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Russell McKenzie
6 years ago
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1 HELLO GRAZIA SPAIN Surf the WEBSITE... Click on: watch the WELCOME VIDEO from Grazia s friends! Click on:

2 Your favourite magazine... finally in SPAIN!!! Thanks to a licensing agreement with Grupo Planeta, from February 13th Grazia Spain is the first weekly fashion and news magazine on the local market, which has been dominated until now by weekly gossip magazines and monthly fashion publications. Bursting with energy and with super cool vibe, Grazia Spain offers a contemporary, trendy mix of news and fashion in typical Grazia style! This fast-paced, addictive weekly read is out to conquer the hearts of all the fashionistas of Spain.

3 A HUUUGE SUCCESS!!! PRINT RUN FIRST ISSUE: 500,000 COPIES; ESTIMATED NEWSSTAND SALES FOR THE FIRST ISSUE: 220,000 COPIES ADVERTISING PAGES ALREADY PUBLISHED AND BOOKED UNTIL THE END OF FEBRUARY (FIRST THREE ISSUES): 87.3 ADV PAGES (+ 53% OVER THE FEBRUARY BUDGET)

4 GRAZIA: CADA SEMANA A LA ÚLTIMA

THE MEDIA LAUNCH Grazia Spain is one of the first editions conceived as a crossmedia product.

updated and also provides access to online shopping.

This search tool gives the viewer access to all garments listed by category.

5 THE MEDIA LAUNCH Grazia Spain is one of the first editions conceived as a crossmedia product. Its easy chic philosophy embraces both the print and digital worlds and reaches across multiple media. which shares the same precision and seriousness of the weekly magazine, is continuously updated and also provides access to online shopping. Its section El armario de Grazia is a full list of all the clothes appearing in Grazia. This search tool gives the viewer access to all garments listed by category. The user just has to click a link to go directly to the online shop and buy the selected item. Right from its launch, Grazia has a mobile phone app and the complete and enhanced issue is also readable on ipad and Smart phone apps.

SEPTEMBER 2012 launch of Grazia in the social media & channels (Facebook, Twitter,

got 5MM impressions with this display campaign.

One 20-second TV commercial and two 10-second ads with over 1,300 GRPS s of core

6 SEPTEMBER 2012 launch of Grazia in the social media & channels (Facebook, Twitter, Instagram, Pinterest and Vine) January Barcelona Fashion: the Grazia Cocktail Special, in cooperation with TNT. The Brigada de la Moda and Graziabranded gold balloons were the protagonists of the fashion shows. february 05 launch of of the blog Making Grazia waiting for the website... Grazia s everywhere! FEBRUARY 11 A web campaign on major Spanish portals and website in line with the Grazia target. It consisted of display advertising plus SEM: Grazia Spain bought 385 key words and got 5MM impressions with this display campaign. Launch of the Grazia Spain website: grazia.es FEBRUARY 12 A 7-week TV ad campaign. One 20-second TV commercial and two 10-second ads with over 1,300 GRPS s of core target. The outdoor campaign covered more than 4,700 poster spaces on a national circuit. Grazia Spain also had 250 digital screens in shopping malls for 2 weeks. Grazia Arco art fair: Grazia La moda es arte with artist Carla Fuentes s contribution, where the royal family of Asturias welcomes Grazia. WATCH THE LAUNCH TV SPOT!!! Click on:

February 13 (the launch day)...and bloggers hearts!!! Grazia hits the newsstands.

The series is about a female journalist who was asked to become a successful blogger and

The protagonist is Leticia Dolera, a very popular actress in Spain.

The campaign involved more than 21,000 national newsstands, with special Grazia displays at

7 February 13 (the launch day)...and bloggers hearts!!! Grazia hits the newsstands... The web series Bloguera en construcción, composed of three chapters, was a huge success. The series is about a female journalist who was asked to become a successful blogger and explains how she handled this new role. The protagonist is Leticia Dolera, a very popular actress in Spain. The first two chapters had nearly 20,000 viewings. The campaign involved more than 21,000 national newsstands, with special Grazia displays at the most visible 100 newstands in Madrid and Barcelona for 4 weeks after the launch. In points of sale, special displays in SGEL for 7 weeks (mainly airports and longdistance train stations), and VIPS (local store chains in Madrid).

To celebrate the launch the day before copies of Grazia Spain filled the newsstands, Grazia Spain organized a huge party with a fashion/circus theme.

Everyone was fascinated and enchanted by the fashion images on the panels lining the room and by Charo s speech, Grazia s Editor-in-chief, who gave a wonderful welcome to the new magazine.

8 To celebrate the launch the day before copies of Grazia Spain filled the newsstands, Grazia Spain organized a huge party with a fashion/circus theme. Seven hundred guests were invited to Teatro Price in Madrid for an Oscar-worthy evening with actresses, models, and presenters. Everyone was fascinated and enchanted by the fashion images on the panels lining the room and by Charo s speech, Grazia s Editor-in-chief, who gave a wonderful welcome to the new magazine. Let s celebrate!!! TOP L-R: Sandra Gotelli (MIB Publisher & Head of Licensing and Syndication), Stefano De Alessandri (President of MIB), Maurizio Costa (Mondadori CEO), Charo Izquierdo (Grazia Spain Editor-in-chief), Antoni Cambredò (President of Prisma Publicaciones), Carla Vanni (Grazia International Editor-in-chief), Zeno Pellizzari (MIB General Manager), Mattia Mondani (MIB ADV Manager) WATCH THE VIDEO OF THE PARTY!!! CLICK ON:

Welcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers.

Welcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers. TV Buying Basics Welcome from Mickey It s no secret that video is a go-to strategy for consumer marketers. It s obvious why. Sight, sound, and motion create a powerful brand experience, while digital targeting