T O W A R D S A N E M P O W E R E D & E Q U I T A B L E I N D I A

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Rosalind Atkins
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1 T O W A R D S A N E M P O W E R E D & E Q U I T A B L E I N D I A

2 YES FOUNDATION is the social development arm of YES BANK, India s fourth largest private sector bank. MILESTONES 2012 DEC YES FOUNDATION registered 2013 APR VISION Empowered and Equitable India MISSION Build innovative and inclusive ecosystems to catalyse social transformation FOCUS AREAS Responsible Youth Citizenship Media for Social Change Capacity Building of Non-Profits YES! i am the CHANGE (YIAC) 101- Hour Social Filmmaking Challenge launched (2100 participants) 2014 AUG YIAC emerged as India s Largest Social Film Movement (50,000 participants) 2015 OCT YIAC emerged as World s Largest Social Film Movement (500,000 participants) 2016 MAR - JUL YES FOUNDATION Media For Social Change Fellowship launched (45 Fellows & 19 NGOs) Social Film Grant launched in association with UNDP India (4 Public Service Announcement lms on SDGs) YES Enabler Knowledge Series launched (800 NGO professionals across 7 states)

3 REAL PEOPLE REAL STORIES REAL IMPACT Supported by

YES! i am the CHANGE 2016-17 C H I E F M E N T O R ' S M E S S A G E R E A L P E O P L E R E A L S T O R I E S R E A L I M P A C T INDIA s great development challenges require innovative and

Backed by YES BANK s decade of demonstrated work, YES FOUNDATION follows a differentiated approach innovatively harnessing media to channel high octane youth energy and stimulate entrepreneurship for

YES FOUNDATION addresses the gaps in the development sector by strengthening Design and Innovation-led Creative Entrepreneurship solutions by youth and Non-Profits, redefining the contours of social

These mindset transformation programs successfully harness the latent capabilities of millions of youth into positive action for India s inclusive development resonating responsible citizenship

4 YES! i am the CHANGE C H I E F M E N T O R ' S M E S S A G E R E A L P E O P L E R E A L S T O R I E S R E A L I M P A C T INDIA s great development challenges require innovative and inclusive solutions with a multiplier effect, addressing scale and impact. Backed by YES BANK s decade of demonstrated work, YES FOUNDATION follows a differentiated approach innovatively harnessing media to channel high octane youth energy and stimulate entrepreneurship for an empowered and equitable India. YES FOUNDATION addresses the gaps in the development sector by strengthening Design and Innovation-led Creative Entrepreneurship solutions by youth and Non-Profits, redefining the contours of social development. The Foundation s programs address the biggest challenge facing our nation the MINDSET, especially of the youth. These mindset transformation programs successfully harness the latent capabilities of millions of youth into positive action for India s inclusive development resonating responsible citizenship across the country. In the next five years, the Foundation s revolutionary social initiative will create a strong force of 10 million youth changemakers to drive India s social transformation. I invite you to be a part of this incredible journey. RANA KAPOOR Chief Mentor and Co-Chairman G O V E R N I N G C O U N C I L YES! i am the CHANGE MILLION YOUTH PARTICIPANTS 2,500 CITIES AND TOWNS ACROSS INDIA 29,500 SHORT SOCIAL FILMS S L KAPUR Chairman, YES FOUNDATION, 1960 Batch I.A.S Of cer, Ex-Chairman, YES BANK RANA KAPOOR Chief Mentor & Co-Chairman, YES FOUNDATION Managing Director & CEO, YES BANK NAMITA VIKAS Group President & Global Head, Climate Strategy & Responsible Banking, YES BANK BHARAT PATEL Ex-Chairman & Managing Director, Proctor & Gamble, India ARUN SHARMA CIO, Global Financial Markets, International Finance Corporation BINDU RANA KAPOOR Philanthropist

Y E S! i a m t h e C H A N G E i s... YES!

The experiential learning gives rise to advocates and volunteers for causes and NGOs.

Films made as part of the Challenge are significant in bringing out the voices less heard by showcasing the

i am the CHANGE facilitates creation of high quality communication resources for use of NGOs which supports their

i am the CHANGE is a nationwide mindset transformation program to inculcate the spirit of responsible youth

5 Y E S! i a m t h e C H A N G E i s... YES! i am the CHANGE WORLD S LARGEST SOCIAL FILM MOVEMENT byyouth of STORIES for IMPACT The immersive process of participation in YES! i am the CHANGE leads to inner transformation of youth and creates changemakers for India s social development. The experiential learning gives rise to advocates and volunteers for causes and NGOs. The Challenge also sensitises and inspires professional filmmakers to make films on social causes. Films made as part of the Challenge are significant in bringing out the voices less heard by showcasing the efforts of NGOs and individuals doing exceptional community work at the grassroots. YES! i am the CHANGE facilitates creation of high quality communication resources for use of NGOs which supports their cause advocacy, fundraising and volunteer mobilisation efforts. PARTICIPANTS SOCIAL FILMS 13,00,000 29,500 YES! i am the CHANGE is a nationwide mindset transformation program to inculcate the spirit of responsible youth citizenship and drive positive social action through the impactful medium of films. As part of the 101-Hour Social Filmmaking Challenge, youth create 3-min social films on a variety of social topics, which serve as an open repository of invaluable communication resources for NGOs. 2,100 50,000 5,00, ,750 2,

YES! i am the CHANGE 2016-17 PROBABLY PARADISE YAMUNA KE GOTAKHOR BIRDMAN RAVI IYER CAPTURES A PROBABLY PARADISE CREATED BY ROXANNE DAVUR MEGHATITHI KABEER TELLS THE STORY OF YAMUNA KE GOTAKHOR,

i am the CHANGE participant made a film on Probably Paradise, a shelter for terminally ill animals run by the inspirational Roxanne Davur.

Ravi s heart-warming film enabled Roxanne to reach out to more volunteers and donors for Probably Paradise.

His YIAC film has not only created awareness but has also given the gotakhors nationwide recognition and support from the government and other corporates.

6 YES! i am the CHANGE PROBABLY PARADISE YAMUNA KE GOTAKHOR BIRDMAN RAVI IYER CAPTURES A PROBABLY PARADISE CREATED BY ROXANNE DAVUR MEGHATITHI KABEER TELLS THE STORY OF YAMUNA KE GOTAKHOR, MUSTAQ ALI & SANJAY KUMAR JOSEPH BIRDMAN SEKAR THROUGH THE LENS OF AMAR RAMESH Ravi Iyer, a YES! i am the CHANGE participant made a film on Probably Paradise, a shelter for terminally ill animals run by the inspirational Roxanne Davur. Post the Challenge, Ravi and his team have become active supporters of the shelter and used the film to raise funds to set up a solar electricity system at the animal shelter. Ravi s heart-warming film enabled Roxanne to reach out to more volunteers and donors for Probably Paradise. New Delhi-based filmmaker Meghatithi made a film on the extraordinary story of Sanjay Kumar and his team of gotakhors (divers) who selflessly work to clean the Yamuna. His YIAC film has not only created awareness but has also given the gotakhors nationwide recognition and support from the government and other corporates. Today, Meghatithi continues to make films on environmental causes. Amar Ramesh made a film on The Birdman Joseph Sekar, a camera mechanic who unfailingly feeds over four thousand birds every day, spending 40% of his income. The film received tremendous response and galvanised support for Joseph from a cross-section of society. The positive response towards his film and realisation that films can provoke social action, led Amar to start his own firm called Big Short Films to tell inspiring stories of everyday heroes. C A P T U R I N G S T O R I E S O F R E A L L I F E H E R O E S What this film has given me is a moving visiting card. Whenever I show the film to people, you can actually see it in their eyes that they are completely in awe of it. - Roxanne Davur Everyday Hero Awardee Ever since we ve made the film, there are a lot more NGOs who come to us saying they want to shoot with us. People have become more aware of animal rights and animal care. It has definitely had an impact on us. - Ravi Iyer Changemaker Awardee I am very happy about the film Meghatithi Sir has made on us. Thanks to his efforts, our work has been recognised and we have received the YES FOUNDATION Award. - Sanjay Kumar Everyday Hero Awardee I found that the Yamuna divers are a symbol of people s fight for trying to clean the river. I ve been grateful for the learning they have given me: you don t need great resources to do something meaningful in life. - Meghatithi Kabeer Changemaker Awardee A love-based life is the real way of life. Living such a compassionate life is everyone s duty, my duty, and your duty too. Please try to pursue it... - Joseph Sekar Everyday Hero Awardee I am glad that the 3-minute YES! i am the CHANGE film has changed Sekar s life. More than him, I feel like there s a lot more change in me. And, YES! i am the CHANGE! - Amar Ramesh Changemaker Awardee

O U R E S T E E M E D J U R Y 2 0 1 6-1 7 YES!

7 O U R E S T E E M E D J U R Y YES! i am the CHANGE OUR JURY SHABANA AZMI Actor RAVINOL CHAMBERS Founder Be Inspired Films, London ALLY DERKS Director International Documentary Film Festivals, Amsterdam SHIVENDRA SINGH DUNGARPUR Ad-Filmmaker and Film Conservationist ALAN GEMMELL OBE Director British Council India ANSHU GUPTA Founder Goonj FLORIAN HOFFMAN Founder DO School, New York DR. RUTH KATTUMURI Co-Director Asia Research Centre and India Observatory London School of Economics NILOTPAL MAJUMDAR Ex - Dean Satyajit Ray Film & Television Institute, Kolkata GUNEET MONGA Film Producer & Director CHHAYA MOMAYA Image Consultant PRITISH NANDY Film Producer, Journalist, & Poet ONIR Filmmaker PIYUSH PANDEY Executive Chairman & National Creative Director Ogilvy & Mather, India PAUL PAUWELS Director European Documentary Network, Denmark SANTOSH PADHI Founder Taproot-Dentsu ASHU SUYASH MD & CEO CRISIL KAILASH SURENDRANATH Ad-Filmmaker REBECCA TAVARES Representative Office for India, Bhutan, Maldives & Sri Lanka UN Women SHASHANK TRIPATHI Partner & Strategy Leader PwC India 08 ZAHABIYA KHORAKIWALA Managing Director Wockhardt Hospitals 16 BHARAT PATEL Ex-Chairman Procter & Gamble, India

T H O U G H T S O F T H E E M I N E N T L E A D E R S... YES!

YES FOUNDATION is creating a similar change in the social space. I am certain that under the leadership of Mr.

Suresh Prabhu Hon ble Union Minister of Railways Government of India VIDEO MESSAGE YES!

It s a perfect demonstration of national integration and will make India proud even on international platforms.

Behaviour change is the most difficult thing in life, which requires commitment for years, hence I salute these young changemakers.

8 T H O U G H T S O F T H E E M I N E N T L E A D E R S... YES! i am the CHANGE CELEBRATING T H E S P I R I T O F C H A N G E YES BANK has already heralded a change in the commercial banking space and it is heartening to note that YES FOUNDATION is creating a similar change in the social space. I am certain that under the leadership of Mr. Rana Kapoor, YES FOUNDATION will create change agents, who in turn will create more change agents by their own actions, laying a strong foundation for the future of India. Shri. Suresh Prabhu Hon ble Union Minister of Railways Government of India VIDEO MESSAGE YES! i am the CHANGE has shown that the youth is not the future, but the present who are socially motivated and are giving back to the society. It s a perfect demonstration of national integration and will make India proud even on international platforms. Shaina NC Social Worker National Spokesperson, Bharatiya Janata Party YES! i am the CHANGE is a mind-blowing initiative that gets young minds to participate in social topics. Behaviour change is the most difficult thing in life, which requires commitment for years, hence I salute these young changemakers. Piyush Pandey Executive Chairman & Creative Director Ogilvy & Mather India YES! i am the CHANGE is not just a filmmaking challenge but an initiative to inspire social action and make visible national difference To strengthen nation building, it is important to galvanise youth to take up participatory, holistic development initiatives. I would like to congratulate Mr. Rana Kapoor and his exceptional vision in creating YES! i am the CHANGE, a pioneering social initiative which has set a worldwide benchmark in taking innovation and social impact to scale. G. M. Rao Founder Chairman GMR Group

YES! i am the CHANGE 2016-17 C E L E B R A T I N G T H E S P I R

February 09, 2017, eminent filmmakers, educationists and

Winners - Ravi Iyer & Roxanne Davur Winners - Meghatithi Kabeer

Pandey, Santosh Padhi 1st, 2nd and 3rd from left: Shaina NC,

9 YES! i am the CHANGE C E L E B R A T I N G T H E S P I R I T O F T H E M O V E R S & M A K E R S O F C H A N G E On February 09, 2017, eminent filmmakers, educationists and development leaders of India recognised the best social films made by YES! i am the CHANGE 2016 participants at a grand awards ceremony in Mumbai. RECOGNISING THE CONTRIBUTION OF I M P A C T C R E A T O R S Winners - Ravi Iyer & Roxanne Davur Winners - Meghatithi Kabeer & Sanjay Kumar Winners - Amar Ramesh & Sekar Joseph 3rd and 4th from left: S.L.Kapur and Shaina NC 1st, 2nd & 3rd from right: Piyush Pandey, Namita Vikas and G.M. Rao L to R: Bindu Rana Kapoor, GM Rao, Namita Vikas, Piyush Pandey, Santosh Padhi 1st, 2nd and 3rd from left: Shaina NC, Bindu Rana Kapur, G.M. Rao 2nd from right: Namita Vikas The Changemaker Award was instituted to recognise and nurture the social initiatives undertaken by the YES! i am the CHANGE participants. A new category, the Everyday Hero Award was instituted in 2016 to recognise exceptional community service.

YES! i am the CHANGE 2016-17 6 0 B E S T F I L M S, 6 I N S P I R I N G S E S S I O N S, 1 S O C I A L F I L M F E S T I V A L The YES!

F I L M F E S T I V A L H I G H L I G H T S Doyen of Indian innovation Dr. R. A. Mashelkar inaugurated the two-day YES! i am the CHANGE Social Film Festival 60 YES!

10 YES! i am the CHANGE B E S T F I L M S, 6 I N S P I R I N G S E S S I O N S, 1 S O C I A L F I L M F E S T I V A L The YES! i am the CHANGE Social Film Festival, held on February 11 & 12, 2017, is a platform that showcases the top YES! i am the CHANGE films interspersed with interactive sessions with eminent individuals. F I L M F E S T I V A L H I G H L I G H T S Doyen of Indian innovation Dr. R. A. Mashelkar inaugurated the two-day YES! i am the CHANGE Social Film Festival 60 YES! i am the CHANGE films showcased, including top 40 films and select films from Mumbai region Interactive Speaker Sessions with eminent filmmakers, media and development sector leaders and YES! i am the CHANGEMAKER Awardees Experience sharing sessions with participants and discussion on strategies for using films as a catalyst of change Innovation is about thinking differently to make a difference. A successful innovation has speed, scale, and sustainability. Kudos to Rana Kapoor & YES BANK for creating positive change & combining it with innnovation. Dr. R. A. Mashelkar Director, Tata Trusts Filmmakers must see themselves as catalysts for change. Ultimately it is your own ability to create a communication link between you and the society. Shyam Benegal Veteran Film Director Cinema is beyond what you see on screen. Film has a language you must understand, be it social or any other. Filmmaking is never about the result of the film. It is always about the experience. Shivendra Dungarpur Ad-Filmmaker and Film Conservationist Social problems can only be solved when we work for it. We must see the issues around us with the glasses of reality. Our lenses should change. We have to be the lenses of people we work for in the social sector. Anshu Gupta Magsaysay awardee As they say, content is king. You can give social messages with humour too. You can create characters through your content (in social films), that can change mindsets. Tracy Dsouza Girliyapa, TVF 60% of India s population is youth and YES! i am the CHANGE speaks to them in the youth language Santosh Padhi Taproot Dentsu

11 I N T H E M E D I A D I G I T A L YES! i am the CHANGE P R I N T Bombay Times March 08, Feb 10, Feb 14, Feb 15, 2017 S O C I A L The Economic Times March 08, 2017 Rashtriya Swaroop Feb 15, 2016 The Echo of India Feb 16, 2016 The Indian Express Feb 18, 2016 Hindustan Times March 08, 2017 Twitter Facebook Hotstar

YES! i am the CHANGE 2016-17 Y E S F O U N D A T I O N S O C I A L F I L M G R A N T YES FOUNDATION Social Film Grant was launched in association with UNDP India in 2016.

D E E P E N I N G S O C I A L I M P A C T 4 high quality films produced as a part of the program are used on digital platforms by UN affiliates and YES FOUNDATION to popularise SDGs amongst youth and

i am the Changemaker Award was instituted to recognise and nurture impactful social initiatives undertaken by YES! i am the CHANGE participants.

Y E S F O U N D A T I O N M E D I A F O R S O C I A L C H A N G E F E L L O W S H I P YES FOUNDATION Media for Social Change Fellowship is a high impact program to develop socially conscious youth

training where the Fellows lead well-defined projects to strengthen communication efforts of NGOs.

12 YES! i am the CHANGE Y E S F O U N D A T I O N S O C I A L F I L M G R A N T YES FOUNDATION Social Film Grant was launched in association with UNDP India in It is a competitive film production fund for exceptionally talented emerging filmmakers to make 1-minute Public Service Announcement Films on Sustainable Development Goals (SDGs). D E E P E N I N G S O C I A L I M P A C T 4 high quality films produced as a part of the program are used on digital platforms by UN affiliates and YES FOUNDATION to popularise SDGs amongst youth and policymakers. Y E S F O U N D A T I O N C H A N G E M A K E R I N I T I A T I V E In 2015, YES! i am the Changemaker Award was instituted to recognise and nurture impactful social initiatives undertaken by YES! i am the CHANGE participants. The first initiative mentored by YES FOUNDATION is MISSING, a unique international awareness campaign on human trafficking by Leena Kejriwal, Public Artist & YES! i am the Changemaker Awardee Y E S F O U N D A T I O N M E D I A F O R S O C I A L C H A N G E F E L L O W S H I P YES FOUNDATION Media for Social Change Fellowship is a high impact program to develop socially conscious youth leadership in association with ISDI WPP School of Communication High potential youth undergo a 1-week intensive Induction training by industry leaders followed by a 7-week full-time experiential training where the Fellows lead well-defined projects to strengthen communication efforts of NGOs. The second edition of the YES FOUNDATION Media for Social Change Fellowship was launched by successful business leader and noted philanthropist Mr. Gururaj Deshpande, Co-Chair, Barack Obama s National Council on Innovation and Entrepreneurship Strategy & Founder, Deshpande Foundation. In 2016, 45 youth were selected for the Fellowship cohort from 922 aspirants across 166 cities and towns pan-india and placed with 19 credible NGOs across Mumbai. In 2017, the Fellowship will be scaled to 200 Fellows placed with 50 partner NGOs across Mumbai, Delhi and Bengaluru. YES FOUNDATION supported Leena in developing the first of its kind smartphone game for mass engagement. It won the NASSCOM Indie Game of the year Award Y E S E N A B L E R YES Enabler is a high impact program promoting Communications and DICE (Design and Innovation-led Creative Entrepreneurship) to accelerate social impact of Non-Profits and social enterprises. The program envisages a strategic national platform to bring together major actors in the development ecosystem (corporates/corporate foundations, Non-Profits and government agencies) and proactively facilitate knowledge-sharing and effective partnerships for channelization of CSR funding in India.

13 REGISTERED OFFICE Plot no. 11/48, Shopping Centre, Diplomatic Enclave, Malcha Market, Chanakyapuri, New Delhi HEAD OFFICE YES BANK Tower, IFC, th 27 floor, Senapati Bapat Marg, Elphinstone (W), Mumbai /YesFoundationIndia /YesFoundationIn /YesFoundationIndia

Vice President, Development League of American Orchestras

Vice President, Development League of American Orchestras New York, NY http://www.americanorchestras.org Send Nominations or Cover Letter and Resume to: Zena Lum Search Director 617-262-1102 zlum@lllsearches.com