9,710,000 results 308 book titels Creativity Methods 03/2013

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1 2 Development of new products Creativity and Innovation methods for 工業 4.0 small and medium sized enterprises Prof. Dr. Ing. Henrik Schnegas Brainstorming We investigated 580 Bachelor-, Master-, Project-Theses from 520 companies Morphological Box 409,000 results 03/2012 9,710,000 results 308 book titels Creativity 03/2013 1

2 ABC-Methode / Advocatus Diaboli / Analogie- Assoziationsmethode / AAR Review / Bionik Bisoziation / Brainracing / Brainshaping / Brainstation Brainstorming / Brainwriting / BUZZ Session Cafe to Go / CATWOE / Cinema-Methode Delphimethode / Destruktiv / Discussion 66 konstruktives Brainstorming / Flip-Flop-Methode Fluchtmethode / Galeriemethode / Kopfstandtechnik Kreativitätsstichworte / Methode / Mind Mapping Morphologischer Kasten / Osborne Checkliste Pessimismus Rendering / Philipps 66 Präinventive Formen / Reizwortmethode / Scamper Scammperr / 6 Hüte / Semantische Intuition Six Thinking Hats / Synektik / TILMAG / TRIZ Walt Disney Methode / Zwicky Methode / 2016 Test and Evaluationtime: practicable in daily working process no additional staff 162 for Development of new product ideas low investment costs intuitive with rational orientation Conventional Intuitive Discursive Types of products / constructions Variant Design Innovation Invention Adaptive Design for Development of new product ideas Conventional Intuitive Discursive VDMA: 80 % 5 % 15 % 2

3 Conventional Method Alex Faickney Osborne ( ) Brainstorming The first step today.. Looking for existing solutions. Conventional Analytical Product Mind Mapping Market search Internet search Literature search Patent search Toni Buzan ( ) British Psychologist and Mentaltrainer Analytical Mind Mapping Characteristic 3 Characteristic 2 Characteristic n Product >>TO<< Additional Feature Company Additional Feature Company A Example 1 Mind Mapping for Tabel Feature Own Product Characteristic 1 Feature Company A Feature Company Idea for new Feature Idea for new Feature 3

4 Discursive Morphological Box Zwicky-Box Fritz Zwicky ( ) Solution 1 Solution 2 Solution 3 Solution Solution m Function / Characteristics 1 Function / Characteristics 2 Function / Characteristics 3 Function / Characteristics.. Function / Characteristics n Concept 1 Concept 2 Concept Discursive Words words words words words words words Words words words words words words words Words words words words words words words words Words words words words words words words Words words words words words Keyword Method words words words Words words words words words words words Words words words words words words words words Words words words words words words words Words words words words words words words Words words words words words words words A How can we bring box/stone from A to B? B 4

5 Physical working principle mechanical electrical hydraulic pneumatic magnetic chemical thermical atomatic / nuclear biological acustic optical Production Technology cast mold milling welding. Kind of action directly indirectly Place / Side of Action Keyword Method Material steel plastics wood glas. Duration of action continuous discontinuously Direction of action Geometry of action shape position number arrangement dimensions Discursive SCAMPER SCAMMPEERR Put To use S.C.A.M.P.E.R. you ask questions: S Substitute What could be used instead? What kind of alternate material can I use? C Combine What could be added? How can I combine purposes? A Adapt How can it be adjusted to fit another purpose? What else is like this? M Magnify What happens if I exaggerate a component? How can it be made larger or stronger? M Minify How can it be made smaller or shorter? P Put to other Use / Purpose Who else might be able to use it? What else can it be used for other than its original purpose? E Eliminate What can be removed or taken away from it? E Elaborate What can be expanded or developed more? R Reverse What can be turned around or placed in an opposite direction? R Rearrange Can I interchange any components? How can the layout or pattern be changed? Types of products / constructions Variant Design Innovation Invention Adaptive Design VDMA: 80 % 5 % 15 % Conventional for Development of Productideas Intuitive Discursive Discursive logic numbers language terms linearity laws analysis Left Brain Rational Thinking Brain activities Right Brain Intuitive Thinking music rhytm colors pictures fantasy emotions Intuitive 5

6 Rationale Thinking and Doing 10% 90% Intuitive Thinking and Doing One half of our brain is dominant Brain halfs don t like work together Left Right Conflict Yellow Blue orange Black Red Green Violet Yellow Red Orange Green Black Blue Red Violet Green Blue Orange 6

7 Brain Painting Think colours.. Big chance for disabled people Pingo Ergo Sum Picture full out of the Brain. Taichung RationaleThinking and Doing 10% 90% Intuitive Thinking and Doing 7

8 Intuitive Creativity and Innovationmethods RationaleThinking and Doing Break out. Leave familiar paths. Be a little bit creazy. Be creative! Be different! 8

9 General rules "I do not believe, that creativity is the gift of a good fairy. I think it is a skill that we can learn such as driving. Edward de Bono (Method of lateral Thinking, 6 Hats,.) No hierarchy No criticism. Criticism is forbidden! Nothing is stupid, wrong, shameful,. Rubbish Talking is allowed! Quantity instead Quality! Do not look to the facilities of realization. It's easier to delete an idea as to generate an idea Where the best ideas are born 13% on holiday trips 24% in the nature (hiking) 4% at work 10% boring meetings 1% direct creativity tool work 11% on business trips 14% at home (eating, TV, ) Psychological Approaches Eleminate Mind Barriers for ideas Psychological Approaches Eleminate Mind Barriers for ideas Analogy / Association Inversion Analogy / Association Inversion Empathy Fantasy Empathy Fantasy 9

10 Analogy Association Method - Problemdefinition. - Observe and analyze your environment. - Look for analogies or associate features. Analogy greek ἀναλογία = equivalent Equivalent of objects and theire features. Association lat. Associare = assemble, combine, join, Combination of objects, shapes, funktions Analogy Association 10

11 Task 2 Intuition / Association / Analogy Visual Analogy Association Method foldable Association Method carry / transportation storage Paper rectangle Light brown glue recyclable flammable As so ci a ti oṉ.. spontaneous mental link function physical characteristic form / shape material Smell /Taste Color / Pattern Thing / Object / Piece /. Ding / Gegenstand / Taktile, haptic Cognitions noise / sound vibrations motion surface Psychological Approaches Eleminate Mind Barriers Analogy / Association Inversion Empathy Fantasy 11

12 2012 I II Psychological Approaches Eleminate Mind Barriers Analogy / Association Inversion Empathy Fantasy Intuitive / discursive Method Headstandmethod Flip Flop Method Escapemethod Inversemethod Characteristics properties Opposite New Ideas Intuitive Method Arthur Koestler Bisociation Combine things, words, pictures from different parts of Life 12

13 Intuitive Method Semantic Intuition Flower Vase Chocolate Box Flower Chocolate, Chocolate Flower, Flower Box, Box Flower, Vase Chocolate, Chocolate Vase, Vase Box, Box Vase 13

14 Edible flowers Chocolate Flowers Falsification technique Synectics Procedure: 1. Describe the problem. 2. Talk about another topic. 4. Analyze other topic and look for Analogies. 5. Develop new ideas inspired by this analogies. Türdrücker Türklinke Türgriff Doorknob Doorhandle 門把手 есік тұтқасы दरव ज क ह डल poignée de porte مقبض الباب дверна ручка material design surface color Human hand Door handle function shape / profile Direction of motion form longitudinal shape 14

15 Synectics Your hands can be dangerous ZDF heute Disinfictant in the door handle sponge 15

16 PullClean Hand Sanitizing Door Handle Mukomelov Studio 16

17 UV Disinfect Toothbrush Holder Automatic Toothpaste Squeezer eine Hand wäscht die andere one hand washes the other Synectics / Analogy Unhealthy = not O.K. door closed or open is the room behind the door O.K. Light, stove, iron on or off Analogy machine : errorfunction or O.K. power on or off danger or no danger Idea: Message Door handle 17

18 门把手消毒 18

19 Numlock Handle if concept award 2010 Samsung Art & Design Institute Seoul Doorganizer 19

20 20

21 工業 4.0 谢谢 Thank you very much! Vielen Dank! 21

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