Malaysia. your no.1 teen magazine
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1 Malaysia your no.1 teen magazine
2 your inspiration Brand Values your BFF is the top teen style manual hip & trendy your guide to life and love
3 About Us Argentina South Africa Singapore Thailand is the world s leading title for young women who want to look their best, do their best, and get the best and have a good time while they re at it! 2002 launch date Chile Mexico monthly frequency *readership in Malaysia 131,000 Columbia USA Malaysia *Peninsula Malaysia. Source from Media Atlas 2009/10
4 20 copies million sold annually International 9 editions No. 1 teen US magazine in
5 Readers Profile 83% students who reads what? When teenagers were asked about seventeen, here is what they like reading... 55% years old 40% upper secondary 68% Fashion Styling 73% 78% 79% beauty content freebies promotions & events source, online survey (dec-jan 2011)
6 Contents 30% Fashion Awesome trends straight from the runway 30% Beauty All the hair, makeup, skincare & body tips from the experts 25% Lifestyle & Features Fitness, health & in-depth focus on teen issues 15% Celebrities Exclusive interviews with the hottest new faces
7 Digital online 17.com.my is the only local English teen website and it is the online destination site for fashionistas. 17,000 * Unique visitors/ month *SEPT 2013 web statistic facebook Seventeen Digital Mag Total (Likes): 29,316 * *as of 23 September
8 Events Seventeen Summer Splash Seventeen Cover Girl & Hunks Search Kpop Jpop Roadshow Seventeen Girl Crew Mixer
9 Awards 2009 June 2008 cover Best Cover Design (Bronze) 2011 October 2010 cover Best Cover Design (Silver) OCT 2010 RM6.00
10 Advertising Rates (Print) MATERIAL REQUIREMENTS (PRINT) FILE FORMAT All digital files submitted to Blu Inc must: Be in PDF format version 1.3 or higher. Have embedded fonts above 8 points. Not artificially stylised. All images must be in CMYK format under FOGRA 27L colour profile. Images in RGB format are not allowed. Be no more than 300% ink weight. Be the correct advertisement size with a 3mm bleed included. COLOUR PROOFS Blu Inc requires that all hard copy colour proofs be supplied. Files transmitted must be in ISO Forgra 27L icc profile. Please note that colour/digital proofs supplied will be used as a guideline only and the advertisements reproduced are as per data/specifications supplied. In order for Blu Inc to match proof colour within 85%, all proofs must have the Blu Inc GMG colour control bar or the MediaWedge V2 colour bar with an attached pass/fail sticker indicating compliancy. Blu Inc will not be responsible for any colour not adhering to this standard. FONTS All submitted fonts (for digital files) must be for MAC OS (no PC fonts). Illustrator and Freehand files should have all fonts converted to paths/outlines. SPREADS Advertisers using facing pages as a spread may extend matter to the centerfold line on each side. However, there is no guarantee of precision of folding in all copies. DIGITAL TRANSMISSION Blu Inc prefers files to be delivered through the Quickcut Network operated by Asia On Time. Quickcut checks the integrity of files before they are sent to Blu Inc so that your files will print correctly. BluInc cannot accept responsibility for or fix files submitted via CD, or other suppliers. PERFECT BOUND & TRIM MAGAZINES Clearance for Blu Inc magazines should be a minimum of 6mm due to this space being visually lost in the spine. Please note, in case text runs across a DPS, text must be at least 10mm away from the gutter on both sides. The text area also needs to be at least 5mm away from the outer trim area. Do not place essential information in this critical gutter area if possible. MATERIAL DEADLINE The Material deadline is 5 weeks before publication date. If the material is not received within the deadline, the publisher reserves the right to repeat any previous advertisement of the same size or to fill the space at its discretion. CANCELLATION Cancellation deadline is 6 weeks before publication date. All specified positions and creative buys are non-cancellable.
11 Editorial Enquiries: Editor Sherelyn Goh Sales Enquiries: Senior Sales Director Jolston Ng Senior Sales Manager Fannie Lim Account Managers Rachel Yeap Joey Cheng Yanni Heng Blu Inc Media Sdn Bhd Lot 7 Jalan Bersatu, 13/4 Seksyen 13, Petaling Jaya, Selangor Darul Ehsan. Tel Fax
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