SID WILLIAMS THEATRE SOCIETY Sponsorship Opportunities

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Nora Mitchell
5 years ago
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1 SID WILLIAMS THEATRE SOCIETY Sponsorship Opportunities Audience (patron) profile 45,000+ patrons through the theatre each year Key demographics 56% age years 82% have annual household income over $40,000 Over 30% of patrons attend the theatre 5+ times a year (2017 statistics)

2018-2019 BLUE CIRCLE SERIES Presenting Sponsorship Sponsor benefits: Exclusivity for Blue Circle Series show sponsorship (SWTS has existing partnerships in media and accommodation categories) 6

2 BLUE CIRCLE SERIES Presenting Sponsorship Sponsor benefits: Exclusivity for Blue Circle Series show sponsorship (SWTS has existing partnerships in media and accommodation categories) 6 complimentary tickets per Blue Circle Series performance Recognition in text form: Blue Circle Series proudly presented by SPONSOR Blue Circle Series proudly presented by SPONSOR on event ticket faces Prominent brand recognition: Vinyl window wrap (18 h by 75 w) on Cliffe Avenue entrance Blue Circle Series season booklet cover (min print run, also posted to website and sent via to 4,100) All print ads (incl. a minimum of 3 full page colour) - total print value over $11,000 Blue Circle Series website page Each Blue Circle Series event page on sidwilliamstheatre.com Title card in event video trailers - run in pre-show loop on auditorium screen and run as Facebook ads (PER EVENT: average video views are 7,650 and average ad reach is 11,020) Full screen 30 sec spot within video loop on lobby digital sign Event posters (incl. 24x36 interior frames and 48x72 exterior frames) Annual report (released in June following season) Thank you from stage during show introduction Opportunity to introduce events from stage Opportunity for display table in prominent lobby location at each event Assistance with contesting or other promotional activities related to the show Sponsorship fee: $4,000 per season Or multi-year commitment of $3,000 per season for 3 seasons

3 NAMING RIGHTS VOLUNTEER PROGRAM - $2,000 per year (3 year commitment) Signage at coat check Logo on chest of volunteer vests Recognition on volunteer section of sidwilliamstheatre. com Logo on usher seats in auditorium (no other business logos appear in the auditorium) Title card within volunteer thank you videos (1 posted to social media, 1 screened at AGM) Recognized during Annual General Meeting Logo and thanks in annual report

EVENT SPONSORSHIPS SID DOCS FILM SERIES - $1,200 per season 4 films in the series between September March. Expected attendance is 1,000 patrons for the series.

4 EVENT SPONSORSHIPS SID DOCS FILM SERIES - $1,200 per season 4 films in the series between September March. Expected attendance is 1,000 patrons for the series. SWTS would provide: 8 complimentary tickets per film Highlighted as sponsor on ticket face Recognition as series sponsor (with logo) on event web pages, event posters, and Sid Docs ads (provided press deadlines are met) Recognition as series sponsor (with link, if applicable) in each Facebook event Sponsor signage on the day of the show, including a thank you from the stage presenter Full screen, thank you slide (with logo) on lobby TV for length of season (sponsor can provide a custom slide as long as it meets required specifications) 2 30 sec slides/videos for pre-show loop on auditorium screen Display table in prominent lobby location Assistance with contesting or other promotional activities related to the show Sponsor signage at Annual General Meeting (June) Recognition as series sponsor in annual report (released in June) Film series sponsor to provide sponsorship fee of $1,200. FAMILY FILM SERIES - $1,200 per season 3 films in the series between November February. Expected attendance is 1,000 patrons for the series. Projected demographics are families, with slightly more female adults than male. Parent ages 25 40, and grandparent ages SWTS would provide: Recognition as series sponsor (with logo) on event web pages and event posters Recognition as series sponsor (with link, if applicable) in each Facebook event Sponsor signage on the day of the show, including a thank you from the stage presenter Full screen, thank you slide (with logo) on lobby TV for length of season (sponsor can provide a custom slide as long as it meets required specifications) 2 30 sec slides/videos for pre-show loop on auditorium screen Display table in prominent lobby location Assistance with contesting or other promotional activities related to the show Sponsor signage at Annual General Meeting Recognition as series sponsor in annual report (released in June) Film series sponsor to provide sponsorship fee of $1,200.

RESTAURANT SPONSORSHIP DINNER OUT! - $300 per year An exclusive club - only 6 spots available!

Our staff is frequently asked for suggestions on where to eat before the show.

15% off with purchase of 2 entrees), phone number and/or web address, and a link to website on the

5 RESTAURANT SPONSORSHIP DINNER OUT! - $300 per year An exclusive club - only 6 spots available! This sponsorship is promoted to all patrons of the theatre. Our staff is frequently asked for suggestions on where to eat before the show. SWTS to provide: Enhanced website listing Restaurant logo, brief info about a promotional offer (ie. 15% off with purchase of 2 entrees), phone number and/or web address, and a link to website on the Dinner Out! page at sidwilliamstheatre.com. Dinner Out! button on homepage links to a separate page ( dinnerout) with a listing of all participating restaurants in alphabetical order A listing in Dinner Out! section of monthly event (almost 5,000 on list) A listing (with logo, contact info, and promotional offer) on a printed Dinner Out! info sheet handed out at the ticket centre Participating restaurant provides: A year-round promotional offer to patrons that present a Sid Williams Theatre event ticket that has an event time within 24 hours of dining A sponsorship fee of $300

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES EVENT SPONSORS GOLD $28,000 2 tables of 10; premium location near the stage; color logo signage on table 2 page, 4 color ad in Event Journal, center spread Sidebar ad (270x482)