Kasi Rap #KRO. Media Kit. Kasi Rap October Page 2.

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3 Kasi Rap October #KRO KRO is a music inspired festival. The festivals sole purpose is to unite the genre and leverage the abundant talent at its disposal. Kasi Rap Organisation is a movement by the people for the people. Hence the tag line The people shall govern. The brand is street-wise and book smart. It talks to the young and the fashionable at heart. It talks the language of the world, a new inclusive and cutting edge brand. It encourages innovation, fearless vocals and visual expression. The KRO Family is 80 members strong. A unique cocktail of producers, musicians, administrators, fashion designers, graphic designers, developers, marketers, promoters and film makers...the list goes on and on and on. The plan of KRO is to create South Africa s first Kasi Rap extravaganza. A quality event, that engages all the senses. A loud event! An event by the people for the people. The songs performed will be taken from the new KRO mixtape. This Mixtape will provide new possibilities, new music to the worlds ears, true stories and real stories on fresh beats. KRO is over showered with talented lyricists, some of whom are true to the meaning, Ghetto Superstar. The making of the mixtape will be filmed to create content for television, social media platforms and print. The KRO mixtape together with the KRO merchandise, the KRO event s tickets and experience are KRO s key product offering. Media Kit Kasi Rap October Page 2

4 Numbers don t lie Kasi Rap Organisation (KRO) has a membership of over 80 and growing on a daily basis, of which there are over 12 crews made up of MC s, Producers and Visual Artists. When it comes to overall reach we have an audience base of over 82,851 on Facebook and Twitter combined. This number is growing as the campaign is getting closer to the KRO launch date. As a collective we have industry experience of over 17 years in Kasi Rap ranging from emceeing, dee jaying, graffiti art and b-boying. You can say that Kasi Rap started late 1999 and most of our members started rapping in during Performances Music Downloads Video Views Album Sales Projects Interviews Documentaries Awards Google Analytics 40 23,500 13,000 31, ,209 Sessions Page 3 Kasi Rap October Media Kit

5 HIstory in the making The main focus of Kasi Rap Organization is to build a hub of overflowing talent that we have around Soweto and other neighbouring communities. We have young, willing and able youth whom we want to groom and help build their dreams through the use of sharing knowledge and other resources which will be facilitated by being united and working together. We aim to help the community to address and find solutions for social issues, economic empowerment & skills development. We want to be instrumental in building a conscious and inspired society by bringing together our talents with the core aim of making the youth drift away from the entitlement mentality by encouraging them to work hard to achieve their dreams. Hence the festival is an annual event that is set to celebrate milestones which we have covered. Our values are aligned with most of the principles from the infamous Freedom Charter, The People Shall Govern is the most important one as we are doing this for the good of the community and the world in a broader perspective. Arts have always been used to plant the seed of creativity amongst humans, so we will use this platform to generate ideas and innovations. We want to re-brand the youth s ability and credibility in making positive community changes. Media Kit Kasi Rap October Page 4

6 kasi rap october - logo Page 5 Kasi Rap October Media Kit

7 High resolution images available here - Media Kit Kasi Rap October Page 6

8 The people shall govern KRO is made up of talented musicians, producers, sound engineers, visual artists, graphic designers, editors, journalists, website developers and passionate youth that want a bright future for Kasi Rap. At the heart of KRO is companies that are investing their time, staff and resources to make sure that the Festival and Organisation is a success and the daily operations are excuted to the highest of standards. KRO also works with local structures and community projects that seek to create a platform for creatives. Since the beginning of KRO there has been a rise in economic activity in the wards that our members reside in. The organisation has made sure that it s members can generate income through reseller programmes and various opportunities afforded to them. Currently there are over 26 companies involved with KRO. We are looking for investors that can help with other organisational matters that are related to growth, artist development, sales and our own location / studios that belong to the organisation. As KRO we would like to give local businesses an opportunity to be part of this growing organisation and have a stake in KRO. The funding drive information is readily available. KRO is the perfect vehicle for investors that seek to gain access to the Soweto market segment which has a buying power of over 4 Billion rands a year. Those interested in this opportunity can contact our marketing and sales department at - msp@kasirapoctober.co.za Page 7 Kasi Rap October Media Kit

9 Go Major Show KRO s vibrant Hip Hop commentry show hosted by the energetic Baba Ka Sgonyela. The show features KRO artists, producers and people that are working behind the scenes. The show is pre-recorded and posted on the KRO YouTube channel, the website and across all the social media platforms. It is a 33 minutes show that has interviews, live 16 bars free styles and the artists get to select a track from their latest projects. The show currently has three episodes and can be found on the KRO blog page. At the heart of the show is humor and advice for the artists. The show is easy to listen to and accommodates all listeners from all age groups. The presenter has his hand on the pulse of the listeners and Soweto as a whole. The show is recorded at the This Is Art Media Group studio and production is overseen by Mr. Sibusiso Isiah Mthombeni better know as Chuchu. In the near future the show will be also available in video format on the micro website for the Go Major Show on the Kasi Rap October website. For detailed programming information and advertising / audio specifications please contact us at - admin@kasirapoctober.co.za Media Kit Kasi Rap October Page 8

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