Retailer Report. Bigger Jackpots. Better Odds. More Millionaires! January/February 2012

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Mabel Gaines
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Retailer Report Bigger Jackpots. Better Odds. More Millionaires! Lottery retailers across the state are preparing for exciting new changes coming to Powerball, which rolls in on January 15, 2012.

The Lottery is thrilled to announce increased bonuses for you, the retailers, said John Martin, Assistant Director of Lottery.

1 Retailer Report Bigger Jackpots. Better Odds. More Millionaires! Lottery retailers across the state are preparing for exciting new changes coming to Powerball, which rolls in on January 15, With a new price point, new base jackpot and more million dollar prizes, your Lottery retail business is sure to reap the rewards. The Lottery is thrilled to announce increased bonuses for you, the retailers, said John Martin, Assistant Director of Lottery. Not only are we increasing the amount you ll receive for selling winning secondtier and jackpot Powerball tickets, you ll also see some changes in the bonus structure for Mega Millions. Increased Retailer Bonuses Sell a winning jackpot ticket * for Powerball or Mega Millions, and you will receive a bonus of $1,000 per $1 million of the jackpot up to a maximum of $100,000. The retailer bonus will stay at $25,000 for Mega Millions jackpots up to and including $25 million. Sell a second-tier Powerball ticket without Power Play, and the retailer bonus will increase from $1,000 to $2,500. Sell a second-tier Powerball ticket with Power Play, and the retailer bonus will increase from $2,500 to $5,000. * Shared jackpots will determine the proportionate share of the retailer bonus. Bigger Jackpots The estimated starting Powerball jackpot will rise from $20 million to $40 million The minimum increase in the Powerball jackpot when it rolls will be $10 million January/February 2012 Better Odds When your players find themselves with winning tickets (and more of them will, thanks to Powerball s improved overall odds) they ll be returning to your store to cash them in, which adds up to more business. More folks buying tickets, more folks winning and more folks cashing you come out ahead in more ways than one. More Winners & More Millionaires Second-tier prize will increase from $200,000 to $1 million The prize for players who only match the Power Ball will increase from $3 to $4 Overall odds of winning any prize improves to 1 in 32 Odds of winning the jackpot prize are better with the new matrix (1 in 175 million vs. 1 in 195 million) New Matrix Powerball will have the same easy-play style, but the matrix will change from 5/59 + 1/39 to 5/59 + 1/35 Be prepared for a powerful presence in your store with the debut of the new $2 Powerball! Maryland Lottery 1800 Washington Blvd., Suite 330 Baltimore, MD mdlottery.com

H Message from the Director: appy New Year everyone. I hope that all of you had a terrific holiday season.

The Maryland Lottery has many innovative products and promotions on its agenda, including the new $2 Powerball enhancement.

In addition to the existing prizes available to be won, we ve added numerous new cash prizes, so remind your customers to get in on the football fun.

Remember, your Lottery representative is always available to provide the latest Lottery news, as well as suggestions on how to improve your Lottery business.

2 H Message from the Director: appy New Year everyone. I hope that all of you had a terrific holiday season. Now that the hustle and bustle is behind us, I look forward to the exciting opportunities that 2012 holds. The Maryland Lottery has many innovative products and promotions on its agenda, including the new $2 Powerball enhancement. Still going strong is the Ravens Cash Fantasy scratch-off and Internet promotion, which continue to score big with players. In addition to the existing prizes available to be won, we ve added numerous new cash prizes, so remind your customers to get in on the football fun. And, be sure to use your point-of-sale materials to keep your customers informed about all of the other great ways to play and win. Remember, your Lottery representative is always available to provide the latest Lottery news, as well as suggestions on how to improve your Lottery business. Please take a few moments to read through the rest of our Retailer Report for further updates. Thanks, and once again, Happy 2012! Stephen Martino Ravens Cash Fantasy Updates Everyone likes a strong finish, which is why the Lottery amped up the Ravens Cash Fantasy game the past couple of months. We are always happy when we are able to reward you, the retailers, and we hope the recent retailer incentive helped push sales of the popular game. Winners continue to pour in from the Internet promotion, which still has exciting prizes remaining to be won including $1 million! Keep promoting the game, and please remind players that they not only have to enter their extra yards online, they must select drawings to enter, too. Just tell them to go to mdlottery.com/ravens for a chance to be one of Maryland s newest millionaires!

Just Announced: Platinum Rewards top-prize

New Scratch-offs January 9 Launch January 23

com/games/scratchoffs Final Claim dates: Last

Roller ($10) #746 Casino Royale ($10) #844

instant ticket reorder forms from the Lottery

3 Just Announced: Platinum Rewards top-prize drawing to be held on April 24, 2012! New Scratch-offs January 9 Launch January 23 Launch February 6 Launch February 20 Launch Check out ALL Lottery scratch-offs with remaining prize information at mdlottery.com/games/scratchoffs Final Claim dates: Last Date to Claim Prizes: 2/20/12 #711 High Roller ($10) #746 Casino Royale ($10) #844 Bingo Times 10 ($5) #852 Lucky Hearts ($2) #860 Dream Green ($5) REMINDER! Retailers, remember you can now download your instant ticket reorder forms from the Lottery s website, mdlottery.com! Just click on Retailer Corner to take advantage of this easy tool and while you re there, check out the Plan-O-Gram to optimize your scratch-off display.

In the Spotlight... Roxy Liquors is Rocking Sales Donnie Fitz, owner of Roxy Liquors, knows how to attract Lottery players.

win, it s easy to see why Roxy Liquors is the location of choice for many Hagerstown area Lottery fans.

There are 48 instant ticket dispensers lining the wall, as well as copies of winning tickets, which have been sold at the store.

Donnie s proactive approach to Lottery sales even extends to the attire of his employees.

All of this has helped Roxy Liquors, which has been open since 2006, land in the top three retailers in Washington County.

4 In the Spotlight... Roxy Liquors is Rocking Sales Donnie Fitz, owner of Roxy Liquors, knows how to attract Lottery players. From the large area with plentiful seating for more comfortable Lottery play to the monthly in-store second-chance contests providing even more ways to win, it s easy to see why Roxy Liquors is the location of choice for many Hagerstown area Lottery fans. Donnie also devotes lots of attention and space to his display of Lottery scratch-offs and winner news. There are 48 instant ticket dispensers lining the wall, as well as copies of winning tickets, which have been sold at the store. In addition, Donnie has added a few scratch-off dispensers on the counter to feature new tickets. Donnie s proactive approach to Lottery sales even extends to the attire of his employees. Each worker wears a t-shirt with Roxy s Lottery Store emblazoned on the back. All of this has helped Roxy Liquors, which has been open since 2006, land in the top three retailers in Washington County. The store s logo says it all: Roxy s Lottery Store where the winners play. On the Go with Ravens Cash Fantasy District Sales Representative Glenn Abbott enthusiastically promotes the Ravens Cash Fantasy game using the side of his van! Lottery Sales Representative Leroy Thorne (left) works closely with Roxy Liquors Owner Donnie Fitz. Retailer Sells Winning Multi-Match Ticket Odenton Liquors sold a $575,000 winning Multi-Match ticket to a Severn man on December 1, Owner Baljit Cheema received a $1,000 bonus check!

Welcome John Martin, New Assistant Director for the Lottery A recent addition to the Lottery s executive staff, John has been out and about visiting Lottery retailers across the state, getting to

As partners, I truly appreciate what our retailers do to sell Lottery products, said John. My door is open; let me know how I can help.

his agents. His Lottery knowledge and customer service are superb.

5 Welcome John Martin, New Assistant Director for the Lottery A recent addition to the Lottery s executive staff, John has been out and about visiting Lottery retailers across the state, getting to know you and your operation. If you haven t yet had the pleasure, don t be surprised if John pops into your store to introduce himself. As partners, I truly appreciate what our retailers do to sell Lottery products, said John. My door is open; let me know how I can help. Formerly deputy director of the Ohio Lottery, where he oversaw the office of sales management, John is eager to lend his record-breaking sales expertise to your business -- helping to boost your bottom line. The Maryland Lottery s Reps of the Quarter Gary and Lottery Sales Director Al Ringgold Gary Lashley, District Manager Having been a retailer himself, Gary Lashley is very attentive to the needs of his agents. His Lottery knowledge and customer service are superb. Donna Zawitoski, Regional Manager Lottery Sales Manager Frank Hemberger and Patti Patti Connor, Corporate Accounts Manager To be nominated for your commitment and dedication to your job by your peers speaks volumes about Patti s work ethic and teamwork mindset. Her positive, can-do attitude is a consistent asset, which is exemplified when encountering challenges. Patricia Regalbuto, Corporate Sales Manager Your Lottery Telephone Reference Guide Extrema Lottery Terminal & Player Activated Terminal (PAT) Vending Machine Instant Ticket Vending Machine (ITVM) Tel-Sell Scratch-Off Ticket Ordering Customer Service at Lottery Headquarters (ask for your sales rep)

Winners! Winners! Winners! High s #010 on Twin Arch Rd. in Mt. Airy sold a $50,000 winning Black Jack scratch-off to David Johnson, Jr. of Mt. Airy Post Road Liquors on Revolution St.

Store City Prize Game Big Scratch-Off Winners 11/1-12/6 Store City Prize Game Hudson News BWI Airport $1,000,000 Silver and Gold Murphy s Town Avenue $1,000,000 Big Money Mega Play & Country Noahs

6 Winners! Winners! Winners! High s #010 on Twin Arch Rd. in Mt. Airy sold a $50,000 winning Black Jack scratch-off to David Johnson, Jr. of Mt. Airy Post Road Liquors on Revolution St. in Havre de Grace sold a $1 million second-tier winning Powerball with Power Play ticket to Jose Antonetti of Havre de Grace. Store City Prize Game Big Scratch-Off Winners 11/1-12/6 Store City Prize Game Hudson News BWI Airport $1,000,000 Silver and Gold Murphy s Town Avenue $1,000,000 Big Money Mega Play & Country Noahs Super Market Clinton $250,000 Ravens Cash Fantasy Giant #336 Wheaton $250,000 Instant Cashout Wing Hing Baltimore $100,000 Big Money Bingo 7-11 #20294 Rockville $100,000 Fast Cash E-Z Convenience Baltimore $100,000 Fast Cash Smallwood Citgo Pasadena $50,000 Crossword Multiplier Team Spirits Cockeysville $50,000 Crossword Multiplier River Hill Sunoco Clarksville $50,000 Blackjack Quick Mart Annapolis Annapolis $50,000 Cruise for Cash Festival Major Liquors Frederick $50,000 Gold Bar Plus Crown Liquors Hyattsville $50,000 Hot Hand Lauer s Superthrift Pasenda $50,000 Nutcracker Cash Doubler Quick Mart Annapolis Annapolis $50,000 Nutcracker Cash Doubler Hi s Convenience Clinton $50,000 Crossword Multiplier Rays Convenience Store Brooklyn $50,000 Nutcracker Cash Doubler Honey Bee Liqours Glen Burnie $50,000 Amazing 8 s Pincus Liquors Brentwood $30,000 Money Magnet Safeway Severna Park $30,000 Bonus 3 s Sunoco A+ Mini Mart Takoma Park $30,000 Cash Craze Crossword Butler Store & Liquors Butler $10,000 Winner Wishes Safeway #4868 Laurel $10,000 Black F&W Convenience Ft. Washington $10,000 Silver and Gold Kenwood Liquors Baltimore $10,000 Triple Payout Economy Liqours Seabrook $10,000 Instant Cashout The Channel 3 Connection Riverdale $10,000 Ravens Cash Fantasy Cigarette Outlet Arbutus $10,000 Instant Riches The Arcade Baltimore $10,000 Platunum Cash Frankford Market Baltimore $10,000 Ravens Cash Fantasy Dash In #7098 Clinton $10,000 Blackjack Giant #348 Clarksville $10,000 Ravens Cash Fantasy Bloom #2703 Walkersville $10,000 Winner Wishes 7-11 #34280 Baltimore $10,000 Platinum Cash 7-11 #11725 Ellicott City $10,000 Triple Payout Brenbrook Shell Randallstown $10,000 Platinum Cash Southern Liquors Solomons $10,000 Cash King Festival Major Liquors Frederick $10,000 Platinum Cash Airport Shell Baltimore $10,000 Winner Wishes Regal Liquors Baltimore $10,000 Ravens Cash Fantasy Dominion Convenience Chester $10,000 Maximum Jackpot Store Shoppers Food Warehouse Baltimore $10,000 Maximum Jackpot #2295 Faststop North Beach $10,000 Amazing 8 s 7-11 #11657 Landover $10,000 Ravens Cash Fantasy Royal Farm #050 Baltimore $10,000 Double Jackpot BF s Foods #47 Oakland $10,000 Blackjack 7-11 #39173 Hanover $10,000 Maximum Jackpot House of Liquors Westminster $10,000 Big Money Bingo 2000 Liquors Lexington Park $10,000 Instant Cashout Discount Liquors Huntingtown $10,000 Winner Wishes Cattleman s Pride Baltimore $10,000 Crossword Multiplier Harper s Choice Liwors Columbia $10,000 Fast Cash Maryland News Center Hyattsville $10,000 Platinum Cash Giant #145 Baltimore $10,000 Fast Cash 7-11 #28961 Libertytown $10,000 Platinum Cash Wise Mart II Sharptown $10,000 Amazing 8 s Wheaton Winery Silver Spring $10,000 Winner Wishes Rhodes Store Church Hill $10,000 Fast Cash Centre Liquors Leonardtown $10,000 Blackout Bingo Midway Discount Beverages Oakland $10,000 Santa Paws Morrell Park Deli Baltimore $10,000 Black Eastern Avenue Gas Station Baltimore $10,000 Big Money Bingo

Ravens Cash Fantasy. Ravens Draft Day Party and Trip to NYC Private Monday Night Football Skybox Party

Ravens Cash Fantasy. Ravens Draft Day Party and Trip to NYC Private Monday Night Football Skybox Party Summer 2010 Retailer Report Ravens Cash Fantasy Bigger. Better. More Fantastic. Inside From the Director...2 Products and Promotions...3 Keeping You in the Know...4 In the News...5 Winners...6 Given the