Company: SPE Theatrical Month: July, 2011

Transcription

1 Current monthly revenues/sales( in Brazilian K Real): R$ / USD $ Previous year same month revenues/sales (K Real) : R$ ,78 / USD $ ,10 We didn t have any release to report in July. But we have several activities on the preparation for The Smurfs release. Sony Charity Game Sony promoted a beach soccer game (Brazil X Japan) at an arena at Copacabana beach. The funds achieved with the charity event was donated to the nongovernmental institution SAVE THE CHILDREN to benefit the Tsunami victims of Japan. Excellent 3 min break on Fantástico at TV Globo on the Sunday prior the release. With an estimated value of US$ 1,3 MM and impacting 27MM people. An estimate free exposure of US$ 9,6MM in promotional activities including media, in cinema and brand promotions. Some of the major partners are: McDonald s, Cinemark, HBO, Azul Airlines, Lojas Americanas in partnership with Sony Pictures Home Entertainment, and Sony Electronics with their Father s Day Campaign. Please find some references and links at the next slide.

2 PREMIERES IN 7 KEY CITIES

3 PROMOTIONS IN THEATER CINEMARK SNACK BAR PROMOTION, EXHIBITION OF 3D POLICE TRAILER SINCE JULY 1ST (WITH TRANSFORMERS 3D AND CAPITAIN AMERICA 3D) AND CHARACTER TOUR IN KEY CINEMAS OF SÃO PAULO, RIO AND CAMPINAS. WE ALSO HELD PROMOTIONS WITH OTHER 6 EXHIBITORS.

4 PROMOTIONS BRAND PROMOTIONS SONY ELECTRONICS Father's Day Campaign SEL has put up a plan for a media campaign using The Smurfs property (with focus for Papa Smurf) for this year Father's Day Campaign (August 14th). This is a 360º campaign with POS materials offline, ATL investment online and offline and events. HOT SITE: Due to it s size, both Sony Electronics' TV Spots will be uploaded on Cineshare and a link to download will be available on the that this same presentation was attached.

5 PROMOTIONS BRAND PROMOTIONS AZUL AIRLINES Click on the link below to watch Azul Guerrilla Marketing Video:

6 PROMOTIONS BRAND PROMOTIONS MC DONALD S 2 PHASE CAMPAIGN WITH MCDONALD S HAPPY MEAL A - Starting on July 24th Based on the Smurfs village Happy Mc Meal Premium - Plush Free premium phase A - Activities books or Origami or Seeds B - Starting on August 11th Based on the Smurfs in the city Premium - figurines Free premium phase B - Stickers Click on the link below to see Mc Donald s themed website and TV spots

7 PROMOTIONS BRAND PROMOTIONS LASA (LOJAS AMERICANAS) As an opportunity to increase the sales for the classics cartoons DVDs and to generate awareness and promote the theatrical release of the film, we got together Sony Pictures Releasing International and Sony Pictures Home Entertainment to secure a partnership with Lojas Americanas having the Smurfs for a double window campaign. This program is divided in two phases: Phase A (July 14 - September 30) The campaign will communicate the following messages: -The theatrical release -The promotional price for the classics DVDs -A contest offering a trip to Club Med and movie tickets Phase B (October 1 - December 31) -GWP program for the release of The Smurfs movie in DVD and BD. The Phase B will be approved via the Home Entertainment team.

8 PROMOTIONS BRAND PROMOTIONS CLUB MED Co-branded sales campaign and Smurfs activities at their resorts during the July vacations.