CORSET. New Pack Design. NEW APPROACH Concepts presentation MAY 2014 ''STATEMENT''

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1 New Pack Design NEW APPROACH Concepts presentation MAY 2014

2 new pack design The new pack design project is developed as a Statement. A stated declamation to modernity, elegance and positive attitude, a declaration of femininity and delicacy in a very unique approach, Corset's new style. Corset's Statement must be one of a kind, a true artistic and aesthetic act, in which the consumer's expectations should be anticipated and lead further, moulded into a generator of stylistic language in terms of shape, colours and execution. An architecture of images familiar to her style, coming form her immediate universe, even from her most inner and intimate dreams and expectations. Every pack design variant will embrace this statement of good taste and will be the reflection of the consumer's views over what is feminine, trend setting and sophisticate, in terms of what defines her best. The fourth concept is inspired from the chimeric realm of dreams. Having a note of fantastic and spectacular and some elements in common with the (original object) the Charm - the magic item that was governing the marvellous and unpredictable world of the reveries The is the concept that brings to life the most intense hopes and wishes we hide within ourselves and mirror in the form of beautiful stories, and intricate patterns, to fit the matrix of our reflections. This concept is an exuberance of visual language elements textures, patterns and lines, meant to express a state of mind and heart, familiar to all the sophisticated ''dream catchers''. For the itself is our Corset lady, capturing within herself the images of expressiveness, positive attitude, high expectations and elaborated personalities, while rejecting everything without substance or natural beauty, in an attempt to protect our perception from frivolous manifestations.

3 new pack design A filtering barrier by means, The is the medium that allows passing by only good thoughts, positive images, notions and constructions carefully selected to enrich our visual, mental, sentimental and rational selves. Starting from this point, our is meant to intervenes between the triviality of our every day existence and the intensity of our dreams and filter our desires to the level where they turn into expressive imagery, ones fit for our highest expectations and in which we immerse in our most courageous emotions. A pattern is intricate, a spider web that keeps away the mediocrity and let pass the subtle and refined creative fuel to nourish and give power to the best aspirations, wishes, actions. And doing so, it insures a complex dialogue translated into a spectacular, breath taking presence. The presence of our ladies in their best moments. This filtering tool is used to filter all negative emotions, sadness and fears and show their personalities in their lightest and brightest manifestation self esteemed, loved and admired by everyone around. The net shaped structure is an sophisticated work of art with accents on patterns, therefore the design resulted should reflect the complexity of it's purpose in various textures and paper effects that should filter away all the unoriginality around. A composition of lines that transforms the image into an emotion, an idea into a dream and all of these into plain, significant expressions of ones personality.

4 new pack design

5 new pack design Images to work with

6 new pack design Additional textures

7 Thank You