EXECUTIVE SUMMARY. MARKET DYNAMICS CHINA CINEMATIC rd QUARTER

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1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov MARKET DYNAMICS CHINA EXECUTIVE SUMMARY In Q3 2016, box office of Chinese film market was billion with year-on-year drop of 13.5%. Of which, box office of domestic films was 7.7 billion and accounted for 72%, imported ones of 3.02 billion and accounted for 28%. According to the data of Box Office Mojo, box office of North American film market in Q was $2.89 billion (about billion) with year-on-year growth of 13.8%. Chart 1: Jan to Sep 2016 China Box Office In RMB Bn Imports 28% Locals 72% Market Share 1

2 1. NEW TECHNOLOGY China IMAX and Cineappo technology grand debut in August In August 24, 2016, China IMAX and Cineappo launched latest technology and new concept of viewing, and released Cineappo s new generation of ALPD series multi-color laser light projection solutions, it can achieve comprehensive coverage of high brightness range of lumens, and meet the different needs of all kinds of different movie hall of the cinema. At present, it is customized high lumen laser solutions for China IMAX. China IMAX will be in the occasion of rapid development of the market this year to realize the upgrade of the viewing experience again, and launch customized China IMAX laser system; Double laser projection can achieve 3D projection brightness 7 Futelangbo (fl) above, completely solve the 3D projection dim problem to satisfy the audience's comfortable viewing needs. GDC DTS:X Immersive audio technology 2 GDC DTS: X immersive audio is the immersive sound which combine the DTS: X technology through sound immersion decoding function of GDC server by GDC Technology company. GDC DTS: X immersive sound is a multidimensional space audio technology based on localization of sound objective target. The technology is no longer bound by specific channel signals, it can create realistic sound effects in the audience around the exact location of the point according to the actual phonation demand, so as to get the best sound in the environment, and create a more rich sound

3 effects. It can be said that whether the voice is in front, behind of the audience, in the top of the head or side, it can accurate positioning the original sound of every sound detail in accordance in the cinema environment, make the audience like living in the story of the movie. In addition, DTS: X GDC audio technology convergence in the theater player server, with better consistency and reliability. And it make use of the advantage of cinema player sever technology, GDS built the immersive audio decoding technology into them, it has higher decoding efficiency and stability, and improve the server's function integration, reduce the cost, make the user more acceptable, compared with other immersive audio system, it has more cost advantage. 2. NEW PRODUCTS & NEW ARRIVALS Canon released the new flagship model of the EOS movie system EOS C700/C700 PL/C700 GS PL In September 6, 2016, the Canon Co announced the launch of the new member of EOS movie system professional digital movie camera product line-eos C700/EOS C700 PL, the product is CINEMA EOS series flagship model, which can achieve high dynamic range 4K video shooting. EOS C700 also has the model for the use of global shutter and PL mount - EOS C700 GS available. Canon C700/EOS C700 PL/EOS C700 GS PLEOS built-in independent research and development of Canon Log Canon 3, Log 2 and Log Canon curve, you can achieve the highest dynamic range of 15 files in order to meet the production needs of HDR4 content. This new product is the movie camera in EOS movie system first time to support anamorphic lens 6. It can confirm typical 2.39:1 frame of film image in film making. it also supports the highest shoot 240fps (cutting 7) full HD video frame rate, so as to realize the smooth playback, you can even reduce the frame rate into slow motion to show the visual image with rich emotional expression. 3

4 Christie laser leading the future CP2208-LP Comply with the DCI specification, Christie CP2208- LP has the brightness standard up to lumens, and support 3D projection, the new laser light source life up to hours, no need to replace the bulb, so have almost zero maintenance and lower operating costs, also it protect the environment more. Optional Christie IMB-S2 integrated multimedia device to compose a complete set of system. 3. M&A ACTIVITIES Wanda 921 million pounds acquisition of European largest cinema to expand global film layout In July 12th, the US. AMC cinemas of Wanda Group announced to merger and acquire the largest cinema theaters Odeon & UCI of Europe with 921 million pounds which is about 9 times of the EBITDA. This is AMC s another big move after the announcement of acquisition of Ka Maike cinema. This is the first time Wanda invest in European cinema industry to form the global fil layout. Odeon & UCI cinema is the largest European cinema, has 242 cinemas with 2236 screens, most Studios is located in the golden area of each big city in Europe. The revenue of latest 12 months is about $1.156 billion which occupied about 20% market share in Europe, the film market share ranked first in the major countries of Europe. 3 years ago, Wanda proposed to occupy 20% global movie box office in 2020, the acquisition of Odeon & UCI cinema make Wanda move towards the goal in a big step forward.huace intends to invest in stakes in Wanda Pictures 4

5 Simei media overall film market value arrangement over RMB10 billion In August 3rd, Simei media released that the company intends to purchase Zhangwei technology and Grand media 100% stake, Keyi 20% stake. After the completion of this transaction, Grand media, Zhangwei technology and Keyi will become a wholly owned subsidiary of listed company. The asset purchase price is RMB 1.55 billion, the company will acquire by the way of issue shares + cash. Simei have acquired Shanghai Keyi and AD Concept in 2015, it will strive develop content marketing, focus on the layout of network variety, especially based on Shanghai Keyi which have the excellent advertising and developing of variety program and production of network variety. Although the company revealed before that it will not set up a special film company and involve in VR investment, the subject of the company this time have the investment in film company. 4. CINEMAS LINES AND BOX OFFICE Cinemas & Screens In Q3 2016, China added 326 new cinemas with year-on-year growth rate of 2.8%, 1,918 new screens with year-on-year increase of 13%. As of the end of Sep, the total number of cinema in China has reached 7,365, the number of screens is 40, New cinemas # 1000 New Screens # Q1 Q2 Q3 Q4 Chart 2: Q1-Q Chinese New Cinemas 5

6 Chinese Box Office In Jul 2016, total box office of Chinese film market was 4.51 billion with year-on-year drop of 18% and increased by 8% than last month. In Aug, total box office was 4.05 billion with year-on-year increase of 12%, and total box office was 2.29 billion in Sep with year-on-year decrease of 33% Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Chart 3: Chinese Monthly Box Office (In RMB Bn) 6

7 ABOUT JEBSEN INDUSTRIAL Recognised as industry pioneer and leader, Jebsen Industrial partners with B2B companies to build and grow sustainable business in and through Asia. As part of the Jebsen Group founded in 1895, it serves as trusted partner, advisor and consultant to both foreign and local partners and customers, delivering premium technology and solutions to the market for various industries such as Manufacturing Automation & Optimisation, Building & Construction, Cinematic & Broadcasting, Cleantech, Food & Beverage, Nutrition & Health as well as Petrochemicals. CONTACT US! For further information to our Market Dynamics Reports or our business, please feel free to reach out to us via the following channels: WEBSITES: E-STORES: PHONE: FAX: FOLLOW US: Jebsen Industrial Cinematic & Broadcasting Hong Kong (852) (852) WeChat Jebsen_Industrial Jebsen Group Food Ingredients, Nutrition & Health jsconline.1688.com Mainland China (86) (86) Weibo weibo.com/jebsenindustrial 7

EXECUTIVE SUMMARY. MARKET DYNAMICS CHINA CINEMATIC nd QUARTER

EXECUTIVE SUMMARY. MARKET DYNAMICS CHINA CINEMATIC nd QUARTER Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov EXECUTIVE SUMMARY In the first half year of 2016, box office of Chinese film market was 24.57 billion with year-on-year growth of 21.38%. Of which, box office

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