The UK s most influential brands

Size: px

Start display at page:

Download "The UK s most influential brands"

Noah Barber
6 years ago
Views:

1 The UK s The most UK s most influential influential brands brands

2 THE editor s statement At MOJO we cover the good stuff. Our award-winning editorial team prides itself in delivering a magazine that is packed with insight, passion, and revelatory encounters with the greatest musicians of all-time, be they established or emerging musicians. The magazine is loved by its readers and artists alike because it engages them on the subject they love the most: music itself. Every month MOJO brings you a definitive cover feature on an iconic act; a bespoke CD (especially compiled by the editorial team or a major musician in MOJO s world); and our famous reviews section, the Filter, which brings you 30 pages-plus of the best of that month s music, both classic and contemporary. MOJO s previous guest editors range from David Bowie to Tom Waits via Noel Gallagher and the Red Hot Chili Peppers, showcasing the magazine s breadth and iconic status among musicians. From The Beatles to The Black Keys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus, MOJO is not only Britain s biggest selling music magazine, it is an immersive experience. At MOJO we invite you to lose yourself in music every month. Join us at for a daily download of what s going on or to simply find out more about our magazine. Phil Alexander, Editor-in-Chief & Associate Publisher

3 AWARD WINNING JOURNALISM lphil Alexander awarded Editor of the Year 2012 (Entertainment) at BSMEs THE CREDENTIALS Circulation 85,149 Readership 229,000 abc1 profile 58% MeAn Age 38 l MOJO is the world s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you re featured in MOJO, you matter. l MOJO is the brand for those truly OBSESSED with music l MOJO is THE MUSIC EXPERT a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity music that will stand the test of time. l MOJO provides a hand-made experience in a mass market environment, and as a result is a valued and trusted brand. ABC Jan - June 2012 NRS April - Sept 2012

The MOJO READER John is 37, a passionate and discerning individual who loves the good things in

his life so far and continues to define him.

inspired the likes of The Smiths and the 80s indie rock that he listened to in his teenage years.

Floyd, Zeppelin, The Clash, Kate Bush et al) and continues to seek out the best in modern music,

streaming services which he plays via WiFi through wireless speakers.

punk and on to the latest in bedroom electronica.

4 The MOJO READER John is 37, a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major event in his life so far and continues to define him. A child of the 70s, he just missed out on punk but admires its confrontational spirit which inspired the likes of The Smiths and the 80s indie rock that he listened to in his teenage years. Since then he has grown to appreciate the classics (The Beatles, Stevie Wonder, Dylan, Bowie, Floyd, Zeppelin, The Clash, Kate Bush et al) and continues to seek out the best in modern music, baulking at his daughter s love of Glee and yet accepting his son s burgeoning interest in post-emo rock. A worldly-wise, well-read man, these days he is thrilled when he hears new folk music or the latest African outpouring. While he believes vinyl is the most authentic of music formats, he has become a heavy user of streaming services which he plays via WiFi through wireless speakers. Listening to music through Spotify or Deezer actually simply provides him with an excuse to buy more music that he s heard. His ipod, ipad and iphone are all impressively loaded with everything from Motown to 60 s garage punk and on to the latest in bedroom electronica. A heavy gig goer, these days he prefers the more boutique festival experience of Latitude or Green Man. Last year he discovered rising British soul-folk star Michael Kiwanuka at the latter (this was a full year before he was hailed as The Sound Of 2012 by Radio 1), and he recommended Michael s album to a vast number of work colleagues and friends. Friends are important to John and his partner, not least of all because they allow him to indulge in his favourite past-time of showing off about music, something which he does with great aplomb at every dinner party where the conversation turns from music to film to books to real life, and back to music again.

why advertise? l MOJO FOR MUSIC LABELS MOJO is the world s leading music monthly, reaching an unrivalled number of music fans in the UK and worldwide.

5 why advertise? l MOJO FOR MUSIC LABELS MOJO is the world s leading music monthly, reaching an unrivalled number of music fans in the UK and worldwide. With a level of access to artists that other magazines could only wish for, MOJO lets you put your acts next to some of the greats, both past and present. l MOJO FOR CONSUMER ADVERTISERS MOJO s level of authority creates a huge sense of trust with its readers. This respect for the brand extends to its advertisers and creates trust and access to a traditionally difficult to reach crowd of mature, cash rich and hard to influence men. l MOJO delivers a 58% ABC1 audience comparable with some of the most premium brands in the market. Our readers have serious buying power and are better described as investors rather than consumers. Once they discover quality they will continue to invest in that product or brand. l MOJO is a genuine influencer it ranked 4th in Bauer s independently commissioned Anatomy of Influence research, weighing up the influence magazines have on consumers across a number of factors. This included beating titles such as Uncut (8th), NME (18th) and even GQ (20th). This shows just how much MOJO readers respect and trust the high quality editorial that the brand delivers day in, day out.

6 influence When are you going to put me on the cover of my favourite magazine? Paul Weller MOJO is one hip-ass magazine Dr John God bless MOJO. One of the few magazines that really care about music Elton John MOJO is the one magazine that I truly care about Nick Cave MOJO searches for soul and realness, that s why I love that magazine so much Jack White, The White Stripes MOJO is the only real decent music magazine left in the whole damn world! David Crosby of Crosby, Stills, Nash & Young I don t know if you have any idea how many thousand of MOJO subscriptions I m responsible for. Thousands! I ve been a subscriber for several years. There s no greater Christmas gift in the world than a year s subscription to MOJO. And everybody loves it! The greatest publication on any subject in the world. Jonathan Demme Film Director Silence of the Lambs Notable comsumer brands that have used MOJO in the last 12 months include:

The opportunity to venerate the genuine heroes and timeless legends

awards ceremony, the place where Iggy Pop and James Brown mingle

up. past winners include Ozzy Osbourne, Amy Winehouse, Bjork, Led

7 brand extensions The MOJO Honours List is our annual awards ceremony. The opportunity to venerate the genuine heroes and timeless legends of music while celebrating the best releases of the previous 12 months. Since 2004, we ve nurtured our reputation as the awards ceremony s awards ceremony, the place where Iggy Pop and James Brown mingle with The Libertines and Björk doesn t leave until the cleaners turn up. past winners include Ozzy Osbourne, Amy Winehouse, Bjork, Led Zepplin, The Who, Paul McCartney, Paul Weller, Iggy Pop, Arcade Fire 209,000 unique users 460,000 page impressions 18,000 subscribers 49,600 twitter followers 32,000 facebook fans MOJO4music.com

8 brand extensions

A deluxe package featuring a 12-inch vinyl

album, and a special collectors cover of this

Available from WH Smith, HMV and selected

9 brand extensions Let it Be revisited The first mojo vinyl edition ONLY 10,000 PRINTED! A deluxe package featuring a 12-inch vinyl version of MOJO s exclusive Beatles tribute album, and a special collectors cover of this month s magazine. Available from WH Smith, HMV and selected record shops in the UK, and exclusively from Barnes & Noble and Borders in the US.

the beatles uncovered exclusive event at abbey road MOJO magazine readers are not only loyal and avid fans but they also respond fantastically to well executed campaigns.

10 the beatles uncovered exclusive event at abbey road MOJO magazine readers are not only loyal and avid fans but they also respond fantastically to well executed campaigns. In this case we met a brief from EMI to promote their new Beatles release in a new and creative way. The end result was an exclusive event at Abbey Road chaired by some of the foremost experts on the band, an advertorial post-event in the magazine and a competition at for a chance to win a seat at the event (limited to 50) and a huge boxset. The competition asked readers to share their favourite hidden Beatles gems that were not included in their well-known Red and Blue compilation albums. Not only did the competition draw in over 3,000 submissions in just 5 days, it also allowed readers to share some of their most intimate experiences and give reasons as to why the tracks resonated with them. Tales of love, sadness, life and death all came in, demonstrating how engaged MOJO readers are with the brand. The campaign met all of EMI s objectives and went above and beyond, leading to a delighted client and several very happy competition winners.

11 Ad Schedule Cover Date Feb 2013 March 2013 April 2013 May 2013 June 2013 July 2013 Aug 2013 Sep 2013 Oct 2013 Nov 2013 Dec 2013 Jan 2014 On Sale 28 Dec Jan Feb March April May June Jul Aug Sept Oct Nov 2013 Copy Deadline 29 Nov Jan Feb March April May June July Aug Sept Oct Nov 2013 Ad specs Full PAGE HALF PAGE VERTICAL Half page horizontal 1/4 page box 1/4 page vertical Trim 297 x 210 Bleed 303 x 216 Type 277 x 190 Trim 297 x 103 Bleed 303 x 109 Type 277 x 93 Trim 148 x 210 Bleed 154 x 216 Type 136 x 190 Type 136 x 93 Trim 297 x 55 Bleed 303 x 58 (RH) Type 277 x 45 advertising rates DISPLAY Full page fh 7,554 Full page ROP 6,867 half page 3,777 ibc/ OBC 8,927 dps FH 14,352 dps ROP 13,047 advertorials Full page 8,927 DPS 16,961 HALF PAGE 4,910 PRODUCTION Please contact your Creative Solutions Salesperson for Production Rates INSERTS Bound-IN tip-on loose INSERT 65 CPT 65 CPT 45 CPT

12 contact editorial team editor-in-chief & associate publisher Phil Alexander deputy EDITOR Andrew Male senior Editor Danny Ecclestone editorial assistant Ross Bennett Reviews editor Jenny Bulley HEAD OF MAGAZINES Clare Chamberlain Music Manager Martin Bojtos advertising ASSOCIATE MEDIA DIRECTOR Fiona Senior FILM Manager Liz Harriott BRAND DIRECTOR Rob Walsh Games and consumer manager Stephen Jobling CREATIVE SOLUTIONS manager Stefanie Daniels PRODUCTION Claudine Platt Creative Solutions Manager Ariana Dunne Live Music & Media planner CLASSIFIED Joel Hopkins Karen Gardiner REGIONAL SALES OFFICE MEDIA SALES NETWORK Katherine Brown LOOSE INSERTS Howard Foster

FOR THE PAST 25 YEARS,

MEDIA PACK FOR THE PAST 25 YEARS, MOJO has been recognized as the DEFINITIVE MAGAZINE FOR MUSIC FANS THE WORLD OVER. Every month, the passionate and dedicated team create a magazine which vividly celebrates