2017 MEDIA KIT DIGITAL PRINT VIDEO WEB SOCIAL MEDIA I N N O V A T E I N D U L G E E X P L O R E

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1 2017 MEDIA KIT DIGITAL PRINT VIDEO WEB SOCIAL MEDIA A luxury quarterly magazine serving the on-premise beverage business.

2 EDITORIAL INFO in the Mix is a luxury quarterly magazine published by IMI AGENCY, a marketing consultant to the hospitality industry for over 27 years. in the Mix provides exceptional editorial content on the alcoholic beverage business through our market-savvy columnists, feature focus articles, product information and tastings, new product introductions, and by covering topics such as mixology, training and education, and food and beverage pairings. OUR READERS comprise on-premise national account retail chains made up of national headquarters, restaurants, hotels, casinos, cruise lines and concessionaires, along with a large base of upscale, independent restaurants, bars and nightclubs. By indulging our subscribers with beautiful design and superior quality, we have seen our magazine become a favorite resource for them. in the Mix is sent to a CONTROLLED MAILING LIST you will be provided with a verified audit upon request. Our SOCIAL MEDIA platforms include Facebook, YouTube, LinkedIn and Twitter. Our NEWSLETTER, Tipple Times, is sent out intermittently and focuses on industry topics and events. It has an audience of over 8,000 recipients. Our DIGITAL MAGAZINE, ITMmag.com, is a hybrid state-of-the-art platform that adapts to all your mobile devices. It has over 200,000 visitors a year and over 1.2 million pages read. It reinforces our magazine with the same features as the current issue along with a new on lineonly Fresh Topics section, recipes, videos, press releases, and archives of past magazines in a flip-book format. It also has new subscriber forms, access to our media kit and contact information. in the Mix Magazine Staff DON BILLINGS Publisher don@itmmag.com MIKE RAVEN Editor mike@itmmag.com CELESTE DINOS Associate Editor HELEN BENEFIELD BILLINGS Travel and Hospitality Writer CHRISTINE NEAL Copy Editor Print Magazine and Website Design by THINKWORKS CREATIVE Printed by ST. CROIX PRESS ADVERTISING INQUIRIES: mike@itmmag.com OFFICE: MOBILE: MixTV, our latest endeavor, offers custom-made and edited videos focusing on specific subjects in the industry.

3 EDITORIAL CONTENT in the Mix is a quarterly luxury magazine distributed at the beginning of each season of the year. in the Mix does not provide an editorial calendar. Our articles are unique for each quarter, not developed a year ahead of time, so they are fresh and up to date. We strive to match the current climate of the ever-changing on-premise business. Please Mike Raven at mike@itmmag.com for upcoming details of seasonal themes. CONTRIBUTORS Tony Abou-Ganim, The Modern Mixologist Ed Korry, CHE, CSS, CWE, Associate Professor, College of Culinary Arts, Johnson & Wales University Paul Pacault, Spirit Journal, Inc.,The Rum Authority, Beverage Alcohol Resource LLC, Ultimate Beverage Challenge LLC Barry Wiss, CWE, CSS, Vice President, Trade Relations, Trinchero Family Estates Mike Kostyo, Dataessential Helen Benefield Billings, in the Mix Travel and Hospitality Writer Maggie Hoffman, Writer Rebecca Wilkie, owner of Cuvee Marketing DEPARTMENTS Spotlights In-depth interviews with key personnel in the on-premise world. Interviews an in-depth Q&A with today s top personalities. Take 5 A five-question interview for a quick viewpoint of the interviewee. Legal Journal Legal tips that pertain to today s on-premise business. Technology Updates on today s technology that affect our everyday business. Biz Mix A re-cap of the season s meetings and functions. Making The Rounds Travel journal exploring the on-premise hospitality world. Ultimate Beverage Challenge Reviews on wine and spirits by F. Paul Pacult s team. Crossword Puzzle A fun test of your knowledge created by Barry Wiss of Trinchero Family Estates. Wine Quiz Provided by the Society of Wine Educators.

4 2017 DUE DATES AND DELIVERY SPRING SUMMER FALL WINTER Copy Due Jan 27 Apr 28 Aug 1 Oct 21 Ad Space Requested Jan 27 Apr 28 Aug 1 Oct 21 Ad Materials Due Feb 17 May 18 Aug 18 Nov 10 Upload Issue to Printer Feb 28 May 26 Sept 1 Nov 21 Estimated Completed USPS Distribution Mar 20 June 20 Sept 22 Dec 21 ADVERTISING FEES PRINT PUBLICATION 1X full-page ad $5,000 4X full-page ad $4,500 Back Cover ad $6,250 Inside Front Cover ad $5,750 Inside Front Cover and adjoining page 3 (2-page spread) $8,500 Inside Back Cover $5,500 2-page spread ad $7,500 Belly bands $8,000 Insert in the polybag, 2-sided 9x11 $5,000 Specialty recipe book, inserts and other configurations quoted by job WEB PUBLICATION Web Ads on $500/3 months blasts to our newsletter subscribers $850 MECHANICAL SPECS Full-page with Bleeds 9.25 x (0.125 bleed) Full-page Trim Size 9 x 11 Recommended Live Area 8 x 10 In the Mix only prints full-page ads

5 ADVERTISING CLIENTS Beam Suntory Boston Beer Bronco Wine Company Brown Forman Coco Cocktails Constellation Brands E. & J. Gallo Winery Edrington Group Ferrari-Carano Four Roses Francis Ford Coppola Winery Kendall-Jackson Wine Estates Kobrand Wine and Spirits Monin National Restaurant Association Nestle Waters Pernod Ricard Proximo Spirits Revolution Tea Roust USA RumChata Sidney Frank Shaw-Ross Society of Wine Educators Stoli Group USA Terlato Wines International Tito s Vodka Trinchero Family Estates Restaurants 57% Hotels and Casinos 22% CURRENT CIRCULATION: 10,038 (Passdown Rate of 3) Headquarters 4% Related Businesses (writers, mixologists) 2% Concessions 2% Independent Restaurants, Bars and Cruise Lines 3% Misc., Suppliers, Distributors and Media 10%

6 ONLINE FEES Our website, ITMmag.com, has over 90,000 unique visitors, 195,000 visits and 1,200,000 pages read a year. It reinforces our magazine with current issue features, new online-only stories, recipes, videos, press releases, access to our media kit, archives of past magazines and more. SEASONALLY (3 months) Box Ad $500 In-Story Horizontal Ad $250 Ads rotate throughout the site.