CALENDAR YEAR 2016 (AVERAGE)

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1 Brand Audience Report CALENDAR YEAR 2016 (AVERAGE) TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY AUDIENCE SIZE TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY % GROWTH (CY 2016 vs. CY 2015) MAGAZINE BRAND PUBLISHING COMPANY MAGAZINE BRAND PUBLISHING COMPANY 1 ESPN The Magazine ESPN, Inc. 1 domino Domino Media Group, Inc. 2 People Time Inc. 2 The New Yorker 3 Forbes Forbes Media 3 Harper's Bazaar 4 Allrecipes Meredith Corporation 4 W 5 Better Homes and Gardens Meredith Corporation 5 Esquire 6 Time Time Inc. 6 Marie Claire 7 AARP AARP Media 7 Traveler 8 National Geographic National Geographic Society 8 Country Living 9 Sports Illustrated Time Inc. 9 Forbes Forbes Media 10 Cosmopolitan 10 Teen Vogue Sources for Print+Digital Audiences: GfK MRI's Survey of the American Consumer or Ipsos Affluent Survey USA Sources for Web (Desktop/Laptop): comscore Media Metrix or Nielsen NetView Sources for Mobile Web: comscore Mobile Metrix or Nielsen Mobile NetView 3.0 Sources for Video: comscore Video Metrix or Nielsen VideoCensus

2 vs. 1 ESPN The Magazine 101,360 1 domino 55.8% 2 People 79,614 2 The New Yorker 44.3% 3 Forbes 61,464 3 Harper's Bazaar 40.7% 4 Allrecipes 53,734 4 W 39.2% 5 Better Homes and Gardens 47,758 5 Esquire 37.8% 6 Time 46,849 6 Marie Claire 34.1% 7 AARP 45,034 7 Traveler 30.7% 8 National Geographic 37,308 8 Country Living 30.0% 9 Sports Illustrated 35,204 9 Forbes 29.9% 10 Cosmopolitan 33, Teen Vogue 29.2% 11 Good Housekeeping 30, New York Magazine 28.4% 12 Entertainment Weekly 29, The Atlantic 26.0% 13 Bon Appétit/Epicurious 25, Vanity Fair 24.3% 14 Taste of Home 24, Travel + Leisure 23.8% 15 Reader's Digest 24, House Beautiful 23.5% 16 Country Living 22, GQ 23.2% 17 New York Magazine 22, Town & Country 21.7% 18 Southern Living 20, Fortune 21.7% 19 Woman's Day 20, Vogue 21.6% 20 Parents 20, Good Housekeeping 21.6% 21 Glamour 20, Elle 21.3% 22 Vanity Fair 20, Fit Pregnancy & Baby 20.5% 23 The Atlantic 19, Allure 19.7% 24 The New Yorker 19, Smithsonian 19.2% Page 1 of 6

3 vs. 25 Men's Health 19, InStyle 18.0% 26 Vogue 18, Bon Appétit/Epicurious 17.6% 27 Women's Health 18, Popular Mechanics 17.1% 28 Food Network Magazine 18, Runner's World 16.8% 29 Martha Stewart Living 17, Allrecipes 14.8% 30 Health 17, Wheel & Off Road 14.2% 31 Real Simple 17, Road & Track 13.6% 32 Fortune 16, Architectural Digest 13.1% 33 Family Circle 16, Petersen's Hunting 13.1% 34 Car and Driver 16, Game & Fish 13.1% 35 GQ 16, Popular Photography 12.3% 36 Shape 16, Elle Decor 12.2% 37 InStyle 15, Brides 12.1% 38 Wired 15, Food & Wine 11.9% 39 Cooking Light 15, Diabetic Living 11.9% 40 Prevention 14, Fast Company 11.7% 41 Food & Wine 14, Glamour 11.3% 42 O, The Oprah Magazine 13, Self 11.2% 43 Popular Mechanics 13, Car and Driver 10.6% 44 Elle 13, Golf Digest 10.5% 45 Esquire 12, Bicycling 10.4% 46 Men's Fitness 12, Kraft Food & Family 10.1% 47 Allure 11, Popular Science 9.8% 48 Essence 11, HGTV Magazine 8.4% 49 Smithsonian 11, Street Rodder 8.2% 50 Travel + Leisure 11, Men's Health 7.9% 51 National Geographic Traveler 10, Outdoor Life 7.8% 52 Guns & Ammo 10, Departures 7.5% Page 2 of 6

4 vs. 53 Seventeen 10, People en Español 7.4% 54 Motor Trend 10, In-Fisherman 7.2% 55 OK! Magazine 10, Time 6.5% 56 Harper's Bazaar 10, Food Network Magazine 6.3% 57 Money 10, Autoweek 6.1% 58 StyleWatch 10, Muscle & Fitness 5.9% 59 EatingWell 9, Backpacker 5.7% 60 Field & Stream 9, Hot Rod 5.5% 61 Marie Claire 9, Essence 5.0% 62 Self 9, Golf Magazine 4.9% 63 Muscle & Fitness 9, Ser Padres 4.4% 64 HGTV Magazine 9, Car Craft 4.4% 65 Kraft Food & Family 9, Reader's Digest 4.2% 66 Fast Company 9, Siempre Mujer 4.1% 67 The Family Handyman 9, EatingWell 3.9% 68 House Beautiful 9, National Enquirer 3.9% 69 This Old House 8, Mother Earth News 3.9% 70 Redbook 8, ESPN The Magazine 3.8% 71 Playboy 8, National Geographic Traveler 3.6% 72 Fit Pregnancy & Baby 8, The Family Handyman 3.5% 73 Popular Science 8, Cosmopolitan 3.3% 74 Brides 8, Ski 3.0% 75 People en Español 8, Sunset 3.0% 76 Entrepreneur 8, Shape 2.5% 77 Teen Vogue 7, Women's Health 2.3% 78 Golf Digest 7, Rachael Ray Every Day 2.3% 79 National Enquirer 7, Yoga Journal 1.9% 80 Runner's World 7, Field & Stream 1.7% Page 3 of 6

5 vs. 81 National Geographic Kids 7, AARP 1.5% 82 Traveler 7, Entertainment Weekly 1.4% 83 Star 7, Prevention 1.2% 84 Golf Magazine 6, Soap Opera Digest 0.9% 85 Rachael Ray Every Day 6, Star -0.9% 86 Outdoor Life 6, Cycle World -1.3% 87 Diabetic Living 6, Men's Fitness -1.4% 88 Game & Fish 6, Guns & Ammo -1.6% 89 Departures 6, Entrepreneur -1.7% 90 Sunset 6, O, The Oprah Magazine -1.8% 91 Hot Rod 6, Woman's Day -1.8% 92 Architectural Digest 5, National Geographic -1.9% 93 Road & Track 5, National Geographic Kids -2.1% 94 The Economist 5, Family Circle -2.3% 95 Coastal Living 4, Health -2.3% 96 Petersen's Hunting 4, People -2.3% 97 Town & Country 4, Better Homes and Gardens -2.5% 98 Midwest Living 4, Midwest Living -2.5% 99 Mother Earth News 4, Martha Stewart Living -2.9% 100 Traditional Home 4, Saveur -3.1% 101 FamilyFun 4, Parents -3.4% 102 Automobile 3, Dirt Rider -3.7% 103 In-Fisherman 3, Seventeen -3.7% 104 Soap Opera Digest 3, Motor Trend -4.5% 105 Autoweek 3, Money -4.6% 106 NYLON 3, Real Simple -5.1% 107 Texas Monthly 2, Sports Illustrated -5.2% 108 Elle Decor 2, Southern Living -5.8% Page 4 of 6

6 vs. 109 Bicycling 2, OK! Magazine -6.1% Wheel & Off Road 2, StyleWatch -6.3% 111 Saveur 2, Redbook -6.6% 112 W 2, Flying -6.7% 113 Street Rodder 2, This Old House -7.0% 114 domino 2, Coastal Living -7.0% 115 Yoga Journal 2, The Economist -7.1% 116 Cycle World 2, Discover -7.7% 117 Ser Padres 2, Taste of Home -8.1% 118 Discover 2, FamilyFun -9.1% 119 Car Craft 2, Automobile -10.5% 120 Siempre Mujer 2, Texas Monthly -10.8% 121 Popular Photography 1, NYLON -10.8% 122 Motorcyclist 1, Cooking Light -10.9% 123 Backpacker 1, Wired -11.0% 124 Dirt Rider 1, Playboy -13.9% 125 Ski 1, Traditional Home -14.2% 126 Veranda 1, Veranda -16.3% 127 Flying 1, Motorcyclist -23.4% Page 5 of 6

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