BRAND MEDIA KIT 2017

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1 BRAND MEDIA KIT 2017

2 Australia s and the world s biggest movie magazine. It s the bible for film lovers. Published in Australia since 2001, EMPIRE enjoys access to the sets and talent of the biggest and smallest films produced around the world. From the latest in-cinema releases to the repackaged classics of the big and small screen, plus books and technology, EMPIRE s erudite and hip analysis is not only the last word in film, but the most entertaining.

EMPIRE INSIGHTS #1 Movie Magazine in Australia Empire readers have an average household income of $116,54 the highest within the Entertainment category and is $16,620 more than the average Australian

3 EMPIRE INSIGHTS #1 Movie Magazine in Australia Empire readers have an average household income of $116,54 the highest within the Entertainment category and is $16,620 more than the average Australian home. 4 in 5 Empire readers don t read any other magazine in the Entertainment category. Highest proportion of readers within the Entertainment category who are Male readers (75%)- gender split: Female 25% / Male 75%. Aged under 35 (66%) More than one income in the household (67%) Live with parents (41%) Single/not married (65%) Reaching highest portion of students in entertainment category 44% Roy Morgan readership survey Dec 16

JAMES JENNINGS EMPIRE AUSTRALIA EDITOR EMPIRE EDITOR Empire is without a doubt the most recognised and respected film publication in the world, its dedicated readership including everyone from

The reason is simple: Empire knows film, knows its readers and what their particular passions and interests are.

4 JAMES JENNINGS EMPIRE AUSTRALIA EDITOR EMPIRE EDITOR Empire is without a doubt the most recognised and respected film publication in the world, its dedicated readership including everyone from passionate movie fans to iconic directors and A-list actors, affording the title exclusive on-set access to huge productions. The reason is simple: Empire knows film, knows its readers and what their particular passions and interests are. Our readers are tech-savvy early adopters who provide an incredibly strong word-of-mouth base for everything from film to streaming and gaming to the latest technological innovations. As a life-long film fan and fan of Empire Australia since its inception it s both a privilege and a joy to be the title s Editor, steering it forward into an exciting new entertainment landscape that s constantly evolving. Empire will confidently evolve alongside it, our loyal readership coming along for the star-studded ride as we continue to deliver the best film, entertainment and tech content in Australia.

EMPIRE EDITORIAL PILLARS PREVIEW (FUTURE FILM AND TV) Empire readers are passionate about being among the first to know about upcoming projects, on the big and small screens.

events like film festivals and exhibitions. Plus Preview is where Empire grapples with the big (and notso-big) issues in our regular Debate section ( Is Westworld the new Game Of Thrones?

Gladys Knight s Midnight Train To Georgia. As long as you get the humming parts right, you don t need to hit the high notes.

ONSCREEN (IN CINEMAS NOW) If it s in theatres during our onsale period, it s in our Onscreen section. (Even if it opened just a little bit before the issue goes on sale.

5 EMPIRE EDITORIAL PILLARS PREVIEW (FUTURE FILM AND TV) Empire readers are passionate about being among the first to know about upcoming projects, on the big and small screens. The Preview section opens every issue with teasers, first looks, on-set updates, interviews and concept art from the world s most anticipated film and television, as well as reminders about upcoming events like film festivals and exhibitions. Plus Preview is where Empire grapples with the big (and notso-big) issues in our regular Debate section ( Is Westworld the new Game Of Thrones?, Does the Oscars ignore comedy? ), and questions stars and filmmakers about the nittygritty of their lives in The Grill (what s Octavia Spencer s go-to karaoke song? Gladys Knight s Midnight Train To Georgia. As long as you get the humming parts right, you don t need to hit the high notes. ) Preview is the section to reach early adopters and film fanatics who insist on always being the first to know. ONSCREEN (IN CINEMAS NOW) If it s in theatres during our onsale period, it s in our Onscreen section. (Even if it opened just a little bit before the issue goes on sale.) Film reviews are the heart and soul of Empire magazine always have been, always will be and we re just as serious about tiny indies and limited releases as we are about multiplex-filling tentpoles. But just because we take film seriously, doesn t mean we re in the corner with the chinstrokers grumbling about Eisenstein. All our reviews are engineered to be both deeply informed but also equally appealing to the casual flick-watcher as well as the beret brigade (and as much as possible, spoilerfree). We ve given the coveted five-star rating to films that played on a handful of screens (Embrace) as well as hundreds (Captain America: Civil War.) Onscreen is where Empire readers turn to get our definitive verdict on the latest theatrical releases. FEATURES From the latest and greatest, to retrospectives, to deep-dives into the oddities of the movie world, Empire s feature well is as eclectic and endlessly fascinating as the history of film itself. Empire s global strength means we get access to the world s biggest stars, and on-set exclusives to the most anticipated movies and TV shows. Every month we include the Empire Big Interview, where we really get into it with some of cinema s biggest names, like Viola Davis, Casey Affleck, Tim Burton and Christopher Walken (to name a few recent interviews.) But we also make room for the little guys, like Hollywood eccentric Dennis Woodruff (Google him, you won t be disappointed.) And as well as the hottest new movies, we also explore the history of cinema, like ranking all of Hitchcock s films, or the secret history behind the film that beat Citizen Kane for Best Picture. At Empire, we love movies. And it shows. REVIEW (HOME ENT AND TV) We ve revamped our home entertainment section to include more pages, more reviews and more television. The way people consume media is changing, and we re keeping pace. The Review section is home to all that s new on disc or streaming that month, as well as interviews, retrospectives and exploring the weirder side of the tracks. Instead of covering TV and streaming a couple of times a year, we now include it in every single issue both new release shows, and series that have come to disc that month. Our Viewing Guide is an in-depth look at one new release each month, broken down into 12 essential moments from the film as chosen by a director or star. Our Bingewatch pages are dedicated to overdosing on one type of film (like every Spider-Man film ever.) Start plumping up the couch cushions now, because the Review section has enough home entertainment to keep you on the sofa for weeks.

6 EMPIRE EDITORIAL FEATURES 2017 JULY Empire Guide to Working in the Movie Industry NOVEMBER Outdoor Cinema Guide MAY Classic Retro Feature SEPTEMBER Empire Sound Guide for the Best Sound Experiences MAY JUN JUL AUG SEP OCT NOV DEC AUGUST Fathers Day Gadgets & Wish List DECEMBER Christmas Entertainment Gift Guide Star Wars Last Jedi JUNE Latest Television & Technology OCTOBER Complete Entertainment Systems

READERSHIP 171,000 FREQUENCY MONTHLY Source: Readership Roy Morgan March 2017 EMPIRE

biggest and smallest films produced around the world.

plus books and technology, EMPIRE s erudite and hip analysis is not only the last word in

CONTENT NEWS Movie & Entertainment FEATURES Film reviews, retrospective movie features &

CATEGORY WHO ARE MALE 75% UNDER 35 66% MORE THAN ONE INCOME 67% LIVE AT HOME 41% SINGLE/NOT

the Entertainment category and is $16,620 more than the average Australian home.

REACHING HIGHEST PORTION OF STUDENTS IN ENTERTAINMENT CATEGORY 44% Entertainment Category

7 READERSHIP 171,000 FREQUENCY MONTHLY Source: Readership Roy Morgan March 2017 EMPIRE PHILOSOPHY Australia s and the world s biggest movie magazine. It s the bible for film lovers. Published in Australia since 2001, EMPIRE enjoys access to the sets and talent of the biggest and smallest films produced around the world. From the latest in-cinema releases to the repackaged classics of the big and small screen, plus books and technology, EMPIRE s erudite and hip analysis is not only the last word in film, but the most entertaining. CONTENT NEWS Movie & Entertainment FEATURES Film reviews, retrospective movie features & latest films in production EXCLUSIVES HIGHEST PROPORTION OF READERS WITHIN THE ENTERTAINMENT CATEGORY WHO ARE MALE 75% UNDER 35 66% MORE THAN ONE INCOME 67% LIVE AT HOME 41% SINGLE/NOT MARRIED 65% Empire readers have an average household income of $116,54 the highest within the Entertainment category and is $16,620 more than the average Australian home. 4 in 5 Empire readers don t read any other magazine in the Entertainment category. REACHING HIGHEST PORTION OF STUDENTS IN ENTERTAINMENT CATEGORY 44% Entertainment Category Empire, TV Soap, Soap World, Foxtel magazine, Rolling Stone, and Limelight Exclusive interviews in current entertainment market #1 MOVIE MAGAZINE IN AUSTRALIA REGULAR Actor profiles, home entertainment, dvds, games, books, soundtracks & latest technology INSTAGRAM 1,228 TWITTER 8,002 FACEBOOK 14,858 Updated as at 21st February 2017

EMPIRE DEADLINES 2017 COVER DATE PRODUCT CODE ON SALE CANCELLATION DEADLINE BOOKING DEADLINE MATERIAL DEADLINE Empire Jan-17 EMP1701 09/01/2017 23/11/2016 12/12/2016 14/12/2016 Empire Feb-17 EMP1702

8 EMPIRE DEADLINES 2017 COVER DATE PRODUCT CODE ON SALE CANCELLATION DEADLINE BOOKING DEADLINE MATERIAL DEADLINE Empire Jan-17 EMP /01/ /11/ /12/ /12/2016 Empire Feb-17 EMP /02/ /12/ /01/ /01/2017 Empire Mar-17 EMP /03/ /01/ /02/ /02/2017 Empire Apr-17 EMP /04/ /02/ /03/ /03/2017 Empire May-17 EMP /05/ /03/ /04/ /04/2017 Empire June-17 EMP /06/ /04/ /05/ /05/2017 Empire July-17 EMP /07/ /05/ /06/ /06/2017 Empire Aug-17 EMP /08/ /06/ /07/ /07/2017 Empire Sep-17 EMP /09/ /07/ /08/ /08/2017 Empire Oct-17 EMP /10/ /08/ /09/ /09/2017 Empire Nov-17 EMP /11/ /09/ /10/ /10/2017 Empire Dec-17 EMP /12/ /10/ /11/ /11/2017

EMPIRE SPECIFICATIONS Insertion Bleed (hxw) Trim (hxw) Type (hxw) Full Page 295 x 230 mm 285 x 220 mm 265 x 200 mm Double Page Spread 295 x 230 mm 285 x 220 mm 265 x 200 mm Half Page Vertical 295 x

9 EMPIRE SPECIFICATIONS Insertion Bleed (hxw) Trim (hxw) Type (hxw) Full Page 295 x 230 mm 285 x 220 mm 265 x 200 mm Double Page Spread 295 x 230 mm 285 x 220 mm 265 x 200 mm Half Page Vertical 295 x 118 mm 285 x 108 mm 265 x 88 mm Half Page Horizontal 150 x 230 mm 140 x 220 mm 120 x 200 mm Half Page Horizontal Spread 150 x 230 mm 140 x 220 mm 120 x 200 mm EMPIRE RATES 2017 Full page $4,238 Double page spread $8,768 Half page $3,018 Insertion (Covers) Inside Front Cover Spread $10,986 Outside Back Cover $7,824 Inside Back Cover $5,082

au Fiorella De Santo Director of Sales +61 (02) 9263 9760 fdisanto@bauer-media.com.

au Judy Taylor QLD Head of Sales +61 (07) 3101 6630 jtaylor@bauer-media.com.

au Chris Eyres WA Sales Manager +61 (08) 6160 8964 ceyres@bauer-media.com.

au Christine LesteR Head of Direct Sales, VIC +61 (03) 9823 6382 clester@bauer-media.com.

10 EMPIRE CONTACTS NAME POSITION PHONE NUMBER Kate Macmillan Brand Manager +61 (02) Fiorella De Santo Director of Sales +61 (02) Jane Serember Director of Brands & Categories +61 (02) Jaclyn Clements VIC Sales Director +61 (03) Judy Taylor QLD Head of Sales +61 (07) Joanne Moroney SA Sales Manager +61 (08) Chris Eyres WA Sales Manager +61 (08) Brigitte Guerin Head of Direct Sales, NSW +61 (02) Christine LesteR Head of Direct Sales, VIC +61 (03) Peter Manten Digital Strategy & Commercial Director +61 (02) Dominic Roy Advertising Material co-ordinator +61 (02) Chris CleaR Production Controller +61 (02)

Introduction. Image of Editor-in-Chief, Chrissie Goldrick

Introduction. Image of Editor-in-Chief, Chrissie Goldrick Media Kit Introduction At Australian Geographic, we re passionate about sharing the very best of Australia, and we re committed to seeking out fresh and original stories and bringing them to our subscribers