HELLO! BRAND. Hola! brand was founded in 1944 in Spain by the journalist Antonio Sanchez Gomez and his wife Mercedes.

Transcription

1 MediaKit 2018

2 HELLO! BRAND Hola! brand was founded in 1944 in Spain by the journalist Antonio Sanchez Gomez and his wife Mercedes. A new respectable magazine about celebrities created a new niche of publications and instantly won the public s heart. In 1998 HOLA! launched HELLO! edition in the UK marking the beginning of international brand expansion. Today HELLO! is published in 32 countries in 10 languages, has 16 sites with the reach of more than 20 million readers monthly. The company still remains a family one. The head of HELLO! is the grandson of the founders, who upholds the brand s values: excellent journalism quality, close contact with stars, efficiency, positive attitude and high filming level.

3 Magazine

4 CHIEF EDITOR Svetlana Bondarchuk is the editor in chief of HELLO! / HELLO.RU: «HELLO! - is a brand that needs no introduction. For almost 75 years in the world and 15 years in Russia there has been no better magazine about celebrities and I m glad to be a part of it».

5 AUDIENCE / BRAND REACH * Magazine + website + social * Audience of one issue *TNS/Mediascope/ Similarweb Audience of one issue Find us on Similarweb ru.hellomagazine.com

6 OUR READER* 72% women 65% are married 35 лет average age 44% have income above average 70% work *TNS/Mediascope/ Similarweb

7 DISTRIBUTION St. Petersburg 35% Moscow 70% Pyatigorsk Ekaterinburg Surgut Rostov-on-Don Krasnodar Tyumen Novosibirsk Vladivostok circulation

8 ADVANTAGES HELLO! upholds trusting relationship with the celebrities, which allows editors to obtain reliable information and get exclusive first-hand stories. HELLO! combines the efficiency of a newsweekly magazine and quality of a glossy monthly, high standards of international brand and a deep knowledge of the Russian market HELLO! has credibility among readers due to the fact that it s concept is based on professionalism, family values and respect for the heroes HELLO! provides access to a large loyalaudience of the magazine, website and social networks HELLO! offers individual and creative approach and development of solutions made-to-measure for each customer

9 ADVERTISING GUIDELINES 2018 Date of issue Booking deadline Layout deadline January 1-2/ / / / February 6/ / Jewelry issue / / / Beauty issue / March 10/ / 8th of March / / / Fashion issue / April 14/ / Jewelry issue / / / / Special issue: The Most Stylish + MIFF opening May / / closing MIFF / / Travel issue / / Wedding issue

10 June 23/ / / Kinotavr / / / World football championship July 28/ / / August 32-33/ / / Kids issue / September 36/ / / Jewelry issue / / October 40/ /Fashion issue / / /Travel issue / November 45/ / Art issue / / Fashion issue / / December 49/ / Beauty issue / / / New Year issue /

11 SPECIAL ISSUES February / Jewelry issue / Beauty issue March / 8th of March / Fashion issue April / Jewelry issue / Special issue The Most Stylish + MIFF May / MIFF closing / Travel issue / Wedding issue June / Kinotavr / World football championship August / Kids issue September / Jewelry issue October / Fashion issue / Travel issue November / Art issue / Fashion issue December / Beauty issue / New year issue

12 PRICE LIST price / roubles* Standart placement Special placement Spread th cover page /1 full nd cover page /2 page rd cover page /3 page st spread nd spread 1/1 page facing contens Extra charge on positioning 10% *VAT not included

13 GENERAL TECHNICAL REQUIREMENTS Materials will be accepted in Adobe CS2-CS6 software package. It is possible to provide EPS,AI and TIF files. Color model CMYK. The fonts used in the files of these programs shall be converted to curves. ELEMENTS LOCATION Any meaningful elements of the insert shall not be situated closer than 5 mm to the cutting line and 10 mm to the spine. TECHNICAL Bleed elements shall have 5 mm margin. *Add 5 mm for cutting on each side of the indicated sizes (edge) Volume Size of modules, mm horizontal 2/1 pages * 2 pages 1/1 pages 1/2 pages 220х145 1/3 pages vertical 220х290* 110х290* 74х290 There must be translation of all foreign words into Russian. FILES REQUIREMENTS Bitmap images shall be prepared with the resolution of 300 dpi for publication in the magazine body and 350 dpi for publication on the cover. Total Ink Limited for any element shall not exceed the values set forth in the profile of color separation (see Color Separation ). Special attention shall be paid to the elements of the black color. For large elements: C 60; M 40; Y 40; B 100; for small elements C 0; M 0; Y 0; B 100.

14 Site

15 OUR READER website+social 78% 50% women are married 30 65% 40% years average age work have income above average

16 Branding+Banner 300х600 Banner 1000х180 ADVERTISING FORMATS Mobile fullscreen + 300x250 Banner 300х600 and 1000х180 (screen glide / flying screen) Banner 640x200 Social media Promo in Instagram + FB + VK + Twitter + OK Design selection of high quality photos, creation of gif-formats, cinematograph, boomerang, video 360.

17 THE MOST ELEGANT THE MOST ELEGANT The Ceremony HELLO! THE MOST ELEGANT is popular all over the world. For many years the desirable prize was awarded to the most stylish and beautiful stars of Europe and the United States. The «MOST ELEGANT IN RUSSIA» had been annually awarded since The winners are: Zhanna Friske, Kseniya Sobchak, Renata Litvinova, Alsu, Vera Brezhneva, Yuliya Snigir, Svetlana Hodchenkova, Irina Shayk, Ravshana Kurkova, Polina Gagarina, Tatiana Navka. The 2018 award ceremony is held on April 16.

18 KINOTAVR The largest national film festival is held annually in June in Sochi. All Russian stars come together to watch new films and to discover new names. HELLO! is the official media partner of the festival and organizes its own HELLO! Breakfast.

19 MIFF The Moscow International Film Festival annually brings together actors, directors and producers, the world s most famous representatives of the film industry. For 8 years the HELLO! magazine has been throwing a party in support of the cinema in the framework of the MIFF s official program.

20 HELLO! Cup with BMW MARKETING SUPPORT Meet the celebrity with Gerry Weber GUEST MANAGEMENT: inviting of celebrities, opinion leaders, readers to the partners activities. Editorial project with Barbie PARTICIPATION IN PARTNERS EVENTS: organization of the HELLO! zone at the events, providing media support. EVENTS ORGANIZATION: a full range of services in organization of turnkey events organization gala dinners, parties, hen parties, breakfasts, public talk, cocktails, meetings with the stars. INFLUENCER MARKETING: creative projects with the participation of celebrities, bloggers and celebrity experts in different fields.

21 Shopping party with Incanto EVENTS Exhibition Live bright! / Shop gallery Fashion

22 COMPLEX PROJECTS HELLO! is a dynamic and growing media brand. For our partners we create effective cross-platform projects 360 using all the tools: magazine + site + social media + events + influencer marketing.

23 PRICE LIST STANDART PLACEMENT (DESCTOP) Format Page Position Type Price views per week х180 All pages Шапка сайта dynamics 850 р. / 1000 views х600 All pages 1st screen, on the right dynamics 750 р. / 1000 views х200 Internal pages Above article, under menu dynamics 700 р. / 1000 views х600 All pages 2d screen, on the right dynamics 600 р. / 1000 views TGB 300х70 All pages 1st screen, on the right, under banner statics р. / week Special placement (desctop) Format Page Position Type CPM 2018 views per week х180(340), screen glide/ flying screen 300(1000)х600, screen glide/ flying screen All pages Screenglide dynamics 1 100р All pages 1st screen, on the right dynamics 1 100р Homepage branding Homepage Billboard on top,screen field dynamics 1 600р. on request Section branding Internal pages Billboard on top,screen field dynamics 1 500р Package page s branding + 300х600 Interactive branding* (fields + 300х600) All pages All pages Billboard on top, screen field+banner on the right Billboard on top, screen field+banner on the right dynamics 2 100р dynamics 3 000р Fullscreen desktop Internal pages per day full screen dynamics 2 400р. on request ARTICLES (DESKTOP) Format Page Position Type Price 2018 quantity of views Articles placement (without production) Article s placement with promotion (without production) Homepage+section Article: homepage+section. TGB- all pages anouncement on homepage+placement in section preview on homepage+section+promotion by TGB 1 week statics р. on request statics р. on request

24 VIDEO, DESKTOP + MOBILE Format Page Position Type unit cost quantity of views 2018 Native roll article s pages Inside articles Inside articles р MOBILE Format Page Type СPM quantity of views х250 Mobile version pages dynamics, F=3 per day 800 р Fullscreen mobile All mobile version pages, on top of content Scope 2018 dynamics, F=1 per day 2 000р SOCIAL MEDIA Format Page Type quantity of views Scope Facebook, Instagram, VK, Odnoklassniki account Hello.ru 1 post р. on request PACKAGES HELLO, DESKTOP+MOBILE Format Page Type/Period quantity of views х х250 Fullscreen + fullscreen mobile All pages on top of content, F=3 per day ** All pages on top of content, F=1 per day ** price before discount 2018 СPM 2018 пакет / 1 неделя р. пакет / 1 неделя р. * Interaction with banner on the right side changes view of branding ** Package is placed only on all website pages,without any restrictions on frequency, geo,sections,only in this case we guarantee time of view (1 week)

25 EXTRA CHARGE COEFFICIENT Targeting extra charge Frequency of contact 15% geo targeting on cities of Russian Federation 20% Section on website 20% Formats synchronisation 15% Screenglide to fullscreen 40% Using technology Weborama 40% Non competitive on page 50% Time & day 15% Extra charge on video in banner (without button start ) 35% Month Coefficient January 0,8 February 1,1 March 1,15 April 1,15 May 1 June 1 July 1 August 1 September 1,15 October 1,2 November 1,3 Dcember 1,3 Notes 1. All prices are indicated in roubles excluding VAT and possible discounts 2. Extra charges are consistently multiplied (not summed) 3. Reservation can be cancelled without penalty at least 2 weeks before company 4. with positioning through third-party system accept to statistics is necessarily 5. Price list is valid from till More detailed information about advertising formats and information about innovative solutions and special projects is available upon the request

26 CONTACTS / HELLO! Publisher ELENA PETROVA e.petrova@forwardmg.ru Commercial Director SVETLANA NIKULINA snikulina@forwardmg.ru Мarketing Director YULIA SUHANOVA y.suhanova@forwardmg.ru Senior Manager EKATERINA KUDACHENKOVA ekudachenkova@forwardmg.ru Digital Sales Lead TATYANA ANTONYUK tantonyuk@forwardmg.ru Coordinator ANASTASIA SMIRNOVA asmirnova@forwardmg.ru (доб.1379) , MOSCOW, 15 ROCHDELSKAYA STR. BLD 10.