2 Looking Ahead. 3 Opening Night. 4 Statistics & Highlights. 5 Programming & Special Guests. 6 Consumers. 7 Media Coverage.
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2 2 Looking Ahead 3 Opening Night 4 Statistics & Highlights 5 Programming & Special Guests 6 Consumers 7 Media Coverage 8 Marketing 9 Festival Awards 10 Festival Quotes
3 LOOKING AHEAD TO THE LOFT FILM FEST 2017 The Loft Film Fest was awarded a grant from the National Endowment for the Arts for $30,000 to support the 2017 festival. We are grateful for this support that we believe will take the fest to the next level, validating the hard work of the Loft staff, Board of Directors and volunteers! One of our most exciting new projects is LOFT FILM FEST ON THE ROAD. We are the first American member of the Solar World Cinema network, which takes unique films to unusual places in 17 countries around the world. The Loft Film Fest on the Road will take select films from the festival to underserved urban and rural areas throughout Southern Arizona. We have a van outfitted with solar panels and lined with batteries to use the sun to power the projector and sound system and inflate the screen, making it possible for us to take films literally anywhere! Thank you to Technicians for Sustainability for donating the equipment and installation of the solar panels and batteries! We want to thank our title sponsor Desert Diamond Casinos and Entertainment for their continuing support for the festival, and Loft Film Fest on the Road, helping us increase the impact and outreach of the fest. Thank you to everyone who attended the Loft Film Fest 2016, and save the date NOVEMBER 8 12, 2017 for the 8th annual Loft Film Fest! 2
4 THE SEVENTH ANNUAL LOFT FILM FEST The seventh annual Loft Film Fest lit up the desert November 9-13, 2016 with an extraordinary line-up of stellar films, guests and special events at the Loft Cinema in Tucson, Arizona! LOFT FILM FEST AT A GLANCE This year, the Loft Film Fest made a major splash on the Tucson film scene, scoring the highest attendance numbers in our seven year history. This year also marked another fest milestone, as for the first time, we hosted two sold-out shows in our 500 seat Screen 1: A work-in-progress screening of the made-in-tucson western, Tombstone Rashomon, with cast and crew in attendance; and the Arizona Premiere of the new Chilean drama, Neruda, starring Gael Garcia Bernal! Special guests included internationally-celebrated filmmaker Alex Cox (Repo Man, Sid & Nancy, Walker), presenting his latest film, Tombstone Rashomon; award-winning cinematographer Kirsten Johnson (The Invisible War, Citizenfour, Fahrenheit 9/11), presenting her latest directorial effort, Cameraperson (which went on to be shortlisted for the 2017 Academy Award for Best Documentary Feature); acclaimed, up-and coming filmmakers from around the world, including David Pablos (The Chosen Ones); and American astronaut Mark Kelly, presenting a Science on Screen event featuring the modern sci-fi classic, The Martian! Our curated selection of 40 feature films, shorts programs and special events included a 2017 Academy Award-nominee for Best Documentary Feature (Italy s Fire at Sea), and numerous international awardwinners (including 2016 Palme d Or winner I, Daniel Blake, and 2016 Ariel Award Winner for Best Film and Best Director, The Chosen Ones). The Loft Film Fest also presented several awards of its own, including the Lofty Achievement Award, the Kirby Dirk Social Justice Award, the CICAE Art Cinema Award (selected by an esteemed panel of international jurors), and the Loft Film Fest Audience Award! 3
5 2016 FESTIVAL STATISTICS & HIGHLIGHTS 5,385 people attended Loft Film Fest screenings and events! Opening night of the Loft Film Fest showcased the Arizona Premiere of Dominion, an acclaimed new drama charting the final hours in the life of famed Welsh poet, Dylan Thomas, featuring an all-star cast including John Malkovich, Rodrigo Santoro and Ryhs Ifans as Dylan Thomas. Writer/director Steven Bernstein, whose long list of credits as a cinematographer includes Like Water for Chocolate and Monster, starring Charlize Theron, appeared at the screening for a post-film discussion with Peter Debruge, chief international film critic for Variety. This special opening night event, which included an outdoor party complete with champagne, h ors d oeuvres and live music, was presented by the prestigious New York Film Critics Series, which filmed the event for future inclusion in its captured live series of screenings at art houses across the country. Meanwhile, Screen 3 hosted the Arizona Premiere of The Lure, the world s first Polish mermaid horror musical! A total of 66 narrative films, documentaries and short film programs! Films from top festivals around the world, including Berlin, Cannes, Chicago, Hot Docs, Telluride, New York, Sundance, South by Southwest, Toronto, Tribeca and more! 12 Southwest Premieres, 32 Arizona Premieres, and 38 Tucson Premieres! The festival featured the U.S. premiere of the acclaimed film The Chosen Ones (winner of five Ariel Awards, including Best Picture and Best Director), with writer-director David Pablos in person, along with the World Premiere of Tombstone Rashomon, the new film from acclaimed director Alex Cox (Repo Man, Sid & Nancy), filmed at Old Tucson! 21 special guests in attendance, including actors, directors, producers and screenwriters! Festival Tribute: Alex Cox, 2016 Lofty Achievement Award Festival Tribute: Kirsten Johnson, 2016 Kirby Dick Social Justice Award 4
6 EXCEPTIONAL PROGRAMMING The five-day cinematic showcase of exclusive screenings featured award-winning, hand-selected festival favorites from Cannes, Sundance, Berlin and more; lively Q&A s with internationally-acclaimed industry professionals; provocative panel discussions; exciting retrospective screenings; North American, Southwest and Arizona Premieres; 2017 Academy Award-nominated films; fearless late night programming and captivating short films. In total, this year s Loft Film Fest presented 66 narrative films, documentaries and short film programs. WORLD-CLASS FILMS WITH WORLD-CLASS TALENT This year s film line-up featured stellar performances from celebrated actors including Isabelle Huppert, Gael Garcia Bernal, Michael Fassbender, John Malkovich, Cynthia Nixon, Matt Damon, Bill Murray, Emmanuelle Riva, David Byrne, Catherine Deneuve, Brendan Gleeson and Yolanda Moreau, as well as new works from important international directors including Pablo Larrain, Ken Loach, Alex Cox, Kirsten Johnson, Terence Davies, Jacques Perrin & Jacques Cluzaud, and Mia Hansen-Løve. ACCLAIMED GUESTS Alex Cox, Mark Kelly, Steven Bernstein, Peter Debruge, Sarah Fishko, David Pablos, Kirby Dick, Kirsten Johnson, Shaina Allen, Michael Esposito, Mario Moran and more! Alex Cox and friends after a screening of Tombstone Rashomon. Astronaut Mark Kelly, presenting a Science on Screen event featuring the modern sci-fi classic, The Martian! Dominion writer/director Steven Bernstein with Peter Debruge, Peter Debruge, chief international film critic for Variety. Director Sarah Fishko speaking after a screening of The Jazz Loft. 5
7 LOFT FILM FEST CONSUMERS Loft Film Fest attendees are well traveled, well educated, discriminating consumers. With attendees comprised of local, regional, national and international filmgoers, our audience provides a powerful demographic for your brand. GENDER AGE INCOME EDUCATION Male 39% % Less than 25K 17% High School 4% Female 61% % $25K-$50K 29% Some College 17% Over 65 31% $50K-$100K 28% College Degree 32% $100K-$200K 26% Graduate Degree 47% In 2016, The Loft worked with students at the University of Arizona s Eller College of Management on a scientific, reliable surveying system to determine audience demographics and measure our community impact. 6
8 MEDIA COVERAGE MEDIA OUTLETS THAT FEATURED THE LOFT FILM FEST LOFT CINEMA MEDIA IMPRESSIONS ARIZONA DAILY STAR (COVER OF CALIENTE) TUCSON WEEKLY (COVER) TUCSON LIFESTYLE MAGAZINE ARIZONA DAILY WILDCAT 2016 LOFT CINEMA WEBSITE TRAFFIC: 336,463 - Unique Visitors 691,863 - Visits 1,583,785- Page Views ZOCALO MAGAZINE SYDNEY S BUZZ FACEBOOK: 27,000+ Followers NATURAL AWAKENINGS KXCI VISIT TUCSON IMDB ARIZONA PUBLIC MEDIA ARTSFOUNDATION.ORG AZ CENTRAL TUCSON LOCAL MEDIA TWITTER: 6,000+ Followers ON SCREEN ADVERTISING: 219,972 attendees in 2016 PRINTED LOFT FILM FEST PROGRAMS: 30,000 copies distributed by mail and at many local businesses THE TOMBSTONE EPITAPH 7 7
9 SPONSORED BY: FESTIVAL MARKETING MATERIALS #loftfilmfest WED 09 SUN 13 NOVEMBER 2016 PASSES ON SALE NOW At loftfilmfest.org $125 General Admission $100 Loft Members INDIVIDUAL TICKETS On Sale - October 20 $10 General Admission $8 Loft Members SPONSORED BY: THE LOFT CINEMA 3233 E. Speedway Blvd. Tucson, AZ LoftFilmFest.org WINDOW POSTERS FESTIVAL TEE SHIRTS #loftfilmfest WED 09 SUN 13 NOVEMBER 2016 FESTIVAL PROGRAM GUIDES 30,000 copies distributed by mail and at many local businesses. ON SCREEN LOGO SLIDE Displayed before each film. WEBSITE & SOCIAL MEDIA Film details, trailers and Writer/Director information on our website. Multiple daily posts on Facebook and Twitter. FESTIVAL TRAILER Played before every film screening, averaging 15 per day at the Loft Cinema starting 4 weeks before the festival. 8 8
10 FESTIVAL AWARDS ALEX COX LOFTY LIFETIME ACHIEVEMENT AWARD Alex Cox is a British filmmaker, screenwriter, actor, and nonfiction author praised for his idiosyncratic style and approach to scripts. His long list of credits, ranging from major studio films to cult classics to what he terms micro cinema, include Repo Man (1984), Sid and Nancy (1986), Straight to Hell (1986), Walker (1987), Highway Patrolman (1991), Revengers Tragedy (2002) and Searchers 2.0 (2007). He has worked in Nicaragua, Mexico, Spain, Holland, and Japan, and screened films in and out of competition at Venice, Cannes, Berlin, Tokyo, Rotterdam, Toronto and other festivals. His scripts and materials are archived at the National Media Museum in Bradford, England. He studied at Worchester College, Oxford; Bristol University; and UCLA, and he taught film production and screenwriting at the University of Colorado. Alex Cox has also directed documentaries, shorts, music videos, political election broadcasts, and stage plays. He is the author of three film-related books, X Films: True Confessions of a Radical Filmmaker, Ten Thousand Ways to Die (a chronological history of the Italian Western) and the 2016 release, Alex Cox s Introduction to Film: A Director s Perspective. He also writes regularly for The Guardian, Film Comment and Sight and Sound. His latest film project is Tombstone Rashomon, filmed at Old Tucson Studios. KIRSTEN JOHNSON KIRBY DICK SOCIAL JUSTICE AWARD Kirsten Johnson has worked as an independent documentary cinematographer and director since She is the principal cinematographer on over 40 feature-length documentaries and has been credited on countless others as Additional Camera. Johnson recently directed her third feature-length documentary, Cameraperson, which was short-listed for the 2017 Academy Award for Best Documentary Feature. She also directed The Above, which premiered at the 2015 New York Film Festival as part of The Intercept s Field of Vision launch, spearheaded by Laura Poitras. Johnson s collaboration with Poitras is longstanding: Johnson is credited as cinematographer on Poitras s Oscar-winning documentary Citizenfour and on Risk, Poitras s series about Julian Assange; she shared the 2012 Sundance Cinematography Award with Poitras for The Oath. Johnson is also a longtime collaborator with Kirby Dick and Amy Ziering, shooting Outrage, This Film is Not Yet Rated, Derrida, and the Oscar-nominated The Invisible War. Johnson s 2004 film Deadline, co-directed with Katy Chevigny, was broadcast on primetime NBC, and won the Thurgood Marshall Award. Her first documentary feature, Innocent Until Proven Guilty, was broadcast on HBO. Her cinematography is featured in Michael Moore s Fahrenheit 9/11, Sandy McLeod s Oscar-nominated short documentary Asylum, Emmy-winners Ladies First and We Came to Testify, Tribeca winner Pray the Devil Back to Hell, and many Sundance premiere documentaries, including A Place at the Table and American Standoff. CICAE ART CINEMA AWARD BEST FILM JACKSON BY MAISIE CROW AUDIENCE AWARD BEST FILM THE REBOUND BY SHAINA KOREN ALLEN Special thanks to this year s CICAE Art Cinema Award jurors: Sydney Levine, industry blogger (SydneysBuzz) and author, with 40 years of film industry experience; Diana Ossana, Oscar-winning screenwriter and producer (Brokeback Mountain); and Urszula Śniegowska, Artistic Director of the American Film Festival in Wroclaw, Poland. 7 9
11 FESTIVAL QUOTES Tucson is the most film-friendly town in the US, and The Loft and its festival are a big part of that. This was my second festival visit and I enjoyed it enormously. We were screening the home town film which helped of course, but I think both for its excellent programming and sheer friendliness the Loft Festival is one of the best film fests I know. I cannot wait for the next one! - Alex Cox, Lofty Lifetime Achievement Award tributee I am still savoring my trip to Tucson and your kind hospitality. I also adored the audience. So warm and enthusiastic. The Loft Festival is very sophisticated and unique. Congratulations! - Alfonso Arau, Lofty Lifetime Achievement Award tributee The Film Festival with the best atmosphere I ve ever been: great selection, great people working on it and amazing spectators. An Oasis of happiness and good time. - Francesco Clerici, Writer/ Director of Hand Gestures By far one of the most fun festivals in the country! The audiences are smart and fun and the festival crew is top notch. It s great to go to a festival where I get to meet and hang out with some of the most original filmmakers out there that our country has to offer. - Bobcat Goldthwait, Lee Marvin Maverick Award tributee 8 10
12 3233 E SPEEDWAY BLVD TUCSON, AZ SHOWTIMES: BOX OFFICE: LOFT OFFICE:
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