DEPART M E N T S. Know

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Frederick Giles Bradley
6 years ago
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1 M E D I A K I T

2 VISION RENO Magazine is the Biggest Little City s premier lifestyle magazine. With stories about Reno s most fascinating people, social and charitable events and the latest trends, it s the essential guide to the Reno area.

DEPART M E N T S Do Know Taste The seasons change in Reno, and so does RENO Magazine with each issue.

adventure. Searching for a new trail to hike? Map it out in the Do section.

With a calendar of must-attend events, interviews with Reno s most fascinating people and conversation starters for

With mouth-watering tidbits, delectable recipes, crave-worthy cocktails and photography to drool over, the Taste

Look Live Tell From cowboy boots to cocktail dresses, Reno has a look all its own and so does the Look section in RENO

We dress our fashion shoots for black tie affairs after a low-key day about town with options from local and national

3 DEPART M E N T S Do Know Taste The seasons change in Reno, and so does RENO Magazine with each issue. Look to us for outdoor advice from the best places to see fall foliage to the best gear to capture your killer mountain adventure. Searching for a new trail to hike? Map it out in the Do section. In this town it s all about who you know and what you know. Luckily, RENO Magazine is in the know. With a calendar of must-attend events, interviews with Reno s most fascinating people and conversation starters for cocktail hour, the Know section is the guide to Reno. With mouth-watering tidbits, delectable recipes, crave-worthy cocktails and photography to drool over, the Taste section adds a punch of flavor to each issue. Look Live Tell From cowboy boots to cocktail dresses, Reno has a look all its own and so does the Look section in RENO Magazine. We dress our fashion shoots for black tie affairs after a low-key day about town with options from local and national stores. Castle. Sanctuary. Where the heart is. Whatever it s called, a residence is more than an address, it s home. Make it more livable with the Live section in RENO Magazine, where we store our gardening tips, decorating advice and more homey ideas in each issue. We ve got a secret. We can t tell anyone well except everyone who reads the Tell section in RENO Magazine. Check out who s who, who was where and who s with who in each issue with society photos.

2015 CALENDAR Issue: March/April 2015 Theme: Getting healthy and fit This issue will delve into physical fitness

Publication Date: Wednesday, February 18, 2015 Space Reservation Date: Wednesday, January 14, 2015 Materials Due:

theme of this issue, with a focus on local home improvement stories.

special magazine within a magazine titled Taste of Reno, featuring restaurant profiles and food and drink content.

Reservation Date: Tuesday, February 10, 2015 Materials Due: Monday, March 30, 2015 Issue: July/August 2015 Theme:

This issue will focus on the people at trends shaping the city s creative core.

22, 2015 Issue: September/October 2015 Theme: Style Gear up for the fall with a fashion forecast and other stories

Publication Date: Wednesday, August 19, 2015 Space Reservation Date: Tuesday, July 7, 2015 Materials Due: Monday,

fashion suggestions and entertainment inspiration.

Advertorial Reservation Date: Monday, August 10, 2015 Materials Due: Monday, September 28, 2015 Issue:

4 2015 CALENDAR Issue: March/April 2015 Theme: Getting healthy and fit This issue will delve into physical fitness and well-being, nutrition, beauty and more by covering latest fitness and health options in Reno. Publication Date: Wednesday, February 18, 2015 Space Reservation Date: Wednesday, January 14, 2015 Materials Due: Friday, January 30, 2015 Issue: May/June 2015 Theme: Creating a home Building or rebuilding your dream home is the theme of this issue, with a focus on local home improvement stories. Special content: In addition to RENO Magazine s regular departments and issues, this magazine will also include a special magazine within a magazine titled Taste of Reno, featuring restaurant profiles and food and drink content. Publication Date: Wednesday, April 22, 2015 Display Space Reservation Date: Tuesday, March 10, 2015 Advertorial Reservation Date: Tuesday, February 10, 2015 Materials Due: Monday, March 30, 2015 Issue: July/August 2015 Theme: Art and culture Art and culture shine in Reno during summer s long days. This issue will focus on the people at trends shaping the city s creative core. Publication Date: Wednesday, June 17, 2015 Space Reservation Date: Monday, May 4, 2015 Materials Due: Friday, May 22, 2015 Issue: September/October 2015 Theme: Style Gear up for the fall with a fashion forecast and other stories about how to live a more stylish life. Publication Date: Wednesday, August 19, 2015 Space Reservation Date: Tuesday, July 7, 2015 Materials Due: Monday, July 27, 2015 Issue: November/December 2015 Theme: Celebrations Celebrate the holiday season with a gift guide, fashion suggestions and entertainment inspiration. Special content: In addition to RENO Magazine s regular departments and issues, this magazine will also include a special magazine within a magazine titled Taste of Reno, featuring restaurant profiles and food and drink content. Publication Date: Wednesday, October 21, 2015 Display Space Reservation Date: Tuesday, September 8, 2015 Advertorial Reservation Date: Monday, August 10, 2015 Materials Due: Monday, September 28, 2015 Issue: January/February 2016 Theme: Giving thanks, giving back Spotlight on philanthropic people and organizations in the Reno community. Publication Date: Wednesday, December 16, 2015 Space Reservation Date: Thursday, October 29, 2014 Materials Due: Thursday, November 19, 2015 RENO M A G A Z I N E BIG JOB, LITTLE FEAR Reno s new mayor Hillary Schieve reflects on leadership, community and her time on the ice I DO Say yes to stress-free wedding planning

5 OUR AUDIENCE Affluent Consumer In Washoe County, there are nearly 55,000 affluent men and women older than 35 who have an annual household income of more than $100,000. These people want to experience Reno and its surrounding areas and crave information that helps them find new ways to do so. RENO Magazine s audience enjoys a variety of leisure activities, like outdoor adventures, pampering, shopping, travel, dining out, gambling and entertainment like movies and concerts. They also ensure their future by consulting with financial planners, Realtors and contractors before making major decisions about investments or real estate. In the past 12 months, RENO Magazine readers have participated in the following activities: Began a home remodeling project costing more than $5,000 Used a real estate agent to buy, rent or sell a home Consulted with a financial planner Received a manicure or pedicure, facial, hair coloring or hair styling Shopped for fine jewelry Sailed on a cruise Shopped for pet supplies, home accessories and apparel Visited a day spa Dined at a sit-down restaurant three or more times in a month Purchased a new vehicle Camped Gambled at a casino or visited a casino property for entertainment Attended a music concert Skied Reno Magazine Reader Profile: 77% are married or living in a partnered relationship 48% have a college or postgrad degree 40% are employed full-time 38% are retired Source: Scarborough 2014 (Fall 2013-Spring 2014)

Our extensions include: Each Sunday in the Northern Nevada Life section, RENO Magazine Extra pages contain shopping information, photo galleries from fundraisers and upscale community events and the

6 CIRCULATION AND DISTRIBUTION Reaching the target audience As the brand of RENO Magazine continues to grow, RGJ Media is extending value to our advertisers and readers with brand extensions across multiple platforms to bring readers RENO Magazine content on a regular basis. This provides you with opportunities to extend your reach to, and engagement with, the target audience. Our extensions include: Each Sunday in the Northern Nevada Life section, RENO Magazine Extra pages contain shopping information, photo galleries from fundraisers and upscale community events and the popular Finds advertising content. Every day, the RENO Magazine Facebook page provides readers with extras and links to relevant content, posts from The Finds as well as messaging to drive newsstand sales as well as paid subscriptions. Online at RGJ.com, Northern Nevada s number one local news and information website, the photo galleries from non-profit fundraisers and galas are branded as RENO Magazine Extra. To extend your reach, your message can be served in these photo galleries or you can choose geo and demo targeted banner impressions to reach the audience across the entire site. Each issue of RENO Magazine is read by 21,769 local adults. Our distribution is designed to reach affluent adults in our area, with each edition delivered to select areas with high concentrations of Prizm lifestyle groups of Affluent Empty Nesters and Accumulated Wealth. RENO Magazine is delivered to affluent Reno Gazette-Journal subscribers in the most affluent neighborhoods, including: Caughlin Ranch Montrêux, Arrowcreek, Galena Somersett Hidden Valley Double Diamond, Damonte Wingfield Springs In addition, RENO Magazine is placed at specially selected businesses in the Reno/Tahoe region. RENO Magazine is also available for purchase at Raley s, Scolaris and Barnes & Noble in Reno. Paid subscriptions are now available. Reno Gazette- Journal subscribers can receive RENO Magazine for just $24 for 6 issues. Mailed subscriptions are $40 for 6 issues. RenoMagazine.com Social Media Contacts: Publisher John Maher jmaher@rgj.com Editor Annie Flanzraich aflanz@rgj.com Sales Director Niki Gladys ngladys@rgj.com 21,769 Total Readership 125 Locations where RENO magazine is distributed 2,400+ Facebook fans Key Account Sales Manager Robert Galloway rgalloway@rgj.com Business Development Manager Cecelia Tennert ctennert@rgj.com

7 ADVERTISING RATES AND SPECS 2015 GENERAL ADVERTISING RATES Sizes 1x 4x 6x Pickup Into Sunday RGJ Reno Magazine Extra FULL PAGE (BLEED) $2,295 $1,895 $1,795 $850 HALF PAGE $1,295 $995 $895 $510 THIRD PAGE $995 $695 $595 $340 QUARTER PAGE $895 $595 $495 $170 PREMIUM POSITIONS COVER PAGE ADD 25% FULL PAGES IN FIRST HALF OF MAGAZINE RIGHT-HAND READ ADD 15% THE FINDS DIGITAL PUBLICATION AD SPECIFICATIONS 300 dpi cmyk Size Width Depth Spread bleed Type safety Spread trim Full page bleed Type safety Full page trim /3 horizontal /3 vertical /2 horizontal /2 vertical /4 vertical Marketplace Photo plus 50 words Ad size: 3c x 2.28 or 3.5 x x 4x 6x LIVE LINKS $50 PER AD $200 $100 $80 Full Page Spread Full Page *4X AND 6X MUST RUN IN CONSECUTIVE ISSUES 1/4 Page 1/2 Page Vertical 1/3 Page Vertical 1/3 Page Horizontal 1/2 Page Horizontal Marketplace Press-ready ads should be submitted as a CMYK.pdf with fonts embedded and images at least 300dpi. All file submissions are to be uploaded to RGJ Media s Ad Tracker Online (ATOL) website at

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