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1 02 Student: 1. The approach presumes that the best way to understand the media is to investigate how the media are used. A. paradigmatic B. critical studies C. cultural studies D. functional E. political economy 2. Media analyses can occur at which level? A. macroanalytic B. syntagmatic C. phenomenological D. paradigmatic E. all of these 3. Trust in the media is considered: A. dysfunction B. status conferral C. credibility D. consequence E. surveillance 4. When reading the New York Times, a person is most likely utilizing the function of the media. A. surveillance B. interpretation C. linkage D. transmission of values E. entertainment 5. Consequences of relying on the mass media for interpretation include: A. audiences are exposed to a wide range of often contrasting viewpoints B. audiences are able to weigh multiple sides of an issue before deciding on our position C. audiences are given a greater depth of expertise upon which to draw conclusions D. all of these E. none of these 6. The creation of social groups comprised of people who are not directly connected reflects which media function? A. surveillance B. interpretation C. linkage D. transmission of values E. entertainment 7. Transmission of values is also referred to as the function. A. installation B. distillation C. brainwashing D. socialization E. mediation
2 8. Which of the following media is/are devoted primarily to entertainment? A. radio B. motion pictures C. magazines D. newspapers 9. At the individual level, the functional approach is generally referred to as the model. A. critical/cultural studies B. uses-and-gratifications C. paradigmatic D. effects E. none of the these 10. The statement "I want to know who is running for Senator" best reflects which uses-and-gratifications function? A. cognition B. diversion C. social utility D. stimulation E. withdrawal 11. Which of the following is an example of the diversion function of the media? A. listening to radio to pass the time B. reading an in-flight magazine to keep from being bored C. listening to New Age music to relax D. watching a horror movie to become frightened 12. After you have experienced sensory overload, which media function are you most likely to seek? A. stimulation B. relaxation C. emotional release D. withdrawal E. catharsis 13. Asking a fellow commuter at the train station "Did you see 60 Minutes last night?" best reflects which media function? A. cognition B. diversion C. parasocial interaction D. conversational currency E. linkage 14. Which of the following is an example of using the media to perform the withdrawal function? A. reading an inflight magazine to keep from being bored B. watching TV in a public place to make you feel more relaxed C. listening to your ipod during a workout to increase your energy level D. going to see Titanic so you can have a good cry E. reading a newspaper so people will leave you alone 15. Members of the Frankfurt school brought Marxist analysis: A. out of the Middle Ages into contemporary times B. into the cultural life of a society C. from the natural sciences into politics D. into the functional approach E. out of the uses and gratifications perspective
3 16. The critical/cultural studies perspective tends to be: A. humanistic B. qualitative C. macroanalytic D. rooted in Marxism 17. Which of the following might critical/cultural scholars consider a "text"? A. television program B. book C. t-shirt D. video game 18. A specific set of beliefs, especially about social and political subjects, is called: A. culture B. hegemony C. polysemy D. ideology E. symbiotic reflection 19. Hegemony is exercised through: A. the dominated group accepting that the status quo is in their best interest B. the dominated group accepting their position as natural and normal C. both of these D. none of these 20. Put simply, a functional approach to mass communication centers on audiences' use of media. 21. A microanalytic perspective toward the mass media centers on the functions media perform for an entire society. 22. Beware surveillance is also referred to as instrumental surveillance. 23. The interpretation function appears in news content, but not in entertainment content. 24. Facebook is a prime example of the linkage function. 25. Mass media can transmit values by enforcing social norms. 26. The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time. 27. Stimulation and relaxation are two components of the "cognition" uses-and-gratifications function. 28. Viewers who develop a sense of friendship with Oprah Winfrey can be said to have conversational currency with her 29. Blogging and posting on Facebook and twitter are examples of self-expression.
4 30. The mass media compete with other sources of satisfaction. 31. Critical/cultural studies are NOT interested in the meaning of media content for audiences. 32. Critical/cultural studies are rooted in Marxist philosophy. 33. In critical/cultural studies, just as in the functional approach to mass communication, the audience is considered passive. 34. Hegemony involves the application of force to extend dominance over marginalized or relatively powerless groups. 35. Discuss one way that you used conversational currency today either in talking with a friend or in class discussion. Also, were you a party to a conversation that was based solely on information from a media source? 36. Discuss different ways that you have used the media as a means of withdrawal. How successful was the use of each medium to help you withdraw?
5 02 Key 1. The approach presumes that the best way to understand the media is to investigate how the media are used. A. paradigmatic B. critical studies C. cultural studies D. functional E. political economy 2. Media analyses can occur at which level? A. macroanalytic B. syntagmatic C. phenomenological D. paradigmatic E. all of these 3. Trust in the media is considered: A. dysfunction B. status conferral C. credibility D. consequence E. surveillance Dominick - Chapter 02 #1 Dominick - Chapter 02 #2 Dominick - Chapter 02 #3 4. When reading the New York Times, a person is most likely utilizing the function of the media. A. surveillance B. interpretation C. linkage D. transmission of values E. entertainment 5. Consequences of relying on the mass media for interpretation include: A. audiences are exposed to a wide range of often contrasting viewpoints B. audiences are able to weigh multiple sides of an issue before deciding on our position C. audiences are given a greater depth of expertise upon which to draw conclusions D. all of these E. none of these Dominick - Chapter 02 #4 Dominick - Chapter 02 #5 6. The creation of social groups comprised of people who are not directly connected reflects which media function? A. surveillance B. interpretation C. linkage D. transmission of values E. entertainment Dominick - Chapter 02 #6
6 7. Transmission of values is also referred to as the function. A. installation B. distillation C. brainwashing D. socialization E. mediation 8. Which of the following media is/are devoted primarily to entertainment? A. radio B. motion pictures C. magazines D. newspapers Dominick - Chapter 02 #7 Dominick - Chapter 02 #8 9. At the individual level, the functional approach is generally referred to as the model. A. critical/cultural studies B. uses-and-gratifications C. paradigmatic D. effects E. none of the these Dominick - Chapter 02 #9 10. The statement "I want to know who is running for Senator" best reflects which uses-and-gratifications function? A. cognition B. diversion C. social utility D. stimulation E. withdrawal 11. Which of the following is an example of the diversion function of the media? A. listening to radio to pass the time B. reading an in-flight magazine to keep from being bored C. listening to New Age music to relax D. watching a horror movie to become frightened Dominick - Chapter 02 #10 Dominick - Chapter 02 # After you have experienced sensory overload, which media function are you most likely to seek? A. stimulation B. relaxation C. emotional release D. withdrawal E. catharsis Dominick - Chapter 02 # Asking a fellow commuter at the train station "Did you see 60 Minutes last night?" best reflects which media function? A. cognition B. diversion C. parasocial interaction D. conversational currency E. linkage Dominick - Chapter 02 #13
7 14. Which of the following is an example of using the media to perform the withdrawal function? A. reading an inflight magazine to keep from being bored B. watching TV in a public place to make you feel more relaxed C. listening to your ipod during a workout to increase your energy level D. going to see Titanic so you can have a good cry E. reading a newspaper so people will leave you alone 15. Members of the Frankfurt school brought Marxist analysis: A. out of the Middle Ages into contemporary times B. into the cultural life of a society C. from the natural sciences into politics D. into the functional approach E. out of the uses and gratifications perspective 16. The critical/cultural studies perspective tends to be: A. humanistic B. qualitative C. macroanalytic D. rooted in Marxism 17. Which of the following might critical/cultural scholars consider a "text"? A. television program B. book C. t-shirt D. video game 18. A specific set of beliefs, especially about social and political subjects, is called: A. culture B. hegemony C. polysemy D. ideology E. symbiotic reflection 19. Hegemony is exercised through: A. the dominated group accepting that the status quo is in their best interest B. the dominated group accepting their position as natural and normal C. both of these D. none of these Dominick - Chapter 02 #14 Dominick - Chapter 02 #15 Dominick - Chapter 02 #16 Dominick - Chapter 02 #17 Dominick - Chapter 02 #18 Dominick - Chapter 02 # Put simply, a functional approach to mass communication centers on audiences' use of media. Dominick - Chapter 02 # A microanalytic perspective toward the mass media centers on the functions media perform for an entire society. 22. Beware surveillance is also referred to as instrumental surveillance. Dominick - Chapter 02 #21 Dominick - Chapter 02 #22
8 23. The interpretation function appears in news content, but not in entertainment content. 24. Facebook is a prime example of the linkage function. Dominick - Chapter 02 # Mass media can transmit values by enforcing social norms. Dominick - Chapter 02 #24 Dominick - Chapter 02 # The importance of the entertainment function of mass media has grown as Americans have accumulated more leisure time. Dominick - Chapter 02 # Stimulation and relaxation are two components of the "cognition" uses-and-gratifications function. Dominick - Chapter 02 # Viewers who develop a sense of friendship with Oprah Winfrey can be said to have conversational currency with her 29. Blogging and posting on Facebook and twitter are examples of self-expression. 30. The mass media compete with other sources of satisfaction. Dominick - Chapter 02 #28 Dominick - Chapter 02 #29 Dominick - Chapter 02 # Critical/cultural studies are NOT interested in the meaning of media content for audiences. 32. Critical/cultural studies are rooted in Marxist philosophy. Dominick - Chapter 02 #31 Dominick - Chapter 02 # In critical/cultural studies, just as in the functional approach to mass communication, the audience is considered passive. Dominick - Chapter 02 # Hegemony involves the application of force to extend dominance over marginalized or relatively powerless groups. Dominick - Chapter 02 # Discuss one way that you used conversational currency today either in talking with a friend or in class discussion. Also, were you a party to a conversation that was based solely on information from a media source? Answers will vary Dominick - Chapter 02 #35
9 36. Discuss different ways that you have used the media as a means of withdrawal. How successful was the use of each medium to help you withdraw? Answers will vary Full file at Dominick - Chapter 02 #36
10 Category # of Questions Dominick - Chapter Full file at 02 Summary
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