talent, social issues and news, to compelling columnists and celebrity plus trusted advice on health, lifestyle, travel, careers and parenting. UNIQUE VISITS: 342,288 PAGE VIEWS: 1,181,429 EDM SUBSCRIBERS: 36,771 NEW ZEALAND Source: Google Analytics Nov1-30th 2017 Our readers are engaged, and interested, smart and caring. They know exactly what they want and they are not afraid to tell you, says Cathy, who has previously worked as a magazine, newspaper and online journalist and editor. But most importantly, they want to learn alongside other women just like them, and share their experiences within the supportive community that they themselves have helped to create online. SOCIAL MEDIA 140,565 FANS 37,256 FOLLOWERS NE XT NEW ZEALAND

6 Magazine advertising rates Digital advertising rates Run of magazine Rates Brand advertising opportunities Rates Full Page...$7,800 Double Page Spread...$14,900 Advertorial Full Page...$7,800* Advertorial DPS...$14,900* Half Page...$4,400 Third Page...$3,800 Inserts, Loose & Bound...POA Needs and Wants Product Mention...$3,000 Premium positions Position Rates Guaranteed positions include 15% loading Inside Front Cover DPS...$17,135 Outside Back Cover...$8,970 First Right Hand Page...$8,970 Design costs Rates Full Page (image and copy supplied)...$750 DPS...$1,250 CPM banner advertising (run of site)...$45 CPM Homepage takeover...$3,200 p/w Exclusive advertiser on home page for 1 week + 30,000 ROS page impressions Integrated content solutions Sponsored content (advertorial provided by client)...$2,500 Custom content (created by online editor)...$3,500 Competition/sampling page ($300 minimum prize value)...$1,500 e-newsletter New Zealand Woman s Weekly branded 45,665 subscribers, open rate of 20% Weekly e-newsletter ad...$3, x250 mrec Weekly e-newsletter inclusion Image + text + 300x250 mrec...$4,000 Solus (31,110 subscribers) *at editors discretion Must include relevant offer for audience...$8,500 Social Facebook and Instagram (subject to editorial approval)...poa IMPORTANT NOTES: *Plus production cost for photography and copywriting on application* All prices quoted are exclusive of GST. All advertising is booked under the current terms and conditions of the publisher, see bauermedia.co.nz.

7 What our readers have to say I read it for competitions and to keep up to date with fashion and gossip. I enjoy reading the biographies of people in New Zealand. I also like the up-to-date fashion and health stories. It s a Great read and is especially written for the more mature woman. It s content is down to earth, very relevent. My mother read it all her life. When she died my eldest sister (now aged 74) continued the tradition of buying it weekly. It s a trusted, handy magazine and it s been around so long. It s like an old friend who I rely on for help with removal of stains and good recipes it s so important for a woman like me in her mid-sixties, to have a magazine that s suited to my tastes. It is a truly Kiwi mag and features all the gossipy stuff and competitions that I like. It always contains interesting stories, whether they re about celebs or real kiwis (which are of far greater interest to me!) It also has great recipes and puzzles to keep me entertained. I enjoy reading all aspects of the magazine. I learn things from the health, beauty and parenting pages, enjoy the Hollywood gossip, and am inspired by the stories of real New Zealanders. There are interesting articles about NZ people. The cooking section has realistic recipes and the fashion is suitable for ordinary Kiwis. And I do like doing the puzzles! It s a family thing. My mum buys it and will pass it on to me to read. We have done this for years.

8 Contact details BAUER MEDIA Shed 12, 90 Wellesley Street, Auckland 1010 PH FAX bauermedia.co.nz PRODUCTION CONTACT Raewynn Cowie rcowie@bauermedia.co.nz PH (ext 9321) COMMERCIAL BRAND MANAGER Samantha Glasswell sglasswell@bauermedia.co.nz PH MOB