BREAKFAST: TOM ON KISS: DAYTIME:

Transcription

1 MEDIA PACK

2 THE MISSION The KISS Network, made up of KISS FM UK, KISSTORY and KISS FRESH, entertains more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always onto the next thing, they want or already own the latest cool stuff and have the devices at their fingertips to facilitate this sense of immediacy. It s more than just dual screening it s about using multiple devices simultaneously from a mobile, tablet, TV, and laptop! So how do we capture this fickle audience? By reaching them wherever, whenever, however they want which informs both our editorial policy and our commercial strategy. From our youthful, peer-to-peer approach, to our innate understanding of the changing nuances in youth culture, our ambition to never stand still with our content solutions delivers the latest trends across each platform. The strategy encompasses on-air and online, proving digital is as important as radio, social as important as live events, and they all work together to create the ultimate 360 destination to hear, see, share and discover.

3 THE LISTENER The KISS audience is a 15-34, 60/40 Female to Male split and united by their love of music and the cool stuff they re into right now. Alongside travel and movies, tech really excites them, we see more entries for tech-wins than any other commercial incentive and with over 1.3m downloads of the KISS Kube App, we re adding huge mobile and digital value by enabling our audience to interact with us on the go, and listen live or again later. Our audience is predominantly urban, but increasingly national with 65% now living outside London. They love to chat, with our social platforms reaching a potential 321m people, we seamlessly integrate Facebook, Twitter, Instagram and Snapchat into everything we do. Two of KISS key shows, Breakfast and Live@Kiss, hold the biggest audience share in London and entertain an active bunch who love to join in, from entering competitions to shouting out a best friend, they don t miss a thing.

4 BREAKFAST: Wake up with the UK s number 1 commercial breakfast show and Rickie, Melvin and Charlie every weekday morning from 6-10am on KISS. Three mates living the dream playing the biggest tunes, hanging with the celebrities we all know and giving you chances to win big! Their hilariously good, energetic presenting style is testament to their decade long friendship and helps to create peer to peer relationships with listeners across the UK. When they re not on-air, you ll catch them on the decks at events in the UK and abroad, presenting TV shows. DAYTIME: Daytime is the home of Pandora and Michael. Together they get audiences through the day with a blend of the latest tracks from the KISS playlist and at 11am its KISSTORY, the essential hour of old skool and anthems. Daytime is the real embodiment of The Beat of the UK seamlessly bouncing from old-skool and anthems to new tracks from Little Mix and Justin Bieber. It also allows KISS to diversify its audience profile, adding a slightly older, more ABC1 dynamic to its programming output. TOM ON KISS: Tom takes care of weekday evenings from 7-11pm. He s mates with all the celebs and the ones you ll soon know about, and has all the goss on the latest stuff. Social videos are key to the show and Tom delivers tons of skits, interviews and new artist sessions in his own cheeky style. He also plays the biggest KISS tunes and freshest tracks, more of them than anyone else. LIVE@KISS: Alex & Andrea own the afternoon from 3-7pm with the UK s biggest afternoon music show. They keep the rush hour moving with everything that s happening in the world right now, from the latest news or celeb Twitter spat, to the hottest tracks from the KISS playlist and chats with your favourite celebs! Live@KISS is all about breaking down the traditional barriers to radio with complimentary social content interacting with the audience across multiple platforms. When not on air, Alex & Andrea are out and about representing KISS at film premieres, festivals and are both active social media fans.

5 THE KISS NETWORK KISS FM UK is the UK s largest multimedia brand for engaging 15-34yr olds across it s multiple touchpoints. From social timelines to YouTube, live events and ondemand streaming on apps, KISS connects with its audience through a multi- platform strategy of presenting content around the music they love and the things they re into, wherever, whenever and however they want it. KISS is the home of Rickie, Melvin and Charlie in the morning, Live@KISS with Alex and Andrea in the afternoon and is the soundtrack to the weekend with Friday and Saturday Night KISS with DJs including Steve Smart and Billy Da Kid. KISS FM UK is available on FM, DAB, Freeview and Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events across the world. KISS FRESH is where you ll find exclusive first plays of the biggest track from some of the hottest artists and producers in the industry. It plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeats with shows from top DJs like Tiffany Calver, DJ Pioneer and James Hype. Get ready to hear huge tracks from Stefflon Don, CamelPhat, Drake, Wilkinson and Calvin Harris mixed with some of the freshest tunes. KISS FRESH is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events. KISSSTORY spins the very best Old Skool and Anthems from R n B, Dance, Garage and Hip Hop, expect to hear tracks from Beyonce, Eric Prydz, Jay-Z, Artful Dodger and Sean Paul in big shows from Pandora, Wideboys, Majestic and Justin Wilkes. KISSTORY is also hugely successful beyond the radio with compilation album releases and sell out events across the world from London to Europe and the UAE. KISSTORY is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

6 LISTEN, WATCH AND ENGAGE LIVE EVENTS APP Download the free KISS Kube app to stream your favourite shows from KISS, KISSTORY and KISS Fresh. Stream Rude Kid s KISS Grime show on its dedicated channel within the app and listen again to the best urban mixes from Shortee Blitz, DJ Swerve and Tiffany Calver on the KISS Jams channel. ONLINE Listen live and get the latest from The KISS Network via kissfmuk.com, where you ll find the latest news, reviews, competitions from our commercial partners and the intel on our upcoming events. KISS sees over 300,000 people each year party at one of our 100 yearly events; Summer is always a massive season for KISS as we go on the road to host KISSTORY and KISS Pool Parties in the UK and abroad from London, Ibiza, Marbella, Mallorca and Ayia Napa and are represented at key festivals and outdoor events including our huge all-day KISSTORY On The Common event on Streatham Common plus We Are FSTVL, BST, Southbeats and Sundown. If that wasn t enough we also host a yearly sell out Halloween event at The SSE Arena, Wembley which in previous years has seen up to 11,000 dress up fans dance the night about to big names like Craig David, Rita Ora, Charlie Puth and Little Mix. RADIO Don t miss out on the latest from the three flavours of KISS via your radio - KISS FM UK, KISSTORY and KISS FRESH.

7 KEY CONTACTS Group Managing Director, National Radio Steve Parkinson Group Programming Director Andy Roberts Advertising For all advertising enquiries London Direct Sales enquiries