Manual de identidade gráfica
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1 Manual de identidade gráfica
2 Vontade Metropolitana Manual de identidade gráfica Índice 01 Índice Introdución á marca Elementos da identidade O símbolo gráfico O logotipo O lema As cores A marca As tipografías Recursos gráficos Protección da identidade Reprodución a unha tinta Redución mínima e área de protección Reprodución sobre imaxes fotográficas Aplicacións de papelería Primeria carta Segunda carta Cartafol Sobre americano Aplicacións de comunicación Folleto Publicidade Aplicación na web
3 Vontade Metropolitana Manual de identidade gráfica Introdución á marca 02 Introdución á marca Este manual de identidade é a referencia para a correcta aplicación da marca Vontade Metropolitana. É, por tanto, unha peza de uso ineludible na aplicación dos elementos de identidade gráfica nel reflectidos. Non se deben alterar ou manipular estes elementos nin na súa disposición, nin nas súas características, cores ou tipografías. Este manual foi desenvolvido por medio de procedementos electrónicos que fan difícil reproducir con exactitude as cores da guía PANTONE, que é a norma para a preprodución das cores nas artes gráficas. Por tanto é importante resaltar que para calquera reprodución débese empregar a dita guía PANTONE.
4 Vontade Metropolitana Manual de identidade gráfica Elementos da identidade 03 Elementos da identidade
5 Manual de identidade gráfica Elementos da identidade O símbolo gráfico 04 O símbolo gráfico Un conxunto de puntos combínanse para representar unha forma maior que a suma das súas partes. X A súa disposición inspírase na vista aérea da área metropolitana da Coruña. 1,15 X
6 Manual de identidade gráfica Elementos da identidade O logotipo 05 O logotipo É a identidade verbal da marca. Constrúese coa tipografía Roboto Slab Bold en dúas liñas aliñadas á esquerda. X 0,25 X
7 Manual de identidade gráfica Elementos da identidade O lema 06 O lema Complementa a identidade verbal. X Constrúese coa tipografía Signika Negative Light aliñada á esquerda. 0,7 X
8 Manual de identidade gráfica Elementos da identidade As cores 07 10% 30% 60% 30% 90% 60% As cores As cores corporativas son dúas: Verde e negro. Presentamos tamén as súas porcentaxes admitidas. 100% PANTONE 320C C100% M0% Y30% K2% R0 G155 B175 #0099a8 100% PANTONE BLACK C C25% M0% Y0% K100% R0 G0 B0 #000000
9 Manual de identidade gráfica Elementos da identidade A marca 08 A marca É a integración do símbolo gráfico e o logotipo. Constitúe a base da identidade de Vontade metropolitana. 2,85 X Pode empregarse con e sen lema. X
10 Manual de identidade gráfica Elementos da identidade As tipografías 09 As tipografías As tipografías corporativas nas que deben construírse todas as aplicacións da marca son Signika Negative e Roboto. Ambas están dispoñibles para o seu uso na web.
11 Recursos gráficos Unha parte do símbolo pode empregarse como gráfica secundaria en certas aplicacións. Manual de identidade gráfica Elementos da identidade Recursos gráficos 10
12 Vontade Metropolitana Manual de identidade gráfica Protección da identidade 11 Protección da identidade
13 Manual de identidade gráfica Protección da identidade Reprodución a unha tinta 12 Reprodución a unha tinta Naqueles sistemas de reprodución que non admitan máis dunha cor ou por cuestións de lexibilidade da marca. Versión monocroma da marca. Empregarase preferentemente nas cores corporativas da marca. Soamente empregaranse outras tintas en caso de imposición técnica, Versión negativa da marca. Empregarase sobre fondos cunha intensidade igual ou superior a unha trama de 60% de negro. Nesta versión o lema constrúese con Signika Negative Regular.
14 Manual de identidade gráfica Protección da identidade Redución mínima e área de protección 13 Para a marca con lema este tamaño é 30x15 mm ou 80x40 px. Para a marca sen lema este tamaño é 14,5x5,2 mm ou 42x15 px. Área de protección da marca É o espazo arredor da marca que non pode ser invadido por ningunha outra imaxe, tipografía ou símbolo. Redución mínima da marca É o tamaño por debaixo do cal non se garante a lexibilidade da marca.
15 Manual de identidade gráfica Protección da identidade Reprodución sobre imaxes fotográficas 14 Caso 1 Cando non exista conflito de lexibilidade a marca reproducirase con normalidade. Caso 2 Cando exista conflito por mor de reproducirse a marca sobre áreas negras ou verdes. Empregaremos a versión negativa da marca. Reprodución sobre imaxes fotográficas Tamén sobre ilustracións ou áreas de cor non constante. Nestas ocasións haberá dous xeitos de reproducir a marca para garantir a súa lexibilidade.
16 Vontade Metropolitana Manual de identidade gráfica Aplicacións de papelería 15 Aplicacións de papelería
17 Manual de identidade gráfica Aplicacións de papelería Primeira carta 16 2 cm 2 cm 3 cm Primeira carta Formato: 210x297 mm (A4). 12 cm Papel: Satinado de 100 g/m 2. Impresión 2/0 tintas: PANTONE 320C (ao 100% e ao 10%) PANTONE BLACK C. 14,25 cm
18 Manual de identidade gráfica Aplicacións de papelería Primeira carta 17
19 Manual de identidade gráfica Aplicacións de papelería Segunda carta 18 1 cm 1 cm 1,4 cm Segunda carta Formato: 210x297 mm (A4). Papel: Satinado de 80 g/m 2. Impresión 1/0 tintas: PANTONE 320C.
20 Manual de identidade gráfica Aplicacións de papelería Segunda carta 19
21 Manual de identidade gráfica Aplicacións de papelería Cartafol 20 3 cm 10 cm 3 cm 16 cm Cartafol Formato: 460x320 mm (aberta). 3 cm Papel: Satinado de 200 g/m 2. 3 cm 8 cm 32 cm Impresión 2/0 tintas: PANTONE 320C (ao 100% e ao 90%).
22 Manual de identidade gráfica Aplicacións de papelería Cartafol 21
23 Manual de identidade gráfica Aplicacións de papelería Sobre americano mm 90 mm 60 mm 32 mm Sobre americano Formato: 220x110 mm (pechado). 20 mm Papel: Satinado de 100 g/m mm 60 mm Impresión 1/0 tintas: PANTONE 320C.
24 Manual de identidade gráfica Aplicacións de papelería Sobre americano 23
25 Vontade Metropolitana Manual de identidade gráfica Aplicacións de comunicación 24 Aplicacións de comunicación
26 Manual de identidade gráfica Aplicacións de comunicación Folleto 25 Documentos de referencia AMAC Documentos que afectan á área Lorem ipsum dolor Sed sit amet dapibus est, in volutpat diam. Quisque ut urna molestie. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Documentos da área Ligazóns de interese AMAC Estratexia metropolitana: A construcción da AMAC Folleto Formato: Tríptico (A4). Papel: Satinado de 100 g/m 2. Impresión: Cuatricromía. Lorem ipsum dolor Sed sit amet dapibus est, in volutpat diam. Quisque ut urna molestie, lacinia sem vitae, vulputate ipsum. Duis sollicitudin nec turpis a posuere. Quisque ut urna molestie, lacinia sem vitae, vulputate ipsum. Duis sollicitudin nec turpis a posuere. Curabitur quis sapien non justo euismod ornare. Etiam ac diam sit amet nisl gravida venenatis ut eu ex. Sed mollis maximus mauris a maximus. Duis lectus purus, iaculis et mattis et, placerat et arcu. Vivamus pulvinar arcu sit amet dapibus mollis.. Duis sollicitudin nec turpis a posuere. Curabitur quis sapien non justo euismod ornare. Etiam ac diam sit amet nisl gravida venenatis ut eu ex. Sed mollis maximus mauris a maximus. Duis lectus purus, iaculis et mattis et, placerat et arcu. Vivamus pulvinar arcu sit amet dapibus mollis. Etiam scelerisque turpis a risus molestie egestas in sed mauris. Sed aliquet est sit amet dictum gravida. Sed sit amet dapibus est, in volutpat diam. Quisque ut urna molestie, lacinia sem vitae, vulputate ipsum. Etiam scelerisque turpis a risus molestie egestas in sed mauris. Sed aliquet est sit amet dictum gravida.sed sit amet dapibus est, in volutpat diam. Lorem ipsum dolor Sed sit amet dapibus est, in volutpat diam. Quisque ut urna molestie, lacinia sem vitae, vulputate ipsum. Duis sollicitudin nec turpis a posuere. Quisque ut urna molestie, lacinia sem vitae, vulputate ipsum.
27 Manual de identidade gráfica Aplicacións de comunicación Folleto 26
28 Manual de identidade gráfica Aplicacións de comunicación Publicidade 27 Lorem ipsum dolor Sed sit amet dapibus est, in volutpat diam. Quisque ut urna molestie. Publicidade Exemplos de disposicións verticais e horizontais. Lorem ipsum dolor Sed sit amet dapibus est, in volutpat diam. Quisque ut urna molestie. Sed sit amet dapibus est,
29 Manual de identidade gráfica Aplicacións de comunicación Publicidade 28
30 Manual de identidade gráfica Aplicacións de comunicación Aplicación na web 29 Área metropolitana da Coruña Mesa de alcaldes e alcaldesa Declaración de María Pita Mesas e grupos de traballo Procesos participativos Castellano Procura Estratexia metropolitana: A construcción da AMAC O Futuro das cidades As cidades nas que vivimos xa non caben nos límites dun termo municipal. É común que traballemos nun concello, residamos noutro distinto e utilicemos equipamentos radicados nun terceiro. Non é o futuro, é o noso presente. Participación Novas Por iso é necesario transcender os marcos institucionais que temos para lles poder ofrecer aos nosos veciños e veciñas instrumentos útiles para prestar con eficacia os servizos públicos e resolver as necesidades básicas: aquelas que teñen que ver coa mobilidade metropolitana, co ciclo da auga, coa promoción económica, coa creación de emprego, coa xestión integral dos residuos ou coa planificación coherente do territorio, entre outras. As áreas urbanas son hoxe o principal motor socioeconómico dos territorios nos que se insiren. Esta circunstancia é máis que evidente no noso país. Nas áreas de arredor da Coruña e de Vigo reside aproximadamente un terzo da poboación de Galicia e prodúcese unha parte moi significativa do noso PIB. A realidade urbana do século XXI non pode ser administrada por instrumentos deseñados para o século XIX. Precisamos pensar o noso país a través de institucións flexibles e adaptadas á existencia de realidades plurais, pero interconectadas, que vertebren o territorio urbano e que o conecten coas súas contornas inmediatas, de maneira que se faciliten as sinerxias, os escenarios de cooperación e os fluxos económicos e das persoas. Na construción das áreas metropolitanas todos somos necesarios, sen ningún tipo de exclusión. O deseño e a posta en marcha das institucións que deben rexer as nosas cidades non poden converterse nun campo de batalla partidario É demasiado o que nos xogamos. Xogámonos estar á altura dos desafíos contemporáneos, poder ofrecer solucións aos problemas demográficos, económicos e de dereitos aos que nos enfrontamos. Isto só o lograremos se as cidades contan con instrumentos que nos permitan actuar con autonomía, como protagonistas dos procesos políticos e económicos que deben servir para que o noso país non volva perder unha vez máis o tren do futuro, empregando toda a potencialidade que as áreas urbanas de Vigo e da Coruña posúen para servir de motor solidario de Galicia, traballando en rede co resto do tecido urbano, tanto do eixo atlántico como do interior. Documentos de referencia AMAC Documentos que afectan á área Aplicación na web Tipografías empregadas: Signika Negative Roboto Cores principais: #0099a8 # Documentos da área Ligazóns de interese AMAC
31 Manual de identidade gráfica Aplicacións de comunicación Aplicación na web 30
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