Fries or Girls: Culture Jamming Abercrombie & Fitch
|
|
- Jacob Ray
- 6 years ago
- Views:
Transcription
1 Strachan 1 Fries or Girls: Culture Jamming Abercrombie & Fitch Rylan Strachan UCID: Coms371: Critical Media Studies Dr. Jessalynn Keller T.A. Alora Paulsen February 25th, 2017
2 Strachan 2 The field of critical media studies is a paradox. Nothing is quite what it seems and, more often than not, it contains layers of meaning and interpretation. This phenomena is explained by the concepts of denotation and connotation. A text may have a easily recognizable primary signification (the denotation), but can be accompanied by a more obscure or subtle secondary signification (the connotation). Media activism such as culture jamming is useful for critiquing the connotation of an original text by manipulating the denotation. Ultimately, [jammers] utilize a wide variety of tactics to destabilize and challenge the dominant messages of multinational corporations and consumer capitalism (Warner 2007, 18-19). In other words, culture jamming offers a detournement of the original text. Examining the discontinued lifestyle magazine A&F Quarterly, specifically a cover photo from a 2002 issue, offers an opportunity to evaluate secondary signification. Figure A portrays the original brand imaging and messaging of youth and sex, which can be examined for elements of hegemony, while Figure B is a culture jam of the original, which challenges the connotation of the original by borrowing ideas from the Birmingham Centre. Original Advertisement When asked who the ideal consumer of Abercrombie & Fitch was, former head of the company Mike Jeffries said, the A&F guy is the best of what America has to offer: He s cool, he s beautiful, he s funny, he s masculine, he s optimistic (Denizet-Lewis 2006, para. 2). The history of A&F Quarterly is, [a] history of orgies and pictures of chiseled, mostly white, all- American boys and girls (but mostly boys) cavorting naked on horses, beaches, pianos, surfboards, statues and phallically suggestive tree trunks (Denizet-Lewis 2006, para. 21). The A&F guy is exactly what is offered in Figure A. The cover of the soft core styled magazine
3 Strachan 3 A&F Quarterly, features a half-naked male with a toned muscular body, posed in a sexualized fashion, within a sepia colour pallet (Weber 2002). The connotation layer of Figure A, reveals the ideology of Abercrombie & Fitch, supports Marxist ideas of hegemony and demonstrates the resulting powerlessness of a consumer. Figure A is a primary example of the overarching ideology of A&F by circulating the ideas of the corporation, in which their texts and practices skew reality (Storey 2015, 2). By showing the model in Figure A not wearing clothes, the magazine implies that the beauty of their clothes is derived from the ideal body type. This is further cemented when considering that A&F doesn t offer women s XL or XXL clothing (Lutz 2013, para. 6), therefore; correlating their clothes to the body type of their models. A&F Quarterly covers, such as Figure A, can be seen as ideological forms outlets to present a specific reality (Storey 2015, 3). More specifically, by placing the cover photo in a sepia colour pallet, the ideological form links current A&F with timeless beauty by replicating the colour pallet of early photography. A&F Quarterly is also a textbook example of Marxist hegemony, presenting its own particular interests as the general interests of the society as a whole" (Storey 2015, 83). Since A&F Quarterly is a sexualized lifestyle magazine, Figure A promotes that their clothing will bring the consumer closer to a perpetuated sexualized experience. This claim is bolstered when considering, for many young men, to wear Abercrombie is to broadcast masculinity, athleticism and inclusion in the cool boys club without even having to open their mouths (Denizet-Lewis 2006, para. 17). Ultimately, Figure A illustrates A&F s organic intellectual, where a sect in society (the conventionally beautiful) has the right to make decisions (Storey 2015, 85). In contrast to A&F s organic intellectual, the masses of girlcotting high school feminists, humourless Asians, angry
4 Strachan 4 shareholders, thong-hating parents, lawsuit-happy minorities, nosy journalists, copycat competitors or uptight moralists have no right to an opinion (Denizet-Lewis 2006, para. 12). Jammed Advertisement In 2013, The Globe And Mail produced an article examining the controversy of conventional beauty surrounding A&F. The article mentions that a thread on the popular website, Reddit, was created, claiming the former head of A&F, Mike Jeffries, was too ugly to work at his own company. The thread exceeded over three thousand comments in just a few days (Krashinksky Robertson 2013, para. 8). Much like the critical Reddit thread, the previously mentioned activism of culture jamming is capable of challenging the dominant norms of capitalist culture. Figure B borrows heavily from the original ad it critiques. The jammed advertisement utilizes the colour pallet of the original, along with the half naked muscular body of the model, including his pose. The figure deviates by substituting the model s face for a average nerd and adding the text, they told me it was french fries or girls next to his body. Figure B, exemplifies the encoding and decoding interaction of a consumer purposed by the Birmingham Centre. Media text interaction is two fold: First, the message of the text is intended and created, but secondly, the consumer must interpret the text in turn, influencing the way society functions (Barlow and Mills 2013, ). Subsequently, Figure B is trying to prevent the consumer from naively accepting the intended message. The notion of youthful beauty and sex presented should be considered the naturalized dominant code, the intended message of the text that people mistakenly see as the real world (Barlow and Mills 2013, ). Figure B exploits the exclusionary dominant code of A&F by featuring the face of a non-conventionally beautiful model (Manoljlovic 2016). By representing the disenfranchised
5 Strachan 5 masses, Model B depicts the kids who are starving themselves and don t feel worthy of A&F because of their original bodies (Denizet-Lewis 2006, para. 34), breaking the naturalized interpretation of A&F. Furthering the contrast between idealized beauty standards and reality, the jammed advertisement employs the identical colour pallet, suggesting that body shaming is just as timeless as A&F s beauty. The additional text beside the model illustrates the oppositional code available to consumers, where one expresses code interpretation counter-culturally (Barlow and Mills 2013, 256). Originally, A&F would ask the viewer to see Model A as sexy and perfect, but by suggesting the model gave up food for sex, and simultaneously exaggerating the claim by leaving his hand on his stomach, the text now signifies extreme sacrificial beauty. The shift from sexualized model to starving post-nerd, contrasts the decoding of Figure A from B and satirically views the connotation of A&F Quarterly. According to the Frankfurt School, culture was meant to critically analyze the world and offer a idealized possibility for the future (Barlow and Mills 2013, 89). In accordance to Frankfurt School s opinion of culture, Figure B satirically critiques the current state of fashion capitalism, and challenges the passive, sheep-like consumers that accept A&F Quarterly as realistic aspirations of fashion and beauty. The messaging of Figure B, ultimately urges consumers to reevaluate the A&F brand s standards of beauty, and force continual change in conjunction with the pressure the company has already received to no longer feature sexualized marketing and [to stop] the practice of using shirtless models or lifeguards at events and store openings (McGregor 2015, para. 2). Conclusion Critical media scholars must be meticulous when assessing the countless meanings and interpretations of media texts and artifacts. It is not enough to simply rely on the surface meaning
6 Strachan 6 of any given text, but to investigate apparent connotative meanings. At first glance, A&F Quarterly, and A&F as a whole, is a lifestyle clothing brand, but below the surface a message reads, we go after the cool kids. We go after the attractive all-american kid with a great attitude and a lot of friends. A lot of people don t belong [in our clothes], and they can t belong. Are we exclusionary? Absolutely (Denizet-Lewis 2006, para. 24). Figure A, is saturated with underlying ideological messages of organic intellectuals perpetuated by hegemonic strategies. Critical media studies coupled with media activism such as culture jamming (Figure B) allows the assessment and critique of secondary signification, offering alternative interpretation of texts through strategies such as the oppositional code of the Birmingham Centre.
7 Strachan 7 References Barlow, David M., and Brett Mills Reading Media Theory: Thinkers, Approaches & Contexts. New York: Routledge. Denizet-Lewis, Benoit The man behind Abercrombie & Fitch Salon, January 24. Accessed February 17, Krashinksky Robertson, Susan Fat or ugly? Abercrombie & Fitch doesn t want you The Globe And Mail, May 10. Accessed February 16, Lutz, Ashley Abercrombie & Fitch Refuses To Make Clothes For Large Women Business Insider, May 3. Accessed February 16, Manoljlovic, Nemanja. Average guy flexing. Digital image. MyCity-Web Accessed February 16th, McGregor, Jena Abercrombie & Fitch says it will stop hiring workers based on body type or physical attractiveness The Washington Post, April 24. Accessed February 16, abercrombie-fitch-says-it-will-no-longer-hire-workers-based-on-body-type-or-physicalattractiveness/?utm_term=.4b068e49c42c Storey, John Cultural Theory and Popular Culture: An Introduction. New York: Routledge. Warner, Jamie Political Culture Jamming: The Dissident Humor of The Daily Show With Jon Stewart. Popular Communication 5(1):17-36 Weber, Bruce. Cover of A&F Quarterly. Digital image. Mulpix Accessed February 16th,
8 Strachan 8
9 Strachan 9
Critical approaches to television studies
Critical approaches to television studies 1. Introduction Robert Allen (1992) How are meanings and pleasures produced in our engagements with television? This places criticism firmly in the area of audience
More informationLiterary Criticism. Literary critics removing passages that displease them. By Charles Joseph Travies de Villiers in 1830
Literary Criticism Literary critics removing passages that displease them. By Charles Joseph Travies de Villiers in 1830 Formalism Background: Text as a complete isolated unit Study elements such as language,
More informationAQA A Level sociology. Topic essays. The Media.
AQA A Level sociology Topic essays The Media www.tutor2u.net/sociology Page 2 AQA A Level Sociology topic essays: the media ITEM N: MASS MEDIA INFLUENCE ON AUDIENCE Some sociologists feel that members
More informationTHE GRAMMAR OF THE AD
0 0 0 0 THE GRAMMAR OF THE AD CASE STUDY: THE COMMODIFICATION OF HUMAN RELATIONS AND EXPERIENCE TELENOR MOBILE TV ADVERTISEMENT, EVERYWHERE, PAKISTAN, AUTUMN 00 In unravelling the meanings of images, Roland
More informationCRITICAL PERSPECTIVES IN MEDIA. Media Language. Key Concepts. Essential Theory / Theorists for Media Language: Barthes, De Saussure & Pierce
CRITICAL PERSPECTIVES IN MEDIA Media Language Key Concepts Essential Theory / Theorists for Media Language: Barthes, De Saussure & Pierce Barthes was an influential theorist who explored the way in which
More informationCHAPTER I INTRODUCTION. A. Research Background. marketed to the worldwide society through the label of American products. Therefore, American
CHAPTER I INTRODUCTION A. Research Background America is a land of popular culture. It is because popular culture was invented in the great cities of the United States, and above all in New York (Maltby
More informationImages, Power & Politics. Lecture Week 2
Images, Power & Politics Lecture Week 2 O.J. Simpson Trial bell hooks on the trial Interlude on Praxis Review Objective vs. Subjective? Defined the two terms? Denotative vs. Connotative Meaning? Define
More informationChannel 4 submission to the BBC Trust s review of BBC services for younger audiences
Channel 4 submission to the BBC Trust s review of BBC services for younger audiences 1. Channel 4 welcomes the opportunity to provide its views to the BBC Trust s review of BBC services for younger audiences.
More informationEncoding/decoding by Stuart Hall
Encoding/decoding by Stuart Hall The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. He discussed this model of communication in an essay entitled
More informationThe University of Birmingham's Center for Contemporary Cultural Studies birthed the
lewis levenberg Histories of Cultural Studies Dr. Dina Copelman 19 December 2010 Essay 3 Cultural Studies, from the Birmingham School to Hebdige and Gilroy. The University of Birmingham's Center for Contemporary
More informationWolfgang Tillmans at Fondation Beyeler, Basel
Conti, Riccardo. Wolfgang Tillmans at Fondation Beyeler, Basel. Mousse Magazine (June 2017) [ill.] [online] CONVERSATIONS Wolfgang Tillmans at Fondation Beyeler, Basel Wolfgang Tillmans in conversation
More informationTHAT WAY. Garth Amundson. Nov 9 - Dec Opening Reception: Sat Nov pm Artist's Talk: Sat Nov 9 8pm
THAT WAY Garth Amundson Nov 9 - Dec 21 1996 Opening Reception: Sat Nov 9 1996 9-1 1 pm Artist's Talk: Sat Nov 9 8pm Hallwalls Contemporary Arts Center 2495 Main St, Suite 4 25 Buffalo, NY 142 14 716.835.7362
More information3 Literary Perspectives based on The Metamorphosis: Psychoanalytic /Freudian Theory, Marxist,Feminist
MHDaon 3 Literary Perspectives based on The Metamorphosis: Psychoanalytic /Freudian Theory, Marxist,Feminist Notes on the Psychoanalytic Theory based on The Metamorphosis The terms psychological, or psychoanalytical,
More informationWhen You Ride Alone You Ride With Hitler: A Metaphoric Analysis. Metaphors are one of the oldest studied forms of rhetoric. To Aristotle, metaphors
Gruber 1 Blake J Gruber Rhet 257: Rhetorical Criticism Professor Hovden 16 April 2010 When You Ride Alone You Ride With Hitler: A Metaphoric Analysis Metaphors are one of the oldest studied forms of rhetoric.
More informationLecture (04) CHALLENGING THE LITERAL
Lecture (04) CHALLENGING THE LITERAL Semiotics represents a challenge to the literal because it rejects the possibility that we can neutrally represent the way things are Rhetorical Tropes the rhetorical
More informationMarxist Criticism. Critical Approach to Literature
Marxist Criticism Critical Approach to Literature Marxism Marxism has a long and complicated history. It reaches back to the thinking of Karl Marx, a 19 th century German philosopher and economist. The
More informationAnalysis of Fragrance Advertisements
Analysis of Fragrance Advertisements Advertisements in todays culture are displayed everywhere, from billboards to the free space on social media. Ads cater to a specific group or class of people who the
More informationINVESTIGATIVE JOURNALISM BY HUGO DE BURGH DOWNLOAD EBOOK : INVESTIGATIVE JOURNALISM BY HUGO DE BURGH PDF
Read Online and Download Ebook INVESTIGATIVE JOURNALISM BY HUGO DE BURGH DOWNLOAD EBOOK : INVESTIGATIVE JOURNALISM BY HUGO DE BURGH PDF Click link bellow and free register to download ebook: INVESTIGATIVE
More informationThis is the published version of a chapter published in Thinking with Beverley Skeggs.
http://www.diva-portal.org This is the published version of a chapter published in Thinking with Beverley Skeggs. Citation for the original published chapter: le Grand, E. (2008) Renewing class theory?:
More informationUndertaking Semiotics. Today. 1. Textual Analysis. What is Textual Analysis? 2/3/2016. Dr Sarah Gibson. 1. Textual Analysis. 2.
Undertaking Semiotics Dr Sarah Gibson the material reality [of texts] allows for the recovery and critical interrogation of discursive politics in an empirical form; [texts] are neither scientific data
More informationMaureen Connor and Thinner Than You: An Exploration of Female Body Image and Sexuality
Maureen Connor and Thinner Than You: An Exploration of Female Body Image and Sexuality Moriah Lutz-Tveite ARTH 701-1 Professor Bagnole November 14, 2011 1 They are everywhere: On the runways of Paris,
More informationSTYLE-BRANDING, AESTHETIC DESIGN DNA
INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION 10 & 11 SEPTEMBER 2009, UNIVERSITY OF BRIGHTON, UK STYLE-BRANDING, AESTHETIC DESIGN DNA Bob EVES 1 and Jon HEWITT 2 1 Bournemouth University
More informationNotes on Semiotics: Introduction
Notes on Semiotics: Introduction Review of Structuralism and Poststructuralism 1. Meaning and Communication: Some Fundamental Questions a. Is meaning a private experience between individuals? b. Is it
More informationDeconstruction is a way of understanding how something was created and breaking something down into smaller parts.
ENGLISH 102 Deconstruction is a way of understanding how something was created and breaking something down into smaller parts. Sometimes deconstruction looks at how an author can imply things he/she does
More informationQ Music Magazine Print Deconstruction
Q Music Magazine Print Deconstruction [click on image to enlarge] Audience identification with the iconic, recognisable masthead first appeals to consumers taking up 15% of the front cover an enigmatic,
More informationSignificant Differences An Interview with Elizabeth Grosz
Significant Differences An Interview with Elizabeth Grosz By the Editors of Interstitial Journal Elizabeth Grosz is a feminist scholar at Duke University. A former director of Monash University in Melbourne's
More informationTeaching guide: Semiotics
Teaching guide: Semiotics An introduction to Semiotics The aims of this document are to: introduce semiology and show how it can be used to analyse media texts define key theories and terminology to be
More informationConsumer Behaviour. Lecture 7. Laura Grazzini
Consumer Behaviour Lecture 7 Laura Grazzini laura.grazzini@unifi.it Learning Objectives A culture is a society s personality; it shapes our identities as individuals. Cultural values dictate the types
More informationDepicting Narrative Through Dance. Creative Movement and Transformation to Choreography: A Mode of Research Presentation
Depicting Narrative Through Dance Creative Movement and Transformation to Choreography: A Mode of Research Presentation Carol Picard. (2008). Creative Movement and Transformation to Choreography: A Mode
More informationIntroduction. Critique of Commodity Aesthetics
STUART HALL -- INTRODUCTION TO HAUG'S CRITIQUE OF COMMODITY AESTHETICS (1986) 1 Introduction to the Englisch Translation of Wolfgang Fritz Haug's Critique of Commodity Aesthetics (1986) by Stuart Hall
More informationHigh School Photography 1 Curriculum Essentials Document
High School Photography 1 Curriculum Essentials Document Boulder Valley School District Department of Curriculum and Instruction February 2012 Introduction The Boulder Valley Elementary Visual Arts Curriculum
More informationThe Id, Ego, Superego: Freud s influence on all ages in the media. Alessia Carlton. Claire Criss. Davis Emmert. Molly Jamison.
Running head: THE ID, EGO, SUPEREGO: FREUD S INFLUENCE ON ALL AGES IN THE MEDIA 1 The Id, Ego, Superego: Freud s influence on all ages in the media Alessia Carlton Claire Criss Davis Emmert Molly Jamison
More informationCUST 100 Week 17: 26 January Stuart Hall: Encoding/Decoding Reading: Stuart Hall, Encoding/Decoding (Coursepack)
CUST 100 Week 17: 26 January Stuart Hall: Encoding/Decoding Reading: Stuart Hall, Encoding/Decoding (Coursepack) N.B. If you want a semiotics refresher in relation to Encoding-Decoding, please check the
More informationAdvertorial/Hybrid Copy Writing
Advertorial/Hybrid Copy Writing Know Your Audience You can t write anything if you don t know who is going to read your article and what would motivate your target audience to read it. You also have to
More informationPaint them Red. Considered to be one of the best gangster films of all time, Martin Scorsese s
Paige Dahlke 12/5/14 Introduction to Film Studies Paint them Red Considered to be one of the best gangster films of all time, Martin Scorsese s Goodfellas (Warner Bros., 1990) follows the experiences of
More informationVolume 6.1 (2017) ISSN (online) DOI /cinej
HBO effect Max Sexton, maxlondonuk2001@yahoo.co.uk Book Review Dean J. DeFino, HBO Effect, London: Bloomsbury Academic, 2013. ISBN: 978-0-8264-2130-2. Paperback, 245 pp. New articles in this journal are
More information1) Review of Hall s Two Paradigms
Week 9: 3 November The Frankfurt School and the Culture Industry Theodor Adorno, The Culture Industry Reconsidered, New German Critique, 6, Fall 1975, pp. 12-19 Access online at: http://www.icce.rug.nl/~soundscapes/databases/swa/culture_industr
More information[T]here is a social definition of culture, in which culture is a description of a particular way of life. (Williams, The analysis of culture )
Week 5: 6 October Cultural Studies as a Scholarly Discipline Reading: Storey, Chapter 3: Culturalism [T]he chains of cultural subordination are both easier to wear and harder to strike away than those
More informationArmenian Political Satire & Political Awareness of its Audience. Tatevik Mkrtumyan American University of Armenia E&C 17 Capstone Project
Armenian Political Satire & Political Awareness of its Audience Tatevik Mkrtumyan American University of Armenia E&C 17 Capstone Project What is Political Satire? amplifies the misconduct of politics by
More informationFran s School of Dance: The Dancing through Life Campaign
Fran s School of Dance: The Dancing through Life Campaign Proposal Submitted By: Katie Bennett Duquesne University Pittsburgh, PA E-mail: bennettk@duq.edu Phone: 412-551-5819 Home Phone: 412-461-2578 Table
More informationReal English conversations: Do men prefer real or fake? Hi! Lori here, welcoming you to another edition of Real English Conversations at Better at English dot com. I will warn you right away: the topic
More informationPractices of Looking is concerned specifically with visual culture, that. 4 Introduction
The world we inhabit is filled with visual images. They are central to how we represent, make meaning, and communicate in the world around us. In many ways, our culture is an increasingly visual one. Over
More informationSkip Length and Inter-Starvation Distance as a Combined Metric to Assess the Quality of Transmitted Video
Skip Length and Inter-Starvation Distance as a Combined Metric to Assess the Quality of Transmitted Video Mohamed Hassan, Taha Landolsi, Husameldin Mukhtar, and Tamer Shanableh College of Engineering American
More informationAll you ever wanted to know about literary terms and MORE!!!
All you ever wanted to know about literary terms and MORE!!! Literary Terms We will be using these literary terms throughout the school year. There WILL BE literary terms used on your EOC at the end of
More informationThe Politics of Culture
15 The Politics of Culture John Storey This article provides an overview over the evolution of thinking about culture in the work of Raymond Williams. With the introduction of Antonio Gramsci s concept
More informationThe Foil: An Exploration of Identity Through Another. that they are able to become fully alive on the page. Without their foil characters, a major
Shealy!1 Andrew Shealy Dr. Leila Pazargadi Education 490 15 April 2013 The Foil: An Exploration of Identity Through Another In literature, a foil character is a character that serves to fully flesh out
More informationAdorno - The Tragic End. By Dr. Ibrahim al-haidari *
Adorno - The Tragic End. By Dr. Ibrahim al-haidari * Adorno was a critical philosopher but after returning from years in Exile in the United State he was then considered part of the establishment and was
More information7. This composition is an infinite configuration, which, in our own contemporary artistic context, is a generic totality.
Fifteen theses on contemporary art Alain Badiou 1. Art is not the sublime descent of the infinite into the finite abjection of the body and sexuality. It is the production of an infinite subjective series
More informationSample assessment instrument and student responses. Extended response: Written persuasive text suitable for a public audience
Extended response: Written persuasive text suitable for a public audience This sample is intended to inform the design of assessment instruments in the senior phase of learning. It highlights the qualities
More informationIn his book, One-Dimensional Man, Herbert Marcuse addresses the annihilation of
In his book, One-Dimensional Man, Herbert Marcuse addresses the annihilation of individual transcendence that results from Western technological totalitarianism. This totalitarianism in modern societies
More informationWatcharabon Buddharaksa. The University of York. RCAPS Working Paper No January 2011
Some methodological debates in Gramscian studies: A critical assessment Watcharabon Buddharaksa The University of York RCAPS Working Paper No. 10-5 January 2011 Ritsumeikan Center for Asia Pacific Studies
More informationMoralistic Criticism. Post Modern Moral Criticism asks how the work in question affects the reader.
Literary Criticism Moralistic Criticism Plato argues that literature (and art) is capable of corrupting or influencing people to act or behave in various ways. Sometimes these themes, subject matter, or
More informationVOLUME 4, ISSUE 2, 15 FEBRUARY MAY 2018 International Journal In Applied Studies And Production Management
Role of Hollywood Films in Spreading Awareness about of American Culture (A study based on Jalandhar s Youth) Priya Chopra Assistant Professor, PG Department of Journalism & Mass Communication Doaba College,
More informationChallenging Form. Experimental Film & New Media
Challenging Form Experimental Film & New Media Experimental Film Non-Narrative Non-Realist Smaller Projects by Individuals Distinguish from Narrative and Documentary film: Experimental Film focuses on
More informationLITTLE KIDS ROCK LESSON ALESSIA CARA S HERE : PERSPECTIVES ON FUN, PEER PRESSURE, AND ANXIETY
ALESSIA CARA S HERE : PERSPECTIVES ON FUN, PEER PRESSURE, AND ANXIETY OVERVIEW ESSENTIAL QUESTION In what ways does Alessia Cara s Here defy popular music conventions, and what does the song say about
More informationAnalysis via Close Reading
Analysis via Close Reading FORMALISM Focus Style, Setting & Theme How does the form (how it is written) of the text work to reinforce the theme (why it was written)? Look at literary devices such as similes,
More information[My method is] a science that studies the life of signs within society I shall call it semiology from the Greek semeion signs (Saussure)
Week 12: 24 November Ferdinand de Saussure: Early Structuralism and Linguistics Reading: John Storey, Chapter 6: Structuralism and post-structuralism (first half of article only, pp. 87-98) John Hartley,
More informationMusic is the Remedy. was near the establishment of jazz (Brown 153+). Serving in the United States army during the
Paniagua 1 Elsa Paniagua David Rodriguez English 102 15 October 2013 Music is the Remedy Yusef Komunyakaa was born the year of 1947 during the Civil Rights Movement which was near the establishment of
More informationAccording to the Specification, for this unit, students will be expected to demonstrate:
MS1 MS 1: Media Representations and Receptions It is likely that the teaching of this subject will begin with the study of texts and from this develop into a study of the issues represented texts and how
More informationWhy Teach Literary Theory
UW in the High School Critical Schools Presentation - MP 1.1 Why Teach Literary Theory If all of you have is hammer, everything looks like a nail, Mark Twain Until lions tell their stories, tales of hunting
More informationSemiotics for Beginners
Semiotics for Beginners Daniel Chandler D.I.Y. Semiotic Analysis: Advice to My Own Students Semiotics can be applied to anything which can be seen as signifying something - in other words, to everything
More informationIntroduction to Media or Cultural Studies
Session Four: Lecture on Media Studies Introduction to Media or Cultural Studies I. BACKGROUND, HISTORY, GOALS OF THE DISCIPLINE Media Studies is an interdisciplinary field it draws on concepts, theories,
More informationCHAPTER I INTRODUCTION. This chapter presents introduction of the present study. It consists of
1 CHAPTER I INTRODUCTION This chapter presents introduction of the present study. It consists of background of the study, research questions, aims of the study, scope of the study, significance of the
More informationCircadian Rhythms: A Blueprint For the Future?
Circadian Rhythms: A Blueprint For the Future? Profiles - Sunday, 09 July 2017 Everything in nature has a circadian rhythm, dictated by day and night. Everything has a plottable rhythm it's about life
More informationRepresentation and Discourse Analysis
Representation and Discourse Analysis Kirsi Hakio Hella Hernberg Philip Hector Oldouz Moslemian Methods of Analysing Data 27.02.18 Schedule 09:15-09:30 Warm up Task 09:30-10:00 The work of Reprsentation
More informationLudwig van Beethoven cresc.
Music is the wine which inspires one to new generative processes, and I am Bacchus who presses out this glorious wine for mankind and makes them spiritually drunken. Ludwig van Beethoven cresc. 15 mf THEORETICAL
More informationFull file at
02 Student: 1. The approach presumes that the best way to understand the media is to investigate how the media are used. A. paradigmatic B. critical studies C. cultural studies D. functional E. political
More informationHave you seen these shows? Monitoring Tazama! (investigate show) and XYZ (political satire)
Twaweza Monitoring Series Brief No. 5 Coverage Have you seen these shows? Monitoring Tazama! (investigate show) and XYZ (political satire) Key Findings Tazama! and XYZ 11% of Kenyans have ever watched
More informationANIMAL FARM NOTES. English 4 CP Smith
ANIMAL FARM NOTES English 4 CP Smith Animal Farm Study Guide Study the following: Class Notes Character sheet Russian Revolution Chart Propaganda Notes Discussion questions Know the following: Allegory
More informationWeek 22 Postmodernism
Literary & Cultural Theory Week 22 Key Questions What are the key concepts and issues of postmodernism? How do these concepts apply to literature? How does postmodernism see literature? What is postmodernist
More informationWelcome to Sociology A Level
Welcome to Sociology A Level The first part of the course requires you to learn and understand sociological theories of society. Read through the following theories and complete the tasks as you go through.
More informationContents. Preface. Acknowledgments
Contents Preface Acknowledgments xi xv PART I. TECHNIQUES OF INTERPRETATION 1 1. Semiotic Analysis 3 A Brief History of the Subject 3 The Problem of Meaning 5 Social Aspects of Semiotics: The Individual
More informationMOBILE DEFENDERS : QUALITY GUIDE FEBRUARY 2019 MOBILE DEFENDERS QUALITY GUIDE. Shenzhen, China: Our second home.
MOBILE DEFENDERS : QUALITY GUIDE FEBRUARY 2019 MOBILE DEFENDERS QUALITY GUIDE Shenzhen, China: Our second home. MOBILE DEFENDERS : QUALITY GUIDE FEBRUARY 2019 INTRODUCTION At Mobile Defenders, we realize
More informationAesthetic: aesthetics
Aesthetic Value Aesthetic: concerned with notions such as the beautiful and the ugly. relating to the science of aesthetics; concerned with the study of the mind and emotions in relation to the sense of
More informationVisual Ar guments 18
204 18a visual Createing a Strategy in a Visual Text baseball/mlb/news/2000/01/18/ indians_history_ap/>. Young, Joanne. Lincoln Public Schools. Lincoln Journal Star 2002. 4 Feb. 2003. .
More informationDiary of... Jeff Kinney! An Author Study. Research by: Emily Brown
Diary of... Jeff Kinney! An Author Study Research by: Emily Brown About the Author Jeff Kinney was born in Maryland in 197l. He went to the University of Maryland in the 90 s and while attending college,
More informationACTIVITY 4. Literary Perspectives Tool Kit
Classroom Activities 141 ACTIVITY 4 Literary Perspectives Tool Kit Literary perspectives help us explain why people might interpret the same text in different ways. Perspectives help us understand what
More informationMedia Information 2017 ABU DHABI
Media Information 2017 ABU DHABI Editorial Time Out Abu Dhabi In a city as cosmopolitan as Abu Dhabi, with new openings every week, people need more than Google to make the most of what s going on. Since
More informationThe Critical Turn in Education: From Marxist Critique to Poststructuralist Feminism to Critical Theories of Race
Journal of critical Thought and Praxis Iowa state university digital press & School of education Volume 6 Issue 3 Everyday Practices of Social Justice Article 9 Book Review The Critical Turn in Education:
More informationDana Hunt Second-year undergraduate Millikin University, USA
Beyond the Dance Floor: Female DJs, Technology and Electronic Dance Music Culture, by Rebekah Farrugia. Chicago, IL: University of Chicago Press, 2012. [vi, 145 p., ISBN-10 1841505668, ISBN-13 978-1841505664,
More informationGender, the Family and 'The German Ideology'
Gender, the Family and 'The German Ideology' Wed, 06/03/2009-21:18 Anonymous By Heather Tomanovsky The German Ideology (1845), often seen as the most materialistic of Marx s early writings, has been taken
More informationIn western culture men have dominated the music profession particularly as musicians.
Gender and music NOTES Historical In western culture men have dominated the music profession particularly as musicians. Before the 1850s most orchestras refused to employ women as it was thought improper
More informationSeinan Gakuin University (Japan) Intercultural Communication Introduction to Japanese Cinema Japanese Communication through Manga and Anime
COMMUNICATION Edge Hill University (England) 2D & Convergent Animation: Principles, Processes and Technologies # 3D Stop Motion: Principles, Processes and Technologies # Advanced Postproduction American
More informationRunning Head: Analysis of Why I Think This World Should End
1 Analysis of Prince Ea s Why I Think This World Should End Sarah Harp SUNY Fredonia Rhetoric and Criticism 2 Introduction In Price Ea s Why I Think This World Should End video he says, More people want
More informationPublished by Portland Institute for Contemporary Art on the occasion of Glen Fogel: My Apocalyptic Moment,
GLEN FOGEL In his 1830 novel, Le Rouge et le Noir, Stendhal exposes the hypocrisies of French society after the Revolution through the romantic entanglements of protagonist Julien Sorel. Of one of his
More informationCreative Process. Colorado 21 st Century Skills. Comprehend. Transfer. Reflect. Create
Curriculum Development Course at a Glance Planning For 5 th Grade Visual Arts Content Area Visual Arts Grade Level 5 th Grade Course Name/Course Code Standard Grade Level Expectations (GLE) GLE Code 1.
More informationInternational Seminar. Creation, Publishing and Criticism: Galician and Irish Women Poets. Women, Poetry and Criticism: The Role of the Critic Today
1 International Seminar Creation, Publishing and Criticism: Galician and Irish Women Poets Women, Poetry and Criticism: The Role of the Critic Today Irene Gilsenan Nordin, Dalarna University, Sweden Before
More informationWhat is SOAPSTone? Speaker: The voice that tells the story Occasion: The time and the place of the
SOAPSTone What is SOAPSTone? Speaker: The voice that tells the story Occasion: The time and the place of the piece; the context that prompted the writing. Audience: The group of readers to whom this piece
More informationTradition and the Individual Poem: An Inquiry into Anthologies (review)
Tradition and the Individual Poem: An Inquiry into Anthologies (review) Rebecca L. Walkowitz MLQ: Modern Language Quarterly, Volume 64, Number 1, March 2003, pp. 123-126 (Review) Published by Duke University
More informationHigherMedia. The Key Aspects: Language
HigherMedia The Key Aspects: Language StudyingMedia When we look at media texts, we need to ask the following questions: How are texts shaped to meet needs, influence behaviour and achieve a purpose? What
More informationCritical Theory for Research on Librarianship (RoL)
Critical Theory for Research on Librarianship (RoL) Indira Irawati Soemarto Luki-Wijayanti Nina Mayesti Paper presented in International Conference of Library, Archives, and Information Science (ICOLAIS)
More informationThe Picture of Dorian Gray
Teaching Oscar Wilde's from by Eva Richardson General Introduction to the Work Introduction to The Picture of Dorian Gr ay is a novel detailing the story of a Victorian gentleman named Dorian Gray, who
More informationJennifer L. Fackler, M.A.
Jennifer L. Fackler, M.A. Social Interaction the process by which people act and react in relation to others Members of every society rely on social structure to make sense out of everyday situations.
More informationCritical Spatial Practice Jane Rendell
Critical Spatial Practice Jane Rendell You can t design art! a colleague of mine once warned a student of public art. One of the more serious failings of some so-called public art has been to do precisely
More information9 th Honors Language Arts SUMMER READING AND WRITING ASSIGNMENTS
Success in 9 th Honors Language Arts will require careful and critical reading, constant writing, and serious dedication. In order to ensure a good foundation for our course of study, you will need to
More informationCANADIAN BROADCAST STANDARDS COUNCIL ONTARIO REGIONAL COUNCIL. CHFI-FM re the Don Daynard Show. (CBSC Decision 94/ ) Decided March 26, 1996
CANADIAN BROADCAST STANDARDS COUNCIL ONTARIO REGIONAL COUNCIL CHFI-FM re the Don Daynard Show (CBSC Decision 94/95-0145) Decided March 26, 1996 A. MacKay (Chair), P. Fockler, T. Gupta, R. Stanbury, M.
More informationBrand Guidelines Consumer Marketing
Brand Guidelines Consumer Marketing Michigan Economic Development Corporation Version 3.3 (October 2016) What is it? The words Pure Michigan and the logo are trademarked by the MEDC. While the MEDC has
More informationLaura Gallop. INNERVATE Leading Undergraduate Work in English, Volume 6 ( ), pp
According to Jiří Veltruský, All that is on stage is a sign. Using appropriate semiotic terms and critical support, discuss this assertion, making reference to elements of performance you have been involved
More informationTHE PAY TELEVISION CODE
THE PAY TELEVISION CODE 42 Broadcasting Standards Authority 43 / The following standards apply to all pay television programmes broadcast in New Zealand. Pay means television that is for a fee (ie, viewers
More informationPerspective. The Collective. Unit. Unit Overview. Essential Questions
Unit 2 The Collective Perspective?? Essential Questions How does applying a critical perspective affect an understanding of text? How does a new understanding of a text gained through interpretation help
More information