Architecture and Semiology (Case Study: Margo City, Depok)
|
|
- Veronica Golden
- 6 years ago
- Views:
Transcription
1 Architecture and Semiology (Case Study: Margo City, Depok) Wiranti Sitoresmi 1, Kemas Ridwan Kurniawan 2 Department of Architecture, Faculty of Engineering, Universitas Indonesia, Depok Abstract There is a phenomenon in architecture that even though an architect designs an architectural object with an intended function, the user would use it the way they perceive about the object, which maybe either exactly the same intended function or anything else. To analyze how the architectural object delivers the function both physical and symbolical, there is a need to see it as a signal and to see architecture as a system of sign through the analysis of semiology. The analysis would be applied to Margo City, a shopping mall in Margonda Depok which is known as an icon of Margonda, to understand how the building communicate the function to the users through the forms. Keywords: Architecture, Semiology, Sign, Communication, Function, Form 1. Introduction Semiology is a study used in linguistic to analyze the language as a system of sign. A sign is used to communicate between the sender and the receiver based on a certain conventional standard, for the meaning to be transferred well (Eco, 1976). There are two main perspectives in the study of sign, semiotics and semiology. Semiotics is trying to analyze the interpretation of the sign, how the meaning is received by the interpreter. While the semiology more focus on the system of sign, how the meaning took form. The semiotics, which also known as pragmatism, is more oriented to the result of the signification process; differs from the orientation of semiology, which also known as structuralism, that more focus on the structure of the system of sign. Pragmatism is an important study to analyze the result of a communication process, while structuralism is crucial to understand how the communication process works. According to Eco (1976) a communication process happen when the sender is trying to send a message through something called signal. This signal then would be
2 delivered to the receiver, which will receive the meaning of the signal. It can be seen that the message that the sender deliver and the meaning that the receiver get could be different, even though there is only one signal. This phenomenon is similar to architecture. When an architect designs an architectural object with an intended function, there is no such written procedure attached to it so that the people who use the architectural object absolutely use it the way that architect want. The user would use it the way they perceive about the object, which maybe either exactly the same intended function or anything else. This phenomenon is so common yet there is not many architectural studies discuss this phenomenon. To analyze how the architectural object delivers the function both physical and symbolical, there is a need to see it as a signal and to see architecture as a system of sign. The system includes how the building took its form by the architectural elements and the relation between the building and its context, and from those relations the functions happen and formed (Eco, 1973). This is the main focus of this study, to analyze the architectural object and its elements deliver such function; not to judge whether an architectural object is good or bad, not to find out whether the architect designed the object properly or not, or to find out whether the user receive the exact message as the architect s intention or not. Margo City is a shopping mall in Margonda which has a crown made out of stacked tilt hollow iron on top of the building which succeeded in making the building an icon of Margonda. Even though there are five more shopping centers in Margonda Area, Margo City is the most well-known and most visited shopping mall and become the attraction of Margonda. Due to the quality of the building and its context, Margo City not only contributes to economy of the city, but also the skyline of Margonda. 2. Literature Study Semiotic is a theory or approach to analyze sign and its meaning. In development, semiotics is based on the thoughts of the philosophers or linguists, who generate various concepts and ideas and shape up the present modern semiotics. There are two main theories of semiotics, Peirce s Pragmatism and Saussure s Structuralism. Pragmatism is about the interpretation of sign, that a sign brings a message along that will be interpreted depends on the interpreter; also known as semiotics. While the structuralism widely called as semiology is more focusing on the system of sign, that the meaning is generated by the combinations of signs.
3 Structuralism is basically a way of thinking about the world, which specifically concern about structure (Budiman, 1999:111). Structuralism is developed by Ferdinand de Saussure, a Swiss linguist, who is known as one of the father of semiology for his idea to see language as a system of sign and is not the only sign system (Hidayat, 2004:82). Since Saussure is a linguist, he introduced the concept of Langue and Parole in linguistic. According to Masinambow (2004:21) Langue is the rule of language which is collectively used in the communication. It means that there should be a social convention that is approved and obeyed by the relevant society. Parole is the element of language which is the manifestation of langue on each individual; in a form of acts, done to express the individual thought. 2.1 Dichotomy of Sign Saussure also introduced the dichotomy of sign, sign consists of two components: signifier and signified. Signifier is the manifestation of sign which has material characteristic, such as: sound, image, or any other objects (Budiman, 1999:93). On the other hand, signified is the mental aspect which commonly called as concept. Signified is not something that is referred by the sign, but a mental representation of the one which is referred (ibid.:94). Figure 1 A Reconstruction of Saussure s Scheme of the Sign by Wendell Piez Source: Retrieved on May 16, 2013 A signifier is sensory aspect of a sign that take form as sound, image, etc., related to the concept (ibid.:93). The signifier substance is always material. While signified is the mental aspect of a sign, which commonly called as concept. A signifier is not something that is referred by the sign; it is a mental representation of what is referred (ibid.:94).
4 From the idea of dichotomy above, it can be seen that, for Saussure, sign is not referring to an objective reality; so according to Masinambow (2004:21) the meaning of the sign would only be determined based on: 1. Relations or connection between signs and 2. The concept that is remembered by human in determining the perception of a sign. Since there are differences between individual perceptions to another, the relations or connections become so important in the structuralism. But basically, it can be concluded that structuralism is based on the relations which are associated on the same system combination of the individuals memory sequences. 2.2 Approaches Saussure also explained about two approaches of linguistic analysis, which are: diachronic and synchronic. Diachronic analysis is an analysis about the changes and developments of the history of language where the connections are formed because of causal relations (Budiman, 1999:23). While in synchronic analysis only took a historical section and examine the structure of the language only on a certain period, not in the context of the historical changes; because in a context of structuralism, a sign cannot be seen as an individual but on its relation and combination to the other signs in a system. Combinations of signs are usually based on a certain code which is valid in a community, which indicates there is a social convention between the members about the combination set of signs and the meanings. Code is a certain set of arrangement as a result of collective convention where signs can be combined and enable the message to be communicated from one to another (Piliang, 2004:91). 2.3 Axis of Sign According to Saussure, there is only difference principle in language. A Word has its meaning as a result of the differences between words. Syntagm is a combination of signs, which based on certain rules, in a specific set that delivers a meaningful expression (Piliang, 2004:91). For example a phrase that consists of some words has different meaning from when each word stands individually. Saussure called this condition as in praesentia in presence (Budiman, 1999:110). Paradigmatic, or what Saussure called as associative, is a system that let us choose a sign from the catalogue of signs through the relation of similarity or
5 difference. In the language, a word has paradigmatic relation with its synonyms or antonyms, and the other words which have the same basic form or the ones those have similar sounds, and so on (Budiman, 1999:89). In other words, paradigmatic is the relation between signs which are not yet exist (in the text) or what Saussure called as in absentia or in absence (ibid.:7). Paradigmatic is simply the diction of signs from the sign dictionary. Toy Lift Paradigmatic The Boy Who Lived Syntagmatic synonym antonym Man Died Figure 2 An Example of Axis of Sign Author s Own Illustration 2.4 Stages of Sign According to Piliang (2004:94) combinations of sign and its underlying rules enable a text to be produced. Since the relation between a signifier and the signified is unnatural, but as a result of the social convention, a signifier basically open the opportunities to various signified and meanings. Roland Barthes developed two staggered system that allow the production of staggered meanings, which are denotation and connotation. Expression Expression Content Denotative meaning Content Connotative meaning Figure 3 Super-elevation of Codes Source: (Eco, 1976:79) Denotation is the first level of signification which explains the relation between the signifier (expression) and the signified (content) that directly deliver the explicit, literal meaning. Denotation is the sign which its signification has a high level of convention or agreement (Piliang, 2004:94).
6 Connotation is a signification level that explains that relation between the signifier and the signified, which is attached to a sign for its history of usage. Connotation is a system which the expression is already a signification process (Budiman, 1999:65). It produces the second layer meaning, which is formed when the signifier is related to the psychological aspects; such as feelings, emotions, or beliefs (Piliang, 2004:94). Connotation, as a system of its own, consist of the signifiers, the signifieds, and the significations the process that combining the first two (Budiman, 1999:65). Actually, beside connotation which has more than one content for an expression, there is another stage of sign called meta-language. Meta-language is a stage where a sign has more than one expression for one content; which, in linguistic, called as synonym (Hoed, 2004:53). However this stage will not be explained deeper in this study. 3. Discussion Margo City has a distinctive feature on its exterior, the white-grand-sculptural crown on the top of the building. This crown contributes the skyline of Margonda since 2006 and can be seen even from afar and from any direction. People who already visit, or even only passing by, acknowledge this feature as the main attraction of Margo City. Figure 4 Sculptural Ornament on Top of Margo City Author s Own Illustration
7 Grand and white, piercing through the sky, it can be seen even from a far. The location, in the center of the whole mall area, and the size, no other part is higher, make this ornament more eye-catching. the building, but also as the icon of Margo City and landmark of Margonda. Figure 5 Elevations of Margo City Crown Source: Document of PT. Arkitekton Limatama
8 Figure 6 Timeline of Margo City History (Diachronic) Author s Own Illustration Figure 7 Changes in Margo City from 2006 to 2013 Author;s Own Illustration
9 Area where people gather or looking for entertainment (spend a longer time) Area where people shop or looking for what they need or what they want to buy (spend more money) Entertainment Entertainment Food and Beverages Food and Beverages Food and Beverages Lifestyle Retail Household Appliances Apparel and Lifestyle Apparel and Lifestyle Household Appliances Figure 8 Floor Division of Margo City Source: Margocity < [June ] 3.1 Typology According to Verdil (2009) there are four typologies of shopping centers. These typologies are based on the axis and space configuration that form the plan of the shopping mall. These typologies consist of shopping mall with Cartesian system, shopping mall with dumb-bell system, shopping mall with branch system, and shopping mall with hybrid system. The typology of the Margo City Mall can be classified as the dumb-bell type.
10 Figure 9 Axis in Margo City Plan Author s Own Illustration 3.2 Urban Context Depok, at its young age, already become a satellite city for Jakarta. Since there are some educational institution such as schools, from elementary to senior high, and especially universities and institutes, many people are coming or even staying temporarily in Margonda. The needs of the students and their family for foods, stationeries, shopping and even entertainment are needed to be fulfilled.
11 Figure 10 Syntagmatic Analysis on Jabodetabek Map Reference: Figure 11 Access of Margonda Author s Own Illustration That is why Margonda is a very strategic place for business. With the easy access and clear visibility, the mall itself has been provided the Depok Citizen and many other people from outside the downtown many facilities inside. Within the reachable distance, the mall can be accessed by almost the entire transportation mode available in Depok City.
12 Figure 12 Semantic Analysis on Zoning of Margonda Author s Own Illustration 3.3 Customers (Pragmatic Analysis) Based on the zoning, there are two major activities happening on the ground floor area, shopping and eating activity. With these two active activities, it can be seen that the visitors coming could be varied from young age to old age, male and female. The ground floor area is the main entrance to enter the building that creates all the visitors to vary more at this particular floor. They will be spreading out to the first floor, second floor, and to the basement area. The first floor is more vibrant and with a view addition of types of merchandise and services, this will attract mostly young people. Due to the difference in level, this will automatically filter the customer based on their age. The old people will need
13 more effort to reach the first floor, which could become the reason the first floor is filled with mostly young to young adult customers, both male and female. The most top floor in the mall also varies in its merchandise. The most crowded by visitors is the food and beverage area, which attract many people in more diverse category. Types of customer who come to this floor are those who come to find additional goods, so they vary in both male and female, from children to old people. The great area for entertainment section in this floor attracts mostly young people, including children and young adult. Unlike the other floor areas, the visitors of the basement area are mostly those who come to shop grocery. Since most of the area is filled with retail shop, it obviously attracts housewives and more young adult to come. (a) (b)
14 (c) Figure 13 Zonings of Each Floors in Margo City Source: Author s Own Illustration (d) 4. Conclusion Based on the explanations from the previous chapters, it can be concluded that architecture is far more than an object that is designed by an architect and will be used by the user. Architectural object can both be effected by and influence all the aspects of human life, the social, cultural, economy, politics, and so on. This is because architecture also can communicate indirectly. Aside from how the architectural object being interpreted by the users and the viewers, how the architectural object act as a sign is also interesting to be analyzed. Since architecture is based on a certain standard, the elements of architecture would be designed and arranged based on such system that could be analyzed by semiology. Besides analyzing a building and its elements, the context should also be examined the location, the users, and the history for better understanding. Through the analysis of semiology of Margo City, the customers come to this shopping mall because of it is located in a strategic location, surrounded by educational facilities and residential, and in the border of both Bogor and Jakarta. Customers who are coming back and forth Jakarta relate the crown of the Margo City
15 to the Crown of National Monument, the landmark of Jakarta. There is a remain of Depok history, conserved as a café in Margo City area, which remind the citizen of Depok of their heritage. Those qualities somehow make Margo City such a new landmark of Margonda Raya Street. Beside the external aspects that this shopping mall has, the design also has a certain quality that allow customer to spend their time and money in quality for its efficient zoning and space arrangement. The various types of tenants allow customers from any age and economic level fulfill their needs and wants. References Bally, Charles, and Sechehaye, Albert (ed.) Course in General Linguistics: Ferdinand de Saussure. Geneva: McGraw-Hill Book. Budiman, Kris Kosa Semiotika. Yogyakarta: LKiS Christomy, T., Peircean dan Kajian Budaya. In: Christomy, T., Yuwono, U. (Eds.), Semiotika Budaya. Depok: Pusat Penelitian Kemasyarakatan dan Budaya Direktorat Riset dan Pengabdian Masyarakat Universitas Indonesia, 2004, pp Eco, Umberto Teori Semiotika. (Translated and edited by Inyiak Ridwan Muzir,) Bantul: Kreasi Wacana, Eco, Umberto Function and Sign: The Semiotics of Architecture, reprinted in Rethinking Architecture: Reader in Cultural Theory, ed. Neil Leach (London: Routledge, 1997), pp Frank, D. K. Ching (2007) Architecture: Form, Space, and Order. 3 rd edn. Canada: John Wiley & Sons, Inc. Hidayat, Rahayu S., Semiotik dan Bidang Ilmu. In: Christomy, T., Yuwono, U. (Eds.), Semiotika Budaya. Depok: Pusat Penelitian Kemasyarakatan dan Budaya Direktorat Riset dan Pengabdian Masyarakat Universitas Indonesia, 2004, pp Hoed, Benny H., Bahasa dan Sastra dalam Tinjauan Semiotik dan Hermeneutik. In: In: Christomy, T., Yuwono, U. (Eds.), Semiotika Budaya. Depok: Pusat Penelitian Kemasyarakatan dan Budaya Direktorat Riset dan Pengabdian Masyarakat Universitas Indonesia, 2004, pp Masinambow, E.K.M., Teori Kebudayaan dan Ilmu Pengetahuan Budaya. In: In: Christomy, T., Yuwono, U. (Eds.), Semiotika Budaya. Depok: Pusat Penelitian Kemasyarakatan dan Budaya Direktorat Riset dan Pengabdian Masyarakat Universitas Indonesia, 2004, pp Nas, Peter J.M. (ed.) Cities Full of Symbols: A Theory of Urban Space and Culture. Leiden University Press.
16 Piliang, Yasraf A., Semiotik sebagai Metoda dalam Penelitian Desain. In: Christomy, T., Yuwono, U. (Eds.), Semiotika Budaya. Depok: Pusat Penelitian Kemasyarakatan dan Budaya Direktorat Riset dan Pengabdian Masyarakat Universitas Indonesia, 2004, pp Powell, Jim Derrida for Beginners. Danbury: Writers and Readers Publishing, Inc. Van Breemen, A.J.J. and Sarbo, J.J. Sign Process and the Sheets of Semeiosis (S s ). Retrieved on May 31, 2013, from Verdil, Ahmet (2009) Transformation of Space Behavior Relation: A Case Study of Shopping Centers in Istanbul. In: Koch, D., Marcus, L., Steen, J., Proceeding of the 7 th International Space Syntax Symposium, Stockholm: KTH, 128:1-128:12.
CHAPTER II THE HISTORY AND THE ELEMENTS OF SEMIOTIC
CHAPTER II THE HISTORY AND THE ELEMENTS OF SEMIOTIC A. The History of Semiotic Semiotic comes from Greek language, Semeion means sign. Sign is something which had represents other thing based on social
More informationCHAPTER II LITERATURE REVIEW
CHAPTER II LITERATURE REVIEW This chapter intends to describe the theories that used in this study. This study also presents the result of reviewing some theories that related to the study. The main data
More informationTerminology. - Semantics: Relation between signs and the things to which they refer; their denotata, or meaning
Semiotics, also called semiotic studies or semiology, is the study of cultural sign processes (semiosis), analogy, metaphor, signification and communication, signs and symbols. Semiotics is closely related
More informationTeaching guide: Semiotics
Teaching guide: Semiotics An introduction to Semiotics The aims of this document are to: introduce semiology and show how it can be used to analyse media texts define key theories and terminology to be
More informationNotes on Semiotics: Introduction
Notes on Semiotics: Introduction Review of Structuralism and Poststructuralism 1. Meaning and Communication: Some Fundamental Questions a. Is meaning a private experience between individuals? b. Is it
More informationRepresentation and Discourse Analysis
Representation and Discourse Analysis Kirsi Hakio Hella Hernberg Philip Hector Oldouz Moslemian Methods of Analysing Data 27.02.18 Schedule 09:15-09:30 Warm up Task 09:30-10:00 The work of Reprsentation
More information[My method is] a science that studies the life of signs within society I shall call it semiology from the Greek semeion signs (Saussure)
Week 12: 24 November Ferdinand de Saussure: Early Structuralism and Linguistics Reading: John Storey, Chapter 6: Structuralism and post-structuralism (first half of article only, pp. 87-98) John Hartley,
More informationCUST 100 Week 17: 26 January Stuart Hall: Encoding/Decoding Reading: Stuart Hall, Encoding/Decoding (Coursepack)
CUST 100 Week 17: 26 January Stuart Hall: Encoding/Decoding Reading: Stuart Hall, Encoding/Decoding (Coursepack) N.B. If you want a semiotics refresher in relation to Encoding-Decoding, please check the
More informationKeywords: semiotic; pragmatism; space; embodiment; habit, social practice.
Review article Semiotics of space: Peirce and Lefebvre* PENTTI MÄÄTTÄNEN Abstract Henri Lefebvre discusses the problem of a spatial code for reading, interpreting, and producing the space we live in. He
More informationThe Analysis of Space Semiotic in Colonial Building Area Depok
ISBN 978-93-86878-13-7 10th International Conference on Languages, Humanities, Education and Social Sciences (LHESS-18) Kyoto (Japan) April 19-20, 2018 The Analysis of Space Semiotic in Colonial Building
More informationLecture (0) Introduction
Lecture (0) Introduction Today s Lecture... What is semiotics? Key Figures in Semiotics? How does semiotics relate to the learning settings? How to understand the meaning of a text using Semiotics? Use
More informationCHAPTER SIX. Habitation, structure, meaning
CHAPTER SIX Habitation, structure, meaning In the last chapter of the book three fundamental terms, habitation, structure, and meaning, become the focus of the investigation. The way that the three terms
More informationTHE STRUCTURALIST MOVEMENT: AN OVERVIEW
THE STRUCTURALIST MOVEMENT: AN OVERVIEW Research Scholar, Department of English, Punjabi University, Patiala. (Punjab) INDIA Structuralism was a remarkable movement in the mid twentieth century which had
More informationCultural ltheory and Popular Culture J. Storey Chapter 6. Media & Culture Presentation
Cultural ltheory and Popular Culture J. Storey Chapter 6 Media & Culture Presentation Marianne DeMarco Structuralism is an approach to the human sciences that attempts to analyze a specific field as a
More informationInformation As Sign: semiotics and Information Science. By Douglas Raber & John M. Budd Journal of Documentation; 2003;59,5; ABI/INFORM Global 閱讀摘要
Information As Sign: semiotics and Information Science By Douglas Raber & John M. Budd Journal of Documentation; 2003;59,5; ABI/INFORM Global 閱讀摘要 謝清俊 930315 1 Information as sign: semiotics and information
More informationStructuralism and Semiotics. -Applied Literary Criticismwayan swardhani
Structuralism and Semiotics -Applied Literary Criticismwayan swardhani - 2013 Structuralism A movement of thought in the human sciences, wide spread in Europe (60 s), affected by number of fields of knowledge
More informationUndertaking Semiotics. Today. 1. Textual Analysis. What is Textual Analysis? 2/3/2016. Dr Sarah Gibson. 1. Textual Analysis. 2.
Undertaking Semiotics Dr Sarah Gibson the material reality [of texts] allows for the recovery and critical interrogation of discursive politics in an empirical form; [texts] are neither scientific data
More informationCHAPTER ONE INTRODUCTION
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Communication is the most important tool to transfer information, as it is the activity or process of expressing ideas and feelings or of giving people
More informationCRITICAL PERSPECTIVES IN MEDIA. Media Language. Key Concepts. Essential Theory / Theorists for Media Language: Barthes, De Saussure & Pierce
CRITICAL PERSPECTIVES IN MEDIA Media Language Key Concepts Essential Theory / Theorists for Media Language: Barthes, De Saussure & Pierce Barthes was an influential theorist who explored the way in which
More informationEncoding Styles of Wearing Fashion Accessories in Outfitters: A Semiotic Analysis. Malik Haqnawaz Danish 1, Ayesha Kousar 2
Lyallpur Historical & Cultural Research Journal June 2017, Vol. 3, No. 1 [47-58] ISSN Print 2523-2770 ISSN Online 2523-2789 Encoding Styles of Wearing Fashion Accessories in Outfitters: A Semiotic Analysis
More informationDAFTAR PUSTAKA. Barker, Chris Cultural Studies: Teori dan Praktik (Terj. Nurhadi, Editor: Hadi Purwanto). Kreasi Wacana: Yogyakarta.
DAFTAR PUSTAKA Buku dan Buku Elektronik Barker, Chris. 2011. Cultural Studies: Teori dan Praktik (Terj. Nurhadi, Editor: Hadi Purwanto). Kreasi Wacana: Yogyakarta. and Darius Galasinkski. 2001. Cultural
More informationMETAPHOR Lecture Material Master Program in Literature Department of Linguistics, Faculty of Humanities University of Indonesia
METAPHOR Lecture Material Master Program in Literature Department of Linguistics, Faculty of Humanities University of Indonesia by Tommy Christomy (tsx60@yahoo.com) 02/03/10 tommy christomy Phd FIBUI 2008
More informationWhich vendor sells fresher eggs? A or B
A B Which vendor sells fresher eggs? A or B Chapter 3: Imagery in design Pages 72 100 COM232 Graphic Communication 3 ways to present Uses symbols to convey complex technical information or highly abstract
More informationWANASTRA Vol. VII No. 01 Maret 2015
SEMIOTIC SIGNIFICATION ON JEANS ADVERTISEMENT IN THE ROLLING STONE MAGAZINE Sulhizah Wulan Sari Bahasa Inggris AKADEMI BAHASA ASING BSI Jakarta Jl. Salemba Tengah No. 45, Jakarta Pusat sulhizah.szw@bsi.ac.id
More informationPhilosophical roots of discourse theory
Philosophical roots of discourse theory By Ernesto Laclau 1. Discourse theory, as conceived in the political analysis of the approach linked to the notion of hegemony whose initial formulation is to be
More informationTHE MEANING ANALYSIS OF TO DIANEME IN ROBERT HERRICK'S POEM (Semiotic Approach in Literature Analysis)
THE MEANING ANALYSIS OF TO DIANEME IN ROBERT HERRICK'S POEM (Semiotic Approach in Literature Analysis) Ayu Bandu Retnomurti Program Studi Pendidikan Bahasa Inggris Fakultas Bahasa dan Seni Universitas
More informationdissertation Applied Research on Semiotics in Interior Design
dissertation Applied Research on Semiotics in Interior Design University of Pecs Faculty of Engineering and Information Technology Breuer Marcel Doctoral School 2018 Wang Jie, DLA Dissertation Supervisor:
More informationthat would join theoretical philosophy (metaphysics) and practical philosophy (ethics)?
Kant s Critique of Judgment 1 Critique of judgment Kant s Critique of Judgment (1790) generally regarded as foundational treatise in modern philosophical aesthetics no integration of aesthetic theory into
More informationTHE ANALYSIS OF PARAGRAPH ELEMENTS IN EDITORIAL OF THE JAKARTA POST
E-Journal of English Language and Literature Volume 7 No 1 E-Journal of English Language & Literature ISSN 2302-3546 Published by English Language & Literature Study Program of FBS Universitas Negeri Padang
More informationLire Journal: Journal of Linguistics and Literature Volume 3 Nomor 2 October 2018
THE MEANING OF SEMANTIC ANALYSIS WITHIN SONG S LYRICS A HEAD FULL OF DREAMS ALBUM BY COLDPLAY Lilis Sholihah, S.Pd., M.Pd lilissholihah1986@gmail.com University of Muhammadiyah Metro Lampung Tabitha Yuni
More information138 Great Problems in Philosophy and Physics - Solved? Chapter 11. Meaning. This chapter on the web informationphilosopher.com/knowledge/meaning
138 Great Problems in Philosophy and Physics - Solved? This chapter on the web informationphilosopher.com/knowledge/meaning The Problem of The meaning of any word, concept, or object is different for different
More informationHabit, Semeiotic Naturalism, and Unity among the Sciences Aaron Wilson
Habit, Semeiotic Naturalism, and Unity among the Sciences Aaron Wilson Abstract: Here I m going to talk about what I take to be the primary significance of Peirce s concept of habit for semieotics not
More informationThe Analysis of Figurative Language Used in the Lyric of Firework by Katy Perry (A Study of Semantic)
Available online at https://ejournal.radenintan.ac.id/index.php/engedu English Education: Jurnal Tadris Bahasa Inggris p-issn 2086-6003 Vol 10 (1), 2017, 46-60 The Analysis of Figurative Language Used
More informationSTYLE-BRANDING, AESTHETIC DESIGN DNA
INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION 10 & 11 SEPTEMBER 2009, UNIVERSITY OF BRIGHTON, UK STYLE-BRANDING, AESTHETIC DESIGN DNA Bob EVES 1 and Jon HEWITT 2 1 Bournemouth University
More informationSemiotics an indispensible tool
1 Semiotics an indispensible tool Interview with the President of the World Association of Massmediatic Semiotic & Global Communication By Jorge Marinho Abstract In this interview, Professor Pablo Espinosa
More informationCommunication Mechanism of Ironic Discourse
, pp.147-152 http://dx.doi.org/10.14257/astl.2014.52.25 Communication Mechanism of Ironic Discourse Jong Oh Lee Hankuk University of Foreign Studies, 107 Imun-ro, Dongdaemun-gu, 130-791, Seoul, Korea santon@hufs.ac.kr
More informationUNTRANSLATABILITY OF CULTURAL TERMS IN NOVEL RONGGENG DUKUH PARUK BY AHMAD TOHARI. Puspita Purbasari, Khristianto. Faculty of Letters
UNTRANSLATABILITY OF CULTURAL TERMS IN NOVEL RONGGENG DUKUH PARUK BY AHMAD TOHARI Puspita Purbasari, Khristianto Faculty of Letters UNIVERSITY OF MUHAMMADIYAH PURWOKERTO Puspitapurbasari@ymail.com Abstract
More informationCommunication of Semantic Properties. Abstract: Background
Communication of Semantic Properties Torben Lenau * and Per Boelskifte ** * Department of Manufacturing Engineering and Management, Technical University of Denmark ** Department of Mechanical Engineering,
More informationTHE MEANING OF MEANS: SEMIOLOGY IN ARCHITECTURE CASE STUDY: VILLA SAVOYE
International Journal of Civil Engineering and Technology (IJCIET) Volume 10, Issue 02, February 2019, pp. 653-660, Article ID: IJCIET_10_02_063 Available online at http://www.iaeme.com/ijciet/issues.asp?jtype=ijciet&vtype=10&itype=02
More informationTHE GRAMMAR OF THE AD
0 0 0 0 THE GRAMMAR OF THE AD CASE STUDY: THE COMMODIFICATION OF HUMAN RELATIONS AND EXPERIENCE TELENOR MOBILE TV ADVERTISEMENT, EVERYWHERE, PAKISTAN, AUTUMN 00 In unravelling the meanings of images, Roland
More informationThe Tools at Hand: Making Theory More Relevant to Graphic Design
The Tools at Hand: Making Theory More Relevant to Graphic Design by Richard J. Pratt Designer Michael Bierut, former president of the American Institute of Graphic Arts (AIGA), recently commented that
More informationHousing Inventory Setup Guide
The following guide should allow users with residential programs to become more familiar with the inventory setup and maintenance functions within the PA HMIS/Client Track system. This guide will walk
More informationWill Anyone Really Need a Web Browser in Five Years?
Will Anyone Really Need a Web Browser in Five Years? V. Michael Bove, Jr. MIT Media Laboratory http://www.media.mit.edu/~vmb Introduction: The Internet as Phenomenon becomes The Internet as Channel For
More informationThe paradigmatic and syntagmatic structure of organizational routines: a deeper look into the ostensive
The paradigmatic and syntagmatic structure of organizational routines: a deeper look into the ostensive Amit Gal Open Univeristy of Israel amitgal4@gmail.com Working paper draft available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2626073
More informationFoundations in Data Semantics. Chapter 4
Foundations in Data Semantics Chapter 4 1 Introduction IT is inherently incapable of the analog processing the human brain is capable of. Why? Digital structures consisting of 1s and 0s Rule-based system
More informationMulti-modal meanings: mapping the domain of design
Design management: branding / 1 Multi-modal meanings: mapping the domain of design Howard Riley ABSTRACT This paper draws upon recent work in the field of social semiotics (Kress and Van Leeuwen 2001)
More informationAnalyzing Structure. (the Summary of Chandler s Semiotics: the Basic ) -Semiotics- Ni Wayan Swardhani W. 2015
Analyzing Structure (the Summary of Chandler s Semiotics: the Basic ) -Semiotics- Ni Wayan Swardhani W. 2015 Semiotics An approach to textual analysis Structural analysis Focuses on the structural relations
More informationWeek 25 Deconstruction
Theoretical & Critical Perspectives Week 25 Key Questions What is deconstruction? Where does it come from? How does deconstruction conceptualise language? How does deconstruction see literature and history?
More informationCHAPTER I INTRODUCTION
Nama Judul : Dian Ajeng Septipuri : Conflict about women s position in the U.S. Military as reflected in ridley Scott s G.I. Jane CHAPTER I INTRODUCTION A. Research Background America has experienced many
More informationFerdinand De Saussure and the Development of Structuralism
International Journal of Sociology and Social Anthropology (IJSSA), 1(1): 59-64, Dec. 2016 2016 New Delhi Publishers. All rights reserved Ferdinand De Saussure and the Development of Structuralism Suman
More informationSemiotics. The theory of signs.
The theory of signs. Semiotics Semiotics is concerned with meaning how representation (language, images, objects) generates meanings the processes by which we comprehend or attribute meaning Images and
More informationBeauty Construction of Camera 360 apps in Indonesia
Beauty Construction of Camera 360 apps in Indonesia Luri Renaningtyas Aniendya Christianna Petra Christian University, Surabaya cocolatos@petra.ac.id Petra Christian University, Surabaya aniendya@petra.ac.id
More informationCHAPTER II REVIEW OF LITERATURES, CONCEPTS, AND THEORETICAL FRAMEWORK
CHAPTER II REVIEW OF LITERATURES, CONCEPTS, AND THEORETICAL FRAMEWORK 1.1. Review of Literatures There are three studies reviewed in this study that was taken from previous students of English Department,
More informationArtistic Expressions in Public Spaces in Los Angeles and Some Other American Cities (Fourth File)
Part Two - Page 47 Artistic Expressions in Public Spaces in Los Angeles and Some Other American Cities (Fourth File) Edward Locke First Draft: Monday, December 12, 2011 Part Two - Page 48 Part Two: Public
More informationMetaphor Analysis in Hujan Bulan Juni by Sapardi Djoko Damono as a Reinforcement of Values in Character Education
Metaphor Analysis in Hujan Bulan Juni by Sapardi Djoko Damono as a Reinforcement of Values in Character Education Henry Trias Puguh Jatmiko STKIP Al Hikmah Surabaya Miftakhul Ulum STKIP Al Hikmah Surabaya
More informationCHAPTER I INTRODUCTION. A. Research Background. marketed to the worldwide society through the label of American products. Therefore, American
CHAPTER I INTRODUCTION A. Research Background America is a land of popular culture. It is because popular culture was invented in the great cities of the United States, and above all in New York (Maltby
More informationSocioBrains THE INTEGRATED APPROACH TO THE STUDY OF ART
THE INTEGRATED APPROACH TO THE STUDY OF ART Tatyana Shopova Associate Professor PhD Head of the Center for New Media and Digital Culture Department of Cultural Studies, Faculty of Arts South-West University
More informationPOWERFUL WEBLOGS: DESIGN AND SEMIOTIC DESCRIPTION
POWERFUL WEBLOGS: DESIGN AND SEMIOTIC DESCRIPTION Fahantidis NIKOS University of Western Macedonia, New Technologies, Macedonia nfaxanti@uowm.gr Vamvakidou IFIGENEIAL University of Western Macedonia, Greek
More informationICOMOS Charter for the Interpretation and Presentation of Cultural Heritage Sites
University of Massachusetts Amherst ScholarWorks@UMass Amherst Selected Publications of EFS Faculty, Students, and Alumni Anthropology Department Field Program in European Studies October 2008 ICOMOS Charter
More informationDAFTAR PUSTAKA. Basow, Susan A Gender Stereotypes and Roles (3 rd Brooks/Cole Publishing Company.
DAFTAR PUSTAKA Baldry, Anthony, Thibault, Paul J. 2006. Multimodal Transcription and Text Analysis. London:Equinox. In O'Halloran, K. L. 2009. Multimodal Analysis and Digital Technology. A. Baldry and
More informationLecture (04) CHALLENGING THE LITERAL
Lecture (04) CHALLENGING THE LITERAL Semiotics represents a challenge to the literal because it rejects the possibility that we can neutrally represent the way things are Rhetorical Tropes the rhetorical
More informationImpact of private editor article citations to journal citation: a case of Indonesian accredited A journals
IOP Conference Series: Materials Science and Engineering PAPER OPEN ACCESS Impact of private editor article citations to journal citation: a case of Indonesian accredited A journals To cite this article:
More informationProsodic Features of East Acehnese Dialect Based on Age Factor: An Experimental Phonetic Study
IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 18, Issue 2 (Nov. - Dec. 213), PP 6-16 e-issn: 2279-837, p-issn: 2279-845. Prosodic Features of East Acehnese Dialect Based on Age Factor:
More informationTEXTUAL ANALYSIS: ANALYSING
TEXTUAL ANALYSIS: ANALYSING MEDIA TEXTS Media & Texts (Culture) F50FC8 Arts Foundation Programme Nottingham University Malaysia Julian Hopkins February 2012 OVERVIEW How is meaning created? Semiology Textual
More informationReflection of Semiotic Ideas in the Reading of Architecture: Structuralist and Post-Structuralist Approaches
2015, TextRoad Publication ISSN: 2090-4274 Journal of Applied Environmental and Biological Sciences www.textroad.com Reflection of Semiotic Ideas in the Reading of Architecture: Structuralist and Post-Structuralist
More informationCHAPTER II LITERATURE REVIEW. This study should has a theory to cut, to know and to help analyze the object
Kiptiyah 9 CHAPTER II LITERATURE REVIEW 2.1 Theoretical Framework This study should has a theory to cut, to know and to help analyze the object of the study. Here are some of theories that will be used
More informationFerdinand de Saussure s Course in General Linguistics
An Analysis of Ferdinand de Saussure s Course in General Linguistics Laura E. B. Key with Brittany Pheiffer Noble Copyright 2017 by Macat International Ltd 24:13 Coda Centre, 189 Munster Road, London SW6
More informationAPSA Methods Studio Workshop: Textual Analysis and Critical Semiotics. August 31, 2016 Matt Guardino Providence College
APSA Methods Studio Workshop: Textual Analysis and Critical Semiotics August 31, 2016 Matt Guardino Providence College Agenda: Analyzing political texts at the borders of (American) political science &
More informationEmbodied music cognition and mediation technology
Embodied music cognition and mediation technology Briefly, what it is all about: Embodied music cognition = Experiencing music in relation to our bodies, specifically in relation to body movements, both
More informationFIGURATIVE LANGUAGE IN SONG LYRICS BY RIHANNA AND KATY PERRY. Ni Komang Putu Mulya Sadiasih, Putu Chrisma Dewi Dhyana Pura University ABSTRACT
FIGURATIVE LANGUAGE IN SONG LYRICS BY RIHANNA AND KATY PERRY Ni Komang Putu Mulya Sadiasih, Putu Chrisma Dewi Dhyana Pura University ABSTRACT Song is expression of the composer poured into the word or
More informationEffectively Managing Sound in Museum Exhibits. by Steve Haas
Effectively Managing Sound in Museum Exhibits by Steve Haas What does is take to effectively manage sound in a contemporary museum? A lot more than most people realize When a single gallery might have
More information44 Iconicity in Peircean situated cognitive Semiotics
0 Joao Queiroz & Pedro Atã Iconicity in Peircean situated cognitive Semiotics A psychologist cuts out a lobe of my brain... and then, when I find I cannot express myself, he says, You see your faculty
More informationPUBLIC ART CALL FOR EXPRESSIONS OF INTEREST
CINEPLEX CINEMAS PARK ROYAL West Vancouver, BC PUBLIC ART CALL FOR EXPRESSIONS OF INTEREST SUBMISSION DEADLINE: JANUARY 15TH 2019, 3:00PM Jan Ballard Ballard Fine Art Ltd. o: 604-922-6843 c: 604-612-6645
More informationCHAPTER II REVIEW OF LITERATURE, CONCEPT AND THEORETICAL FRAMEWORK
CHAPTER II REVIEW OF LITERATURE, CONCEPT AND THEORETICAL FRAMEWORK 1.1 Review of Literature Putra (2013) in his paper entitled Figurative Language in Grace Nichol s Poem. The topic was chosen because a
More informationLecture 06.1: Power & Making Environments- National Identity & Classicism
Lecture 06.1: Power & Making Environments- National Identity & Classicism Announcements: 1. Portfolio due this Thursday 2. Project check-in on Thursday 3. Interim project reviews in class next week Rapson
More informationFIGURATIVE LANGUAGE IN SCORPIONS SONG WIND OF CHANGE
FIGURATIVE LANGUAGE IN SCORPIONS SONG WIND OF CHANGE A FINAL PROJECT In Partial Fulfillment of the Requirement For Bachelor Degree Majoring in American Cultural Studies In English Department Faculty of
More informationAN ANALYSIS OF METAPHOR IN THE JAKARTA POST HEADLINES NEWS. Istiqomah. English Education Study Program
AN ANALYSIS OF METAPHOR IN THE JAKARTA POST HEADLINES NEWS Istiqomah Istiqomah.iq20@gmail.com English Education Study Program Universitas Maritim Raja Ali Haji ABSTRACT Istiqomah.2018. The Anlaysis of
More informationRole of Pictograms in Library: A Study
American Journal of Educational Research, 2015, Vol. 3, No. 8, 1062-1067 Available online at http://pubs.sciepub.com/education/3/8/19 Science and Education Publishing DOI:10.12691/education-3-8-19 Role
More informationINTERNALIZATION OF VALUES THROUGH ART AND LITERATURE FOR CHILDREN AS A CULTURAL CONSERVATION PROGRAM
INTERNALIZATION OF VALUES THROUGH ART AND LITERATURE FOR CHILDREN AS A CULTURAL CONSERVATION PROGRAM Asep Yudi Purwo Utomo, Moh. Muttaqin, Zulfa Fahmy Languages and Arts Faculty, Semarang State University
More informationReading the Hidden Concepts in the Text of Tehran
Reading the Hidden Concepts in the Text of Tehran Highways Walls 1 *Amirmasoud Dabagh; ² Seyed Mostafa Mokhtabad-Amrei; 3 Azita aghamohamadi-ameghani ¹Ph.D of Architecture, Department of Art and Architecture,
More informationA Brief Study of Words Used in Denotation and Connotation
(csrv8@yahoo.co.in) Professor in English, SITECH, Hyderabad Abstract This paper aims at ESL students and explains how denotative and connotative meanings of words used in English. People create new words
More informationAN ANALYSIS OF NEGATIVE POLITENESS STRATEGIES AS FOUND IN TITANIC MOVIE Luthfi Gustri Eldy 1, Yusrita Yanti 2, Elfiondri 2
AN ANALYSIS OF NEGATIVE POLITENESS STRATEGIES AS FOUND IN TITANIC MOVIE Luthfi Gustri Eldy 1, Yusrita Yanti 2, Elfiondri 2 1 English Department, Faculty of Humanities, Bung Hatta University Email: luthfigustrie@yahoo.co.id
More informationSemiotics for Beginners
Semiotics for Beginners Daniel Chandler D.I.Y. Semiotic Analysis: Advice to My Own Students Semiotics can be applied to anything which can be seen as signifying something - in other words, to everything
More informationFormalism, New Criticism, Structuralism, Post-structuralism & Deconstruction
Literary Criticism & Theory Formalism, New Criticism, Structuralism, Post-structuralism & Deconstruction Compiled & Presented By: JC DAV College Dasuya (Punjab) Criticism!!! What is it??? RECAP qaristotle
More informationIntersemiotic translation: The Peircean basis
Intersemiotic translation: The Peircean basis Julio Introduction See the movie and read the book. This apparently innocuous sentence has got many of us into fierce discussions about how the written text
More informationAN ANALYSIS OF HYPERBOLE IN LOVE SONG LYRICS.
AN ANALYSIS OF HYPERBOLE IN LOVE SONG LYRICS Kartika Mentari 1, Yusrita Yanti 2, Elfiondri 2 1 Student of English Department, Faculty of Humanities, Bung Hatta University Email: Kartikamentari69@yahoo.com
More informationProblems of Information Semiotics
Problems of Information Semiotics Hidetaka Ishida, Interfaculty Initiative in Information Studies, Graduate School of Interdisciplinary Information Studies Laboratory: Komaba Campus, Bldg. 9, Room 323
More informationABSTRACT. Keywords: Figurative Language, Lexical Meaning, and Song Lyrics.
ABSTRACT This paper is entitled Figurative Language Used in Taylor Swift s Songs in the Album 1989. The focus of this study is to identify figurative language that is used in lyric of songs and also to
More informationArticle information: Users who downloaded this article also downloaded: For Authors. About Emerald
Proceedings of MICoMS 2017 Regionalism of Aceh s Traditional Architecture at Bujang Salim Mosque at Krueng Geeukeuh, Aceh Armelia Dafrina, Nova Purnama Lisa, Deassy Siska, Nurhaiza, Article information:
More informationthe artifact project
artifact: 1) something created by humans usually for a practical purpose; especially an object remaining from a particular period. 2) something characteristic or resulting from a human institution or activity.
More informationCooperative Principles of Indonesian Stand-up Comedy
Cooperative Principles of Indonesian Stand-up Comedy Siti Fitriah Abstract Recently stand-up comedy is popular in Indonesia. One of national TV channels runs a program called SUCI (Stand-Up Comedy Indonesia)
More informationHybridity and Popular Myth on Kitschy TV Ads in Indonesia, A Case Study of Koyo Cabe Ads in Atlas Aladin and Aladin Mummy Versions
International Journal of Humanities Social Sciences and Education (IJHSSE) Volume 5, Issue 3, March 2018, PP 85-90 ISSN 2349-0373 (Print) & ISSN 2349-0381 (Online) http://dx.doi.org/10.20431/2349-0381.0503008
More informationCAN CLIMATIC RESPONSE BECOME AN ESSENTIAL LINGUA FRANCA FOR MALAY ARCHITECTURE?
CAN CLIMATIC RESPONSE BECOME AN ESSENTIAL LINGUA FRANCA FOR MALAY ARCHITECTURE? Mohd Hamdan Ahmad, PhD Associate Professor Department of Architecture Faculty of Built Environment Universiti Teknologi Malaysia
More informationCHAPTER I INTRODUCTION. humorous condition. Sometimes visual and audio effect can cause people to laugh
digilib.uns.ac.id 1 CHAPTER I INTRODUCTION A. Research Background People are naturally given the attitude to express their feeling and emotion. The expression is always influenced by the condition and
More informationPOLITENESS STRATEGIES USED BY DEDDY CORBUZIER IN INTERVIEWING ENTERTAINER AND NON-ENTERTAINER IN HITAM PUTIH TALK SHOW.
POLITENESS STRATEGIES USED BY DEDDY CORBUZIER IN INTERVIEWING ENTERTAINER AND NON-ENTERTAINER IN HITAM PUTIH TALK SHOW Wuri Pangestuti Dr. Deli Nirmala, M. Hum. English Department, Faculty of Humanity,
More informationArchitectural heritage workshops at Shutb, Asyut
Architectural heritage workshops at Shutb, Asyut April 2018 Conducted by Cairo Urban Sketchers (CUS) Report submitted by: Ameer Abdurrahman Ahmed Saafan Radwa ElHassany 5/30/2018 Submitted to: Ilona Regulski,
More informationMeeting 2 (October 5, 2018) Design Culture - Basics
Desma 10 Fall 2018 Design Culture - an Introduction Meeting 2 (October 5, 2018) Design Culture - Basics Design Semiotics Visible and Invisible Design High and Low Design Design and Art Designing for Extraterrestrials
More informationCHAPTER II LITERATUREREVIEW, CONCEPTS AND THEORETICAL FRAMEWORK
CHAPTER II LITERATUREREVIEW, CONCEPTS AND THEORETICAL FRAMEWORK 2.1 Literature Review This chapter presents review of previous writing related to this study. First, is the paper entitled symbolic Meaning
More informationHiroshima and Marienbad: Metaphor and Metonomy
34 Hiroshima and Marienbad: Metaphor and Metonomy Linda Williams In his famous articles on aphasia (Selected Writings II, The Hague 1971), Roman Jakobson notes that all systems of signification are based
More informationIvanhoé Cambridge begins major work to the Place Ville Marie Esplanade
NEWS RELEASE Ivanhoé Cambridge begins major work to the Place Ville Marie Esplanade The $200 million investment will make the Esplanade one of Montreal s landmark public gathering spaces Montreal, Quebec,
More information