BAUER MEDIA RESEARCH. By Poppy Beharall

Transcription

1 BAUER MEDIA RESEARCH By Poppy Beharall

2 ABOUT BAUER Bauer Media is a division of the Bauer Media Group, Europe s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions Magazines and Radio - widely recognized and rewarded as being industry innovators.

3 Q Magazine MUSIC MAGAZINES IN BAUER Kerrang! Magazine Mojo Magazine

4 Q MAGAZINE Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. In the early years, the magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on newsstands. In January 2008 EMAP sold its consumer magazine titles, including Q, to the Bauer Media Group.

5 KERRANG! MAGAZINE Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper.

6 MOJO MAGAZINE MOJO is a popular music magazine published initially by Emap, and since January 2008 by Bauer, monthly in the United Kingdom. Following the success of the magazine Q, publishers Emap were looking for a title which would cater for the burgeoning interest in classic rock music. MOJO was first published on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars. Noted for its in-depth coverage of both popular and cult acts it acted as the inspiration for Blender and Uncut.

7 RADIO STATIONS IN BAUER Kerrang! Radio Q Radio

8 Kerrang! Radio is a specialist rock music radio station broadcasting across the United Kingdom on DAB and Freeview. Until June 2013 the station was available on FM in the West Midlands, England. The station's format mixes modern & classic rock with speech programmes targeted at young people and an adult rock audience. The station is connected with the Kerrang! print magazine in name, ownership and style, although the radio station has a more mainstream adult rock output than the magazine, featuring more indie and alternative rock. The night shows are very much fuelled by the traditional Kerrang! Magazine sound, with a wider and less mainstream style, playing a mix of punk and metal bands and forms part of the Bauer Passion Portfolio. KERRANG! RADIO

9 Q RADIO Q Radio was an online and DTV radio station, broadcasting on digital television across the UK and online. The station launched in June 2008 as an alternative to the UK's rock and alternative stations, with a strong relationship with Q magazine. The station formed part of the Bauer Passion Portfolio. Coinciding with the launch of Kiss spin-off stations Kisstory and KissFresh, Q Radio closed on 7 May

10 TV STATIONS IN BAUER Q TV Kerrang! TV

11 Q was a UK music channel based on Q Magazine, launched on 2 October It was operated by Box Television, and specialised in indie, rock and alternative. It was available in the UK on Sky channel 364 and Virgin Media channel 338. In Ireland, it was available on UPC Ireland channel 714 and in Iceland on Síminn. It is also available in South Africa on TopTV channel 503. The channel was also called Q The Music (cue the music), which was the channel's slogan. The channel played a wide variety of music, predominantly bands like Snow Patrol, Coldplay, and Stereophonics. Q TV

12 KERRANG! TV Kerrang! TV is a digital television station owned by Box Television, which is loosely connected to the magazine, Kerrang!. As of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist. The TV station's playlist is mainly nu metal and pop punk/skate punk, although with some unusual exceptions. Certain bands, such as Tenacious D and Limp Bizkit get higher than average play rates, due to higher rates of text requests. Themed 30 minute segments often cover artists who are on the playlist, with large numbers of videos, most noticeably Green Day, Panic! at the Disco, Paramore and You Me at Six. There are also some unusual plays, such as Beastie Boys and Bloodhound Gang. Rap artist Eminem has many of his videos played on Kerrang, which has caused controversy among long-time fans.