GET MORE OF WHAT YOU WANT OUT OF LIFE
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1 2017 MEDIA KIT
2 GET MORE OF WHAT YOU WANT OUT OF LIFE Your best friends are the ones who set you up for success and that, above all else, is our mandate at Canadian Living. From recipes that answer the daily What s for dinner? question, to fashion and beauty tips, to career and relationship advice, to home decor, to the latest health news, Canadian Living delivers information and stories that really matter to Canadian women through our print magazine, interactive tablet edition and award-winning website. INSPIRING EMPOWERING RELATABLE
3 25% FOOD 20% BEAUTY / FASHION ARTICLES AND ADVICE FOR EVERY ASPECT OF CANADIAN WOMEN S LIVES 15% LIVING 20% HOME 20% HEALTH MEDIA KIT
4 A TRULY MULTIPLATFORM BRAND PRINT DIGITAL READERSHIP* 3,479,000 READERS 8.3 READERS PER COPY 25% / 75% RATIO MEN / WOMEN W25-54 (IND. 130) PRINCIPAL TARGET $84,392 HOUSEHOLD INCOME WEB 2,053,800 SESSIONS PER MONTH 4,888,800 IMPRESSIONS PER MONTH DEVICES 1,400,000 USERS PER MONTH SOCIAL MEDIA 213,800 FANS 472,800 FOLLOWERS 65,150 FOLLOWERS 59,600 FOLLOWERS CIRCULATION 418,678 TOTAL COPIES 47,881 NEWSSTAND SALES 353,721 SUBSCRIBERS 12 ISSUES PER YEAR $3.77 MAGAZINE COVER PRICE 41% 23% 36% 3,965,000 TOTAL FOOTPRINT READERSHIP GEOGRAPHICAL SEGMENTATION ONTARIO 51% PRAIRIES B.C. 8% 4% 1% QUEBEC INT. ATL. 21% 15% Sources: Vividata, Q4 2016, Total Canada 12+ / Circulation: AAM, December 2016 / Social Media: May 2017 / Digital: Google Analytics, monthly average October-December 2016 / Doubleclick for Publisher, monthly average October-March 2016 / *Print version only.
5 READERSHIP PROFILE READERS (000) REACH (%) COMPOSITION (%) INDEX TOTAL 3, % 100.0% 100 GENDER Male Female 2, AGE * , Average age 53 W , EDUCATION High School or less Cegep. College or Trade certificate 1, University 1, HOUSEHOLD INCOME Less than $ , $ to $ $ to $ $ or more 1, Average Household Income $84,894 OCCUPATION Employed full time 1, Employed part time Students (with or without paid part-time job) Retired (semi or fully) 1, Blue collar (specialized and non spec. Worker. labourer) White collar (sales. services. administration) MOPES (manager. owner. professional. exec.. self employed) DWELLING Own 2, Rent MARITAL STATUS Married / Living Together 2, Single / Widowed / Separated / Divorced 1, HAVE CHILDREN AT HOME Children under Children under 18 1, Children over Sources: Vividata 2016 Q4, English Canada 12+ / * Proj relatively unstable due to small base-use with caution. MEDIA KIT
6 2017 EDITORIAL PLANNING JANUARY THE REAL TALK ISSUE _ Fashion For All Shapes _ Healthy Snack Switch-Ups Closing date Material On Newsstands FEBRUARY THE RELATIONSHIPS ISSUE _ Your Best Hair Ever _ Chocolate Recipes Closing date Material On Newsstands SPECIAL ISSUE #1 HEALTHY WEEKNIGHT MEALS Closing date Material On Newsstands MARCH THE DIY ISSUE _ Denim Trends _ Canadian Designer Decor Tips Closing date Material On Newsstands APRIL JUNE JULY SEPTEMBER THE IT S SPRING ISSUE _ Spring Fashion Trends _ Easter Desserts Closing date Material On Newsstands MAY THE GET OUTSIDE ISSUE _ Mother/Daughter Style _ Patio Decor Guide Closing date Material On Newsstands THE COLOUR ISSUE _ Nail Trends _ Decorate With Colour Closing date Material On Newsstands SPECIAL ISSUE #2 SUMMER ENTERTAINING Closing date Material On Newsstands CANADA S 150TH ISSUE _ Canada s Birthday Bash Party Guide _ Canadian Health Innovations Closing date Material On Newsstands AUGUST THE GET AWAY ISSUE _ Budget-Friendly Travel _ Al Fresco Tablescapes Closing date Material On Newsstands THE CAREER ISSUE _ Fall Fashion Trends _ Superfast 5-Ingredient Meals Closing date Material On Newsstands OCTOBER THE GET TOGETHER ISSUE _ Thanksgiving Recipes _ Running Package Closing date Material On Newsstands *Subject to change without notice
7 SPECIAL ISSUE #3 SPECIAL ISSUE #4 HOLIDAY BAKING SOUPS AND STEWS Closing date Closing date Material Material On Newsstands On Newsstands NOVEMBER THE HOLIDAY PREVIEW ISSUE _ Fashion-Forward Coats _ Christmas Tree Guide Closing date Material On Newsstands DECEMBER THE IT S CHRISTMAS ISSUE _ Festive Style & Beauty Looks _ Holiday Treats and Sweets Closing date Material On Newsstands JANUARY 2018 Closing date Material On Newsstands MEDIA KIT
8 NATIONAL RATES NATIONAL EDITION 1 FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $52,905 $51,320 $49,730 DOUBLE PAGE $100,515 $97,505 $94,490 DOUBLE 1/2 PAGE $75,140 $72,885 $70,630 1/2 PAGE HORIZONTAL $39,545 $38,360 $37,175 1/3 PAGE VERTICAL $27,120 $26,305 $25,495 IFC SPREAD $128,080 $124,240 $120,400 IBC $62,020 $60,165 $58,310 OBC $70,630 $68,515 $66,390 WEB FORMATS (ROS) BANNER BIG BOX INTERSTITIAL AD CATFISH PRE-ROLL (15 SECONDS) PRE-ROLL (30 SECONDS) E-BLAST / E-FLYER (BRAND) $20 CPM $20 CPM $40 CPM $30 CPM $35 CPM $40 CPM $180 CPM NEWSLETTER 2 - DOWNLOAD TECHNICAL SPECIFICATIONS HERE 1. National rates are gross rates. 2. Please contact your sales representative for costing. ONTARIO EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $33,780 $32,770 $31,755 DOUBLE PAGE $64,195 $62,265 $60,345 DOUBLE 1/2 PAGE $47,990 $46,555 $45,115 1/2 PAGE HORIZONTAL $25,250 $24,495 $23,740 1/3 PAGE VERTICAL $17,325 $16,805 $16,285 WESTERN EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $23,850 $23,130 $22,415 DOUBLE PAGE $45,310 $43,950 $42,590 DOUBLE 1/2 PAGE $33,870 $32,860 $31,840 1/2 PAGE HORIZONTAL $17,835 $17,295 $16,760 1/3 PAGE VERTICAL $12,230 $11,865 $11,495 EASTERN EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $41,835 $40,580 $39,325 DOUBLE PAGE $79,485 $77,100 $74,715 DOUBLE 1/2 PAGE $59,415 $57,630 $55,855 1/2 PAGE HORIZONTAL $31,275 $30,335 $29,400 1/3 PAGE VERTICAL $21,440 $20,805 $20,155 For nontraditional formats, please contact your sales representative.
9 MEDIA KIT
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