SMART. SAVVY. SUCCESSFUL. MEDIA KIT 2016/17

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1 SMART. SAVVY. SUCCESSFUL. MEDIA KIT 2016/17

2 WHAT WE ARE The Big Issue is a fortnightly, independent magazine. Available in both print and digital, The Big Issue is packed with high-quality, general interest articles featuring arts and entertainment, humorous columns, current affairs, lifestyle, personal experiences and its own particular brand of irreverence. A GOOD READ FOR A GOOD DEED I THINK THE BIG ISSUE IN BOTH INTENT AND CONTENT IS A NOTABLE TRIUMPH OF AUSTRALIAN PUBLISHING. Andrew Denton INDEPENDENT RESPONSIBLE A HAND UP, NOT A HAND OUT WELL-LOVED & RESPECTED SUCCESSFUL

3 THE BIG ISSUE IS AUSTRALIA S LEADING SOCIAL ENTERPRISE, OFFERING PEOPLE A HAND UP, NOT A HAND OUT. The Big Issue is a fortnightly, independent magazine sold on the streets by homeless, marginalised and disadvantaged people. Vendors buy copies of the magazine for $3.50 and sell them for $7, keeping the difference. More than 6500 vendors have sold the magazine since Collectively they have sold more than 10 million magazines across Australia, directly earning over $23 million. The Big Issue magazine is estimated to save the community $25,000 per vendor per year through a reduction in their demand for social services including hospitals, welfare support and correctional facilities. Where our vendors sell Over the past 20 years, The Big Issue has grown from a small number of vendors working in Melbourne s CBD to a group of more than 500 active vendors, working across the country. Whilst the majority of our vendors work in the CBD areas of Sydney, Melbourne, Brisbane, Adelaide, Canberra, Perth and Darwin, we also have a number of vendors regularly selling in regional centres including: VIC Geelong, Ballarat,Wangaratta, Maryborough NSW Katoomba, Leura QLD Logan, Sunshine Coast, Ipswich SA Whyalla WA Bunbury, Broome, Busselton, Albany, Mandurah. Also available by subscription The Big Issue magazine is also available to purchase via subscription. The Women s Subscription Enterprise employs homeless and disadvantaged women (who find it difficult selling the magazine on the streets) to be employed in a safe and supportive environment to hand pack copies of the magazine for subscribers each fortnight. More than 130 women have been employed in the enterprise which operates in Melbourne, Sydney and Adelaide.

4 IT GIVES YOU A SENSE OF PURPOSE, DIGNITY, IT IS LIKE SOMETHING TO LOOK FORWARD TO, I GO RIGHT, I M GOING TO PUT MY UNIFORM ON, THIS IS ME, I M GOING TO BE WORKING.

5 THE BIG ISSUE MEDIA KIT 2016/2017 THE BIG STATS Many of our readers are regular, loyal buyers who have developed a connection with their vendor. Advertise with us and we ll help you reach your audience. 10 MILLION OVER COPIES SOLD 27,142 CIRCULATION (FORTNIGHTLY) Audited Media Association of Australia Jan Jun 2016 Roy Morgan May ,000 READERSHIP (FORTNIGHTLY) 3,500 SUBSCRIBERS 13.4K OVER FACEBOOK LIKES 14.2K OVER TWITTER FOLLOWERS BEING A VENDOR GIVES YOU CONFIDENCE AND SELF-ESTEEM. IT MAKES YOU FEEL HAPPIER, RATHER THAN STAYING AT HOME WITH MENTAL HEALTH ISSUES AND THINKING ABOUT THEM. Vendor, Perth

6 OUR AUDIENCE Readers of The Big Issue magazine are passionate about arts, culture and entertainment. Advertise with us and reach a culturally engaged, socially aware audience. 24 % % 65 AND OVER 30 % % UNDER % ARE IN THE AB SOCIO-ECONOMIC 48 % GROUP AGE INCOME 34 % ARE PROFESSIONALS OR MANAGERS 29 % EARN OVER $80K 25 % EARN OVER $100K 88 % OF READERS DONATE TO NOT-FOR-PROFIT ORGANISATIONS 90 % LIVE IN METRO AREAS 40 % LIVE IN MELB 30 % IN SYDNEY 53 % 47 % MALE FEMALE GENDER Roy Morgan research June % HAVE AN UNDERGRADUATE OR POSTGRADUATE DEGREE EDUCATION 85 % SPEND AN HOUR READING THE MAGAZINE EVERY FORTNIGHT Roy Morgan research June 2015 GA research % BUY THE MAGAZINE AT LEAST ONCE A MONTH 66 % HAVE BOUGHT THE MAGAZINE FOR THREE OR MORE YEARS 90 % WOULD RECOMMEND THE MAGAZINE TO THEIR FRIENDS AND FAMILY IT S A GREAT SOCIAL ENTERPRISE THAT I TRULY BELIEVE IN. IT HELPS PEOPLE TO GAIN CONFIDENCE AND GIVES THEM A SOURCE OF INCOME. I THINK IT ALSO MAKES A LOT OF (BUSINESS) PEOPLE IN THE CBD, WHO ARE RUSHING AROUND FROM PLACE TO PLACE, FEEL GOOD ABOUT THEMSELVES! BUT SERIOUSLY, I JUST ENJOY READING THE MAG. Reader, Melbourne

7 GAUGING READERS Where our readers spend their money: 73% 76% 78% 82% 86% I USUALLY BUY IT WHEN I M NEAR PUBLIC TRANSPORT AND READ IT FROM COVER TO COVER. I JUST START AT THE BEGINNING AND READ THE WHOLE THING. WHEN I M DONE, I LEAVE IT ON THE TRAIN FOR SOMEONE ELSE TO READ. Reader, Melbourne 61% 62% Topics of interest to our readers: 58% YOU RE NOT JUST BUYING A RIBBON TO PIN ON YOUR SHIRT. YOU RE BUYING SOMETHING YOU ENJOY READING. AND YOU RE HELPING SOMEONE. SO IT S A FAIR EXCHANGE. Reader, Perth 18% CARS 23% PHOTOGRAPHY 26% 24% ART SUSTAINABILITY / ENVIRONMENT 34% SOCIAL JUSTICE 43% 35% SPORT TECHNOLOGY 43% COMMUNITY ACTIVITIES 45% 44% HOME IMPROVEMENT GARDENING 45% ORGANIC / ETHICAL PRODUCTS 47% EDUCATION 50% FESTIVALS / EVENTS TRAVEL MUSIC FILM / THEATRE CHARITIES BOOKS / LITERATURE DINING OUT Roy Morgan research June 2015 CLOTHES 44% 39% 39% 35% 31% 28% 22% 20% 17% 17% 3% NONE OF THE FOLLOWING OTHER BUSINESS AND ECONOMICS SPORT TECHNOLOGY TRAVEL EDUCATION FOOD AND CUISINE FESTIVALS / EVENTS CHARITIES AND OTHER NOT-FOR-PROFITS SUSTAINABILITY / ENVIRONMENTAL ISSUES SOCIAL JUSTICE ISSUES AND ETHICS

8 WHAT S IN IT? Featuring independent, high-quality journalism, The Big Issue magazine is jam-packed with current affairs, general interest stories, personal experiences, humour, arts and entertainment with photography, books, movies and music being regular features in every issue. WHERE ISTHE BIG ISSUE SOLD? SOLD ON THE STREETS AROUND AUSTRALIA BY MORE THAN 500 VENDORS EACH FORTNIGHT ALSO SOLD VIA SUBSCRIPTION, VISIT FOR MORE INFO. I LIKE HELPING PEOPLE. THE ARTICLES APPEAL TO ME AND I OFTEN GET TO READ ABOUT THINGS THAT I WOULDN T READ ABOUT IN THE MAINSTREAM PRESS. Reader, Brisbane I LIKE TO GET IT AND MAKE TIME FOR WHEN I CAN READ IT UNINTERRUPTED COVER TO COVER. Reader, Sydney

9 A GOOD FIT FOR ADVERTISERS A constant increase in readership over the last few years has resulted in The Big Issue becoming one of the fastest growing magazines in Australia, while many other magazines are declining. It s independently audited by Audited Media Association of Australia and is available in both print and digital versions from vendors. And when you advertise in The Big Issue you also know your money is going towards a great cause. ADVERTISING IN THE MAGAZINE ALLOWS US TO CONNECT WITH A YOUNG, SAVVY AND CULTURALLY AWARE AUDIENCE. IT S A GREAT BRAND ALIGNMENT FOR OXFAM AND WE RE PROUD TO BE ASSOCIATED WITH THIS INCREDIBLE ORGANISATION. Rachele Hass, Regular Giving Manager, Oxfam Australia. ETHICAL CORPORATE PRODUCTS WITH ETHICAL STANDARDS DONATION CAMPAIGNS SOCIALLY CONSCIOUS NOT FOR PROFITS ENVIRONMENT CONSCIOUS SOCIAL ENTERPRISES CULTURE AND THE ARTS EDUCATION 42% of our readers fit into the Socially Aware category. Our readers are 159% more likely than the general population to be socially aware. 14% of our readers fit into the Young Optimism category. Our readers are 52% more likely than the general population to be Young Optimism. 54% of our readers agree with the statement I believe a % of everyone s income should go to charities. Our readers are 101% more likely to agree with this statement than the general population. Roy Morgan research June 2015

10 THE BIG SCHEDULE Please be mindful of public holidays and key dates when considering editions and the distribution of the magazine. THE SMALL RATES (AUD. All rates include 10% agency commission but exclude GST.) The Big Issue 2016/17 release and material schedule: EDITION MONTH / FEATURE MATERIAL DEADLINE WEDNESDAY 5PM ON SALE DATE FRIDAY 521 SEPTEMBER 14 September 23 September OCTOBER NOVEMBER DECEMBER CHRISTMAS EDITION JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY 28 September 12 October 26 October 9 November 23 November 7 December 4 January 18 January 1 February 15 February 1 March 15 March 29 March 12 April 26 April 10 May 24 May 7 June 21 June 5 July 7 October 21 October 4 November 18 November 2 December 26 December 13 January 27 January 10 February 24 February 10 March 24 March 7 April 21 April 5 May 19 May 2 June 16 June 30 June 14 July BOOKINGS All figures listed are per ad THE IMPORTANT SPECS Full page ad: 180mm (w) x 235mm (h) no bleed Half page ad horizontal: 180mm (w) x 115mm (h) no bleed SINGLE (Base rates) Double page spread: 420mm (w) x 270mm (h) 5mm bleed (all edges) Inside/outside back cover: 210mm (w) x 270mm (h) 5mm bleed (all edges) x4 (10% discount) Double page spread $5,299 $4,769 $4,239 Full page $3,424 $3,081 $2,739 Half page $1,887 $1,697 $1,509 Outside back $4,538 $4,083 $3,630 Inside back $3,988 $3,588 $3,190 Inside cover spread $5,913 $5,321 $4,730 Inserts $400 per thousand PDF is the preferred format for supplied artwork. Dimensions must be accurate. Files must be Mac compatible. All fonts must be embedded or converted to outlines. If this can t be done, both screen and printer fonts must be supplied with the artwork. All images must be embedded. x8 (20% discount) NOT-FOR-PROFIT The artwork must be saved in CMYK at 300dpi. Files to be ed to We offer a discount to NFP s. Contact us to discuss NFP rates

11 CONTACT THE BIG ISSUE TO DISCUSS HOW WE CAN HELP YOU, CALL THE BIG ISSUE ON OR

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