Company Profile. Twenty-Fifteen

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Asher Chase
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1 Company Profile Twenty-Fifteen

2 Introduction BOOM connects trend-conscious readers with the latest in music, clubbing, fashion and art in Hong Kong, Macau and across Asia. Published monthly in English and Chinese, the magazine features interviews with leading performers, cutting-edge fashion editiorials and visuals by emerging and established artists. BOOM has fast become the go-to source for news and information on events, releases and the growing street and alternative culture scene in Asia. With a powerful distribution network in the region, a strong social media profile as well as a well-regarded online presence, BOOM is rapidly becoming Asia s voice for the new, the alternative and the fresh.

HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0

BOOM Magazine is a bilingual (English and Traditional Chinese) monthly print publication.

AUGUST 2013 ISSN 2305-9273 010 SEPTEMBER 2013 ONE OF THE WORLD S HIGHEST-PAID DJS AND PRODUCERS LETS ISSN 2305-9273

AND PUNK-GOTH FASHION 011 OCTOBER 2013 ISSN 2305-9273 PHARRELL CELEBRATE BOOM S FIRST BIRTHDAY IN STYLE WITH THE

Restaurant Profiles - DJ Profiles - Fashion Editorial - Travel 24HERBS HONG KONG S HIP-HOP GODS ON MAKING IT IN THE

LAUGHING MATTER AS THE GIRLS OF 2NE1 REACH FOR THE STARS 015 MARCH 2014 ISSN 2305-9273 LUDACRIS THE FAST & FURIOUS

3 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 HKD30 MOP33 NT01 0 What is BOOM? BOOM Magazine is a bilingual (English and Traditional Chinese) monthly print publication. Original and specially commissioned STREET ART HONG KONG S BEST STREET ARTISTS TELL US THEIR SECRETS AND MORE 009 AUGUST 2013 ISSN SEPTEMBER 2013 ONE OF THE WORLD S HIGHEST-PAID DJS AND PRODUCERS LETS ISSN BOOM IN ON THE SECRET TO MAKING IT TO THE VERY TOP BLACK SABBATH HALLOWEEN THRILLS WITH BLACK SABBATH, LOCAL METAL AND PUNK-GOTH FASHION 011 OCTOBER 2013 ISSN PHARRELL CELEBRATE BOOM S FIRST BIRTHDAY IN STYLE WITH THE VOICE BEHIND THIS SUMMER S TWO BIGGEST HITS 012 NOVEMBER 2013 ISSN full-colour artwork makes an eye-catching statement. Inside, the magazine contains: - Celebrity Interviews - Music Reviews (Western & Asian) - Music / Art features - Restaurant Profiles - DJ Profiles - Fashion Editorial - Travel 24HERBS HONG KONG S HIP-HOP GODS ON MAKING IT IN THE MUSIC BUSINESS AND HAVING DINNER WITH DR DRE 013 DECEMBER 2013 ISSN NE1 MAKING IT IN K-POP IS NO LAUGHING MATTER AS THE GIRLS OF 2NE1 REACH FOR THE STARS 015 MARCH 2014 ISSN LUDACRIS THE FAST & FURIOUS RAPPER JETS INTO MACAU THIS MONTH TO CELEBRATE CLUB CUBIC S THIRD ANNIVERSARY 016 APRIL 2014 ISSN ALY & FILA PLUS: TERENCE YIN ON HIS NEW ALBUM, INTERVIEW WITH JAMES BLAKE, THE HISTORY OF HIP-HOP PART 1 AND BEIJING S CARSICK CARS 017 MAY 2014 ISSN Product Editorial - Events Listings - Past Event Photos

4 BOOM Magazine Statistics 20,000 Hong Kong 6,000 Macau Food & Beverages 4,000 Hong Kong 2,000 Macau Direct Mailing 2,000 Hong Kong 0 Macau News- Stands 2,000 Hong Kong 4,000 Macau Other Sources 20% Under $500,000 Annual Income 20% Above $1,500,000 Gender Profile 55% Male 45% Female Ethnic Profile 5% Age % Age % Age Age profile Distribution: 40,000 Copies 30% $1,000,000 30% $1,500,000 55% Non-Chinese 45% Chinese 55% Age Our targeted distribution is unrivalled in Hong Kong and Macau. Readers can pick up complimentary copies of BOOM at over 400 of the best bars and clubs in both cities. We also distribute directly to music-lovers in-bag at all branches of HMV. If you re working out, you can pick up a copy at Macau. Trendsetting hair salon, Toni & Guy, carries BOOM, as does luxe spa Ten Feet Tall. BOOM is also available in a wide range of restaurants and cafés, from design-conscious eateries to popular chains. Coupled with this, we have been selected to be distributed in-room at Hotel LKF by Rhombus, the W Hotel Hong Kong, The Upper House as well as the Hard Rock Hotel in Macau and now Home Hotel in Taipei. We also mail BOOM directly to over 2,000 subscribers.

5 Distribution Network We carefully monitor our distribution network to ensure that our magazine is seen in high-profile venues that capture our target market. Some locations stock our iconic BOOM stands for greater visibility. With over 250 locations throughout Hong Kong & Macau, here are some examples of where BOOM can be found: Drop Gourmet Burger Union Peak Café The Flying Pan Pure Bar & Restaurant Socialito Ten Feet Tall Kee Club Racks The Blck Brd Toni & Guy Hong Kong HMV (5 locations) Tom Lee Music (6 locations) Hong Kong Academy for Performing Arts The Upper House East Hong Kong LKF Hotel W Hotel Brickhouse Macau Sheraton Macao Hotel Grand Hyatt Galaxy Hotel Grand Emperor Hotel Toni & Guy (2 locations) Club Cubic Sky21

BOOM Website Header Banner 468x60px Square Banner 290x290px www.boom-asia.

and events listings. All past issues of the magazine are made available to view as online magazines.

6 BOOM Website Header Banner 468x60px Square Banner 290x290px Our website was launched in November 2013 and contains some of the print magazine s content as well as specially commissioned-for-web articles, reviews and events listings. All past issues of the magazine are made available to view as online magazines. We are constantly looking to improve our readers online experience, with monthly giveaways, music, video interviews and other multimedia content. Header Banner Location: Top right corner of the page next to logo Size: 468x60 pixels. Pages: All boom-asia.com pages including Homepage, Events, Features, DJ Listings, and Galleries. 100% SOV: HK$10,450 per month Square Banner Location: Premium location beneath title and main horizontal menu. Guaranteed visibility. Size: 290x290 pixels. Pages: All boom-asia.com pages including Homepage, Events, Features, DJ Listings, and Galleries. 100% SOV: HK$9,350 per month

BOOM Social Media With over 12,000 fans,

channels to communicate with our readers

total of more than 10,000+ members Size:

7 BOOM Social Media With over 12,000 fans, BOOM s Facebook page is one of our major channels to communicate with our readers and fans. We constantly engage with our audience with daily posts that mix the serious with the humorous. Clients are able to utilize our social media network through our weekly newsletter, ad hoc postings as well as online advertising. Dedicated EDM Service EDM sent out to all boom-asia.com and boom magazine subscribers to a total of more than 10,000+ members Size: Width 800 pixels 1 time insertion = HK$10,000 Package deals with other services available on request boommagasia / #BoomMagazine

8 BOOM Events Boom 1st Anniversary Party With the name of BOOM Magazine becoming synonymous with good music, art and style, our BOOM Events have been widely complimented. Our first CHI Party at the Sheraton Macao was a great success, involving over 7 international DJs for an all-day party. Our 1st Anniversary Party held in November 2013 was a celebration of BOOM s collaborations over the year, with a Jaya,Sheraton Macao of 5 of Hong Kong s best DJs. On the back of these successes, BOOM has been asked to organise increasingly more events for third-parties in Hong Kong and elsewhere.

9 BOOM Magazine Rates 1 Issue 3 Issues 6 Issues 12 Issues 1/4 Page $8,250 $7,425 $6,600 $5,775 Horizontal Half Page $13,200 $11,880 $10,560 $9,240 Vertical Half Page $13,200 $11,880 $10,560 $9,240 Full Page $22,000 $19,800 $17,600 $15,400 Full page Facing Masthead $26,400 $21,120 $18,480 $15,840 Full page Facing Table Of Contents $26,400 $21,120 $18,480 $15,840 Inside Back Cover $28,600 $25,740 $22,880 $20,020 Outside Back Cover $33,000 $29,700 $26,400 $23,100 Double page Spread $41,800 $37,620 $33,440 $29,260 Inside Front Cover Spread $44,000 $39,600 $35,200 $30,800 Guaranteed Position +15%, Agency Commission +15%, Design Fee +HKD4,000

10 BOOM Magazine - Job Section Rates 1 Issue 3 Issues 6 Issues 12 Issues 1/16 Page $1,350 $1,215 $1,080 $945 1/8 Page $2,250 $2,025 $1,800 $1,575 1/4 Page $3,750 $3,375 $3,000 $2,625 Half Page $6,000 $5,400 $4,800 $4,200 Full Page $10,000 $9,000 $8,000 $7,000 1/16 1/8 1/4 Size Trim (W x H) 1/16 Page 200MM X 254MM 1/8 Page 200MM X 124MM 1/4 Page 98MM X 124MM 1/2 Half Page Full Page 98MM X 60MM 47MM X 60MM

Y O U C AN C ONT A CT US A T C O N T A C T@NU

A SIA Made for ipod, Made for iphone, and Made for

designed to connect specifically to ipod, iphone,

the developer to meet Apple performance standards.

device or its compliance with safety and regulatory

Please note that the use of this accessory with

later), ipod classic (120GB, 160GB), and ipod nano

The remote iphone, ipod, ipod classic, ipod nano,

, registered in the U.S. and other countries.

world s leading designer of high performance

11 Y O U C AN C ONT A CT US A T C O N T A C T@NU NETTES.A S I A O R V I S I T WWW. N UNETT E S. A SIA Made for ipod, Made for iphone, and Made for ipad mean that an electronic accessory has been designed to connect specifically to ipod, iphone, or ipad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with ipod, iphone, or ipad may (2nd generation or later), ipod classic (120GB, 160GB), and ipod nano (4th generation or later). The remote iphone, ipod, ipod classic, ipod nano, and ipod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Find complete music phone compatibility: monstercable.com/mp3/controltalkworks BOOM Advertisers From the world s leading designer of high performance headphones comes the newest in headphone technology. Monster DNA with Pure Monster Sound. Hear every detail, feel every beat, and express a bold, iconic look that s all your own. #MONSTERDNA 2013 Monster, LLC.

12 BOOM Advertisers indd 1 25/1/13 3:23 PM

13 BOOM Advertisers

14 Friends of BOOM Shogun D-Roc of Ying Yang Twins Akon Steve Aoki Tay James Jermaine Dupri

15 Contact Us For Advertisements Oli Cheung - Advertising Director Telephone: oli.cheung@boom-asia.com For General Inquiry Telephone: Fax: info@boom-asia.com Website: Address: 3A, Sing Ho Finance Building, Gloucester Road, Wan Chai, Hong Kong

16 Thank You! BOOM Magazine

M E D I A P R E S E N T A T I O N

M E D I A P R E S E N T A T I O N MEDIA PRESENTATION 2 0 1 7 Your best friend in the know What s On is your go-to guide for living in and loving the emirates. We re packed with insider info, expert opinion, news, reviews and competitions.