Grow talent, Create Star!

Transcription

1 Grow talent, Create Star! LIGHT PAPER Verision 1.0.8

2 THE PROJECT Z-POP DREAM is a global entertainment ecosystem to discover hidden pop music talent. Initially from all across Asia and then on a worldwide scale, it aims at accelerating their rise to stardom and create a global token economy within a $46 billion market - all powered by hundreds of millions of K-POP music fans spread across the world. Z-POP DREAM is endorsed by the K-POP production professionals who helped turn your favorite Korean stars such as Psy, Girls Generation, BTS, WannaOne, and EXO into global stars. The s business model has both star creation business and global online monetization platform.the will use the proceeds from the ITO to accelerate creation of infrastructure needed to create Stars. Each component of the infrastructure will bring in substantial revenue opportunities.the project will comprise of an online platform that continuously gives the fans opportunities to purchase concert tickets, merchandising, and engage in live feeds from Z-POP as well as K-POP stars.these features are exclusively available only to the holders of the tokens issued during the Initial Token Offering. BEYOND GANGNAM STYLE Korean pop music, dubbed K-POP, is the fastest growing music sector in the world. Global phenomenon burst onto the scene almost overnight and captured 10% of the $46 billion global music market.youtube s 1st video to reach 1 billion views came from K-POP star Psy s smash hit Gangnam Style. It rocked the BTS s Youtube Traffic Breakdown by Country. 636 million views, 2017 world. K-POP s fan base has spread not only throughout Asia, but also the US and Europe.The Z-POP DREAM, born in Korea, will propel itself into the $46 billion global music market, riding a wave of K-POP phenomena. K-POP International Membership Growth Unit : million memberships Annual Growth Rate 61% Source: K-Pop 2.0: How BTS Becomes America s Hottest Boy Band Medium, December 4, 2017 Source: the Korea Foundation Annual Report

3 A SOLID GLOBAL EXPANSION PLAN Z-POP DREAM discovers and nurtures a vast, untapped talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM will set up Z-POP Star Academies in 10 countries and regions in addition to Korea, collaborating with well established local partners. The ten countries and regions include the Philippines, Vietnam, Thailand, Malaysia, Hong Kong, Indonesia, India, Japan, Taiwan, and Singapore. In each Z-POP Star Academy, future stars will be created by blending Korea s tried and tested advanced star training methods with the style and taste recognized by each region. Z-POP DREAM has already secured a strong partnership in the Philippines with the nation s largest entertainment enterprise, Viva Entertainment Inc., to produce future Z-POP Stars from the country. CREATE AND GROW Z-POP GLOBAL STARS It all begins with yet-to-be-discovered talent, Z-POP Dreamers, training rigorously in the Z-POP Star Academy. Z-POP Production Professionals train and prepare all Z-POP Dreamers for the Z-POP DREAM Audition where selected Z-POP Dreamers will become Z-POP Stars. After regional Z-POP Stars are born from their respective regions, Z-POP DREAM will host Z-POP DREAM Global Auditions to create Z-POP Global Stars and organize a global tour, literally scaling the Stars to global stardom. Z-POP DREAM aims to organize its 1st Z-POP DREAM Global Audition in Seoul at a major stadium, presenting Z-POP Stars from each participating country and region, Z-POP Production Professionals, and a cadre of hosting K-POP stars. TV broadcasting stations from Korea, as well as countries and regions representing their Z-POP Stars, will air this event and generate excitement at a global scale. The host of this Z-POP DREAM Global Audition will be rotated among the participating countries and regions after that. EMPOWER FANS TO JOIN STAR CREATION Throughout the process of discovering and creating Stars, fans will have the power to support their favorite stars and influence the outcome of events by voting through the use of the Z-POP Coin. These votes will play a crucial role in decisive events such as auditions and award ceremonies. Adopting the Ethereum-based Blockchain technology, the project makes the voting transparent and trustworthy, ensuring the fans hold the destiny of their favorite Stars in their hands. HAND-IN-HAND WITH K-POP STARS AND FANS Once we establish the Z-POP DREAM, the online platform will be accessible for collaboration with the entire K-POP community, and this will enable K-POP stars to reach out to a more massive, more global fanbase and win support more efficiently and effectively through its blockchain technologies. K-POP stars will also be invited to Z-POP Star Academies as guests to perform their talent and demonstrate their professional qualities to Z-POP Dreamers and give them inspiration for their futures. Z-POP DREAM aims to accelerate the global success of the K-POP community and help K-POP explore and evolve to the next level through fusion with new universal elements.

4 THE TOKEN USE CASES AND DEMAND A vast majority of pop music revenue is generated from fans in the form of concert ticket sales, merchandising and content distribution; including video streaming and music downloads. Z-POP DREAM will tokenize the fan-generated revenue stream through the Z-POP Coin and Z-POP Online. With the existing K-POP economic model in mind, tokenized revenue from 1 successful Global Z-POP Star could be as large as market capitalization of ZPOP Coin at the end of initial token sale in comparison. Z-POP DREAM plans to create two Z-POP Global Star groups - one boy group and one girl group, as well as Z-POP Stars from 10 regions and countries every year, which will create a continued favorable demand and supply balance to the ZPOP Coin. Z-POP DREAM is not creating a new blockchain. It instead brings out the best of promising features of the Ethereum platform and applies it to solving real-life problems on a global scale. Planned use cases of the project include, but, not limited to: A base currency in Z-POP Online and the ecosystem built by the project Booking and ticketing (concerts, exclusive meet-ups, auditions) Rights licensing and tracking of content distribution - digital media entitlement, digital rights management Transparent voting systems Gratitude point systems K-POP Typical Revenue Mix K-POP Global Stars Economics Illustration* Concert Economics of Global K-POP Stars Concert admission revenue $1.5M - 3M / concert Backstage tour revenue $1.5M - 2.5M / concert Annual concert revenue $ 60M - $220M / year Prorated Combined Revenue Scale from Merchandising, Content production, and Music download $45M - $165M / year Total from the above $105M - $385M / year * This is for illustration purpose only. Actual economics varies substantially case by case. This is neither forecast or prediction of tokenized revenue generated from Z-POP DREAM. The project s ultimate dream is to utilize the transparently recorded activities and reputations of the blockchain, to allow anyone in the Z-POP DREAM ecosystem - Fans, Stars, Professionals, and Investors alike, a chance to create Stars. Z-POP DREAM aims to showcase the power of blockchain within the global entertainment industry.

5 INITIAL TOKEN OFFERING Token Ticket : ZPOP Token Standard : Ethereum ERC20 Planned date of public sale : October 2018 * Token price at whitelist : 1 ZPOP = USD 0.08 Total supply : 4,000,000,000 Soft Cap : USD 10,000,000 Hard Cap : USD 100,000,000 Accepted currency during the ITO : ETH, BTC, BCH, fiat currencies Unsold token during the public sale will be burned by smart contract THE TEAM The project team includes reputable pioneers in the K-POP music industry, who collectively played a critical role in creating K-POP legends such as Psy, Girl s Generation, BTS, WannaOne, and EXO, to name a few. By discovering talent, providing extensive professional coaching that serves as the backbone to produce any music star and promoting it on a global scale, the team has been producing hit music. The team also has robust and comprehensive business expertise in evaluating investment opportunities, creating strategic partnerships, running entertainment business operations and developing technologies, throughout all regions mentioned above. * the planned date of public sale is subject to change, depending on then current market condition and other factors. FOUNDERS Kang, Jun Founder A highly respected pioneer and a co-founder of Zenith Media Group who made historic contribution to the K-POP music industry. An SM Entertainment veteran, he initiated the first wave of K-POP expansion into international market such as China, Japan, Thailand, Hong Kong and played a critical role in establishing ever growing popularity of K-POP music outside Korea. Kameshima Norimitsu Founder A visionary and highly successful entrepreneur in the entertainment industry, having a versatile professional expertise covering production, finance, and technology and is known for his pioneering work in creating Vocaloid stage performance in China. Along with Mr. Kang Jun, he co-founded Zenith Media Group that provides an execution base for the Z-POP DREAM. Richard Douglas Founding Partner, Partnership Development A US film industry veteran with a strong finance background. Ex-executive at Lumenas Animation Studios, holding a wealth of experience in developing partnerships in China. He will play an important role in setting up the s star creation infrastructure across Asia. Kim, Jun Hun Founding Partner, Finance A qualified financial transaction professional with a broad range of experiences in private placements, equity transactions, and financial structuring in Korea. His domain expertise will provide strong foundation for the s financial operations. Mori Tetsuya Founding Partner, CTO A Silicon Valley veteran and a world renowned creator of Java technology for mobile phones. He holds a multitude of expertise as ex-mckinsey consultant, ex-vc fund manager, ex-ceo of Asia Operations at Japan s mobile gaming giant DeNA, and board advisor to GCOX project.

6 EXECTIVE PRODUCTION TEAM Lee, Yun Jae Executive Music Producer for Z-POP DREAM Highly renowned and recognized music producer, composed songs for K-POP global stars including Girls Generation, EXO, Super Junior, and SHINee. Lee, Joo Sun Executive Choreographer for Z-POP DREAM Extremely well known for his work for Psy s global smash hit Gangnam Style, he has coached a vast number of K-POP artists to success. Park, Jae Jun Executive Promoter for Z-POP DREAM Widely recognized expert in K-POP artist promotion, his track records include Big Bang, 2NE1, and S.E.S ADVISORS Jonathan Serbin Business Advisor Mr. Serbin is Head of Asia for Billboard-Hollywood Reporter Media Group, the global leader for charts, news, business and lifestyle in music. At Billboard, he oversees the firm s growth throughout Asia. Jong, Bo-Seok Highly acclaimed and respected actor and professor in Korea with more than 30 years of acting career. Won more than 10 awards. Grace Lee A prominent television host / and a popular celebrity in Korea and Philippines, she has won millions of hearts all over the world. Jung, Jun-Ho One of Korea s most popular actors, who gained fame in the drama Women Like You. Appeared in many popular dramas and won numerous awards. Considered one of the best actors in the country.

7 Imai Daisuke One of the most successful J-POP music producers in Japan. Produced songs for the best of the best J-POP artists and K-POP artists. Won 9 Gold Discs, 13 Platinum Discs, and Best music awards. Kim, S. Soun Financial Advisor Ex Citibank executive, served Space Group, Korea s leading architecture design company as President, and Gold Mutual Savings Bank as CEO. Robert Kim Business Advisor Korea representative of the USA Hedge Fun Association. Hold numerous advisory positions at a range of organizations such as the Korea Journalist Club and Korea Economic Daily. Go,Yeong Hwan (MAD SOUL CHILD) One of the most well known music producers in Korea. Produced songs for big name artists such as Mad Soul Child and TVXQ, popular TV programs such as K-POP Star 1 and films such as The Man from Nowhere. Loo Choon Chiaw ICO Legal Advisor Mr. Loo is a prominent legal practitioner, who specialises in banking, corporate finance and fintech. His extensive clientele, developed over 37 years of active practice, spans from global who s who in the established financial industry to contemporary high profile players of ICO projects.