Philadelphia magazine
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1 Philadelphia magazine The Pulse of Philly for over 100 Years 2011
2 Editorial Calendar JANUARY Cover Story: 50 BEST RESTAURANTS Good Life: Special Caribbean Travel Section Philadelphia Home: Winter Cozy Luxury Car Guide FEBRUARY Cover Story: THE ULTIMATE GUIDE TO FITNESS & WELLNESS Heart Health Prevention Event Inspirations Travel-Romantic Getaways 11th Annual Philly Cooks! - A Chef Competition 7th Annual Trailblazer Award 11th Annual Philly Cooks! - A Chef Competition MARCH Cover Story: Philly: The Next Generation Good Life: Spring Fashion Preview Feature: Travel 5 Perfect Spring Getaways Road Trips Visit Florida 7th Annual Martini Madness APRIL Cover Story: OUR ALL-TIME FAVORITE PHILLIES Philadelphia Home: Green Scene Retirement Living 10th Annual Philadelphia Wine Festival 10th Annual Philadelphia Wine Festival (5/7/11) MAY Cover Story: TOP DOCTORS Feature: The Ultimate Guide to Philly Farmers Markets Travel-Summer Family Fun JUNE Cover Story: INSIDER S GUIDE TO THE SHORE Super Lawyers Road Trips JULY Cover Story: PHILLY S BEST PIZZA Good Life: Advances in Dentistry Philadelphia Home: Beach Time Men s Health Prostate Health AUGUST Cover Story: BEST OF PHILLY Special Advertising Section: Best of Philly SEPTEMBER Cover Story: FALL ARTS & ENTERTAINMENT Good Life: Fall Fashion Preview Feature: Great Fall Getaways in New England Special Insert: Be Well Philly Design Home 2011 Top Realtors Event Inspirations Road Trips Design Home 2011 OCTOBER Cover Story: SCHOOLS & REAL ESTATE Philadelphia Home: Country and City Women s Health Ovarian Cancer Retirement Living NOVEMBER Cover Story: THE PHILADELPHIA WOMAN Five Star Wealth Managers Holiday Entertaining 8th Annual Philadelphia Whiskey Festival DECEMBER Cover Story: TBD Travel Main Street It List Gifts Salons & Spas Cover stories are subject to change. In Every Issue: Philadelphia magazine Insider: Recaps of recent advertisers events and upcoming event listings, retail product promotions and engagement announcements. Be Well Philly: Upcoming health care event listings and announcements. What's Cooking: The latest news and upcoming events from Philadelphia's food scene. In March, June, September issues: Road Trips: Attractions, events and must-see destinations all within a day's drive or less. 12/9/10
3 Demographic Profile Gender 44% male 56% female Age 26% are between % are between % are between % are 65+ Average Age 46 Education Level 88% attended college 73% one college degree 42% postgraduate studies 34% postgraduate degree Employment 55% are employed in a professional or managerial position 25% are owners or partners in their business Average Household Income $197,800 AVERAGE Net Worth $1,159,000 11/5/10 Source: The Media Audit, June 10-August 10. Monroe Mendelsohn Subscriber Study, October 07.
4 2011 Circulation Philadelphia magazine reaches the region as the premier resource for area dining, entertainment and so much more. Circulation:** Paid: 86,707 Verified: 12,081 Total Paid & Verified Subscriptions: 98,788 (84.5%) Single Copy: 18,052 (15.5%) Total Paid & Verified Circulation: 116,840 ** Information Based on the June 30, 2010 ABC Publishers Statement. Print Run: Additional Distribution is targeted to special events such as Philly Cooks!, Design Home, Sales Promotions and other venues. Hotels: Philadelphia magazine is featured in some of the finest hotels in the city giving visitors the first look at things to do in and around the city. Total Hotel Circulation: 5,000 Retail Stores: Philadelphia magazine has prominent display positions at checkout in area retail chains including: Supermarkets: ACME Super Fresh Genuardi s Shop Rite Whole Foods Giant Wegmans Drug and Mass Merchandisers: Target CVS Rite Aid Bookstores: Barnes & Noble Borders Walden Books Philadelphia International Airport Philadelphia magazine is displayed at all five terminals at the Philadelphia International Airport. Visitors to Philadelphia from far and wide are exposed to the cover of Philadelphia magazine in five different locations in each terminal. Train Terminals: Philadelphia residents using public transportation can find Philadelphia magazine displayed everyday, to and from work in the following stations: 30th Street Station Suburban Station 69th Street Terminal Upscale Offices Philadelphia magazine is also avaiable in many upscale Doctors offices, Car Dealerships and Law offices. Total Average Circulation: 12,081** Real Estate Distribution: For interested companies, Philadelphia magazine can work with your company to provide subscriptions to new home owners. Please contact your account executive for more information. Total Average Circulation: 1,634** 11/29/10 ** Information Based on the June 30, 2010 ABC Publishers Statement. All other information is based on the publishers own data and is subject to change.
5 2011 Circulation DMA Philadelphia magazine has a higher market coverage in the Philadelphia DMA than most affluent national magazines. Publication market Coverage Philadelphia magazine* ,908 People ,358 National Geographic ,611 Newsweek... 90,073 Cosmopolitan... 75,874 Glamour... 73,639 O, the Oprah Magazine... 71,179 Entertainment Weekly... 62,857 Redbook... 60,519 Real Simple... 60,400 Martha Stewart Living... 56,756 Men s Health... 50,990 In Style... 50,677 Bon Appetit... 41,816 Vogue... 35,694 Allure... 34,732 Vanity Fair... 34,023 New Yorker... 32,929 Elle... 31,403 GQ... 26,494 Conde Nast Traveler... 24,716 Architectural Digest... 24,179 House Beautiful... 22,297 Harpers Bazaar... 18,649 Town & Country... 13,980 Elle Décor... 13,380 Bride s... 11,116 New York Magazine... 10,042 Martha Stewart Wedding... 4,397 The 2010 ABC (Audit Bureau of Circulation) Magazine Market Coverage Report identifies the DMA circulation of National ABC audited publications. The 2010 report lists the circulation of the following publications in the Philadelphia DMA. This is the latest data available and is based on 2009 ABC publishers data. The next report will be provided in November, *Philadelphia magazines total paid circulation for the August, 2009 issue is 114,908 total paid subscribers as reported in our December 2009 ABC publishers statement. Total Population in the Philadelphia DMA - 7,851,196 Total Households - 2,968, /1/10 These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them.
6 2011 Hotel Circulation Hotel Name # of copies Per hotel The Borgata... 2,100 The Loews Hotel Four Seasons Hyatt Regency Penns Landing Sofitel Hotel The Hershey Hotel The Inn at Penn Park Hyatt Philadelphia Marriott Center City Rittenhouse Hotel Rittenhouse Total average issues per month...5,000 Source: Publisher s own data. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. 12/1/10
7 Space and Material Closing Dates digital Ads Issue space Deadline Ad Material Due Provided on-sale Date on Disk January 2011 November 22 November 24 December 3 December 27 February 2011 December 23 January 3 January 7 January 31 March 2011 January 24 January 28 February 4 February 28 April 2011 February 22 February 25 March 4 March 28 May 2011 March 28 April 1 April 8 May 2 June 2011 April 25 April 29 May 6 May 31 July 2011 May 23 May 27 June 3 June 27 August 2011 June 27 July 1 July 8 August 1 September 2011 July 25 July 29 August 5 August 29 October 2011 August 22 August 26 September 2 September 26 November 2011 September 26 September 30 October 7 October 31 December 2011 October 24 October 28 November 4 November 28 January 2012 November 17 November 23 December 2 December 26 February 2012 December 23 December 30 January 6 January 30 *Please note that Special Section ad material may have different deadlines. Please contact your account executive at for specific Special Section deadline information. 11/5/10
October 2017 Total 360 Audience (000) Magazine Brand. 2 People 84,100 2 The Economist 51% 3 Forbes 70,724 3 Money 50%
1 ESPN The Magazine 126,251 1 Entrepreneur 81% 2 People 84,100 2 The Economist 51% 3 Forbes 70,724 3 Money 50% 4 WebMD Magazine 63,257 4 Outside 41% 5 Allrecipes 53,961 5 Veranda 39% 6 AARP 50,034 6 Popular
April 2017 Total 360 Audience (000) Magazine Brand. 2 People 78,648 2 Allure 40.0% 3 Forbes 59,433 3 Vanity Fair 36.3%
vs. April 2016 1 ESPN The Magazine 98,601 1 Teen Vogue 78.3% 2 People 78,648 2 Allure 40.0% 3 Forbes 59,433 3 Vanity Fair 36.3% 4 WebMD Magazine 58,521 4 Autoweek 36.0% 5 Allrecipes 53,925 5 W 35.2% 6
December 2016 Total 360 Audience (000) Magazine Brand. 2 People 84,073 2 Harper's Bazaar 76.1% 3 Allrecipes 70,743 3 Teen Vogue 56.
Total 1 ESPN The Magazine 89,426 1 Marie Claire 85.2% 2 People 84,073 2 Harper's Bazaar 76.1% 3 Allrecipes 70,743 3 Teen Vogue 56.3% 4 Forbes 61,015 4 Travel + Leisure 53.5% 5 Better Homes and Gardens
CALENDAR YEAR 2016 (AVERAGE)
Brand Audience Report CALENDAR YEAR 2016 (AVERAGE) TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY AUDIENCE SIZE TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY % GROWTH (CY 2016 vs. CY 2015) MAGAZINE
Print+ Digital Editions. Web (Desktop/ Laptop) Mobile Web Video Total 360
4 Wheel & Off Road TEN 3,014 44 70-3,128 2,648 49 128 14 2,839 13.8% -10.3% -45.6% -100.0% 10.2% 2,940 51 112-3,104 19.9% -15.9% -16.7% -100.0% 16.4% AARP AARP Media 38,717 4,056 3,979 16 46,768 36,621
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CURRENT MONTH - August 2016 (000) YEAR AGO - August 2015 (000) August 2016 vs. August 2015 (% change) YTD AVERAGE - as of August 2016 (000)
4 Wheel & Off Road TEN 2,648 49 99 16 2,813 2,084 51 109-2,244 27.1% -4.3% -9.1% + 25.3% 2,452 52 108 16 2,628 7.1% 20.2% 74.4% + 9.8% AARP AARP Media 36,621 3,692 4,593 300 45,206 34,866 4,028 3,893 158
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