UPDATE AUDIENCES September 2011

Size: px

Start display at page:

Download "UPDATE AUDIENCES September 2011"

Alan Carson
5 years ago
Views:

1 UPDATE AUDIENCES September 2011

DISCLAIMER Statements contained in this document, particularly those concerning forecasts on future M6 Group performances, are forward-looking statements that are potentially subject to various risks

2 DISCLAIMER Statements contained in this document, particularly those concerning forecasts on future M6 Group performances, are forward-looking statements that are potentially subject to various risks and uncertainties. Any reference to M6 Group past performances should not be interpreted as an indicator of future performances. Thecontentofthisdocumentmustnotbeconsideredasan offer document or a solicitation to buy or sell M6 Group shares. 2

3 Television activities TELEVISION Audience Ratings 3

4 January-August 2011 : Individual Watching Time up + 13 mn : TV is a buoyant media Movement in watching time in France 03:53 03:53 03:50 03:51 03:50 03:41 03:32 03:36 03:38 03:26 03:22 03:21 03:05 03:31 02:53 03:14 January February March April May June July August live In France, the individual watching time (without PVR consumption) increased every month in 2011 compared to 2010, and particularly during the summer Source: Médiamétrie 4

January-September 2011 : The Group channels improve their position throughout the TV landscape 4+ y.o audience share (%) ALL TV HISTORICAL TV CHANNELS wk1-wk38 2009 wk1-wk38 2010 72,6 68,3 65,3 +3.

5 January-September 2011 : The Group channels improve their position throughout the TV landscape 4+ y.o audience share (%) ALL TV HISTORICAL TV CHANNELS wk1-wk wk1-wk ,6 68,3 65, pts -0.6 pt wk1-wk pts 14,6 19,3 22,9 12,8 12,4 11,8 TV M6 GROUP Group channels 100% aud. share 50% aud. share 10,8 10,4 10, pt +0.2pt +0.2 pt 2,3 2,9 3,3 1,0 0,9 1,1 Sources : Médiamétrie / MediaCabSat Médiamat thématik / Médiaplanning 5

January-September 2011 : 03h-27h: M6, only major channel to increase its ratings wk1-wk38 2010 wk1-wk38 2011-0.9 pt 24,6 23,7-1.2 pt -0.8 pt +0.2 pt 31,7 34,7 4+ y.

6 January-September 2011 : 03h-27h: M6, only major channel to increase its ratings wk1-wk wk1-wk pt 24,6 23,7-1.2 pt -0.8 pt +0.2 pt 31,7 34,7 4+ y.o audience ratings (%) 16,2 15,0 10,7 9,9 3,0 = 3,0-0.1 pt 1,1 1,0 10,4 10, pts -1.2 pt +2.7 pts Housewives<50 y.o audience ratings 28,1 26,9-1.1 pt 12,1 11,0-0.9 pt 6,1 5, pt 2,5 2,7-0.1pt 0,6 0, pt 16,5 17,1 32,4 35,1 Source : Médiamétrie 6

M6 achieved an excellent Summer 2011 and reached its best market share since Summer 2007 4+ y.

7 M6 achieved an excellent Summer 2011 and reached its best market share since Summer y.o audience ratings (%) 31,0 27,4 26,1 Summer 2007 Summer 2008 Summer 2009 Summer 2010 Summer ,9 23,1 18,618,8 17,6 17,1 15,1 14,5 13,9 11,1 10,4 10,410,510,6 11,9 10,5 10,1 2,5 2,6 2,0 2,1 1,9 Source: Médiamétrie 7

M6 is the only historical channel to improve its market share this

PRIME TIME ACCESS PRIME TIME L AMOUR EST DANS LE PRE 100% MAG Best

1 M viewers on average The magazine gained +200 000 viewers

DE MENAGES CAPITAL has increased by + 600 000 viewers compared to

000 viewers the weekend slot ZONE INTERDITE has increased by + 200

performances ever during the 1st week of September FILMS LE 19 45

: +500 000 viewers on average Best increase among evening news :

8 M6 is the only historical channel to improve its market share this summer thanks to powerful brands and programs FBI DUO TRES SPECIAL PRIME TIME ACCESS PRIME TIME L AMOUR EST DANS LE PRE 100% MAG Best ratings for a TV show on M6 since 2001 : 6.1 M viewers on average The magazine gained viewers compared to last summer M6 leader every week NEWS MAGAZINES SCENES DE MENAGES CAPITAL has increased by viewers compared to last summer The French series keeps on growing and improves by viewers the weekend slot ZONE INTERDITE has increased by viewers compared to last summer The series reached its best performances ever during the 1st week of September FILMS LE The programming of previously unreleased films was very successful : viewers on average Best increase among evening news : viewers in one year LE broke a new record : 16.0% ms among individuals 4+ Source : Médiamétrie 8

7%: +0,2ptvs 2010 RECORDS ON ACCESS Broken records for LE 19 45 and Scènes de ménages since their respective launches

9 4 first weeks of September : M6 continues to improve its market share thanks to successes in all kinds of programs on strategic time slots FBI DUO TRES SPECIAL Audience ratings : 4+ y.o : 11.3%: +0,4ptvs 2010 H<50 y.o : 17.7%: +0,2ptvs 2010 RECORDS ON ACCESS Broken records for LE and Scènes de ménages since their respective launches RECORDS ON PRIME TIME 7,6 million viewers for Le Petit Nicolas on the 1st of September : best audience ever for a film on M6 Source : Médiamétrie 9

10 January-September 2011 : W9 catches up with TMC among the 4+ target 4+ y.o audience ratings (All France) +0.3 pt +9% 3,2 3, pt +14% 2,9 3, pt +28% 2,4 2,4 1,9 1, pt +28% -0.1 pt -5% 2,2 2, pt +19% +0.2 pt +13% 1,9 1,8 1,6 1,6 wk1-wk wk1-wk , pt +7% 1,1 TMC W9 Direct 8 NRJ12 Gulli France 4 NT1 Direct star Source : Médiamétrie 10

3 pt +8% 3,9 4,2 +0.4 pt +12% 3,5 3,9 +0.1 pt +4% 2,5 2,6 +0.6 pt +33% +0.

11 January-September 2011 : W9 reinforces its leadership on the commercial target Housewives<50 audience ratings (All France) wk1-wk wk1-wk pt +8% 3,9 4, pt +12% 3,5 3, pt +4% 2,5 2, pt +33% +0.8 pt +53% 1,8 2,4 2,3 1,5-0.2 pt -9% 2, pt +17% 2,0 2,1 1,8 W9 TMC NRJ12 Direct 8 NT1 Gulli France 4 Source : Médiamétrie 11

Broken records for W9 in August 2011 > 3.8%market share among individuals 4+ y.o. : best monthly result ever for W9 > 4.

W9 keys to success are its top brands and an original humorous programming A

strongly contribute to W9 success Success for the ASTERIX film franchise The

performances W9 s top brands maintain high scores this summer Best ratings ever for

7M viewers W9 first DTT channel every week W9 national leader among children MY WIFE

al channel among ind. -25 y.o. with the US series ENQUETE D ACTION W9 DTT leader channel among ind.

12 Broken records for W9 in August 2011 > 3.8%market share among individuals 4+ y.o. : best monthly result ever for W9 > 4.8% market share among Housewives-50 : best monthly result ever on the DTT network > W9 keys to success are its top brands and an original humorous programming A successful youth film programming Success for entertainment programs Top brands strongly contribute to W9 success Success for the ASTERIX film franchise The combination of light entertainment programs in the afternoon increased W9 performances W9 s top brands maintain high scores this summer Best ratings ever for an animated film on the DTT network : 1.7M viewers W9 first DTT channel every week W9 national leader among children MY WIFE AND KIDS W9 2 nd national channel among ind. -25 y.o. with the US series ENQUETE D ACTION W9 DTT leader channel among ind. -50 y.o. CARREMENT 80 & GENERATION TOP 50 W9 DTT leader with both music entertainment shows RAMSAY CAUCHEMAR EN CUISINE W9 DTT leader channel among ind. -50 y.o. Source: Médiamétrie 12

AUDIENCE RATINGS FOR THE 4 FREEVIEW CHANNELS IN MARCH 2016: LEADERSHIP AND ALL-TIME RECORDS

Boulogne-Billancourt, 06 April 2016 AUDIENCE RATINGS FOR THE 4 FREEVIEW CHANNELS IN MARCH 2016: LEADERSHIP AND ALL-TIME RECORDS TF1: THE BEST MONTH SINCE NOVEMBER 2015 AND WIDE LEADERSHIP ALL-TIME RECORDS