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1 Overview- 2012

2 Overview DStv launched into Africa over 10 years ago Broadcasts into 41 sub-saharan Africa countries (which include Seychelles and Mauritius) Covers Anglophone and Lucophone Africa and caters for each of these language groups. Pan-African (Sub-Sahara) Average 6 viewers per subscriber household in Africa Out of home viewership in pubs, clubs and viewing centers is not measurable

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5 Channel South Africa Southern Africa East & Central Africa SuperSport Blitz x x x x SuperSport 1 Africa x x x SuperSport 2 Africa x x x SuperSport 3 Africa x x Ghana West Africa Nigeria Only SuperSport 3 Nigeria x x SuperSport 4 x x x x SuperSport 5 Africa x x x SuperSport 5 Nigeria SuperSport 6 Africa x x x SuperSport 7 x x SuperSport 7 Nigeria x x Angola & Mozambique Supersport Maximo x x Supersport Maximo 2 x x SuperSport 9 SuperSport 10 SSHD 1 x x x x SSHD 2 x x x SSHD 2 Nigeria x x

6 Channel South Africa Southern Africa M-Net East x x M-Net West M-Net Movies 1 x x x M-Net Movies 2 x x x M-Net Action x x x M-Net Series x x x Channel O x x x Africa Magic x x x Africa Magic Plus x x x x Africa Magic Swahili Africa Magic Yoruba Africa Magic Hausa CNN x x x x BBC World x x x x Sky x x x x Sony Entertainment x x x x E! Entertainment x x x x Universal Channel x x x x BBC Ent/Lifestyle/Knowledge x x x x Discovery x x x x National Geographic x x x x Cartoon Network x x x x Boomerang x x x x East & Central Africa West Africa Nigeria Only Angola & Mozambique x x x x

7 REGIONAL BREAKDOWN

8 Angola Botswana Lesotho Mozambique Mauritius Namibia Malawi Seychelles South Africa Swaziland Zambia Zimbabwe Southern Africa

9 Burundi Sudan Comoros Tanzania Djibouti Uganda Ethiopia Rwanda Kenya Rwanda Somalia East Africa

10 Benin Niger Cote D Ivoire Sierre Leone Guinea Bissau Cape Verde Mali Ghana Senegal Liberia Burkina Faso Nigeria Gambia Togo Guinea Conakry West Africa

11 Cameroon Equatorial Guinea Chad Sao Tome e Principe D.R Congo Gabon Central African. Republic Congo Brazzaville Central Africa

12 M-NET AFRICA M-Net Africa: Local Productions M-NET sources and produces the best premium quality entertainment (the best movies, the best produced original productions, the best and biggest reality shows the best series and awards shows, the best local content) and it brings it to you first! Original Productions showcases the best locally produced programming for specific markets including drama, soaps and talk and not forgetting Africa s greatest reality shows Pan African and local. They include the following below: Pan African Programming: Big Brother Africa- Season 6 Jacob s Cross 53 Extra West Africa Targeted Programming: Naija Sings Season 3 Tinsel Season East Africa Targeted Programming: Drama: Changes (13 episode) Talk Show: The Patricia Show- Season 3 Channel No s: 102 & 101

13 M-NET AFRICA M-NET offering also includes best International entertainment: first and exclusive. The channel s unique offering includes the following: First, Best and exclusive content Uninterrupted movies Blockbuster movies Best international series Exclusive Award ceremonies Exclusive concert Shows M-NET Series All your favourite shows, latest hits and brand new shows. The channel is dedicated to exceptional television series. Spanning many genres from drama to comedy, romance and reality shows. Offers back to short format entertainment Repeat pattern convenience Where ever possible secondary exclusive drama Channel No: 110

14 Africa Magic Africa Magic showcases Nigerian film-making and story telling. The channel sources first on TV after home video, authentic African storytelling and stories that celebrate the heart, the soul and great imagination of Africa. Proudly African Entertaining Family Orientated Channel No: 114 Africa Magic Plus is a channel that presents authentic Africa entertainment showcasing film-making and storytelling from all over Africa, excluding Nigeria. Strong brand association with Africa Magic 100% local entertainment from Africa Channel No: 115

15 Africa Magic Channel launched on 01 July 2011 Africa Magic Swahili is a channel that showcases and celebrates Swahili storytelling Authentic African Storytelling Stories that celebrate the heart, the soul and great imagination of Africa Proudly African Traditional and Cultural Showcases the rich language, tradition, rituals and cultures of the Ki-Swahili people of East Africa Target Audience Swahili speaking DStv subscribers on the Premium and Compact bouquets in East Africa aged 16 and upwards Content Plan Content in 100% Kiswahili language subtitled into English Uninterrupted Movies Swahili Series and Music Channel No:127

16 Africa Magic Africa Magic Yoruba showcases the best Yoruba movies on TV. The movies are broadcast in Yoruba language content from Nollywood. Africa Magic Yoruba is proudly Yoruba Entertaining Traditional and cultural Channel No: 118 Africa Magic Hausa is proudly African, Entertaining, Religiously sensitive, traditional and cultural. All content in Hausa from Nollywood Channel No:117

17 SuperSport Africa 24 hours a day of top international and local sporting events which heralds a new era in sporting viewing. Sports Covered: Football, Cricket, Cycling, Motorsports, Tennis, Rugby, Golf, Athletics, Boxing Channel Description: SuperSport 3 is Africa s premier soccer channel, broadcasting international and local soccer on SuperSport 3 Africa and SuperSport Nigeria Sports Covered: Soccer Channel No s:

18 News Channel Tactical Association BBC, Sky & CNN

19 BBC World News - Africa Business Report A groundbreaking show featuring the triumphs and challenges of doing business on the continent some economists call the last great frontier. Komla Dumor, presenter of Africa Business Report, says: It s a privilege to present Africa Business Report during a time in which the continent is developing its economic growth and business future. I ve had the opportunity to travel the world but it s in Africa where I feel a real energy emerging from a generation of young entrepreneurs who are determined to compete on a global scale. The shows broadcast monthly - Saturday at 06h30 CAT. Repeated Saturday at 19h30 CAT and Sunday at 10h30 and 23h30 CAT.

20 BBC World News - Hard Talk HARDtalk is BBC World News' interview programme which speaks to newsmakers and ordinary people who find themselves in the news. Since its launch the series has travelled the world in search of the movers and shakers on the international stage. The format of the show, and its reputation abroad, has earned HARDtalk some unique interview opportunities. These have included seasons of interviews with political and business leaders around the world - from east Timor to Iraq, and from Russia to Hollywood. This March HARDtalk will be on the road again in Australia and New Zealand. Details on upcoming interviews coming soon. Monday to Thursday 0330, 0830, 1530 and 2030 GMT.

21 BBC Sport Today The Sport Today team will keep you up to date with everything that happens on court, on the track, and elsewhere to bring you all the drama from around the World of sport.

22 CNN International Quest Means Business It's the definitive word on business. Join CNN's Richard Quest every week as we make sense of the ups and downs of the economy, the global recession, and what businesses are doing to improve their bottom line. Quest Means Business - you can't afford to watch anything else!

23 CNN Market Place Africa CNN Marketplace Africa offers CNN viewers a unique window into African business on and off the continent. It is the destination for movers and shakers at the forefront of African business. Hosted by CNN's Robyn Curnow, we sit down with major players and innovators changing the face of African enterprise and bring you fresh, cutting-edge business news. CNN Marketplace Africa -- where Africa and the global marketplace converge.

24 Sky News International Sunrise - Bright and lively Break Fast show, featuring world news, Africa Business reports and markets. Live At five with Jeremy Thompson Fast Information rich show, with local trend around the globe. 22h00 Summary of the sporting events of the day, weather and headline.

25 National Geographic With unrivalled quality and spectacular imagery. This channel brings you award-winning documentaries from around the world from wildlife adventure and exploration to natural phenomena and world cultures. Viewer Profile: DStv Adults Male bias Skewed to 35+ age group High Income Channel No: 260

26 Discovery World Discovery World offers an experience of the very best factual programming from around the globe. It showcases a rich and colourful selection of high quality factual programmes from around the globe, with different genres. These range from the ancient world to natural history, people and places and modern history Viewer Profile Skewed to age group Slight male bias *60% High Income Channel No: 250

27 Thank You

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