A DYNAMIC HISTORY 2015
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1 Mediakit 2015
2 1 A DYNAMIC HISTORY Marie Claire was created in 1937 in France as a new weekly women s magazine with a very modern approach. Marie Claire wanted to offer not only the latest trends in fashion and beauty but to also deliver serious and provocative journalism. It was this contemporary and unique combination that immediately proved successful. Re-launched as a monthly after World War II in 1954, Marie Claire continued to enhance its powerful editorial formula and is today the leading monthly up-market fashion magazine in France. Marie Claire is now one of the most widely recognized fashion titles in the world.
3 AN INTERNATIONAL SUCCESS 2 34 international editions 18 languages sold copies yearly readers every month 25 websites unique visitors followers and fans on social media A multimedia brand reaching women each month advertising pages in 2014 Kazakhstan, Australia, Belgium French, Belgium Vlaams, Brazil, China, Colombia, Czech Republic, France, Greece, Hong-Kong, Hungary, India, Indonesia, Italy, Korea, Lower Gulf, Malaysia, Mexico, The Netherlands, Puerto Rico, Romania, Russia, Saudi Arabia, South Africa, Spain, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela.
4 MISSION 3 Marie Claire is a fashion magazine with character, substance and depth for women with a point of view, an opinion and sense of style. Marie Claire inspires readers to Think smart, look amazing
5 BURDA ALATAU PRESS 4 Marie Claire announced Burda Alatau Press as a publishing partner for the further development of its Kazakh edition. Burda Alatau Press assumed all publishing and advertising sales responsibilities for Marie Claire Kazakhstan from the March 2015 issue. Founded in 1996 Burda Alatau Press is a # 1 magazine publishing house in Kazakhstan in terms of coverage, copies and ad sales.
6 Print distribution Over 1000 POS Highest density in major cities Priority treatment through Burda distribution (80% market share) Uralsk Atyrau Aktobe Kostanay Petropavl Kokshetau ASTANA Republic of KAZAKHSTAN Pavlodar DISTRIBUTION Semey Oskemen 5 Aktau Kyzylorda Taraz Shymkent ALMATY Taldykorgan Digital reach Internet penetration in Kazakhstan = 73% Mobile internet penetration = 67%
7 Social Media STRATEGY Newsletter Weekly Website Events Prix d Excellence de la Beauté Prix d Excellence de la Mode International Fragrance Awards Magazine & Special Editions Print and epaper Print run ex
8 READER PROFILE 7 WOMAN years old active career oriented highly educated living urban lifestyle The Marie Claire Kazakhstan reader is a smart, stylish, fun, ambitious and savvy woman. Aged between 25 and 40 she is well-educated, urban professional with a wide range of interests and awareness of global issues. She has a high income and is passionate about fashion, shopping and investing in key designers items every season. Relationships with her partner, friends and family are very important to her. seducing likes shoping has style high income keeps abreast of cultural and social life ambitious
9 A UNIQUE CONCEPT 8 Is known for its thought-provoking journalism and inspiring, yet relevant and entertaining content. Marie Claire celebrates modern women who are stylish, independent and open-minded. Marie Claire features stories that appeal to women who are socially aware, yet unabashedly fashion-and-beautyconscious. Marie Claire is for a woman who wants to think smart and look amazing.
10 BRAND VALUES 9 Informs YOU Seduces YOU Surprises YOU Helps YOU Moves YOU Makes YOU smile Makes YOU dream
11 10 FASHION Mixing high fashion with streetwear, Marie Claire has defined a new breed of fashion magazine and emerged as the essential resource for women who want to buy (not just browse). Marie Claire takes readers every step of the way, from dreaming to purchasing, showing the latest looks on the runway and revealing where to find them. Marie Claire reveals spectacular images from famous photographers and international top models.
12 11 BEAUTY Marie Claire offers smart ideas, expert tips, glamorous and inspiring beauty images. In-depth professional advice on all aspects of beauty including latest products and technologies. Combines the practical with the beautiful and helps the readers achieve perfect looks.
13 12 FEATURES Marie Claire delivers eye-opening reportage and investigations that offer new perspectives and insights into women s lives. Marie Claire brings to life international and social campaigns, with real life articles and a female perspective. All features include superb heart breaking photo journalism.
14 13 LIFESTYLE Marie Claire explores a global lifestyle trends, while making them relevant and accessible to local readers. Beautiful Kazakh and international destinations, interiors, unusual cuisine and interesting personalities.
15 14 PRIX D EXCELLENCE DE LA BEAUTÉ INTERNATIONAL BEAUTY AWARD The first international beauty award. Awarded by an international jury of 17 Beauty journalists according to five criteria (Innovation, Efficacy, Texture, Design, Communication). Created in France in Presented to the winners in Paris in January each year. Celebrated in all countries where Marie Claire is published. Published in ALL editions and 25 websites Over 300 editorial pages Upscale ceremonies in 18 countries Results published across 25 websites and across social media platforms.
16 15 PRIX D EXCELLENCE DE LA MODE INTERNATIONAL FASHION AWARD The Prix d Excelence de la Mode Marie Claire Awards celebrates the very best in International Fashion. Awarded by an international jury of French and International Marie Claire Fashion Editors and experts. 7 awards presented: Best Fashion Designer Best Shoe Line Best Handbag Line Best Watch-making Line Best Model Best Scenography Best Look
17 16 INTERNATIONAL FRAGRANCE AWARDS Marie Claire International created its inaugural International Fragrance Awards in 2011, and it is the only International Fragrance Awards with an international jury. 3 Marie Claire International Fragrance are granted each year: Best Women s Fragrance Award Innovation and Creativity Award Best Women s Fragrance Bottle Award
18 17 BOOKING CALENDAR 2015 March 2015 Booking deadline Ad deadline First sale date April 2015 Booking deadline Ad deadline First sale date May 2015 Booking deadline Ad deadline First sale date June 2015 Booking deadline Ad deadline First sale date July-August 2015 Booking deadline Ad deadline First sale date September 2015 Booking deadline Ad deadline First sale date October 2015 Booking deadline Ad deadline First sale date November 2015 Booking deadline Ad deadline First sale date December 2015 Booking deadline 9.10 Ad deadline First sale date January 2016 Booking deadline 6.11 Ad deadline First sale date 21.12
19 18 TECHNICAL & RATE DETAILS Format Price* Price** 1st DPS KZT nd, 3rd DPS KZT th DPS KZT DPS KZT DPS (special position) KZT /1 page KZT /1 page (special position) KZT /2 page KZT /3 page KZT rd cover KZT th cover KZT Gatefolder cover KZT Insertion KZT Frequency: monthly Cover price for 2015: 3,31 Euro Total print order: copies * 12% VAT excluded ** 1 Euro=250 KZT
20 19 DIGITAL RATECARD Type&Dimensions Banner, 1663*500 (categories pages) Banner 728*900 (all pages) Banner 300*250 (all pages) Editorial post, 1 day Post in social network groups (Facebook+Instagram) Price* KZT KZT KZT KZT KZT * 12% VAT excluded Price**
21 20 CONTACTS Gulnar Tankayeva Editor in Chief Dana Lee Publisher Aida Ashimova Advertising Manager Yuliya Tokhparidi Advertising Manager Saltanat Januzakova Digital Director To advertise from France Elisabeth Barbier International Commercial Director , ebarbier@gmc.tm.fr To advertise from Germany Vanessa von Minckwitz , vanessa.vonminckwitz@burda.com To advertise from Italy Mariolina Siclari , mariolina.siclari@burda-vsg.it To advertise from Austria/Switzerland Goran Vukota , goran.vukota@burda.com To advertise from UK/Ireland Jeannine Soeldner , jeannine.soeldner@burda.com To advertise from USA/Canada/Mexico Salvatore Zammuto , salvatore.zammuto@burda.com Burda Alatau Press 7 floor, 22, Zenkov str., Almaty, , Republic of Kazakhstan tel.: ,
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