CALLING ALL CREATIVES! THE PRESETS NEED YOU!

Transcription

1

2 CALLING ALL CREATIVES! THE PRESETS NEED YOU! We have something special for you! Adobe has teamed up with Aussie dancefloor legends The Presets to offer creative talent all over Asia the opportunity to be part of something truly special - the world s biggest user generated lyric video of all time!* The Presets are handing over every single lyric of their fan-favourite track Tools Down and we want YOU to design them in your own way. Get picked by the band and you ll bag yourself some great prizes, as well as a credit on the official music video. So what are you waiting for? Read on to discover more about the brief and get creating with Adobe Creative Cloud. *verified by an expert team of internet cats.

3 THE STUFF YOU NEED TO KNOW THE ASK THE SPECS THE TOOLS We would like you to design a single lyric from The Presets track Tools Down. You ll find all the lyrics later in this brief, so be creative. We d then like you to design an amazing piece of typography in your own style Please create your design in the following specs: Ratio: 16 x 9 Adobe Creative Cloud has all the tools you ll need to become a Lyrical Master. Feel free to use any of the software to create whilst adhering to the elements laid out in this brief. Canvas: 3840px x 2160px (4K) your artwork, but we would DPI: 150 (minimum) recommend firing up either We are only asking for static designs as part of this Illustrator or Photoshop as a start. competition, however if you want to animate it you of course can, but this will not give you any more chance Static Imagery Supply as JPG, PNG or GIF of winning (you show off, you). Video (not compulsory) The following pages should give you a flavour of how to bring the words to life. Upload to YouTube and provide link.

4 COLOUR Colour has always been a key part of the OUR CORE COLOURS band s aesthetic and over the years they have developed quite a striking palette. Our colours have been selected by the band to create bright, vibrant designs. We would love your design to explore full bleed colour where possible, so riff-off the colours here. Of course, you can step outside of the colours here, but we would really like the core colours to be integrated somehow in R 255 G 209 B 1 R 236 G 0 B 140 your design. OUR SECONDARY COLOURS R 35 G 185 B 218 R 255 G 6 B 70 R 133 G 196 B 29 R 124 G 3 B 226 R 255 G 123 B 18

5 BACKGROUNDS Included in this very pack is a PSD file that contains a series of background elements. Feel free to use them as a base for your design, or remix and re-imagine them how you see fit. Each background below is a folder within the PSD file. all-backgrounds.psd > Background 01 all-backgrounds.psd > Background 02 all-backgrounds.psd > Background 03 all-backgrounds.psd > Background 04 all-backgrounds.psd > Background 05 all-backgrounds.psd > Background 06 all-backgrounds.psd > Background 07 all-backgrounds.psd > Background 08 all-backgrounds.psd > Background 09

6 TOOLS DOWN LYRICS If you re going to design a lyric, you better Time s up, Cool off, Suck it in, Harden up Time s up, Cool off, Suck it in, Harden up Sun comin through! Block it out Sun comin through! Block it out know the words in the song. Here are Tools Down, Time out, Back to Back Tools down, time out, back to back the lyrics to Tools Down. Pick one that Tools Down, Lights out, Top down, Guns out You re punchin in, I m punchin out You re punchin in, I m punchin out Punchin in, I m back to back, you re Punchin in, I m back to back appeals to you and interpret it in a way that suits you. Tools down (Back to the front) (Okay) Tools Down, Lights out, Top down, Guns out Think about which lyric you choose too - don t just pick the most obvious one as Tools Down, Lights out, Top down, Guns out (Stop) picking an obscure one might give you Tools Down, Lights out, Top down, Guns out more chance of winning. Did the Electric Slide Tools Down, Lights out, Top down, Guns out Til the beat done cried You can also listen to the track below to Tools Down, Lights out, Top down, Guns out Said the beast inside of me get the lyrics pumping through your ears. Time s up, Tools Down, Pack it in, Turn it out Of me Time s up, Tools Down, Pack it in, Turn it out Won t you show me what it s all about? Of me Won t you show me what it s all about? Time s up, Tools Down, The Heat is On Of me Time s up, Tools Down, The Heat is On Shake it up, Let it out Listen to Tools Down Shake it up, Let it out

7 JUDGING CRITERIA The Presets will be picking the winners to be part of their official lyric video. If you want to impress them, you re going to want to know what the boys are going to be looking for. Read on to see the criteria to give you the best shot of getting your name in lights. 25% CONSISTENCY WITH PROMOTION THEME 25% CREATIVITY 25% ORIGINALITY 25% ARTISTIC EXPRESSION We would specifically be looking We want to see how you have This is very important, especially We will specifically be looking at your design to see how it expressed yourself creatively. for The Presets who will be at how well you have used the leverages the elements within What tools have you used? How looking to only take the best Adobe Creative Cloud tools in your the brief and interprets them. Do have you brought your vision to designs forward into the official composition and design. Does it you make good use of our key life in an expressive way? video. We ll be looking at the show artistic flair and good use of colours? Do you have fun with the design and scoring it based on its the tools? words and show mastery of the originality. Adobe Creative Cloud?

8 HOW TO ENTER OR Share your artwork to Instagram with Or upload to the campaign site The easiest way to enter is to design your lyric and post it to Instagram with our campaign hashtag. You can also head to our campaign website and go to Enter Now to submit your artwork! It s that simple! So get sharing! However, if your account is set to private we would recommend entering through the website.

9 INSPIRATION THE PRESETS AESTHETIC Known for their bright and imaginative visual style, The Presets have had a career of mind-bending and exciting videos. Take a look at some of these and feel free to take some inspiration for your own artwork.

10 INSPIRATION JONATHAN ZAWADA Having worked alongside The Presets for many years, leading their bold visual style, Jonathan Zawada knows a thing or two about The Presets visual universe. He has created two lyrical masterpieces and pulled together all of these great images to get your moving in the right direction.

11 INSPIRATION JONATHAN ZAWADA / FINAL ARTWORK You can also get inspired by all the great entries on Instagram. Get inspired at. View on Instagram

12 INSPIRATION JONATHAN ZAWADA / TIPS FROM OUR LYRICAL MASTER Jonathan Zawada has been with The Presets from the beginning. With a 15 year partnership spanning 4 studio albums he has shaped the bands visual aesthetic like no one else. We asked the man himself about his process so you can become a Lyrical Master just like him. 1. Choose a lyric that appeals to you There are heaps of lyrics within Tools Down. The first step for me was to pick a lyric that appealed to me and I felt would be interesting to bring to life. Picking the right lyric is important. If it gives you a smile when you read it or an idea pops into your head straight away, it s probably the right one for you so go forth! 2. Start on paper I don t always start with a pen and paper but it s the quickest way of thinking about form and composition without feeling like you have to work them up too much. Sketch, sketch and sketch again. Iterate on your ideas until a form starts to take shape. 3. Think about the lyrical intent Have some fun with what the words are saying and have some fun with this in the form of your design. Thinking about them in isolation can often be helpful in finding a unique approach as often it can be a little hard to see the trees for the forest when you re looking at an entire song. For example, for my interpretation of Tools Down, I thought about literal tools with a thought of them laying in the environment as if being placed to the ground. Once my mind was in that space I starting thinking about that idea in the abstract and just started evolving from there. 4. Choose your tools wisely We re all more competent at different software. For me, I often scan or photograph my sketches and start working them up in vector format in Adobe Illustrator. I ll iterate again on screen, constantly perfecting the form factor, refining geometry and exploring colour. I then take the design into Photoshop to add further shading and textures to give my design another dimension, detail and subtlety. 5. Get everything you need Of course, starting from a blank canvas can always be daunting so to kick-start your creativity and to get you on your way to becoming a Lyrical Master, my friends at Adobe have pulled together a little starter pack. Inside you ll find some handy backgrounds and assets to get you going. Download the starter kit

13