Your Audience on America s Movie Network. Testimonial-Brian LaChance, Owner, The Snowman

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Britton Craig
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1 Welcome to NCM! 1

2 Your Audience on America s Movie Network Testimonial-Brian LaChance, Owner, The Snowman 2

3 Imagine a place where people watch your ad on 50-foot HD screens with no distractions, remotes or ad-skipping devices Source: NCM Internal Estimates based upon Nielsen Historicals, as of March

4 NCM Offers: The Best Content The Biggest Reach The Ultimate Engagement 4

5 The Best Content The buzz leading into the weekend; water cooler talk on Monday 5

6 2016 Blockbusters Calendar Q Q Q Q

7 REACH Advertising at the movies: So effective, you ll want a sequel. 7

8 Everyone Loves the Movies Audience Composition % All Ratings A55+ A35-54 A18-34 T12-17 K Source: NCM Internal Estimates based upon Nielsen Historicals, as of March

9 Reach the Right Consumers with NCM Target Your Cinema Campaign by: Theater Zip Code DMA Nationally Integrate Your Campaign with: Lobby Products and Activations Digital ads 9

10 ENGAGEMENT Cinema: An unmatched ad environment with proven results. 10

Radio Newspaper Outdoor Internet (1/3 Page Display Ad) NCM Source: 2014 Intermedia

11 Who is Seeing Your Ad? (Estimated Ad Exposure) 76% 55% 50% 40% 35% 35% 25% Internet (Streaming Video Ad) Spot TV Radio Newspaper Outdoor Internet (1/3 Page Display Ad) NCM Source: 2014 Intermedia Dimensions/Media Dynamics; GfK MRI Spring 2015, Base=A18+ Est d Ad Exposure for NCM based upon response to survey question. Have seen in the last 6 months: Ads shown onscreen before the start of a movie, Video ads in movie theater lobbies, Or Ads on posters at movie theaters. NCM Defined as Frequent Moviegoer and attended NCM Circuit in past 12 months. 11

Adults 18-64 in Pittsburgh are Affluent A: 18-64 Frequent Moviegoers (Index) TV Viewers (Index) Newspaper Readers (Index) $75,000+ 114 81 106 $100,000+ 123 72 105 $150,000+ 127 65 108

12 Adults in Pittsburgh are Affluent A: Frequent Moviegoers (Index) TV Viewers (Index) Newspaper Readers (Index) $75, $100, $150, Source: GfK MRI Market by Market [2014]; Base = A18-64; Based on the Pittsburgh, PA DMA; 100 Index = DMA Average; Frequent Moviegoers=Attends 1+ovies/Month; Other Media Users=Quintiles I or II 12

13 Frequent Moviegoers in Pittsburgh Visit Family Restaurants Often Family Restaurants & Steak Houses: Heavy Users (5+ Times/Last 30 Days) Frequent Moviegoers 162 TV Viewers 88 Plus: Frequent Moviegoers are 27% more likely to have spent $301+ at Family Restaurants and Steakhouses in the Past 6 Months Newspaper Readers 107 Source: GfK MRI Market by Market [2014]; Base = A18-64; Based on the Pittsburgh, PA DMA; 100 Index = DMA Average; Frequent Moviegoers=Attends 1+ovies/Month; Other Media Users=Quintiles I or II 13

14 Frequent Moviegoers in Pittsburgh are Influential When it Comes to Restaurants Restaurant Category Influential Consumers Frequent Moviegoers 189 TV Viewers 87 Newspaper Readers 100 Category Influential Consumers are: Deeply familiar with their category Frequent recommenders across broad social networks Highly trusted Word of Mouth leaders for products and services Source: GfK MRI Market by Market [2014]; Base = A18-64; Based on the Pittsburgh, PA DMA; 100 Index = DMA Average; Frequent Moviegoers=Attends 1+ovies/Month; Other Media Users=Quintiles I or II 14

15 NCM Moviegoers are Influential Consumers Source: Gfk MRI Spring [2015]; Base=Adults 18+; NCM Moviegoer=Attends a Movie 1+ Times/Month & Visit AMC, Regal, or Cinemark in Past Year; 100 Index = Avg 15

16 NCM Moviegoers: Gender and Marital Status Gender Marital Status 49.0% 51.0% Divorced/Separated 11.0% Now Married Never Married 35.5% 50.8% 54% of movie-going is done with a spouse or significant other Male Female NCM Moviegoers NCM Moviegoers Source: Gfk MRI Spring [2015]; Base=Adults 18+; NCM Moviegoer=Attends a Movie 1+ Times/Month & Visit AMC, Regal, or Cinemark in Past Year; 100 Index = Avg; Marketsight Jan Oct

Bachelor s or Post-Graduate 122 Source: Gfk MRI Spring [2015]; Base=Adults 18+; NCM

17 NCM Moviegoers: Occupation and Education NCM Moviegoers Index Professional, Management, or Sales/Office Occupations 122 Respondent: Highest Degree Received: Bachelor s or Post-Graduate 122 Source: Gfk MRI Spring [2015]; Base=Adults 18+; NCM Moviegoer=Attends a Movie 1+ Times/Month & Visit AMC, Regal, or Cinemark in Past Year; 100 Index = Avg 17

18 Cinema Outperforms TV Brand Recall Message Recall Likeability 31% 174 Index 54% 24% 192 Index 47 % 16% 231 Index 37% Source: Nielsen Brand Effect; Mar '15 TV NCM s FirstLook 18

19 NCM s Cinema Accelerator uses exclusive first party data to deliver moviegoers across all personal screens 19

20 Why Integration? + = On-Screen Captivate moviegoers through the largest, most impactful impression on the big screen Digital Engage Moviegoers via Exclusive NCM Data Brand Activation NCM moviegoers are engaged further downstream with brand advertising on their personal devices 20

21 Cross-Platform: Engagement and Activation Based on data from the user profile, ads with customized content are delivered to your target on all devices. 21

NCM Digital Reach Cross-Platform Banners Engage

cross-platform banners that will drive moviegoers

Banner creative can promote special offer driving

with minimum spend* Demographics Behavioral Film

22 NCM Digital Reach Cross-Platform Banners Engage with NCM moviegoers online and on-the-go with cross-platform banners that will drive moviegoers to interact with your brand. Banner creative can promote special offer driving traffic to: Advertiser s website Facebook Page Sweepstakes Splash Page Geo-target banner ads to users by zip code Additional targeting available with minimum spend* Demographics Behavioral Film YOUR AD HERE YOUR AD HERE YOUR AD HERE YOUR AD HERE *Minimum Spend=$15,000 22

lobbies are effective (A18-49): 2 Saw video ads in movie theater lobbies (last 30 days): 128 Index Considerable interest in video

23 On-Site Promotions Reinforce your brand message in high-traffic lobby areas Lobby Promotions Fun Facts: Lobby Displays and Signage Box Office Handouts The LEN: Lobby Entertainment Network Additional Opportunities: Tabling & Demos Exit Sampling Take-Ones Lobby Displays and more! Moviegoers spend 12 minutes (on average) in the lobby 1 72% of moviegoers visit the concession stand 1 Videos ads in movie theater lobbies are effective (A18-49): 2 Saw video ads in movie theater lobbies (last 30 days): 128 Index Considerable interest in video ads in movie theater lobbies: 130 index Lobby promotions, combined with an on-screen buy increases recall by an average of 9% 3 Sources: 1) Nielsen Marketsight Extra Questions Jan-Dec ) GfK MRI Doublebase ) NCM Custom Tests Dec 07-Feb 14 23

24 Appointment Entertainment In a good mood, receptive NO distractions NO remote NO ad-skipping devices Source: NCM Internal Estimates based upon Nielsen Historicals, as of March

income of: Engagement NCM Automotive Ads Garner High Engagement: Ad Recall Social Purchase intent doubles among people seeing ads

moviegoers are more likely to search for car info online: Index 116 ***Recommend vehicles they like to their friends: Index 121

movies in Last 12 months; GfK MRI Doublebase [2014], Base = Adults 18+, Frequent Moviegoer=Attends 1+ Movies/Month, Other media

25 Moviegoers spent $2.1 Trillion on automobiles and other vehicles in the last year* Audience Frequent Moviegoers are: More likely to have a household income of: Engagement NCM Automotive Ads Garner High Engagement: Ad Recall Social Purchase intent doubles among people seeing ads on-screen and NCM digital video Considerably more likely to buy a new car than other media audiences: Ad Likeability Frequent moviegoers are more likely to search for car info online: Index 116 ***Recommend vehicles they like to their friends: Index 121 Sources:*Intent to buy a new vehicle Very Likely; 100 Index = Average; GfK MRI Spring 2014; Base = A18+, Moviegoers = Attended the movies in Last 12 months; GfK MRI Doublebase [2014], Base = Adults 18+, Frequent Moviegoer=Attends 1+ Movies/Month, Other media Users defined as heavy users Quintiles I/II; NCM Automotive Intercept tests - (Oct 02 Sep 14), RS1, Nielsen, CMRS, Market Force, eworks, Caroll Media; Insight Express April 2013; Based on Integrated Campaign for an Automotive Advertiser; ***Agree Completely 25

26 Light Up the Big Screen with Your Ad These Auto Advertisers Shined Bright 26

27 Cast a Spell for Your Business: Get On- Screen Today Contact: Heidi Huck P: E: Heidi.Huck@ncm.com 27

Media Comparisons 2012 Persons

Media Comparisons 2012 Persons Television Reaches More People Each Day than Any Other Medium Television 88,3 Internet 73,1 Radio Newspaper Mobile Phone Magazines 27,8 24,8 36,1 58,8 % Reached Yesterday