Work in pairs and discuss. How do you think the people in the photos feel? Use the words/phrases in the box and your own ideas.

Transcription

1 0 STROG OTIO I THIS Grammar: Perfect ver forms; Vocaulary: Feelings; Advertising Vocaulary and speaking and emotions; Idioms with laugh, cry and tears Task: Descrie a story that provokes strong emotions World culture: Luxury Superrands a Cleft sentences Feelings Work in pairs and discuss How do you think the people in the photos feel? se the words/phrases in the ox and your own ideas scared stiff relieved mortified shattered sorry for himself/herself apprehensive disillusioned wound-up envious disgusted insecure overjoyed indifferent under a lot of pressure ashamed devastated desperate helpless cross How do you think the people might have felt efore/after the events in the photos? Which words in exercise a suggest particularly strong emotions? Think of other adjectives that express strong emotions Work in groups Choose five of the situations on page and discuss the different emotions you would go through efore, during and after these experiences I think I would feel kind of / a it / totally / incredily How would you feel? Your company/college offers you the opportunity to do a special course in the for nine months, away from all your family and friends Your rother and sister-in-law ask you to look after their three pre-school children for the weekend while they go to a wedding It turns out to e a wet, freezing weekend You fail an important exam ecause you haven t done any studying To make matters worse, all your friends seem to have passed with flying colours A colleague you dislike is giving an important presentation Her delivery is completely incoherent and she keeps going red and apologising emers of the audience are sniggering openly Things have een going fantastically well with your new oyfriend/girlfriend Then, suddenly, he/she starts eing late for dates or doesn t turn up at all There s no good reason that you can see You have finally got to play for the footall team of your dreams In the first half hour of the iggest match of your career, you score a vital goal, only to have it disallowed y the referee I d feel a sense of (envy/disgust) It wouldn t other me that much CTTIG DG_Adv_Sk_0_0indd - You ve een learning to drive for months and, finally, the ig day arrives: your driving test nfortunately, a few minutes eforehand you lock yourself out of your car and can t take the test You are in your mid-0s with three teenage children Out of the lue, you and your husand/wife discover that you are having another ay a Pronunciation Find single-word adjectives in the ox in exercise a that match the stress patterns in the tale elow desperate a Listen and check Then practise saying the words Work in pairs and choose three words/phrases from the ox in exercise a Spend a few minutes inventing situations like the ones in exercise to illustrate the emotions Descrie the situations to other students without saying the emotion you had in mind Can they guess what the emotion is? /0/0 :0

2 xpressing emotions across the world y elissa Thompson Quite a few years ago, I took my fi rst trip to Thailand to visit my oyfriend s family I emerged from the airport to e greeted y a wall of heat unlike anything my pale nglish skin had ever experienced efore, ut that wasn t the only shock in store for me After 0 minutes or so in the sweltering sun I started to complain: the fl ight had een exhausting, my feet were aching and so on Quite suddenly, my oyfriend stopped me It is not acceptale to show your emotions like that, he whispered You should try to smile I thought he was joking at fi rst, ut I soon realised he wasn t In Thailand, the land of smiles, people go out of their way to put on a happy face for reasons I hadn t yet appreciated ver since that trip, I ve een trying to learn all I can aout how people express emotions in different cultures and how those cultures shape what we feel What I d failed to grasp all those years ago is that negativity tends to e taoo in Thailand The happiness of the group is put aove that of the individual and one person s feelings are seen as closely linked to those of others For that reason, my pulic whinging and whining was potentially offensive It s not just complaining which is taoo In collective cultures like Thailand s, people who pulicly express anger are seen as rude and unsophisticated In more individualistic cultures like urope or the, it is relatively common for friends and partners to have a rief slanging match, slam the door and then make up without too much harm eing done Anger has even een shown to e a successful negotiating strategy in usiness In collective cultures though, losing your cool is defi nitely counterproductive Readers comments Arun: Hi, elissa I m kind of in the opposite situation to you I m Khmer, ut I ve married into an American family who are much more into expressing their emotions than people in my culture and I fi nd some of their confl icts really make me uncomfortale But I m also ale to see that the way my family ehave can result in dishonesty y mom will visit someone s house and smile and compliment everything, then when she gets home, she will say, There wasn t enough food! or Why did they uy that sofa? 8 This is not to say that you can t express negative emotions in Thailand You simply do it much more sutly Spend a it of time in the country and you ecome aware of the myriad of different ways that you can smile: there s the I don t trust you smile, the that s a silly suggestion smile, the smile of genuine warmth and affection, and many others esides I vividly rememer the strained please don t ever do that again smile from my oyfriend s mother when I rested my feet on a chair (showing the soles of your feet is extremely rude in Thailand) moticons give further clues to the differences In the and urope, people tend to use the mouth to indicate an emotion, for example, [ : ) ] means happy and [ : ( ] means sad, while in Asia, [ ^_^ ] and [ '_' ] carry these meanings, showing that the emotion conveyed y the eyes is much more important Personally speaking, I think of myself as quite an emotional person I tend to get upset, sulk or laugh hysterically, depending on the situation I can also e cynical, sarcastic and argumentative I try to tone down my ehaviour in Thailand ( when in Rome, as the saying goes), ut it s not always easy and I often get the feeling that people fi nd me too volatile However, what seems overly emotional to one person can seem reserved to another A fl atmate from Italy used to tell me how uptight I was ecause I didn t gesticulate and shout with the same carefree aandon that he did So what s the truth? Is there a right way to ehave, whichever culture you come from? Let me know your thoughts and experiences Karly: Great article, elissa really thought-provoking I m used to a culture where people generally let it e known if they re not happy, ut when I was travelling in South ast Asia, I found it much easier to e calm and laid-ack I found the Thai way of smiling, whatever, really suited me in that respect, I was really ale to emrace their culture Andreas: You re right that in collective cultures like Thai and Japanese it s frowned on to express negative emotions like anger, ut don t e fooled the anger s still there! I ve visited Japan and Thailand frequently on usiness and I often wonder what impact all this has on people psychologically whether it s really ad for people to ottle up their feelings like this Personally, it would drive me nuts! Reading Work in groups and discuss Which of the things elow have you done recently? Why? shouted at someone laughed out loud hidden your feelings cried in pulic a Read the first paragraph of the article Why do you think Thai people always appear happy? Read the full article and answer the questions Which emotions are taoo in Thailand and why? How are strong emotions expressed? What are the comment writers opinions? Read the article again and decide which three statements are not true nderline evidence in the article to support your answers The author was surprised at what her oyfriend said Thai people make a great effort to smile In countries such as Thailand the individual is more important than the group In urope and the getting angry is acceptale in certain situations Thai people never express negative emotions The author controls her emotional ehaviour in Thailand Her Italian flatmate found her reserved 8 Readers all elieve the Thai way of expressing emotions is the est Find these colloquial expressions in the article or comments and explain them in your own words whinge and whine aout something have a slanging match lose your cool tone down your ehaviour e uptight e laid-ack ottle up your feelings 8 drive someone nuts Work in groups and discuss one or more of the questions elow Do you agree or disagree with the points made on the comments oard? Do you generally express your emotions or do you tend to ottle up your feelings? Is it acceptale in your country to express negative emotions like anger? Do you think it is good to express negative emotions? In what circumstances? Have you ever experienced a culture where emotions are expressed differently from your own? What differences did you notice? Read other students comments and say if you agree Grammar review Perfect ver forms Strong emotion 0 Read Simon s comment Which country is he talking aout? What cultural prolems does he mention? Simon: I definitely agree with you, elissa any actions and gestures you usually take for granted can also have unexpected reactions A few years ago we moved to Jakarta and a we ve een caught out in this way several times When we first arrived here, I noticed that people sometimes gave me angry looks in pulic and were sometimes rude to me at work What I didn t realise is that I d een standing with my hands on my hips something I did without thinking aout it The prolem is, this is a sign of arrogance or aggression in Indonesia This is just one example of many things c we ve had to learn since we moved here, like not sitting with the soles of your feet showing, not touching people s heads, etc Of course, d we would like to have known these things efore we came, ut since those first misunderstandings e we ve all een trying hard to learn more aout the culture of the country we re living in f By the end of the year, we will have een here for five years and g it s een a fascinating learning experience so far Work in pairs Look at the phrases in old in Simon s comment and underline the perfect ver forms Discuss why a perfect form is used in each one a In which phrase (a g) does Simon use: the Present perfect with an adver which links the past to the present? the Present perfect referring to a period of time which is incomplete? the Present perfect with a phrase saying how many times it has happened? the Present perfect continuous to emphasise the duration of the action? the Past perfect continuous to show that an action happened efore another in the past? the Future perfect to link the present to a point in the future? a perfect infinitive to emphasise that he is talking aout a time further in the past? All perfect forms link two times Which forms link: the past and present?; two points in the past? ; two points in the future? Complete the sentences with the correct form of the vers in rackets Discuss which are true for you I (work) really hard recently This is the first time I (study) the perfect aspect By the end of this course, I (find out) lots of interesting things aout my classmates I d like (start) learning nglish earlier I (not have) a holiday for ages I was tired when I went to ed last night ecause I (talk) to my friends all evening > Grammar extension ank, pages 9 9

3 Strong emotion 0 PATTRS TO OTIC Wordspot Cleft sentences Idioms with laugh, cry and tears Complete sentence in each pair so that it gives the same information as sentence a Then listen and check a ost people prefer straightforward facts What straightforward facts a Charity ads often appeal to negative emotions It s negative emotions a Read more examples, then answer the questions I didn t invite them It wasn t me who invited them It was then that I egan I egan to suspect something to suspect something You should tell her the truth tell her the truth a shoulder to on e in floods of have the last your eyes out e ored to it s no ing matter ing urst out urst into your head off e close to Which two idioms from exercise a are illustrated in the cartoons? What I like (aout her) is the I like the way she smiles way she smiles What you should do is Work in pairs and complete the gaps with laugh, cry or tears Which phrases do you already know? Which can you guess? Listening and vocaulary a Advertising and emotions any adverts point out the logical enefits of a product There are important differentiating factors etween makes of small cars Car ads appeal to people s aspirations in a range of different ways any ads for phones and P players aim to make people feel that they are part of their peer group any adverts for luxury products try to persuade people that they should pamper themselves Health campaigns and adverts for charities often delierately set out to annoy people Campaigning ads can ackfire if they do not put their message across strongly enough 8 Once an advert has een released, the advertisers monitor people s responses carefully 9 Adverts for products that might e harmful are heavily regulated in many countries 0 Humorous adverts for gamling sutly flatter people Work in groups and discuss the questions elow This rand is good value for money This car has low fuel consumption se this washing powder if you are a good parent People will envy you if you own this car This phone has the cheapest call tariff This eer is expensive, ut you deserve a treat Wearing this T-shirt will make you feel like a cool person 8 This isn t very good for you, ut it s fun Listen and check 0 CTTIG DG_Adv_Sk_0_0indd 0- You are going to listen to a radio interview aout how adverts appeal to our emotions Before you listen, read the messages from the adverts elow and decide whether the appeal is rational (R) or emotional () Work in pairs and compare your answers xplain why you think the statements are true/false Work in groups and discuss the questions elow Have you changed your opinions aout the adverts in exercise? Can you think of any adverts you know that have the messages in exercise a? Do you think you are influenced y advertising? What kind of adverts tend to appeal to you? Has the interview made you feel differently aout advertising? Will it affect what products you do/don t uy in the future? Rewrite the sentences as cleft sentences Begin with the word in rackets You need a few days rest and recreation (what) oney is the thing people care aout most nowadays (it) We need someone to help us, not someone to criticise (what) I like the way he always listens sympathetically (what) His attitude towards other people really annoys me (it) I don t understand why you had to lie to me (what) I didn t decide to take a short cut across country! (it) 8 The world needs love, peace and understanding (what) 9 Then everything ecame clear (it) Do you have any favourite adverts or any that particularly annoy you? xplain what you like/dislike aout them Look at the adverts in the photos What are they advertising? How do you think the advertiser is trying to influence your emotions in each? a Read the sentences and check the meaning of the words in old Then listen again and decide if the statements are true (T) or false (F), according to the interview What is the difference in emphasis etween the sentences in each pair? What changes are there in the construction of the second sentence? Where do we put the ver e after cleft sentences with it and what? Which construction also uses a relative pronoun? a I m not sure you realise just how difficult parking is around here It s a very serious prolem I don t know what the matter was, ut when I went past her room, Linda was crying a lot Despite ad reviews from the critics, the show was a success, so the director was proved right in the end When I asked Bill where Tara was, he egan crying suddenly Tom was very sympathetic when Jan s dad died he gave her support when she was depressed I really enjoyed taking my nephew to the puppet show He laughed and laughed and laughed When we saw lla in that ridiculous hat, we suddenly started laughing 8 The funeral was very moving many people were nearly crying 9 It s such a sad story I cried and cried at the end 0 I wish our teachers at school had made maths lessons more interesting I was always completely ored Complete the sentences using your own ideas Then work in pairs and compare your answers What I really dislike aout my city is the terrile traffic and pollution What I like aout my city is It s the (in my country) that really me What I d really like to do in my nglish class is It s that I find really difficult in nglish What my country needs is It was who taught me to 8 What I don t understand aout (a famous person) is why (s)he Replace the phrases in old with the correct form of an idiom from exercise a ore than one answer may e possile Work in pairs and compare your answers Choose four idioms from exercise a and think of a time when you felt or ehaved like this Then work in groups and explain what happened /0/0 :0

4 Task Descrie a story that provokes strong emotions Preparation Listening and speaking Think of stories that you know from a ook, film or play that match the descriptions elow a Introducing the story It s set in (the future / ancient times / an imaginary world where ) It tells the story of It s told in the first person It makes me laugh It moves me or makes me cry It s scary or unnerving It s thought-provoking It has a strong feel-good factor a SFL LAGAG Work in groups and compare your answers Which of the features elow do you think are most important in a story? Think of a good example for each feature from a story you know Task Speaking The characters are convincing and you really care aout them There s lots of suspense and tension It s full of action and moves at a fast pace There are lots of clever plot twists It allows you to escape into an imaginary world The story is realistic and true to life It convincingly recreates a period of history or a particular way of life It has a happy ending The ending is totally unexpected The ending makes you cry What is the name of the story and where does it come from (a ook, film, etc)? Where and when is it set? What kind of story is it? Is it told in detail or only in outline? Why? Who are the main characters? Which words/phrases in the ox did you hear? illegitimate daughter police interview adopts false identity criminal justice system flooroards radical group ex-convict heart eating insane narrator scream mayor uprising ishop Listen again and check ake rief notes aout the story as you listen Work in A/B pairs Tell your partner as much as you can aout the story you heard It does not matter if you cannot rememer every detail CTTIG DG_Adv_Sk_0_0indd - Read the phrases in the seful language ox Which were used in the stories you heard? Look at audio script on page to check your answers Work alone or in pairs Choose a story you like from a film, ook or play to descrie to the class Check details of the story online if necessary Spend aout ten minutes planning how to descrie your story Ask your teacher for any words/phrases you need Think aout: what to include aout the story in aout two minutes You should give enough detail to make the story interesting, ut you can cut out unnecessary su-plots, minor characters, etc how much ackground information to give the important characters and events of the story and the order in which they appear/happen how the story makes you feel whether or not you will give away the ending or leave it out so as not to spoil the story You are going to listen to someone descriing a story they really like Work in two groups Group A: Listen to story A Group B: Listen to story B Answer the questions elow a a > seful language a,, c and d Work in new pairs and practise telling your stories Listen and give feedack aout how clear the story is and which parts need more/less detail Take turns to tell your stories in groups or to the class Which ook/film/play that you have heard aout would you most like to read/see? Descriing the story The story opens as It s extremely long There are several suplots Little y little, you realise that The tension uilds up It s a it amiguous c Descriing how it makes you feel It s a very chilling story It makes you laugh out loud You have a strong sense of unease It fills you with a sense of despair It s very heartwarming Parts of it are heartreaking / very uplifting It s so moving It leaves you with a feeling that d The ending It all ends happily The ending really makes you cry SHAR YOR TASK Descrie and discuss emotions at a sophisticated level Descrie and discuss rands and the effects of advertising Add emphasis to what you are saying using cleft sentences Follow up Writing Descrie a story and how it makes you feel Research online and give a short presentation aout marketing Choose the story that you have told the class or another favourite story of yours Write a rief plot summary for a wesite /0/0 :0

5 R T L C D L R O W FID OT OR 9a Which of these marketing techniques have you heard of? Do you know or can you guess how they work? - stealth marketing - amush marketing - celerity endorsement View a a Work in pairs Look at the list of luxury rands in the ox elow What product is each one famous for? Can you add more names to the list? Look at the words in the ox Tick the ones you think a company producing luxury rands would want to e seen as common exclusive high-end mass-market slick tacky a Watch seven people talking aout luxury rands Do they approve ( ), disapprove ( ) or have mixed feelings ( / ) aout them? The two men would / might / wouldn t willingly wear each other s elt Luxury rands make the most money from the top / middle / ottom of the pyramid Do you or does anyone you know own any items produced y these rands? a Do the luxury rands quiz Luxury rands quiz a One of the men says that his elt has an unsophisticated image ut he likes that The other man says that his elt is only suitale for women c The presenter says that his elt is cheap and does its jo What is the purpose of the top level of the pyramid model? a to uild kudos to make a lot of money c to appeal to the wealthy elite What is the delicate alance that Dana Thomas talks aout? a keeping costs down and prices high appealing to the elite while selling to the general pulic c making high fashion items while turning a profit Which of these should luxury superrands do? a maximise profits from the ottom of the pyramid keep customers focussed on the top of the pyramid c make sure that products at the ottom of the pyramid are cheap Which of the rands aove has the highest gloal turnover? a) Louis Vuitton ) Chanel c) Rolls Royce Which country is the largest market for luxury goods? a) China ) France c) the How much is spent on luxury goods worldwide a year? a) around $ n ) around $0 n c) around $00 n Which luxury rand company was started y a woman called Coco in Paris over 00 years ago? a) Gucci ) Chanel c) Tiffany and Co Which luxury car rand started in the 980s? a) Lexus ) Rolls Royce c) Ferrari Approximately how many watches does Rolex make every day? a),000 ) 00,000 c) million Go online and check your answers or ask your teacher Search: luxury rands gloal turnover / largest market luxury goods / gloal sales luxury goods CTTIG DG_Adv_Sk_0_0indd - Watch the video again and choose the correct answers ore than one answer may e correct Watch the video aout international luxury fashion rands and choose the correct word to complete each sentence Rolls Royce Tiffany and Co Issey iyake Vertu ame Louis Vuitton Gucci Chanel Rolex Choose one of the techniques and go online to find out more aout it Try to find out: how that form of marketing works which companies have successfully used it what are the potential pitfalls in using it World view Find out first LXRY SPRBRADS Work in pairs and discuss Do the luxury superrands appeal to you? Why?/Why not? Which ones appeal the most/least? Approve/disapprove/ Reasons, comments, mixed feelings? examples given Search: stealth marketing /amush marketing / celerity endorsement Present your research 0 Sophie The topic of my mini-presentation today is This is a relatively new/tried-and-tested form of marketing It involves Some of you may have heard of a company called This kind of marketing is not without risks For example When used correctly, however, can e very effective ecause Jurgen Keith Luis Clare Sayful Imogen Compare answers in pairs Can you rememer any reasons, comments or examples that they gave? Watch the film again and complete the second column of the tale 8 Discuss the questions in groups Do you agree that luxury rands are a good thing ecause they give people something to aspire to or do you think they cause division and envy? Do you think that luxury rands spend too much money on advertising and are therefore ad value for money? Do you treat yourself to luxury rands or do you regard them as a waste of money? What kind of luxury goods do you uy if any? In which cases do you go for value products? Summarise what you have found out in a short presentation to your class se the prompts elow Tip se a quote in the introduction to your presentation The topic of my presentation today is amush marketing As someone once said, Any pulicity is good pulicity, and amush marketing is a great example of this idea in action AFTR YO CA Descrie and discuss emotions at a sophisticated level Descrie and discuss rands and the effects of advertising Add emphasis to what you are saying using cleft sentences Descrie a story and how it makes you feel Research online and give a short presentation aout marketing /0/0 :0